Zitcha
Zitcha is a Melbourne-based enterprise software company that provides a unified omnichannel retail media platform — combining its Zitcha Core activation engine and proprietary Margin Manager — for global retailers to plan, execute, and measure onsite, offsite, and in-store media tied to category P&L.
- Company typePrivate
- Founded2021
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zitcha does
Zitcha is a Melbourne-headquartered retail media technology company founded in 2021 that provides an enterprise platform for retailers to build, scale, and operate retail media networks (RMNs) across onsite, offsite, and in-store channels. Its product suite comprises two core components: Zitcha Core, the activation platform handling planning, ad building, channel activation, inventory management, brand self-serve, billing, and reporting; and Margin Manager, a proprietary intelligence layer that ingests margin, inventory, and merchant-priority data to determine what should be promoted, where, and when, serving as a shared metric between merchant and media teams.
The underlying architecture unifies trade, merchandising, marketing, and finance workflows into a single operating system, replacing fragmented spreadsheets and disconnected ad-tech stacks. AI is embedded throughout — predictive analytics, recommendation logic, and optimization with a human-in-the-loop design — while partnerships with Venvee (spatial-AI in-store measurement), Pentaleap (auction-level product relevance), Meta (Managed Partner Ads), The Trade Desk, and Broadsign extend capability across digital, programmatic, and in-store surfaces.
Zitcha generates revenue primarily through subscription-based platform licensing with multi-year enterprise contracts, complemented by managed services (embedded data scientists for margin-model calibration, forward-deployed integration engineers, and customer success management). Go-to-market is enterprise field sales with regional teams across APAC (Melbourne, Sydney), EMEA (London), and the Americas (Chicago, Los Angeles), supplemented by channel partners and flagship retailer references including Priceline Pharmacy, Ocado Retail, TerryWhite Chemmart, Leroy Merlin, Peavey Mart, Axonet, The Warehouse Group, THG Beauty, Cotswold Outdoor, and Noel Leeming.
Zitcha firmographics
Firmographics- Name
- Zitcha
- Legal name
- Zitcha Pty Ltd
- Website
- https://zitcha.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zitcha is a Melbourne-based enterprise software company that provides a unified omnichannel retail media platform — combining its Zitcha Core activation engine and proprietary Margin Manager — for global retailers to plan, execute, and measure onsite, offsite, and in-store media tied to category P&L.
- Ownership category
- akta.pro rank
Zitcha industry classification
Industry- Product category
- Retail Media Technology
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Zitcha is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Zitcha business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Licensing: Zitcha provides its retail media platform to retailers on a licensing basis. The platform is sold as an operating system for retail media networks with features including planning, activation, reporting, and AI-powered optimization. Services include data scientist onboarding, integration support, and ongoing customer success management.
- Managed Services: Zitcha provides embedded services including data science support for building margin models, forward-deployed engineers for integrations, and ongoing customer success management. These professional services complement the platform licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise platform licensing with embedded services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Zitcha product offering
Product offeringCore offering
Zitcha provides a unified omnichannel retail media activation platform that connects onsite, offsite, and in-store media assets into a single operating system for enterprise retailers. Its two core products — Zitcha Core (the activation engine for planning, ad building, channel activation, inventory management, brand self-serve, billing, and AI-powered reporting) and Margin Manager (the AI intelligence layer that reads margins, inventory, and merchant priorities) — together enable retailers to launch and scale retail media networks that align media spend with category P&L and merchant objectives.
Product overview
Zitcha is a unified omnichannel retail media platform consisting of two core products: Zitcha Core (the activation engine) and Margin Manager (the intelligence brain). Zitcha Core handles planning, ad building, channel activation across onsite/offsite/in-store, inventory management, brand self-serve, billing, and AI-powered reporting. Margin Manager reads margins, inventory, and merchant priorities to determine promotional decisions, providing a shared language between merchants and media teams. Together they connect merchant teams, media teams, and brands in one operating system, replacing disconnected tools and spreadsheets with structured workflows that unify trade, merchandising, marketing, and finance teams.
Differentiator
Problem solved
Functional benefit
Brands
- Margin Manager: AI-powered brain behind every decision that reads margins, inventory, and merchant priorities to determine what should be promoted, where, and when. Provides a shared language between retail media teams and merchants.
- Zitcha Core
Products and services
- Zitcha Core
Quantifiable outcome
- 13% sales uplift at Cotswold Outdoor
- +4 more outcomes
Companies that use Zitcha
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Zitcha technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
Zitcha partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered strategic, core, minor and flagship.
- PentaleapstrategicPartnership to connect retail media auctions with product relevance. Aims to bring retailers' ad and merchant teams together by integrating product-level data into auction mechanics.
- Steve BiddlecoreAppointed as Chief Commercial Officer to lead global retail media network strategy. Former Meta and Walmart executive bringing deep retail media expertise.
