ACROVE

What ACROVE does

ACROVE is a Tokyo-headquartered e-commerce platform company founded in November 2018 by Representative Director, President & CEO Arai Toshia (荒井俊亮). It operates a two-segment model: a Commerce Transformation (CX) services business that uses a proprietary data-driven EC optimization engine called ACROVE INSIGHT to support approximately 400 Japanese D2C and EC brands with sales maximization and operational efficiency, and an EC Rollup business that acquires and develops profitable consumer brands via M&A, having completed approximately 16-17 transactions in roughly 2-3 years including six business-succession deals. The CX client base spans food and beverage, fashion, cosmetics, logistics, sports, and consumer goods — predominantly Japanese SMBs such as Greenwood, Ichibiki, Ippudo (Watanabe Seimen), Toyosu, Kanefuku, Vixen, Yojiya, and Liberta.

The CX segment monetizes through professional services engagements that leverage ACROVE INSIGHT to drive data-driven decision making across EC operations, with the company reporting an average 300% revenue growth rate for CX clients. The Rollup segment generates revenue through direct product sales of owned brands across major Japanese EC marketplaces (Amazon, Rakuten, Yahoo Shopping, auPAY), own e-commerce storefronts, and offline retail chains. Owned brand portfolio includes SunRuck (single-function home appliances), MyComfort (relaxation/wellness, 1.2M+ cumulative units), The Mate Tokyo (pet care), SAKEICE (sake ice cream with 80+ brewery partnerships), anoma (plant-based protein, Amazon category #1), agetuya (hair irons, 2.88M cumulative units), susabi (hammocks), and Edamame. Each brand is operated through a wholly-owned subsidiary following acquisition.

ACROVE is privately held and venture-backed, having raised approximately 3.8 billion yen cumulative including a September 2024 Series C of approximately 2 billion yen from a syndicate including Aichi Capital, Boost Capital, Daiwa Blue, Global Catalyst Partners Japan, Gogin Capital, and Mizuho Capital. The company has expanded headcount from founding to 220 employees (~260 consolidated group employees as of February 2026), formed the Kemana TOKYO joint venture with Singapore-based Kemana Technology in March 2026 for global EC site development, extended owned-brand distribution into Taiwan via HANDS TAILUNG, and recognized its CEO with Forbes 30 Under 30 Asia 2024.

Name

ACROVE

Legal name

株式会社ACROVE

Website

https://acrove.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

ACROVE is a Tokyo-based e-commerce platform company operating two synergistic segments: CX (Commerce Transformation) services that use its proprietary ACROVE INSIGHT data engine to optimize EC sales for roughly 400 Japanese SMB brands, and an EC Rollup business that acquires and operates a portfolio of profitable D2C consumer brands via M&A.

Ownership category

akta.pro rank

Product category

E-commerce Consulting & Brand Operations

NAICS

Electronics and Appliance Retailers (4492), Health and Personal Care Retailers (456)

SIC

Services-Management Consulting Services (8742), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

akta.pro secondary industries

Consumer Electronics & Gadgets DTC (CRAFACAF), Beauty & Personal Care DTC (CRAFACAB), Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

Keywords

• E-commerce optimization
• D2C brand portfolio
• Commerce transformation consulting
• Brand acquisition services
• Data-driven marketing

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Commerce Transformation (CX) Services: EC sales optimization and consulting services for brands, using proprietary data analytics to maximize EC revenue. Reported average revenue growth rate of 300% for clients.
2. EC Rollup (M&A): Acquisition and nurturing of profitable EC brands through M&A, building a portfolio of owned brands across consumer categories (home appliances, pet care, wellness, food & beverage).
3. Proprietary Brand Sales: Direct sales of owned brand products (SunRuck appliances, MyComfort wellness, The Mate Tokyo pet care, SAKEICE, anoma protein, agetuya hair tools, etc.) through EC malls, own e-commerce sites, and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

ACROVE operates two synergistic business segments: (1) Commerce Transformation (CX) services that provide data-driven EC sales optimization and consulting to brands using its proprietary analytics engine "ACROVE INSIGHT," supporting approximately 400 companies as of September 2025; and (2) an EC Rollup business that acquires and operates profitable e-commerce brands through M&A, having completed approximately 16-17 transactions in roughly two to three years. The acquired brand portfolio spans home appliances, pet care, wellness, food & beverage, hair tools, and protein products.

