Heroes Made
- Company typePrivate
- Founded2022
- HeadquartersStrovolos, Cyprus
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Heroes Made firmographics
Firmographics- Name
- Heroes Made
- Legal name
- MGD Heroes Made Limited
- Website
- https://heroesmade.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Heroes Made industry classification
Industry- Product category
- Social-Emotional Learning (SEL) Platform
- NAICS
- Educational Services (611), Educational Support Services (611710)
- akta.pro primary industry
- Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ)
- akta.pro secondary industries
- Leadership, Character Education & Values Development (EDAMAIAG), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)
Keywords
Where Heroes Made is headquartered
LocationHeadquarters
- HQ city
- Strovolos
- HQ country
- Cyprus
- HQ region
- Europe
Offices2 records
Markets served
Heroes Made business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - TeacherStart: Individual teacher plan at $250/year giving instant access to the full lesson library with 4 learning pathways per lesson, CASEL and state trait mapping, scope and sequence, and whiteboard-ready lesson delivery. No student accounts required.
- Subscription - SchoolStart: School plan at $2,650/year for up to 30 teacher licenses with consistent schoolwide delivery and simple teacher access management. No rostering required. Fast, low-friction implementation for lesson library access.
- Subscription - School360 / District360: Full student platform including student access, personalized avatars, well-being check-ins, student insights, student authoring tool, WCAG compliance, and SchoolDay rostering. Requires demo for School360; custom quote for District360 based on district size. District plans include multi-school rollout support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TeacherStart - Individual teacher plan for lesson library only |
| Subscription | Annual | SchoolStart - School plan for up to 30 teachers, lesson library only |
| Subscription | Multi-year contract | School360 - Full student platform for single school |
| Subscription | Multi-year contract | District360 - Full student platform across multiple elementary schools |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Heroes Made product offering
Product offeringCore offering
Heroes Made is a web-based K-6 character education and social-emotional learning (SEL) platform that delivers 200+ classroom-ready, story-driven lessons where every student becomes the protagonist via personalized avatars. The platform offers four built-in teaching pathways per lesson (discussion, movement, individual learning, and reflection), real-time emoji well-being check-ins, and a student authoring tool. It is sold to elementary schools and school districts through tiered annual subscriptions, with no teacher prep or training required.
Product overview
Heroes Made is a unified K-6 character education and social-emotional learning (SEL) platform organized around two product lines: the Start plan series (TeacherStart, SchoolStart) providing lesson library access with 4 teaching pathways per lesson, and the 360 plan series (School360, District360) adding full student platform capabilities including personalized avatars, well-being check-ins, Student Authoring Tool, and actionable insights. The platform is anchored by a 200+ lesson library delivered through four pathways (Engage & Discuss, Move & Do, Individual Learning, Reflect & Dive Deeper), with supporting offerings including Curriculum Transparency Portal for public lesson disclosure and a Review Documentation Materials request service.
Differentiator
Problem solved
Functional benefit
Products and services
- TeacherStart Individual teacher plan at $250/year providing instant access to the full Heroes Made lesson library with 4 learning pathways per lesson, CASEL and state trait mapping, scope and sequence, and whiteboard-ready lesson delivery. No student accounts or rostering required. Targeted at individual elementary teachers and school counselors who want zero-prep character education lessons.
- SchoolStart Whole-school lesson access plan at $2,650/year for up to 30 teachers with consistent schoolwide delivery and simple teacher access management. Includes the full TeacherStart lesson library with 4 learning pathways per lesson, CASEL and state trait mapping, and scope and sequence. No rostering required.
- School360 Full student platform for a single school with teacher and student access, personalized student avatars, student device experience, 5-second emoji well-being check-ins, student insights and reporting, Student Authoring Tool, WCAG 2.1 AA compliance, and SchoolDay rostering setup. Custom pricing via demo request.
- District360 District-wide rollout of the full student platform across multiple elementary schools including everything in School360, district implementation planning, multi-school rollout support, state alignment support, and secure SchoolDay rostering. Custom pricing by district size on multi-year contract.
- 200+ Classroom-Ready Lessons Library Core curriculum library of 200+ story-driven, personalized lessons for grades 1-6 covering character education, communication skills, and student resilience, where every student becomes the protagonist. CASEL-aligned and state character trait mapped.
