World Insurance Associates
World Insurance Associates is a privately held Top 50 U.S. insurance brokerage serving commercial, personal, employee benefits, and private equity clients through 300+ offices, generated via commission-based revenue and a roll-up strategy of more than 200 agency acquisitions.
- Company typePrivate
- Founded2011
- HeadquartersMonmouth Beach, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What World Insurance Associates does
World Insurance Associates LLC is a privately held, Top 50 U.S. insurance brokerage headquartered in Iselin, New Jersey, founded in 2011 and operating more than 300 offices across the United States and the United Kingdom. The company operates an independent brokerage model, sourcing insurance products from all major carriers rather than representing a single provider, and is compensated primarily through commissions calculated as a percentage of premiums paid by carriers, with additional contingent compensation tied to volume and profitability. Its revenue base of more than $700 million (as of 2026) has been built through an aggressive roll-up strategy that has produced over 200 agency acquisitions since founding, backed by over $1 billion in capital from Goldman Sachs Asset Management and Charlesbank Capital Partners at a $3.4 billion enterprise valuation in 2023.
The company serves four primary customer segments: Business/Commercial (risk management, commercial P&C, and specialty coverage across construction, healthcare, manufacturing, real estate, transportation, and private equity); Employee Benefits (health benefits, retirement plans, payroll and HR services); Personal Insurance and Private Client Group (auto, home, property, and affluent-lifestyle coverage); and a dedicated Private Equity practice providing M&A insurance due diligence. Core technology platforms include the MyWorld Connect client portal (24/7 self-service for policy management, certificate requests, and payments), the Indio digital application and renewal platform, and an Employee Navigator benefits administration integration. The platform also operates a wholesale insurance division (Novatae Risk Group, launched November 2022, 6,000+ clients) and a wealth management division (World Investment Advisors, formerly Pensionmark, 350+ advisors across 100+ U.S. locations).
In April 2026, founder Rich Eknoian transitioned from CEO to Executive Chairman after 15 years, and John Newell — previously Chief Commercial Officer at technology-enabled brokerage Newfront and a senior Marsh leader overseeing a $500M+ business — was appointed CEO. The company remains privately held with no parent corporation, and its operating geographies span the United States and the United Kingdom.
World Insurance Associates firmographics
Firmographics- Name
- World Insurance Associates
- Legal name
- World Insurance Associates LLC
- Website
- https://worldinsurance.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- World Insurance Associates is a privately held Top 50 U.S. insurance brokerage serving commercial, personal, employee benefits, and private equity clients through 300+ offices, generated via commission-based revenue and a roll-up strategy of more than 200 agency acquisitions.
- Ownership category
- akta.pro rank
World Insurance Associates industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where World Insurance Associates is headquartered
LocationHeadquarters
- HQ city
- Monmouth Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
World Insurance Associates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Brokerage Commissions: Commission-based compensation calculated as a percentage of premium collected by the insurer, paid to World Insurance by the insurer. Additional contingent compensation may be received based on volume of business and/or profitability of insurance contracts placed with insurers, pursuant to agreements relating to business volume and distribution relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom insurance solutions quoted based on client requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
World Insurance Associates product offering
Product offeringCore offering
World Insurance Associates is an independent insurance brokerage that places commercial, personal, and specialty insurance products from multiple carriers on behalf of clients. It also provides employee benefits administration, retirement plan consulting, wealth management, payroll/HR services, risk management, safety consulting, and M&A insurance due diligence across the U.S. and U.K.
Product overview
World Insurance Associates is a Top 50 Insurance Brokerage headquartered in Iselin, New Jersey offering a comprehensive suite of insurance and financial services. The company operates a platform-plus-modules architecture combining core insurance products (Business Insurance, Personal Insurance, Employee Benefits, Private Client Group) with specialized services including Wealth Management through World Investment Advisors, Payroll & HR Services, Risk Services, and Safety Consulting. The company provides industry-specific coverage for Construction, Healthcare, Manufacturing, Real Estate, and Transportation sectors, supported by digital tools like MyWorld Connect portal and wholesale operations through Novatae Risk Group. With over 300 offices across the U.S. and U.K., the company serves diverse client needs from individuals to large organizations, backed by private equity sponsors Charlesbank Capital Partners and Goldman Sachs Asset Management with approximately $3.4 billion enterprise valuation.
