REPX
- Company typePublic
- Founded2019
- HeadquartersBarnet, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
REPX firmographics
Firmographics- Name
- REPX
- Legal name
- The Reputation Exchange Plc
- Website
- https://therepx.com
- Company type
- Public
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
REPX industry classification
Industry- Product category
- Co-branded Fan-Engagement Payment Cards
- NAICS
- Credit Card Issuing (522210)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)
- akta.pro secondary industries
- Rewards & Loyalty Credit Cards (FSAKABAH), Card Issuing Platforms (Issuer Processing) (FSAGABAD)
Keywords
Where REPX is headquartered
LocationHeadquarters
- HQ city
- Barnet
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
REPX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Co-branded Payment Cards: Revenue generated from branded prepaid cards and debit cards distributed through celebrity, sports team, and brand partners. Cards are issued through card issuers Mooney, EML, Railsbank, and Essolo.
- Affiliate Marketing Partnership Fees: REPX contracts with brands as marketing partners to distribute and promote products, generating revenue through the affiliate marketing model with low marketing costs.
- Licensing and Royalties: Products and services designed to monetize the reputation of celebrities, sports teams, and iconic cities through licensing arrangements.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
REPX product offering
Product offeringCore offering
REPX develops and distributes co-branded prepaid and debit payment cards (PAYFAN Cards) and patented digital products that link celebrities, influencers, sport teams, brands, fashion houses and iconic cities with their fans' financial transactions. The company pairs these cards with mobile applications (BeFriend App, RAPP App, Look-a-Like App) and hardware-enabled variants (CoverCard, Double Card, Black Box Card) to enable fan monetization and social engagement in the e-money market.
Product overview
REPX (The Reputation Exchange) is a fintech platform combining payment technology with social media fan engagement. The core offering consists of PAYFAN Cards (co-branded prepaid and debit cards for sports teams, celebrities, and brands) and mobile applications including BeFriend App (patent-pending social engagement app), RAPP App (social media reputation calculator), and Look-a-Like App (fan quiz platform). Supporting products include CoverCard (phone cover payment card), Double Card (dual-chip dynamic pricing card), and Black Box Card (data-controlled payment card). These products collectively enable celebrities, sports teams, and brands to monetize their fan bases through financial transactions and social engagement.
Differentiator
Problem solved
Functional benefit
Brands
- PAYFAN Cards: Co-branded prepaid cards and debit cards for celebrities, influencers, sports teams, brands, fashion houses and iconic cities.
- BeFriend App
- CoverCard
- Double Card
- Black Box Card
- RAPP App
- Look-a-like App
- 8XMILLE Card
- E-Sport Payment Platform
- The LifeStyle Card
Products and services
- PAYFAN Cards Co-branded prepaid and debit payment cards featuring celebrities, influencers, sport teams, brands, fashion houses and iconic cities, enabling fans to financially engage with their favourite brands while the brand monetises its fan base.
- BeFriend App Patent-pending mobile application providing chat rooms with celebrities, personalised celebrity content, private event invitations, money transfer, multiple accounts, Apple Wallet integration and in-app ticketing. Each app is tied to a specific celebrity or brand.
- CoverCard Contactless payment card integrated into a mobile phone cover, branded by the user's chosen celebrity, iconic city or brand; operates independently of phone network or battery for always-available secure payment.
- Double Card Payment card with two chips — one for payment processing, the second enabling dynamic retailer pricing strategies with real-time discount management and in-store geolocation.
- Black Box Card Payment card giving users full control over personal data sharing, with configurable data availability levels and secure payment functionality.
- RAPP App Reputation App that calculates a user's social media reputation index, allows comparison of profiles and sharing of results; premium version includes brand index calculation.
- Look-a-Like App Quiz application for fans delivering bespoke quizzes based on fan-preference profiling, designed to drive purchase of REPX co-branded prepaid cards.
- 8XMILLE Card Special-purpose co-branded payment card issued under REPX.
- E-Sport Payment Platform Payment platform designed for the e-sports sector, leveraging REPX's co-branded card and fan-engagement infrastructure.
- The LifeStyle Card Discount partner card offering lifestyle and partner-based discounts to cardholders.
Quantifiable outcome
- 450M+ potential user base with potential addressable market exceeding 1B people
- +2 more outcomes
Companies that use REPX
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
REPX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
REPX partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- MooneycoreCard issuer partner providing payment infrastructure and card issuance services for REPX co-branded payment cards
- EMLcoreCard issuer partner providing payment infrastructure and card issuance services for REPX co-branded payment cards
- RailsbankcoreCard issuer partner providing payment infrastructure and card issuance services for REPX co-branded payment cards
- EssolocoreCard issuer partner providing payment infrastructure and card issuance services for REPX co-branded payment cards
- Real MadridflagshipMajor football club partner with co-branded prepaid cards and debit cards distributed to global fan base
- RomacoreSerie A football club partner with co-branded prepaid cards and debit cards distributed to fan base
- AC MilanflagshipMajor football club partner with co-branded prepaid cards and debit cards distributed to global fan base
- ParmacoreSerie A football club partner with co-branded prepaid cards distributed to fan base
- UdinesecoreSerie A football club partner with co-branded prepaid cards distributed to fan base
- PalermocoreItalian football club partner with co-branded prepaid cards distributed to fan base
- Wolverhampton WandererscorePremier League football club partner with co-branded prepaid cards distributed to fan base
- Borussia DortmundflagshipBundesliga football club partner with co-branded prepaid cards distributed to global fan base
- TorinocoreSerie A football club partner with co-branded prepaid cards distributed to fan base
- Cyprus Stock ExchangecoreListed on CSE Emerging Companies Market for equity trading and investor access
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
REPX competitors and assessment
Company assessmentDirect peers
- Paynetics: UK-based card issuer and fintech providing prepaid and co-branded card programs through BIN sponsorship and issuer processing. Directly comparable as REPX's CEO Ian Clowes serves as Paynetics UK Chairman, and Paynetics offers the same underlying card-issuing infrastructure that REPX leverages for PAYFAN Cards.
