Rentroom
Rentroom is a New York-based cloud property management SaaS platform serving U.S. residential landlords, property managers, and investors with rent collection, maintenance, accounting, leasing, and listing syndication tools delivered via web and mobile apps.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Rentroom does
Rentroom is a New York-based, cloud-native property management SaaS platform serving residential landlords, professional property managers, and real estate investors in the United States. Founded in 2018 by Alex Britton (Co-founder & CEO) and Robert Abelson (Co-founder), the company provides an all-in-one system that automates rent collection, maintenance ticketing, tenant communication (SMS, email, voice), accounting and reporting, application processing with eSignature, tenant screening, and marketing/listing syndication. The platform is hosted on Google Cloud infrastructure and is accessible via web and free native iOS and Android mobile applications, supporting portfolios from a single unit to over 1,000 units.
The product is structured as a horizontally-scoped suite covering the full property management lifecycle. Differentiated features are largely integration-driven: native QuickBooks Online sync handles accounting with class and location tracking, while direct Zillow Group integration syndicates listings to Zillow, Trulia, and HotPads for tenant acquisition. The company employs a hybrid go-to-market motion: a product-led growth path via free mobile apps and a Starter Package for landlords with under 15 units, paired with a sales-assisted motion (Book a Demo / Get Started CTAs) for mid-market property managers and investors with larger portfolios. Marketing relies on content (blog, case studies, resource center), app store distribution, and customer testimonials from named accounts including Ambassador Apartments, Championship Rentals, Hudgins Realty, and Amicus Property Management.
Rentroom monetizes through tiered monthly SaaS subscriptions segmented by portfolio size, though public pricing is not disclosed. Cumulative disclosed funding is approximately $3.12M across three rounds (2019, 2020, 2023), with a $2.4M exempt offering filed in July 2023 of which $1.12M had been raised. The company operates exclusively in the United States and reports customer outcomes of 20+ hours saved per month, 37% faster rent collection, and 98% customer satisfaction, though these figures are self-reported.
Rentroom firmographics
Firmographics- Name
- Rentroom
- Legal name
- Rentroom, Inc.
- Website
- https://getrentroom.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rentroom is a New York-based cloud property management SaaS platform serving U.S. residential landlords, property managers, and investors with rent collection, maintenance, accounting, leasing, and listing syndication tools delivered via web and mobile apps.
- Ownership category
- akta.pro rank
Rentroom industry classification
Industry- Product category
- Property Management Software
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
- akta.pro secondary industries
- Vacation & Short-Term Rental Management (BPAJAFAI), Student Housing Roommate Matching, Assignments & Occupancy Management (BPAJAJAJ), Vacation Rental Turnover Operations (Housekeeping, Laundry, Inspections) (BPAJAIAL)
Keywords
Where Rentroom is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rentroom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscription: SaaS subscription model for property management software with tiered pricing (Starter Package for small portfolios under 15 units, standard tiers for larger portfolios)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Package for small portfolios (under 15 units) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Rentroom product offering
Product offeringCore offering
Rentroom is an all-in-one, cloud-based property management software platform that enables landlords and property managers to automate rent collection, maintenance ticketing, tenant communication, accounting, leasing, and marketing. The platform scales from single-unit landlords to portfolios of 1,000+ units and is delivered through web and native iOS/Android mobile applications, with native integrations to QuickBooks Online and Zillow Group.
Product overview
Rentroom is an all-in-one property management software platform built for landlords and property managers. The core platform integrates payments, maintenance, communication, accounting, leasing, and marketing features into a unified system. The product portfolio includes the main Property Management Software as the core offering, supplemented by specialized modules for Payments, Maintenance, Communication, Accounting, Reports, Application & eSign, Tenant Screening, Marketing & Listings, and File Store & Sharing. A Starter Package is available for landlords with under 15 units, and free mobile apps are provided for iOS and Android. The platform natively integrates with QuickBooks for accounting and Zillow Group for listing syndication, and data is secured through Google Cloud infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Rentroom Property Management Software All-in-one, cloud-based property management platform that automates and streamlines rent collection, maintenance management, tenant communication, accounting, leasing, and reporting for landlords and property managers managing residential rental portfolios.
- Rentroom Mobile Apps Free mobile applications for iOS and Android that allow landlords, property managers, and tenants to access Rentroom property management features on the go, including rent payment, maintenance requests, and communication.