Quantifiable outcome
- +85% reported increase in student question participation
- +3 more outcomes
Companies that use Heroes Made
Customer profileSegments3 records
Ideal customer profiles3 records
Heroes Made technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature6 records
Heroes Made partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Meethink.ptcoreHeroes Made launched in Portugal in partnership with Meethink.pt to help schools develop life skills, character education, and literacy through immersive narrative experiences. A Portuguese-language version is planned for 2026.
- GG4L (SchoolDay Collection)coreHeroes Made is included in the AWS Marketplace through GG4L's SchoolDay Collection, providing secure student rostering and identity management. SchoolDay's PII Shield provides data encryption, role-based access control, and audit logs for K-12 environments.
- ThinkEd CorporationcoreThinkEd Corporation, a subsidiary of Heroes Made, handles US distribution of the platform alongside other trusted partners.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Heroes Made competitors and assessment
Company assessmentDirect peers
- ClassDojo: K–6 social-emotional learning and classroom culture platform with personalized student avatars and a character/values framework. Closest direct competitor to Heroes Made on target audience (elementary), modality (avatars + stories), and SEL/character education positioning.
- Second Step (Committee for Children): One of the most widely adopted K–6 SEL curricula in US schools, CASEL-aligned and used in district-wide rollouts. Competes with Heroes Made for the same elementary SEL budget and instructional time.
- Panorama Education: K–12 SEL and student-wellbeing platform combining surveys, MTSS, and intervention data for schools and districts. Comparable to Heroes Made's School360 well-being check-ins and insights layer at a district scale.
- Sanford Harmony (Empowering Education): Classroom-based K–6 SEL program with structured lessons, peer relationships, and SEL instructional content. A direct competitor for Heroes Made's elementary character education instructional time.
- RULER (Yale Center for Emotional Intelligence): K–12 SEL approach with school-wide implementation, teacher training, and emotional-intelligence curriculum. Targets the same district-level SEL buyer Heroes Made pursues with District360.
- Peekapak: K–5 SEL and character education platform using stories and lessons aligned to CASEL. Closely comparable to Heroes Made on story-driven, K–5 SEL delivery and curriculum-aligned content.
Broad incumbents
- EVERFI: Large K–12 digital learning platform covering SEL, financial literacy, and health, typically sold at district level. Broader incumbent whose SEL modules compete with Heroes Made in district RFPs.
- Nearpod: K–12 interactive lesson-delivery platform with personalization and SEL content layered onto a much broader instructional toolset. Competes for the same elementary instructional time block.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Heroes Made social profiles
Digital presenceHeroes Made compliance and trust
Trust signalCompliance7 records
Heroes Made financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heroes Made leadership team
Management profileNumber of profiles
Profiles1 record
Heroes Made subsidiaries and ownership
Company hierarchySubsidiaries1 record
Heroes Made funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heroes Made M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heroes Made
What does Heroes Made do?
Heroes Made is a web-based K-6 character education and social-emotional learning (SEL) platform that delivers 200+ classroom-ready, story-driven lessons where every student becomes the protagonist via personalized avatars. The platform offers four built-in teaching pathways per lesson (discussion, movement, individual learning, and reflection), real-time emoji well-being check-ins, and a student authoring tool. It is sold to elementary schools and school districts through tiered annual subscriptions, with no teacher prep or training required.
Is Heroes Made a public or private company?
Heroes Made is a private company. It is classified as venture growth investor backed and is currently operating.
When was Heroes Made founded?
Heroes Made was founded in 2022. It employs 1 to 10 people.
Where is Heroes Made based?
Heroes Made is headquartered in Strovolos, Cyprus, in the Europe region.
How does Heroes Made make money?
Three revenue lines are on record. Subscription - TeacherStart is the primary driver. The others are subscription - SchoolStart and subscription - School360 / District360.
Who are Heroes Made's main competitors?
Direct peers on record are ClassDojo, Second Step (Committee for Children), Panorama Education, Sanford Harmony (Empowering Education), RULER (Yale Center for Emotional Intelligence) and Peekapak. Broad incumbents are EVERFI and Nearpod.
Does Heroes Made have an API?
No public API is recorded for Heroes Made.
What industry is Heroes Made in?
Heroes Made's product category is Social-Emotional Learning (SEL) Platform. Its primary akta.pro industry code is EDAJAMAJ, Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting), with a secondary code of EDAMAIAG, Leadership, Character Education & Values Development. Its NAICS code is 611.