Differentiator
Problem solved
Functional benefit
Brands
- Novatae Risk Group: Wholesale insurance arm of World Insurance Associates operating in the US and UK with over 6,000 clients
- World Investment Advisors
- World Investment Advisors
- World Investment Advisors
- Indio
- World Client Hub
- MyWorld Connect
- Safety Wave
- World Advisors
- World Payroll & HR Services
Products and services
- Business Insurance
- Employee Benefits
- Personal Insurance
- Private Client Group
- Wealth Management (World Investment Advisors)
- Payroll & HR Services
- Private Equity Insurance Due Diligence
- Safety Consulting
- Risk Services
Quantifiable outcome
- Over $700 million in revenue achieved from 2011 startup
- +2 more outcomes
Companies that use World Insurance Associates
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
World Insurance Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
World Insurance Associates partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- MarshBerryminorMarshBerry served as financial advisor on the acquisition of The Fidella Agency, providing advisory services for the transaction.
- Giordano, Halleran & CieslaminorLegal counsel firm providing legal advisory services for multiple World Insurance acquisitions including The Fidella Agency and Lock Insurance transactions.
- Connell Foley LLPminorLegal counsel providing legal advisory services for World Insurance acquisitions including Lock Insurance transaction.
- Novatae Risk GroupcoreNovatae Risk Group is the wholesale insurance division of World Insurance Associates, launched in November 2022. Operates in the US and UK with over 6,000 clients, providing specialty insurance products and services.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
World Insurance Associates competitors and assessment
Company assessmentBroad incumbents
- Arthur J. Gallagher: Top-tier global insurance brokerage with similar commercial, benefits, and risk management capabilities at much greater scale; a primary competitor for talent, M&A targets, and enterprise clients.
- Willis Towers Watson: Global advisory, brokerage, and solutions firm with overlapping capabilities in commercial brokerage and benefits consulting; competes for enterprise clients and benefits talent.
- Truist Insurance Holdings: Recently carved-out insurance brokerage subsidiary of Truist Financial, one of the largest US insurance brokerages with broad P&C, benefits, and specialty capabilities; competes for middle-market and enterprise accounts.
- Aon: Global professional services firm focused on risk management, insurance brokerage, and HR consulting; competes directly for large commercial accounts and reinsurance brokerage business.
- Marsh McLennan: Global insurance brokerage and risk advisory parent of Marsh, Mercer, and Oliver Wyman; competes for large enterprise accounts and is a primary talent source (CEO Newell previously held senior roles at Marsh).
Direct peers
- Acrisure: Private equity-backed insurance brokerage that has grown rapidly through an aggressive acquisition strategy, directly comparable to World Insurance Associates in deal velocity, PE ownership structure, and diversification across commercial and personal lines.
- Brown & Brown: Publicly traded insurance brokerage that has executed a multi-decade acquisition strategy across commercial, personal, and benefits lines, providing a mature public-market comparable for World's roll-up business model.
- Lockton Companies: Largest privately held insurance brokerage globally, comparable in private ownership status, employee benefits expertise, and enterprise/middle-market commercial focus; serves as a strategic aspirational benchmark.
- Hub International: PE-backed insurance brokerage owned by Hellman & Friedman and others, comparable in scale, acquisition-driven growth model, and mid-market commercial focus; serves as a near-direct analog for World's positioning.
Emerging players
- OneDigital: PE-backed (New Mountain Capital) insurance, financial services, and HR consulting firm with acquisition-driven growth; comparable in mid-market employee benefits focus and growth-stage PE ownership profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
World Insurance Associates social profiles
Digital presenceWorld Insurance Associates compliance and trust
Trust signalCompliance3 records
World Insurance Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
World Insurance Associates leadership team
Management profileNumber of profiles
Profiles15 records
World Insurance Associates subsidiaries and ownership
Company hierarchySubsidiaries29 records
World Insurance Associates funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
World Insurance Associates M&A and investment
M&A and investmentM&A138 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about World Insurance Associates
What does World Insurance Associates do?
World Insurance Associates is an independent insurance brokerage that places commercial, personal, and specialty insurance products from multiple carriers on behalf of clients. It also provides employee benefits administration, retirement plan consulting, wealth management, payroll/HR services, risk management, safety consulting, and M&A insurance due diligence across the U.S. and U.K.
Is World Insurance Associates a public or private company?
World Insurance Associates is a private company. It is classified as private equity controlled and is currently operating.
When was World Insurance Associates founded?
World Insurance Associates was founded in 2011. It employs 1,001 to 5,000 people.
Where is World Insurance Associates based?
World Insurance Associates is headquartered in Monmouth Beach, United States, in the North America region.
How does World Insurance Associates make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are World Insurance Associates's main competitors?
Broad incumbents on record are Arthur J. Gallagher, Willis Towers Watson, Truist Insurance Holdings, Aon and Marsh McLennan. Direct peers are Acrisure, Brown & Brown, Lockton Companies and Hub International. OneDigital is listed as an emerging player.
Does World Insurance Associates have an API?
No public API is recorded for World Insurance Associates.
What industry is World Insurance Associates in?
World Insurance Associates's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 5242 and its SIC code is 6411.