Mascaret
Mascaret Partners is a Paris-based corporate communication and affairs consultancy (founded 2016, formerly Dentsu Consulting) advising SBF 120 / CAC 40 leaders, SMEs, start-ups, investment funds, and political leaders on strategic narrative, M&A and crisis communications, with international reach via the IPRN network.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mascaret does
Mascaret Partners is a Paris-based business communication and corporate affairs consultancy, founded in 2016 as Dentsu Consulting and rebranded to Mascaret. The firm advises SBF 120 leaders, CAC 40 executives, investment funds, SMEs, start-ups, unions, associations, and political leaders on stakeholder perception management during pivotal corporate events such as acquisitions, mergers, exits, fundraising rounds, LBOs, joint ventures, corporate actions, refinancing, governance changes, transformation plans, and crises. Service lines span strategic narrative design, media and press relations, public relations, institutional relations, crisis management, business diplomacy, opinion analysis, and editorial creation, delivered through its core Mascaret Partners brand, its Alter'Com Conseil media relations subsidiary (acquired April 2024), and the Bona fidé brand (added via October 2025 merger).
The business operates on a professional services, fee-based model with custom multi-year enterprise consulting engagements priced by scope; pricing is not publicly disclosed. Go-to-market is sales-led, anchored by Senior Partner relationships with C-suite executives across major French listed companies, supplemented by thought leadership content (the monthly Odoxa-Mascaret Political Barometer with ODOXA and Public Sénat, the Mascaret AI Barometer, conference participation at European Business Summit, Intersec Dubai, WomenForFuture, and Synopia), tribunes in Le Figaro, and media appearances on LCI, France Info, BFM Business, and Public-Sénat. International reach is delivered through the IPRN (International Public Relations Network) channel partnership, enabling operations in 40+ countries without owning foreign offices.
Ownership is private under the Nxtvalue Advisory SAS legal entity, with 23.8% equity held by Entrepreneur Invest (since December 2023) alongside a €7M fundraise in October 2025 from Entrepreneur Invest, Bpifrance, and Société Générale. Joint governance rests with co-founders Robert Zarader and Benjamin Grange, supported by a bench of Senior Partners including Laure Pallez, Yves Censi, Stéph
Mascaret firmographics
Firmographics- Name
- Mascaret
- Legal name
- Nxtvalue Advisory SAS
- Website
- https://mascaret.eu
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mascaret Partners is a Paris-based corporate communication and affairs consultancy (founded 2016, formerly Dentsu Consulting) advising SBF 120 / CAC 40 leaders, SMEs, start-ups, investment funds, and political leaders on strategic narrative, M&A and crisis communications, with international reach via the IPRN network.
- Ownership category
- akta.pro rank
Mascaret industry classification
Industry- Product category
- Corporate Communications Consulting
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate & Financial Communications PR (MPAAADAA)
- akta.pro secondary industries
- Investor Relations (IR) & Capital Markets Communications (MPAAADAH), PR, Corporate Communications & Crisis Management (BPAFAAAL), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where Mascaret is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Mascaret business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Strategic Communications Consulting: Professional services fees for business communication and corporate affairs advisory to executives during critical business moments such as M&A, fundraising, crisis situations, and governance changes
- Media Relations Services: Press relations, public relations, and crisis communication services through Alter'Com subsidiary for corporate clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise consulting engagements |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Mascaret product offering
Product offeringCore offering
Mascaret Partners delivers strategic business communication and corporate affairs consulting to executives at pivotal company moments including acquisitions, mergers, exits, fundraising rounds, LBOs, joint ventures, corporate actions, refinancing, governance evolution, and crisis situations. The firm manages stakeholder perception across investors, markets, employees, civil societies and public authorities, and complements its consulting work with proprietary monthly research publications (Odoxa-Mascaret Political Barometer and Mascaret AI Barometer) and an acquired media-relations subsidiary (Alter'Com Conseil).