Product overview

ACROVE operates as an EC ecosystem company with two core divisions: (1) Commerce Transformation (CX) Services using proprietary EC optimization engine 'ACROVE INSIGHT' for data-driven sales maximization, supporting approximately 400 companies; and (2) EC Rollup Services through M&A brand acquisition and development. Under the EC Rollup umbrella, ACROVE has acquired and operates multiple brands including SunRuck (single-purpose home appliances), MyComfort (relaxation goods, 1.2M+ units sold), The Mate Tokyo (pet care), SAKEICE (sake ice cream), anoma (plant-based protein), agetuya (hair care tools, 2.88M+ units), and susabi (hammocks/lifestyle). The company also offers own-brand products like the Smart Cube Dryer, Premium Muen Grill bbq system, Cruria garment steamer, Cycle One bicycle insurance, and GameLib strategy guides. Through the Kemana TOKYO partnership, ACROVE provides global EC site development using Adobe Commerce, Commercetools, Salesforce, and Shopify Plus platforms.

Differentiator

Problem solved

Functional benefit

Brands

• ACROVE INSIGHT: EC optimization engine using data-driven decision-making and execution to maximize EC sales value
• GameLib
• サクッと Wi-Fi (Sakutto Wi-Fi)
• Kemana TOKYO

Products and services

• ACROVE INSIGHT Proprietary EC optimization engine used for data-driven decision-making and execution to maximize EC sales value for client brands and the ACROVE portfolio.
• CX (Commerce Transformation) Services EC sales maximization and operational efficiency consulting services for Japanese brands, using the proprietary ACROVE INSIGHT data platform; supports approximately 400 client companies (as of September 2025) with a reported average revenue growth rate of 300%.
• EC Rollup Services M&A-based brand acquisition and development service. ACROVE identifies, acquires, and nurtures profitable EC brands across consumer categories, including business succession-type transactions (6 of ~16-17 deals).
• Kemana TOKYO Global EC site development joint venture with Singapore-based Kemana Technology, offering B2C/B2B EC site construction using Adobe Commerce, Commercetools, Salesforce Commerce Cloud, and Shopify Plus platforms.
• SunRuck Private brand for single-purpose home appliances including clothing dryers, BBQ grills, garment steamers, and baby bottle sterilizers.
• MyComfort Relaxation and self-care products including neck pillows, body mats, and footrests; series cumulative sales exceed 1.2 million units.
• The Mate Tokyo Pet care brand for dogs and cats offering skincare shampoo, paw cream, goat milk, and grooming products.
• SAKEICE Japanese sake ice cream brand using approximately 4% alcohol sake in ice cream, collaborating with 80+ sake breweries nationwide.
• anoma 100% plant-based protein powder using pea protein; vegan certified, allergen-free; ranked #1 in Amazon protein category with 800,000+ servings sold across 8 flavors.
• agetuya Hair iron brand with series cumulative sales of 2.88 million units (as of March 2025), offering cordless, brush, and straightening irons in multiple colors.
• susabi Hammock and lifestyle brand using 100% cotton; Nuvi bag series has sold 70,000+ units.
• Cycle One Full bicycle support package combining bicycle inspection guarantee, theft insurance, and accident insurance; covers labor costs for inspection and repair at any shop in Japan.
• GameLib PC game strategy guide publishing business; produces official licensed strategy guides such as The Riftbreaker.
• Premium Muen Grill (Muen Grill) Premium home BBQ grill featuring a 4-layer smoke reduction structure combining smoke suppression, high-speed suction, water-cooled purification, and activated carbon deodorization.
• Smart Cube Dryer Compact 3kg capacity clothing dryer with UV sterilization (99.99%), pollen removal (96.6%), and deodorization; no installation required.
• Cruria Garment Steamer-Iron 3-in-1 garment steamer-iron combining clip, handheld press, and hanger shot steam functions; achieves 99.9% sterilization and 96.6% pollen removal.
• Baby Bottle Dryer UV-C sterilization and hot air drying unit for baby bottles combining UV-C light, approximately 70°C hot air, and negative ion deodorization without water or chemicals.
• Sakutto Wi-Fi Light CloudSIM-based mobile Wi-Fi router brand offering cable-type Wi-Fi routers supporting 115 countries and regions.
• Nodi Gravel Road Bike Gravel road bike developed with MEGHNA GROUP (Bangladesh manufacturer); offered with Cycle One insurance (inspection, theft, accident) free for first year.
• Food Waste Recycler Food waste recycling machine achieving up to 92.8% waste reduction.

