DBR77 Robotics Sp. z o.o.

What DBR77 Robotics Sp. z o.o. does

DBR77 Robotics Sp. z o.o. is a Polish-headquartered industrial intelligence company that builds a five-product software platform for manufacturing digital transformation. The product set comprises Industrial IoT (with Status Deck for legacy machines without PLC/OPC-UA, Data Hub multi-protocol gateway, and Vision AI for safety), Digital Twin for facility simulation and CAPEX validation, IRIS as a unified Plant Operation System combining MES, WMS, QMS, CMMS, and GEMBA, an AI-powered Marketplace that matches manufacturers with verified automation integrators, and Consultify, an AI transformation management platform powered by the proprietary DBR77 Vector (Industrial Reasoning) engine and trained on over 1,400 authenticated industrial transformation cases. The firm serves manufacturers across Automotive, Food & Beverage, Electronics, Pharma, Logistics & Warehousing, and Discrete Manufacturing, with active case studies in Poland, Germany, and the United States.

The company operates a hybrid revenue model: recurring software subscriptions across IIoT, Digital Twin, IRIS, and Consultify sold via enterprise field sales; a marketplace commission model where manufacturers use the platform free of charge and integrators pay a transparent commission starting at approximately 5% and decreasing with deal size; and a professional services arm based on its Lean 4.0 methodology for diagnostics and implementation support. Distribution combines direct enterprise sales in three regional headquarters (Toruń, Poland; Charlotte, USA; Berlin, Germany) with product-led pilots and self-serve trials, and an industry-event presence anchored by Automate (USA), ITM Industry Europe, and DBR77's own annual Conference.

Founded in 2017 and led by Global CEO and founder Piotr Wiśniewski (with Konrad Milewski as CTO), DBR77 has raised two disclosed seed rounds totalling approximately $4.97M, including a $3.98M round in April 2025 led by ff Venture Capital. The firm targets mid-market and enterprise manufacturers, with documented deployments at names including Ficomirrors Polska, an automotive Tier-2 supplier (1,524% ROI in 12 months via Consultify), HSV Poland, and a medium-sized furniture manufacturer (PLN 300,000 working-capital reduction via Digital Twin). Customer outcomes cited include €7M CAPEX savings via Digital Twin, €200K/month recovered downtime via IRIS, and 72% initiative completion via Consultify against a 30% industry average. The most recent strategic milestone is the launch of Consultify and DBR77 Vector at Automate 2026 in Chicago, which positions the company as one of the few European players advancing a category-defining "Industrial Reasoning" AI proposition for manufacturing decision-making.

Name

DBR77 Robotics Sp. z o.o.

Legal name

DBR77 Robotics Sp. z o.o.

Website

https://dbr77.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

DBR77 Robotics provides a five-product industrial intelligence platform for manufacturers covering IIoT connectivity, Digital Twin simulation, IRIS plant operations, an automation-integrator Marketplace, and Consultify AI transformation management, serving Automotive, F&B, Electronics, Pharma, Logistics, and Discrete Manufacturing customers across Poland, the United States, and Germany.

Ownership category

akta.pro rank

Product category

Industrial Intelligence Software for Manufacturing

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Industrial IoT platform
• Manufacturing digital twin
• Automation integrator marketplace
• Production execution software
• AI transformation management

Headquarters

HQ city

Torun

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions (IIoT, Digital Twin, IRIS, Consultify): DBR77 earns recurring subscription revenue from its core software products: IIoT (machine connectivity and OEE monitoring), Digital Twin (production simulation), IRIS (Plant Operation System), and Consultify (AI-powered transformation management). All products support pilots, with proven ROI enabling expansion. IIoT reports 3–12 month payback periods, IRIS 3–6 months, and Consultify 4–9 months payback.
2. Marketplace Commission: DBR77 Marketplace charges integrators and technology suppliers a commission on successful deals, starting from 5% and decreasing as deal size increases. Manufacturers use the platform free of charge. Commission structure is transparent — integrators see previews before submitting offers. The platform has facilitated over 843 solutions submitted across 127 active challenges.
3. Professional Services & Consulting: DBR77 provides consulting services through its Lean 4.0 methodology, supporting digital transformation engagements from diagnosis to measurable results. The DB77 Consulting arm guides clients through the full transformation lifecycle with pilot programs and implementation support.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

DBR77 Robotics sells a five-product industrial intelligence software platform for manufacturers, comprising Industrial IoT (machine connectivity and OEE monitoring via Status Deck, Data Hub, Vision AI), Digital Twin (production simulation and CAPEX validation), IRIS (Plant Operation System combining MES, WMS, QMS, CMMS, and GEMBA), an AI-powered Marketplace that matches manufacturers with verified automation integrators (free for manufacturers, commission-based for integrators), and Consultify, an AI-powered transformation management platform for maturity assessments and initiative tracking. The platform is unified by the proprietary DBR77 Vector Industrial Reasoning AI engine and the Lean 4.0 methodology.