Product overview
Mascaret is a professional services firm (formerly Dentsu Consulting) offering business communication and corporate affairs consulting through its core brand Mascaret Partners. The portfolio includes acquired subsidiary Alter'Com (media relations), merged brand Bona fidé (strategic communications), and proprietary research products including the Odoxa-Mascaret Political Barometer and Mascaret AI Barometer. The firm operates across France and in 40+ countries through the IPRN network, serving SBF 120 leaders, ETIs, startups, investment funds, and political leaders.
Differentiator
Problem solved
Functional benefit
Products and services
- Mascaret Partners – Business Communication Consulting Core consulting service providing strategic narrative design and stakeholder perception management for executives during pivotal corporate moments such as acquisitions, mergers, exits, fundraising rounds (A/B/C/D), LBOs, joint ventures, corporate actions, refinancing, governance evolution, transformation plans and crisis situations. Serves SBF 120 leaders, CAC 40 executives, mid-cap companies, SMEs, start-ups, investment funds, unions, associations and political leaders.
- Alter'Com Conseil – Media Relations Services Media relations and press relations services for French Tech start-ups, scale-ups, FT 120 and Next 40 companies across sectors including e-commerce, food-tech, health, fintech, tourism and renewable energy. Delivered through Mascaret's wholly-owned subsidiary Alter'Com Conseil, with Estelle Monraisse as President.
- Bona fidé – Strategic Communications Strategic communications services combining strategic narrative design with media relations, public relations, institutional relations, crisis management, business diplomacy, opinion analysis and editorial creation. Merged with Mascaret in October 2025 under joint governance while retaining the Bona fidé brand.
- Odoxa-Mascaret Political Barometer Monthly proprietary research product measuring French political opinion temperature and analyzing political leaders' presence and perception across social networks and media. Published in collaboration with ODOXA and Public Sénat. Used as a thought-leadership asset to support Mascaret's political and business communications engagements.
- Mascaret AI Barometer Proprietary research product examining how 87 major French companies communicate about their AI initiatives and analyzing the perception of AI in French companies. Positions Mascaret as a thought leader on AI communications strategy and supports AI narrative advisory for corporate clients.
Quantifiable outcome
- Agency of the Year 2023 in business communications category
- +1 more outcomes
Companies that use Mascaret
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Mascaret technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mascaret partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Bona fidécoreStrategic merger creating a new independent communications and influence consulting firm. Combined expertise in communications intelligence and strategic narrative design with media relations, public relations, institutional relations, crisis management, business diplomacy, opinion analysis, and editorial creation capabilities. Both brands continue to exist under joint governance led by Robert Zarader and Benjamin Grange.
- Alter'Com ConseilcoreAcquisition of Alter'Com as Mascaret's first subsidiary. Estelle Monraisse, founder of Alter'Com with 30+ years of expertise in media relations, joins as Senior Partner. Alter'Com specializes in press relations and media relations for sectors including e-commerce, food-tech, health, fintech, tourism, and renewable energy. Retains brand identity while benefiting from Mascaret's resources.
- IPRN (International Public Relations Network)majorInternational network partnership enabling Mascaret to operate in 40+ countries worldwide, extending reach beyond France to serve multinational clients and those with international operations.
- ODOXAmajorMonthly collaboration on Odoxa-Mascaret political barometer published with Public Sénat to track French public opinion. Provides Mascaret with proprietary data and thought leadership positioning in political communications.
- Public SénatmajorMedia partner for monthly Odoxa-Mascaret political barometer, distributing research on French political opinion and public sentiment.
- NMCG AvocatsminorBusiness law firm partnership for joint webinars on topics such as election impacts on enterprises, combining legal and communications expertise.
- SynopiaminorThink tank partnership (Governance Laboratory) for conferences on democracy, public policy, and institutional topics. Co-hosted events including conferences at École Militaire.