Quantifiable outcome

• Average EC revenue growth rate of 300% for CX service clients
• +3 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Danlow (株式会社SHICA)minorGTM or Marketing Partner · 13 April 2026MyComfort collaborated with Danlow (flagrance brand operated by SHICA, Tokyo) on a promotional campaign in April 2026. The campaign combined MyComfort neck pillows with Danlow incense products, targeting new lifestyle wellness habits.
• Kemana Technology PTE.LTD.coreStrategic or Co-development Partner · 1 March 2026ACROVE and Kemana (Singapore-based digital commerce agency with global EC build experience for H&M, Starbucks, Canon, Lacoste, Samsonite, TUMI, Reebok, Sony, KOSE) established joint venture 'Kemana TOKYO' in March 2026. Kemana is an official partner of Adobe Commerce (Magento), Commercetools, Salesforce Commerce Cloud, and Shopify Plus. Kemana TOKYO provides global EC site development for Japanese brands expanding abroad and global brands entering Japan, combining Kemana's technical expertise with ACROVE's domestic EC market knowledge.
• 株式会社トライアルカンパニー (Trial Company)minorChannel Partner/ Reseller/ Distributor · 1 December 2025agetuya hair tools (by Lorne Japan) began distribution at Trial Company megacenters including Fukuoka Airport location and Higashimatsuyama location (opened December 2025). Targets travelers needing compact hair styling tools.
• オグラ輪業 (Ogra Ringyo) & MEGHNA GROUPcoreStrategic or Co-development Partner · 1 November 2025Ogra Ringyo (Edogawa bicycle shop) and Bangladesh's MEGHNA GROUP (annual 800,000+ bicycles exported to Europe) co-developed Nodi gravel road bike. MEGHNA GROUP provides manufacturing; Ogra Ringyo provides Japan market expertise. ACROVE distributes through Cycle One brand.
• 三井住友海上火災保険 (MS Insurance)coreStrategic or Co-development Partner · 1 November 2025MS Insurance provides theft insurance for Cycle One bicycle support package (offered with Nodi bike purchases and ongoing subscriptions). Part of ACROVE's bundled insurance product.
• 株式会社ビスシーン (BisScene)minorGTM or Marketing Partner · 16 October 2025Lorne Japan (agetuya hair tools brand) partnered with BisScene for a joint campaign at NANAKO kimono rental stores in Asakusa and Kawagoe. Agetuya products placed in styling booths, with free rental of cordless mini hair irons for customers.
• 株式会社VLeライナック (VLe Linac)coreStrategic or Co-development Partner · 1 May 2025Partnership to enhance CRM capabilities in the OMO (Online Merges with Offline) domain within ACROVE's EC Rollup business. VLe Linac develops solutions for customer relationship management integration.
• Kemana & エンミッシュ (Enmish)minorStrategic or Co-development Partner · 27 April 2025Strategic business partnership with Kemana (E-commerce agency) and Enmish (likely technology/marketing partner). Details limited to the announcement.
• SunRuck / イー・エム・エー (EMA)coreOEM/ Whitelabel/ Licensing Partner · 5 September 2024ACROVE acquired EMA Corporation (E-M-A, seller of SunRuck branded home appliances) via EC Rollup M&A in May 2023. SunRuck is a private brand of single-function household appliances sold through Makuake, Amazon, and retail stores.
• 株式会社EICRITcoreOEM/ Whitelabel/ Licensing Partner · 1 April 2024EICRIT (operator of MyComfort wellness brand, founded October 2020) joined ACROVE Group via EC Rollup M&A in April 2024. MyComfort products include Neck Relax Pillow (1M+ units sold) and Bi-Lattice.
• 株式会社SkipSkipcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024SkipSkip (operator of The Mate Tokyo pet care brand, founded August 2023) joined ACROVE Group via EC Rollup M&A in 2024. Products include pet skincare shampoo, paw cream, and goat milk.
• 株式会社えだまめ (Edamame)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Edamame (operator of SAKEICE sake ice cream brand, founded 2020) joined ACROVE Group via EC Rollup M&A in 2024. SAKEICE offers alcohol-containing ice cream (4% ABV) in collaboration with 80+ sake breweries.
• イー・エム・エー (EMA Corporation)coreOEM/ Whitelabel/ Licensing Partner · 1 May 2023EMA Corporation (operator of SunRuck private brand home appliances, founded 1997 in Miyagi Prefecture) joined ACROVE Group via EC Rollup M&A in May 2023. SunRuck products include refrigerators, floor mops, and clothing dryers.