Product overview

DBR77 Robotics is an industrial intelligence company offering a five-product ecosystem for manufacturing digital transformation. The platform comprises Industrial IoT (IIoT) for machine connectivity and OEE monitoring, Digital Twin for production simulation, IRIS as a unified Plant Operation System (combining MES, WMS, QMS, CMMS, GEMBA), Marketplace for AI-powered automation integrator matching, and Consultify for AI-powered transformation management. All products embed Lean 4.0 methodology and are designed to work independently or as an integrated ecosystem. The proprietary Vector AI technology powers Consultify's Industrial Reasoning capabilities, drawing from 1,400+ verified industrial transformation cases.

Differentiator

Problem solved

Functional benefit

Brands

• Industrial IoT (IIoT): Industrial IoT solution for machine connectivity, OEE monitoring, and real-time data with edge-first architecture including Status Deck, Data Hub, and Vision AI.
• Digital Twin
• IRIS
• Marketplace
• Consultify
• DBR77 Vector
• DBR77 Masterclass

Products and services

• Industrial IoT (IIoT) Edge-first Industrial IoT platform for manufacturers connecting machines (including legacy equipment without PLC or OPC-UA) for real-time OEE monitoring, downtime root-cause documentation, and Vision AI-based safety monitoring; includes Status Deck edge device, Data Hub multi-protocol gateway, and Vision AI modules. Reports 15–30% downtime reduction and 5–15% OEE improvement with 3–12 month payback.
• Digital Twin Virtual replica platform for production facilities enabling testing of layouts, simulation of material flows, and validation of CAPEX decisions before committing capital; supports VR-based management review of line designs and includes an extensive database of 3D models. Reported client savings of up to €7M on single CAPEX decisions, with 150%+ 5-year ROI and 90% shorter design cycles.
• IRIS Multi-tenant SaaS Plant Operation System combining MES (Manufacturing Execution System), WMS (Warehouse Management System), QMS (Quality Management System), CMMS (Computerized Maintenance Management System), and GEMBA continuous improvement in one platform. Replaces spreadsheets and siloed systems with documented decision trails, unified KPIs, and SLA-driven task execution. Reports 10–20% downtime reduction, 15–30% shorter MTTR, and 3–6 month payback.
• Marketplace AI-powered B2B marketplace matching manufacturers' automation challenges with verified integrators and technology suppliers globally. Provides standardized proposals for side-by-side comparison, built-in NDA workflow (DocuSign integration), milestone-driven delivery tracking, and free access for manufacturers. Reports 800+ technology suppliers, 127 active challenges, 843 solutions submitted, 3.2-day average response time, and 52% faster project delivery vs traditional robotization.
• Consultify AI-powered transformation management platform for manufacturers that runs maturity assessments (SIRI, ADMA, Lean 4.0), tracks initiatives with owners, deadlines, and financial outcomes, and generates board-ready reports. Powered by the proprietary DBR77 Vector Industrial Reasoning Engine. Reports 72% initiative completion rate vs 30% industry average, 380–650% average 12-month ROI, 4–9 month payback, and 60–80% less consulting spend vs traditional consulting.
• DBR77 Masterclass Educational and training platform providing structured sessions on AI in production, digital twin applications, and industrial transformation methodologies such as Lean 4.0, supporting customer enablement and broader workforce digitalization.
• Digital Twin Educational Platform Specialized educational version of the Digital Twin platform for universities, featuring digital twins, VR/AR modules, big data technologies, gamification, exam management, and a virtual academy for teaching manufacturing engineering, industrial computing, and production management.