- Lithic: US-based card-issuing infrastructure provider enabling fintechs and brands to launch debit, prepaid, and credit card programs via APIs. Directly comparable to REPX's underlying model of providing the issuer processing layer for co-branded card products, though Lithic focuses more on the developer/fintech channel than on celebrity or sports fan engagement.
- Soldo: UK-based fintech providing prepaid business debit cards and expense management through card-issuer partnerships. Comparable to REPX as a UK-headquartered prepaid card program manager with a similar asset-light model of leveraging regulated issuer partners to deliver branded card products to end users.
Broad incumbents
- Marqeta: Public US-listed card-issuing platform powering modern card programs through a single API. Comparable to REPX as a card-issuing infrastructure provider that enables co-branded and prepaid card programs for brands, though Marqeta is a much larger incumbent serving a broad set of enterprise customers.
- EML Payments: Australia-based prepaid card program manager and issuer serving gift, incentive, and corporate card programs globally. Comparable to REPX as both an infrastructure partner and potential competitor, since EML is one of REPX's named issuer partners (PFS/EML Group) and operates its own co-branded and white-label card programs.
- Black Card (Blackhawk Network): Global prepaid and gift card program manager and processor with extensive co-branded card experience across retail, sports, and entertainment verticals. Comparable to REPX as a much larger incumbent operating in the same co-branded prepaid card space with established issuer and distribution relationships.
- Stripe Issuing: API-based card-issuing product from Stripe that enables platforms and brands to create and manage co-branded debit and prepaid card programs. Comparable to REPX's underlying card-issuance model and increasingly accessible to celebrity and brand partners who could replicate REPX's offering without a dedicated partner.
Emerging players
- Wirex: UK-headquartered fintech offering co-branded multi-currency and crypto-linked debit cards through issuer partnerships. Comparable to REPX in combining payment cards with consumer engagement features (rewards, in-app functionality) and leveraging regulated card issuers for program delivery.
- Curve: UK-based all-in-one payment card consolidator that aggregates multiple underlying cards behind a single branded interface. Comparable to REPX in the consumer prepaid/debit card segment and in pursuing differentiated card experiences (CoverCard-like hardware integration, dynamic pricing) that go beyond vanilla card issuance.
Regional players
- Hype (Illimity Bank): Italian mobile-first neobank offering prepaid cards and payment services primarily to Italian consumers. Comparable to REPX as a co-branded prepaid card program in the Italian market where REPX has multiple Serie A club partnerships (Roma, AC Milan, Parma, Udinese, Palermo, Torino).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
REPX social profiles
Digital presenceREPX financial estimates
Financial estimateRevenue estimate
Valuation estimate
REPX leadership team
Management profileNumber of profiles
Profiles13 records
REPX funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REPX M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REPX
What does REPX do?
REPX develops and distributes co-branded prepaid and debit payment cards (PAYFAN Cards) and patented digital products that link celebrities, influencers, sport teams, brands, fashion houses and iconic cities with their fans' financial transactions. The company pairs these cards with mobile applications (BeFriend App, RAPP App, Look-a-Like App) and hardware-enabled variants (CoverCard, Double Card, Black Box Card) to enable fan monetization and social engagement in the e-money market.
Is REPX a public or private company?
REPX is a public company. It is classified as public and is currently operating.
When was REPX founded?
REPX was founded in 2019. It employs 51 to 100 people.
Where is REPX based?
REPX is headquartered in Barnet, United Kingdom, in the Europe region.
How does REPX make money?
Three revenue lines are on record. Co-branded Payment Cards are the primary driver. The others are affiliate Marketing Partnership Fees and licensing and Royalties.
Who are REPX's main competitors?
Direct peers on record are Paynetics, Lithic and Soldo. Broad incumbents are Marqeta, EML Payments, Black Card (Blackhawk Network) and Stripe Issuing. Emerging players are Wirex and Curve. Hype (Illimity Bank) is listed as a regional player.
Does REPX have an API?
No public API is recorded for REPX.
What industry is REPX in?
REPX's product category is Co-branded Fan-Engagement Payment Cards. Its primary akta.pro industry code is FSAMANAK, Prepaid Card Program Managers & Issuers (BIN Sponsors), with a secondary code of FSAKABAH, Rewards & Loyalty Credit Cards. Its NAICS code is 522210 and its SIC code is 6141.