- Cercle France-AmériquesminorPartnership for strategic debates on topics including crypto and sovereignty, bringing together experts from Europe and the United States.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Mascaret competitors and assessment
Company assessmentBroad incumbents
- Havas Paris: Paris-based arm of Havas, a major global communications group offering corporate communications, PR, public affairs, and influence services. Comparable to Mascaret on enterprise client base and communications capabilities, but at much larger scale and broader portfolio.
- Publicis Consultants: Part of Publicis Groupe, providing corporate communications, public affairs, and crisis management across France and Europe. Comparable to Mascaret in serving CAC 40/SBF 120 clients but with global network scale.
- FleishmanHillard: Global communications consultancy with strong corporate, financial, and crisis communications practices. Comparable to Mascaret in serving senior enterprise clients on pivotal business moments and reputation management.
- Edelman France: French arm of Edelman, the world's largest PR firm, offering corporate, financial, and public affairs communications. Comparable to Mascaret on enterprise stakeholder and corporate affairs work, but operating at global network scale.
Regional players
- Eurogroup Consulting (and Galileo Global Advisory): French-origin management and communications consultancy serving large European corporates on strategic transformation and communications. Comparable to Mascaret on French enterprise advisory at the intersection of strategy and communications.
Direct peers
- Brunswick Group: Global advisory firm specializing in critical issues and corporate communications, with a strong M&A and capital markets communications practice. Comparable to Mascaret on financial communications, M&A advisory, and senior-executive counsel.
- Kekst CNC: International strategic communications consultancy focused on M&A, investor relations, crisis, and public affairs. Highly comparable to Mascaret's positioning around pivotal corporate moments for senior executives.
- FTI Consulting (Strategic Communications): Global advisory firm with a major Strategic Communications segment covering M&A, crisis, financial communications, and public affairs. Comparable to Mascaret on enterprise-grade crisis, investor relations, and corporate affairs work.
- Teneo: Global advisory firm with communications, strategy, and risk advisory capabilities, including financial communications and public affairs. Comparable to Mascaret on senior-executive advisory for sensitive corporate events.
- Image Sept: French corporate communications and public affairs consultancy headquartered in Paris. Directly comparable to Mascaret in serving CAC 40 and SBF 120 leaders on strategic narrative, financial communications, and crisis management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mascaret social profiles
Digital presenceMascaret financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mascaret leadership team
Management profileNumber of profiles
Profiles11 records
Mascaret subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mascaret funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mascaret M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mascaret
What does Mascaret do?
Mascaret Partners delivers strategic business communication and corporate affairs consulting to executives at pivotal company moments including acquisitions, mergers, exits, fundraising rounds, LBOs, joint ventures, corporate actions, refinancing, governance evolution, and crisis situations. The firm manages stakeholder perception across investors, markets, employees, civil societies and public authorities, and complements its consulting work with proprietary monthly research publications (Odoxa-Mascaret Political Barometer and Mascaret AI Barometer) and an acquired media-relations subsidiary (Alter'Com Conseil).
Is Mascaret a public or private company?
Mascaret is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mascaret founded?
Mascaret was founded in 2016. It employs 11 to 50 people.
Where is Mascaret based?
Mascaret is headquartered in Paris, France, in the Europe region.
How does Mascaret make money?
Two revenue lines are on record. Strategic Communications Consulting is the primary driver. The others are media Relations Services.
Who are Mascaret's main competitors?
Broad incumbents on record are Havas Paris, Publicis Consultants, FleishmanHillard and Edelman France. Eurogroup Consulting (and Galileo Global Advisory) is listed as a regional player. Direct peers are Brunswick Group, Kekst CNC, FTI Consulting (Strategic Communications), Teneo and Image Sept.
Does Mascaret have an API?
No public API is recorded for Mascaret.
What industry is Mascaret in?
Mascaret's product category is Corporate Communications Consulting. Its primary akta.pro industry code is MPAAADAA, Corporate & Financial Communications PR, with a secondary code of MPAAADAH, Investor Relations (IR) & Capital Markets Communications. Its NAICS code is 541820 and its SIC code is 8742.