Quantifiable outcome

• 94% parity with senior human consultants in manufacturing decision benchmarks (Consultify)
• +11 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FANUCcoreTechnology or IntegrationFANUC is a featured industrial robot manufacturer in the DBR77 Marketplace ecosystem. Their M-10iD/8L model was used in HSV Poland's automated quality control and packaging line project. 15 global robot manufacturers are featured on the platform.
• Universal RobotscoreTechnology or IntegrationUniversal Robots is a featured cobot innovator in the DBR77 Marketplace ecosystem. Their cobot technology is matched with manufacturers seeking collaborative automation solutions. 11 cobot innovators are featured on the platform.
• ABBcoreTechnology or IntegrationABB (including ABB GoFa/SWIFT collaborative robots) is a featured technology partner in the DBR77 Marketplace ecosystem. Featured as both an industrial robot and cobot provider on the platform.
• KUKAcoreTechnology or IntegrationKUKA (including KUKA LBR iiwa collaborative robot) is featured as both an industrial robot and cobot partner in the DBR77 Marketplace ecosystem.
• Kawasaki RoboticscoreTechnology or IntegrationKawasaki Robotics is listed among the 15 global industrial robot leaders in the DBR77 Marketplace ecosystem covering production, end-of-line, and warehouse automation.
• KION / DematiccoreTechnology or IntegrationKION (including Dematic) is featured as an intralogistics and AMR provider in the DBR77 Marketplace ecosystem, supporting warehouse and intralogistics automation projects.
• Lodzistics ClustercoreStrategic or Co-development PartnerLodzistics is a regional logistics and manufacturing cluster that partners with DBR77 on events and industry collaboration. DBR77 hosted a panel in partnership with Lodzistics at ITM 2026.
• SAAM — Silesia AutomotiveminorStrategic or Co-development PartnerSAAM (Silesia Automotive) is a regional automotive industry cluster that DBR77 actively participates in, supporting manufacturing digitalization in the Silesia region.
• KSSE — Katowice Special Economic ZoneminorStrategic or Co-development PartnerKSSE (Katowice Special Economic Zone) is a regional economic development organization that DBR77 participates in as part of its industry network and membership community.
• AHK — German-Polish Chamber of CommerceminorGTM or Marketing PartnerAHK (Deutsch-Polnische Industrie- und Handelskammer) is the German-Polish Chamber of Commerce that DBR77 participates in for networking, industry connections, and cross-border business development between Poland and Germany.
• Santander Corporate & Investment BankingcoreStrategic or Co-development PartnerSantander Corporate & Investment Banking co-published the 'Development of the Robot Market in Poland' report with DBR77 in 2024, providing a comprehensive analysis of the Polish robotics market and funding trends.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Augury: Augury is an AI-driven machine health and process optimization platform for manufacturers, comparable to DBR77's IIoT Status Deck and Consultify analytics but specialized in vibration and process signal diagnostics rather than broader transformation management.
• Sight Machine: Sight Machine provides AI-powered manufacturing analytics and a 'Factory Twin' digital twin platform, directly mirroring DBR77's combination of AI analytics, digital twin, and machine-data integration for plant performance improvement.
• Tulip Interfaces: Tulip offers a frontline operations platform for manufacturers combining MES-like workflows, machine connectivity, and quality apps — closely comparable to DBR77's IRIS plus IIoT positioning for shop-floor digitization. Both target discrete manufacturers with cloud-first SaaS deployment.
• HowToRobot: HowToRobot is a global marketplace connecting manufacturers with industrial robot and automation suppliers — the closest direct competitor to DBR77 Marketplace in terms of two-sided marketplace mechanics, integrator matching, and standardized RFQ handling for robotization.
• UpKeep: UpKeep is a mobile-first CMMS and asset operations platform comparable to the maintenance and continuous-improvement (CMMS / GEMBA) slice of DBR77 IRIS, targeting similar industrial mid-market customers with a self-serve PLG motion.
• 42Q Cloud MES: 42Q delivers a cloud-native MES similar in scope to DBR77 IRIS, targeting discrete and process manufacturers with real-time production visibility — a focused mid-market competitor without DBR77's broader five-product ecosystem.

Broad incumbents

• Siemens Insights Hub (MindSphere): Siemens Insights Hub is an industrial IoT and edge-to-cloud platform from the industrial automation incumbent, overlapping with DBR77's IIoT, Digital Twin, and IRIS capabilities but bundled within Siemens' broader automation portfolio and plant-level installed base.
• SAP Digital Manufacturing Cloud: SAP Digital Manufacturing Cloud is an enterprise MES and IoT cloud platform combining production execution and machine integration — overlapping with DBR77 IRIS and IIoT, but sold as part of SAP's ERP suite to large global manufacturers rather than as a standalone mid-market platform.
• PTC (ThingWorx / Vuforia): PTC ThingWorx is an enterprise industrial IoT, digital twin, and AR platform comparable to DBR77's IIoT and Digital Twin products, but delivered by an established PLM incumbent with deep enterprise IT integrations and substantially larger sales reach.

Emerging players

• MaintainX: MaintainX is a fast-growing mobile CMMS and operations platform for manufacturing and facility teams — overlaps with the CMMS / QMS / GEMBA portions of DBR77 IRIS, but lacks DBR77's IIoT machine connectivity layer and transformation AI layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dbr77_com
• YouTubeyoutube.com/@DBR77
• LinkedInlinkedin.com/company/dbr77-com
• Facebookfacebook.com/dbr77robotics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBR77 Robotics Sp. z o.o.