World Insurance Associates

What World Insurance Associates does

World Insurance Associates LLC is a privately held, Top 50 U.S. insurance brokerage headquartered in Iselin, New Jersey, founded in 2011 and operating more than 300 offices across the United States and the United Kingdom. The company operates an independent brokerage model, sourcing insurance products from all major carriers rather than representing a single provider, and is compensated primarily through commissions calculated as a percentage of premiums paid by carriers, with additional contingent compensation tied to volume and profitability. Its revenue base of more than $700 million (as of 2026) has been built through an aggressive roll-up strategy that has produced over 200 agency acquisitions since founding, backed by over $1 billion in capital from Goldman Sachs Asset Management and Charlesbank Capital Partners at a $3.4 billion enterprise valuation in 2023.

The company serves four primary customer segments: Business/Commercial (risk management, commercial P&C, and specialty coverage across construction, healthcare, manufacturing, real estate, transportation, and private equity); Employee Benefits (health benefits, retirement plans, payroll and HR services); Personal Insurance and Private Client Group (auto, home, property, and affluent-lifestyle coverage); and a dedicated Private Equity practice providing M&A insurance due diligence. Core technology platforms include the MyWorld Connect client portal (24/7 self-service for policy management, certificate requests, and payments), the Indio digital application and renewal platform, and an Employee Navigator benefits administration integration. The platform also operates a wholesale insurance division (Novatae Risk Group, launched November 2022, 6,000+ clients) and a wealth management division (World Investment Advisors, formerly Pensionmark, 350+ advisors across 100+ U.S. locations).

In April 2026, founder Rich Eknoian transitioned from CEO to Executive Chairman after 15 years, and John Newell — previously Chief Commercial Officer at technology-enabled brokerage Newfront and a senior Marsh leader overseeing a $500M+ business — was appointed CEO. The company remains privately held with no parent corporation, and its operating geographies span the United States and the United Kingdom.

Name

World Insurance Associates

Legal name

World Insurance Associates LLC

Website

https://worldinsurance.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

World Insurance Associates is a privately held Top 50 U.S. insurance brokerage serving commercial, personal, employee benefits, and private equity clients through 300+ offices, generated via commission-based revenue and a roll-up strategy of more than 200 agency acquisitions.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Commercial insurance brokerage
• Employee benefits administration
• Personal insurance coverage
• Wealth management services
• Risk management consulting

Headquarters

HQ city

Monmouth Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Commission-based compensation calculated as a percentage of premium collected by the insurer, paid to World Insurance by the insurer. Additional contingent compensation may be received based on volume of business and/or profitability of insurance contracts placed with insurers, pursuant to agreements relating to business volume and distribution relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

World Insurance Associates is an independent insurance brokerage that places commercial, personal, and specialty insurance products from multiple carriers on behalf of clients. It also provides employee benefits administration, retirement plan consulting, wealth management, payroll/HR services, risk management, safety consulting, and M&A insurance due diligence across the U.S. and U.K.

Product overview

World Insurance Associates is a Top 50 Insurance Brokerage headquartered in Iselin, New Jersey offering a comprehensive suite of insurance and financial services. The company operates a platform-plus-modules architecture combining core insurance products (Business Insurance, Personal Insurance, Employee Benefits, Private Client Group) with specialized services including Wealth Management through World Investment Advisors, Payroll & HR Services, Risk Services, and Safety Consulting. The company provides industry-specific coverage for Construction, Healthcare, Manufacturing, Real Estate, and Transportation sectors, supported by digital tools like MyWorld Connect portal and wholesale operations through Novatae Risk Group. With over 300 offices across the U.S. and U.K., the company serves diverse client needs from individuals to large organizations, backed by private equity sponsors Charlesbank Capital Partners and Goldman Sachs Asset Management with approximately $3.4 billion enterprise valuation.

Differentiator

Problem solved

Functional benefit

Brands

• Novatae Risk Group: Wholesale insurance arm of World Insurance Associates operating in the US and UK with over 6,000 clients
• World Investment Advisors
• World Investment Advisors
• World Investment Advisors
• Indio
• World Client Hub
• MyWorld Connect
• Safety Wave
• World Advisors
• World Payroll & HR Services

Products and services

• Business Insurance
• Employee Benefits
• Personal Insurance
• Private Client Group
• Wealth Management (World Investment Advisors)
• Payroll & HR Services
• Private Equity Insurance Due Diligence
• Safety Consulting
• Risk Services

Quantifiable outcome

• Over $700 million in revenue achieved from 2011 startup
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MarshBerryminorImplementation/ SI/ Consulting PartnerMarshBerry served as financial advisor on the acquisition of The Fidella Agency, providing advisory services for the transaction.
• Giordano, Halleran & CieslaminorImplementation/ SI/ Consulting PartnerLegal counsel firm providing legal advisory services for multiple World Insurance acquisitions including The Fidella Agency and Lock Insurance transactions.
• Connell Foley LLPminorImplementation/ SI/ Consulting PartnerLegal counsel providing legal advisory services for World Insurance acquisitions including Lock Insurance transaction.
• Novatae Risk GroupcoreStrategic or Co-development PartnerNovatae Risk Group is the wholesale insurance division of World Insurance Associates, launched in November 2022. Operates in the US and UK with over 6,000 clients, providing specialty insurance products and services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Arthur J. Gallagher: Top-tier global insurance brokerage with similar commercial, benefits, and risk management capabilities at much greater scale; a primary competitor for talent, M&A targets, and enterprise clients.
• Willis Towers Watson: Global advisory, brokerage, and solutions firm with overlapping capabilities in commercial brokerage and benefits consulting; competes for enterprise clients and benefits talent.
• Truist Insurance Holdings: Recently carved-out insurance brokerage subsidiary of Truist Financial, one of the largest US insurance brokerages with broad P&C, benefits, and specialty capabilities; competes for middle-market and enterprise accounts.
• Aon: Global professional services firm focused on risk management, insurance brokerage, and HR consulting; competes directly for large commercial accounts and reinsurance brokerage business.
• Marsh McLennan: Global insurance brokerage and risk advisory parent of Marsh, Mercer, and Oliver Wyman; competes for large enterprise accounts and is a primary talent source (CEO Newell previously held senior roles at Marsh).

Direct peers

• Acrisure: Private equity-backed insurance brokerage that has grown rapidly through an aggressive acquisition strategy, directly comparable to World Insurance Associates in deal velocity, PE ownership structure, and diversification across commercial and personal lines.
• Brown & Brown: Publicly traded insurance brokerage that has executed a multi-decade acquisition strategy across commercial, personal, and benefits lines, providing a mature public-market comparable for World's roll-up business model.
• Lockton Companies: Largest privately held insurance brokerage globally, comparable in private ownership status, employee benefits expertise, and enterprise/middle-market commercial focus; serves as a strategic aspirational benchmark.
• Hub International: PE-backed insurance brokerage owned by Hellman & Friedman and others, comparable in scale, acquisition-driven growth model, and mid-market commercial focus; serves as a near-direct analog for World's positioning.

Emerging players

• OneDigital: PE-backed (New Mountain Capital) insurance, financial services, and HR consulting firm with acquisition-driven growth; comparable in mid-market employee benefits focus and growth-stage PE ownership profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/worldinsur
• Facebookfacebook.com/worldinsur
• LinkedInlinkedin.com/company/world-insurance-associates-llc
• Instagraminstagram.com/worldinsuranceassociates

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries29 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A138 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Insurance Associates