Scale indicators6 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Thrasio: US-based Amazon FBA rollup pioneer that acquires and scales third-party consumer brands. Closest international comparable to ACROVE's EC Rollup business in terms of acquisition-led growth model, data-driven brand optimization, and dual services-plus-ownership structure.
• Repro Inc. Tokyo-based marketing analytics and customer engagement platform serving Japanese apps and e-commerce brands with CX, retention, and personalization tooling. Closest Japanese competitor in the customer-experience analytics layer that powers ACROVE's CX services.
• BrandsRepublic Inc. Japanese D2C brand operator that acquires, operates, and scales consumer brands through e-commerce channels. Directly comparable to ACROVE's EC Rollup segment with overlapping Japan-market focus and similar category breadth in consumer goods.
• PLAID Inc. (KARTE): Operator of KARTE, a leading Japanese real-time customer data platform and CX analytics suite used by major Japanese brands. Comparable as a Japan-focused CX analytics platform serving enterprise e-commerce and D2C customers with subscription-based revenue.
• BEENOS Inc. Japanese e-commerce platform company operating cross-border marketplaces (BeeCruise, Rakuma) and the "tayori" brand investment business. Comparable mix of marketplace/services and brand investment activity targeting Japanese and global consumers.
• Perch (acquired by BBRC International): US-based DTC brand acquirer focused on Amazon-native and e-commerce brands, paralleling ACROVE's data-driven acquisition playbook. Highly comparable business model despite different geographic footprint.

Emerging players

• Heya Inc. (and other Japanese D2C consolidators): Japanese emerging D2C brand operator and digital agency ecosystem building consumer brand portfolios. Comparable as a smaller-scope Japanese D2C rollup/agency operator intersecting with ACROVE's CX and brand-building segments.

Broad incumbents

• Mercari, Inc. Japan's largest C2C marketplace (Mercari, Mercari Shops) and broader fintech/ecommerce platform. Comparable as a major Japanese e-commerce ecosystem player, though its C2C marketplace model differs from ACROVE's services-plus-rollup structure.
• ZOZO, Inc. Japanese fashion e-commerce leader (ZOZOTOWN, ZOZOUSED) and broader digital fashion platform. Comparable as an established Japanese e-commerce operator with owned-brand and marketplace activities, though at a much larger scale and more category-focused.
• GMO Pepabo, Inc. Japanese internet services company offering hosting, EC platforms (Color Me Shop), and domain services, with a long-standing portfolio approach to consumer internet brands. Broader incumbent providing EC infrastructure overlapping with ACROVE's marketplace-dependent model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/acrove_hr
• YouTubeyoutube.com/channel/UC3Lvnk6ZV-cvU63rvUc9PHA
• Facebookfacebook.com/Acrove-104338134776962
• LinkedInlinkedin.com/company/anoma-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACROVE