What Lezzoo does

Lezzoo is a B2B2C super app founded in 2018 in Erbil, Kurdistan Region of Iraq, that operates a multi-vertical commerce, payments, and entertainment platform serving consumers, local merchants, and riders across more than a dozen Iraqi cities. The company's core offering bundles food delivery from 1,300+ restaurants, grocery delivery (100,000+ products), pharmacy delivery, peer-to-peer express courier, on-demand services, and e-commerce within a single mobile application. The platform is built on a three-sided marketplace architecture connecting 1M+ consumers, 2,500+ merchants, and a 3,000+ rider network, with merchant tools (Dukani, Friendz) and a B2B FMCG marketplace (Saydo, acquired in 2022) extending the stack upstream into supply chain digitization.

Lezzoo's technology stack layers social, entertainment, and financial services atop the delivery marketplace, including Jiran (a local social network), Scrolls (short-video food discovery), 50+ in-app games with real rewards, Xomali AI (in-app image generation), and Lezzoo Pay (a digital wallet positioned to replace cash in Iraq's cash-based economy). Lezzoo Taxi, a ride-hailing service launched in 2025, generated 200,000+ rides within three months and ranks second in Erbil. The mobile-first platform is distributed through iOS and Google Play with self-serve merchant and rider onboarding portals.

Revenue is generated through transaction-based commissions across all delivery verticals, digital wallet transaction fees, in-app gaming and virtual goods economics, ride-hailing commissions, and B2B marketplace commissions on Saydo. The company reported 56% year-over-year revenue growth in 2023 and processed $200M+ in GMV in 2024. Lezzoo has raised a $150,000 Y Combinator investment (2019, W19 batch, as the first Iraqi YC graduate), a $1.5 million seed round (2020, Northern Gulf Partners and Pay It Forward Company), and a subsequent round with F6 Ventures (2023), with the World Food Program partnership (2022) providing institutional validation for the supply chain digitization thesis.

Name

Lezzoo

Legal name

Lezzoo Inc.

Website

https://lezzoo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Lezzoo is a multi-vertical super app in Iraq serving 1M+ consumers across food, grocery, pharmacy, ride-hailing, digital payments, gaming, and B2B supply chain, connecting 2,500+ merchants and 3,000+ riders in a single mobile platform.

Ownership category

akta.pro rank

Product category

Super App / Multi-Service Delivery Platform

NAICS

Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)

akta.pro secondary industries

Grocery & Convenience Delivery Platforms (BPAMAHAC), Food Delivery (Restaurant Meals) (TLAAADAC), Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ), Super-App Wallets & Mini-Program Payments (FSAMAEAE), Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE)

Keywords

• Food delivery
• Grocery delivery
• Pharmacy delivery
• Digital wallet
• Ride-hailing services

Headquarters

HQ city

Erbil

HQ country

Iraq

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commission from Restaurant and Merchant Partners: Transaction-based commissions from 2,500+ restaurants, grocery stores, pharmacies, and other merchants using the platform
2. Digital Wallet Transactions: Revenue from Lezzoo Pay digital wallet transactions, replacing cash in Iraq's economy
3. Gaming and Virtual Goods: Coins, rewards, and gaming economy within the app with 50+ games
4. Ride-Hailing (Lezzoo Taxi): Commission from taxi and ride-hailing services, achieving 200,000+ rides
5. B2B Marketplace (Saydo): FMCG marketplace for suppliers connecting to merchant tools and consumer delivery ecosystem

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Lezzoo is a super app platform operating in Kurdistan and Iraq that aggregates food delivery (1,300+ restaurants), grocery delivery (100,000+ products), pharmacy delivery, express peer-to-peer courier service, on-demand services, e-commerce, ride-hailing (Lezzoo Taxi), and a B2B FMCG marketplace (Saydo). The app integrates Lezzoo Pay digital wallet, 50+ in-app games (including Trivia), Jiran social network, Scrolls video discovery, and Xomali AI image generation. It serves 1M+ consumers and 2,500+ vendors across six Iraqi cities.

Product overview

Lezzoo is a super app platform offering a unified ecosystem of delivery and digital services. The core platform consists of food delivery (1,300+ restaurants), groceries delivery (100,000+ products), pharmacy delivery, express courier, and on-demand services. These consumer-facing services are supported by merchant tools (Friendz/Dukani for operations and payments) which feed into the B2B supply chain (Saydo marketplace). The app also integrates entertainment features including 50+ social games (Lezzoo Trivia), a local social network (Jiran), short video discovery (Scrolls), and AI image generation (Xomali AI). Lezzoo Pay provides digital wallet functionality replacing cash transactions. The platform expanded into ride-hailing with Lezzoo Taxi. Founded in 2018, it serves over 1 million customers across Kurdistan and Iraq with 2,500+ vendors, achieving $200M+ GMV.

Differentiator

Problem solved

Functional benefit

Brands

• Lezzoo Taxi: Ride-hailing service launched by Lezzoo that recorded over 200,000 trips in under three months.
• Lezzoo Wallet / Lezzoo Pay
• Friendz
• Saydo
• Dukani
• Jiran
• Scrolls
• Xomali AI
• Lezzoo Trivia
• Lezzoo Taxi

Products and services

• Lezzoo Food Delivery Food delivery service connecting customers with 1,300+ restaurants across Kurdistan and Iraq, featuring contactless payment and bill splitting.
• Lezzoo Groceries Delivery Grocery delivery service offering access to 100,000+ products from partner stores through the super app.
• Lezzoo Pharmacy Delivery Pharmacy delivery service enabling prescription and medication delivery directly to customers' doorsteps.
• Lezzoo Express (Peer-to-Peer Delivery)

Quantifiable outcome

• Trivia games tripled MAUs across all of Iraq
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• World Food ProgrammajorStrategic or Co-development PartnerLezzoo partnered with the World Food Program starting in 2022 to digitize Iraq's food supply chain. This partnership brought international credibility and enabled work on humanitarian food distribution logistics.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Talabat: MENA's largest food delivery platform (owned by Delivery Hero), operating across multiple countries including Kuwait, UAE, Saudi Arabia, and Iraq. Directly comparable on multi-category delivery, restaurant marketplace, and digital payment ambitions, with substantially greater capital and scale.
• Careem: The leading super-app in the Middle East (now owned by Uber), offering ride-hailing, food delivery, and digital payments. Highly comparable business model—multi-vertical super-app with embedded payments—and directly competes with Lezzoo Taxi in Erbil.
• HungerStation: Saudi Arabia's leading food delivery platform (Delivery Hero), offering restaurants, grocery, and convenience delivery. Comparable multi-category marketplace model and regional MENA focus, with significantly larger scale and capital.
• Jahez: Saudi Arabia-based food delivery and logistics platform that IPO'd on Tadawul. Closely comparable business model—multi-merchant marketplace with logistics, payments, and adjacent services—and demonstrates the public-market trajectory available to scaled MENA delivery platforms.
• Glovo: Multi-category on-demand delivery super-app operating across MENA, Europe, and emerging markets. Comparable in multi-vertical delivery model (food, grocery, pharmacy, courier) and in operating in under-digitized markets.

Broad incumbents

• Deliveroo: Global food delivery platform that directly inspired Lezzoo's founding (per founder story). Comparable marketplace and rider-network model, with broader geographic reach and more mature unit economics as a publicly-traded incumbent.
• Noon: Middle East-focused e-commerce and delivery super-app backed by Saudi PIF and Mohamed Alabbar. Overlaps with Lezzoo's grocery and e-commerce verticals and competes for the same digital commerce consumer in MENA.
• Grab: Southeast Asia's leading super-app combining ride-hailing, food delivery, payments, and financial services. The canonical reference model for Lezzoo's multi-vertical strategy and embedded digital wallet ambition.

Emerging players

• Fawry: Egyptian digital payments and electronic bill-presentment platform that pioneered cashless transactions in a cash-heavy MENA economy. Highly comparable as a digital payments pioneer in an under-banked regional market.
• Dukkantek: UAE-based B2B retail-tech platform digitizing traditional retail and FMCG supply chains across MENA. Directly comparable partner in Lezzoo's ecosystem and adjacent competitor in the merchant-tooling and B2B marketplace layer that Saydo addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lezzooeats
• YouTubeyoutube.com/channel/UChqtzdGHQBALqg6s7iYG5PQ
• Facebookfacebook.com/Lezzooeats
• LinkedInlinkedin.com/company/lezzoo
• Instagraminstagram.com/lezzooeats

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lezzoo