Quantifiable outcome
- Customers save 20+ hours per month on average after adopting Rentroom
- +2 more outcomes
Companies that use Rentroom
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Rentroom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Rentroom partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- QuickBookscoreNative integration with QuickBooks Online providing seamless accounting sync, class and location tracking, and automatic invoicing. Allows Rentroom to serve as a standalone reporting tool or integrate directly with QuickBooks.
- Zillow GroupcoreDirect integration with Zillow Group (including Zillow, Trulia, and HotPads) enabling automatic listing syndication to provide properties maximum exposure for tenant acquisition.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Rentroom competitors and assessment
Company assessmentDirect peers
- Buildium: Buildium is a leading cloud-based property management SaaS platform for residential landlords and property managers, offering rent collection, accounting, maintenance, and tenant screening. It is the most direct comparable to Rentroom in target customer and feature scope, but operates at significantly greater scale.
- AppFolio: AppFolio provides cloud-based property management software for landlords and property managers with a similar all-in-one feature set covering payments, maintenance, accounting, and leasing. It targets a comparable customer base but is a publicly traded incumbent with substantially deeper resources.
- RentRedi: RentRedi is a property management software platform purpose-built for small and mid-sized landlords, offering rent collection, tenant screening, maintenance, and accounting. It is a close peer in SMB landlord focus, mobile-first design, and pricing tiering against the under-15-unit segment.
- DoorLoop: DoorLoop is an all-in-one property management software platform offering payments, maintenance, accounting, leasing, and tenant screening for landlords and property managers. It is highly comparable in product breadth and SMB-to-mid-market positioning.
- TenantCloud: TenantCloud provides property management software for landlords and property managers with rent collection, maintenance tracking, tenant screening, and accounting features. It is a comparable peer in serving individual landlords and small portfolios with a free/tiered SaaS model.
- Avail: Avail is a property management platform owned by Realtor.com (Move, Inc.) that helps landlords list, screen tenants, collect rent, and manage maintenance. It directly competes with Rentroom's Starter Package tier and represents a well-capitalized entrant with deep MLS-adjacent distribution.
- TurboTenant: TurboTenant offers free and low-cost property management tools for independent landlords covering listings, applications, screening, and rent collection. It is a direct peer in the DIY landlord segment with a freemium model similar to Rentroom's Starter Package.
- Hemlane: Hemlane is a property management platform that combines software with optional local agent support for small and mid-sized landlords. It is comparable in targeting SMB landlords and offering a hybrid self-serve plus assisted-service model.
- Stessa: Stessa (owned by Roofstock) provides property management and financial reporting software tailored to real estate investors managing rental portfolios. It is a comparable peer in serving the investor segment Rentroom also targets, with a similar emphasis on accounting and portfolio reporting.
Broad incumbents
- Yardi: Yardi is a long-established enterprise property management software suite serving large residential and commercial property managers. It is a broad incumbent that competes indirectly through scale and brand, rather than head-to-head in the small-landlord niche Rentroom targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Rentroom social profiles
Digital presenceRentroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentroom leadership team
Management profileNumber of profiles
Profiles2 records
Rentroom funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentroom
What does Rentroom do?
Rentroom is an all-in-one, cloud-based property management software platform that enables landlords and property managers to automate rent collection, maintenance ticketing, tenant communication, accounting, leasing, and marketing. The platform scales from single-unit landlords to portfolios of 1,000+ units and is delivered through web and native iOS/Android mobile applications, with native integrations to QuickBooks Online and Zillow Group.
Is Rentroom a public or private company?
Rentroom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rentroom founded?
Rentroom was founded in 2022. It employs 1 to 10 people.
Where is Rentroom based?
Rentroom is headquartered in New York, United States, in the North America region.
How does Rentroom make money?
One revenue line is on record: software Subscription.
Who are Rentroom's main competitors?
Direct peers on record are Buildium, AppFolio, RentRedi, DoorLoop, TenantCloud, Avail, TurboTenant, Hemlane and Stessa. Yardi is listed as a broad incumbent.
Does Rentroom have an API?
No public API is recorded for Rentroom.
What industry is Rentroom in?
Rentroom's product category is Property Management Software. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services, with a secondary code of BPAJAFAI, Vacation & Short-Term Rental Management. Its NAICS code is 532 and its SIC code is 6531.