Sense360

Customer Intelligencesense360.com

Sense360 is a Los Angeles-based private data and intelligence company founded in 2014 that provides businesses with actionable insights about their customers, competitors, and industry. The firm has raised approximately $13.25 million from investors including FirstMark and Qualcomm Ventures.

Company typePublic
Founded2014
HeadquartersLos Angeles, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What Sense360 does

Sense360 is a Los Angeles-based private data and intelligence company founded in 2014. The firm provides companies with actionable data and intelligence about their customers, competitors, and industry, positioning it in the consumer and market intelligence analytics segment. Sense360 operates with a team of 11-50 employees and serves business clients seeking external data-driven insight into customer behavior and competitive dynamics.

Across four disclosed funding rounds between 2015 and 2018, Sense360 raised approximately $13.25 million in aggregate capital. FirstMark led both the Series A (January 2015, $2.75M) and the Series B (April 2017, $7M), with Qualcomm Ventures, Founder Collective, Upfront Ventures, Bonfire Ventures, Counterpart Ventures, and Global Brain Corporation participating across rounds. The most recent financing was a $3.5M Series B extension in April 2018.

The disclosed leadership team consists of a Vice President of Client Engagement and a Senior Vice President and General Manager, indicating operational orientation around client delivery and broad business management. No product names, technical architecture, pricing models, customer logos, partnership relationships, geographic footprint details, or AI/ML capabilities are documented in the available source material — a substantial evidence gap that constrains any deep technical, commercial, or competitive assessment. The company has had no disclosed funding event, product launch, or expansion signal since April 2018.

Sense360 firmographics

Firmographics

Name: Sense360
Legal name: Medallia, Inc.
Website: https://sense360.com
Company type: Public
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Short description: Sense360 is a Los Angeles-based private data and intelligence company founded in 2014 that provides businesses with actionable insights about their customers, competitors, and industry. The firm has raised approximately $13.25 million from investors including FirstMark and Qualcomm Ventures.
Ownership category
akta.pro rank

Sense360 industry classification

Industry

Product category: Customer Intelligence
NAICS: Marketing Research and Public Opinion Polling (541910), Software Publishers (51321)
SIC: Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
akta.pro industry: PRIMARYMPAAALAH
Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights
SECONDARYBPAAABAN
Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations
Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Omnichannel Customer Support (Email, Chat, Social, Messaging)
SECONDARYBPAEAHAL
Data Monetization & Data Products Services
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

Keywords

Customer intelligence
Consumer data analytics
Competitive intelligence
Market intelligence
Business data insights

Where Sense360 is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

Sense360 business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Enterprise Software Platform Subscription: Medallia operates as an enterprise SaaS platform providing experience management software on a subscription basis. The platform offers flexible pricing with enterprise-grade capabilities including comprehensive feedback capture, AI analytics, integrations, and role-based reporting. ROI metrics demonstrate 185% 3-year ROI and $30M growth from personalization capabilities.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise platform with flexible pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Sense360 product offering

Product offering

Core offering

Sense360 provides companies with actionable data and intelligence about their customers, competitors, and industry. The company aggregates and analyzes real-world consumer behavior signals to deliver business intelligence that organizations use to understand their customers, monitor competitors, and track industry trends.

Product overview

Medallia offers a unified Experience Management Software Platform that combines a core platform with modular solutions. The platform provides comprehensive feedback capture, AI-powered analytics, role-based reporting, and enterprise-grade administration. The product portfolio includes Customer Experience Management, Employee Experience Suite, Contact Center Experience Suite, and Market Research Suite as main solution areas. Key products include Experience Orchestration for journey management, Concierge for AI-driven messaging, Agent Connect for contact center coaching, Mindful for intelligent callback, and Agile Research for quick insights. The platform leverages Frontline-Ready AI to enable employees across roles to act on insights without requiring analyst support.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

185% 3-year ROI
+3 more outcomes

Companies that use Sense360

Customer profile

Named customers9 records

Segments9 records

Ideal customer profiles1 record

Sense360 technology and API

Technology

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Sense360 partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Partner NetworkcoreChannel Partner/ Reseller/ DistributorMedallia maintains a Partner Network providing approved, localized expertise and implementation support. Partners include system integrators, consultants, and resellers who provide localized expertise for enterprise customers.

Scale indicators5 records

Recent moves4 records

Expansion highlights2 records

Sense360 competitors and assessment

Company assessment

Direct peers

Placer.ai: Placer.ai provides location-based foot-traffic and customer-intelligence analytics for retailers, restaurants, and CRE, directly competing with Sense360's customer/competitor intelligence offering for brick-and-mortar operators.
Foursquare: Foursquare operates a location data and consumer insights platform that delivers foot-traffic, audience, and competitive intelligence to enterprise marketers — overlapping closely with Sense360's competitive and customer intelligence thesis.
SafeGraph: SafeGraph supplies high-precision points-of-interest and foot-traffic data products used for customer analytics, competitive benchmarking, and site selection — a comparable data-as-a-service model to Sense360.
Cuebiq: Cuebiq delivers offline location analytics and consumer insights to brands and retailers, mirroring Sense360's use of aggregated behavioral signals to power customer and competitor intelligence.
GroundTruth: GroundTruth (formerly xAd) combines location data with consumer intelligence and media activation for multi-location brands, making it a directly comparable competitor in the customer/competitor intelligence category.

Broad incumbents

Medallia: Medallia is an enterprise experience-management platform covering customer, employee, and contact-center signals across 13+ verticals — a broader incumbent whose CX analytics overlap with the customer-intelligence layer Sense360 sits in.
Qualtrics: Qualtrics provides an enterprise experience-management and market-research platform (CX, EX, brand, product research), addressing the same buyer budget as Sense360 but at much greater scale and breadth.
NinthDecimal (now part of LiveRamp): NinthDecimal historically delivered location-based audience and foot-traffic insights; following LiveRamp acquisition it now sits inside a broader data connectivity platform that competes with Sense360 for brand intelligence budgets.

Emerging players

Yext: Yext provides a digital presence platform with competitive intelligence and analytics features for multi-location brands, partially overlapping with Sense360's competitor and customer intelligence use cases.
Spatial.ai: Spatial.ai applies AI to social and mobility data to deliver customer segmentation and competitive intelligence for multi-location brands — an emerging niche competitor with overlap to Sense360's customer/competitor intelligence thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

Sense360 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sense360 leadership team

Management profile

Number of profiles

Profiles2 records

Sense360 funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sense360 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sense360

What does Sense360 do?

Is Sense360 a public or private company?

Sense360 is a public company. It is classified as venture growth investor backed and is currently operating.

When was Sense360 founded?

Sense360 was founded in 2014. It employs 11 to 50 people.

Where is Sense360 based?

Sense360 is headquartered in Los Angeles, United States, in the North America region.

How does Sense360 make money?

One revenue line is on record: enterprise Software Platform Subscription.

Who are Sense360's main competitors?

Direct peers on record are Placer.ai, Foursquare, SafeGraph, Cuebiq and GroundTruth. Broad incumbents are Medallia, Qualtrics and NinthDecimal (now part of LiveRamp). Emerging players are Yext and Spatial.ai.

Does Sense360 have an API?

Yes. Sense360 exposes a public API. Developer documentation is at developer.medallia.com.

What industry is Sense360 in?

Sense360's product category is Customer Intelligence. Its primary akta.pro industry code is MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research), with a secondary code of BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its NAICS code is 541910 and its SIC code is 7370.