- MixIn by EndeavourstrategicPartnership to bring retail media to Meta, integrating Zitcha's platform with Endeavour Group's MixIn retail media capabilities.
- THG BeautystrategicSelected to enhance and upgrade retail media platform for THG Beauty operations, a major beauty and wellness ecommerce group.
- Phil BonannocoreJoined Zitcha from Meta to serve as Director, APAC, bringing retail media expertise from Meta's operations.
- Debra BermanminorRetail expert appointed as senior advisor to propel US growth, bringing deep retail and media expertise.
- Jonathan WaeckerminorRetail expert appointed as senior advisor to propel US growth, bringing deep retail and media expertise.
- Jim KanecoreAppointed as Vice President, Americas to lead US expansion efforts.
- MarketplacerstrategicPartnership to unite retail media and marketplaces by integrating Zitcha's retail media platform with Marketplacer's ecommerce marketplace technology.
- TerryWhite ChemmartflagshipMajor Australian pharmacy chain moved into retail media with Zitcha-powered network. TerryWhite Chemmart scales platform as brands look for sophistication.
- Priceline PharmacyflagshipMajor Australian pharmacy retailer partnered with Zitcha to power its retail media network. Leverages Sister Club loyalty program with over 9.5 million members for targeted campaigns and data-driven optimization. McPherson's serves as foundational supplier partner.
- Ocado RetailflagshipLaunched Ocado Ads - a new chapter of retail media for Ocado Retail, one of the UK's leading online grocery retailers.
- Josh ForsythcoreAppointed as APAC sales lead to drive retail media growth across Asia-Pacific. joins after eight years at Yahoo, The Trade Desk, and Vistar Media.
- VenveestrategicUS-based spatial AI company partnered to solve in-store retail media measurement. Uses AI to create 3D digital twins of stores and track shopper journeys to measure ad effectiveness. Closes the loop on in-store retail media reporting.
- Leroy MerlinflagshipWorld's third largest home improvement and gardening retailer partnered to launch full digital retail media network in South Africa. Part of ADEO group with €37.8 billion turnover. Zitcha manages onsite, offsite, and in-store media.
- AxonetflagshipUS-based C-store retail media network partnering to expand into North American convenience store market - a US$44 billion market. Axonet monetizes digital and physical store assets with retail media revenues, running Meta and Trade Desk Ads through Zitcha's platform.
- W. Capra Consulting GroupminorOver two decades of experience in convenience and energy retailing vertical. Founded Axonet and provides expertise in collecting, transforming, and processing C-store data.
- BroadsignstrategicPartnership for in-store digital network management, allowing brand advertising partners to view inventory availability, book campaigns, and review performance on in-store digital screens.
- The Trade DeskstrategicOffsite media activation through The Trade Desk's programmatic advertising platform, enabling retail media reach across the open internet.
- Peavey MartflagshipCanada's leading hardware and agricultural specialist chain with 90 stores selected Zitcha to launch full digital retail media network, marking Zitcha's entry into North America.
- MetacoreIntegration of Meta's Managed Partner Ads product, enabling retail media activation through Meta's advertising platform. Brands can run campaigns through Meta channels via Zitcha.
Scale indicators12 records
Recent moves9 records
Expansion highlights7 records
Zitcha competitors and assessment
Company assessmentDirect peers
- Criteo: Global commerce media platform with a Retail Media Platform that powers on-site sponsored ads and off-site activation for retailers, directly competing with Zitcha across both inventory types and serving the same enterprise RMN buyers.
- Kevel: Retail media API and platform that enables retailers and marketplaces to build custom ad servers, overlapping closely with Zitcha's on-site/off-site activation stack and enterprise retailer target market.
- CitrusAd: Retail media technology built specifically for grocers and large retailers to monetize on-site sponsored product ads, with similar CPG brand integrations and a comparable omnichannel activation pitch to Zitcha.
- MiQ: Programmatic media partner that builds retail media and closed-loop measurement solutions for retailers and brands, competing for the same enterprise RMN contracts and similar brand-side activation use cases.
- Moloco: Machine-learning retail media cloud enabling marketplaces and retailers to monetize on-site ads, with comparable algorithmic decisioning and auction optimization features to Zitcha's Margin Manager.
- Viant: Advertising technology company with a retail media platform and demand-side capabilities aimed at omnichannel retailer activations and CPG brand measurement, competing for similar retailer and brand budgets.
- AdRoll (NextRoll): Marketing and ad-tech platform with retail media and e-commerce personalization offerings that overlap with Zitcha's brand-facing activation features and target mid-market through enterprise retail advertisers.
Broad incumbents
- Publicis Commerce (Epsilon): Large holding group with Epsilon-powered retail media and commerce capabilities, offering overlapping ad-serving, identity, and audience solutions as part of a much broader agency and martech stack competing for the same enterprise RMN RFPs.
- The Trade Desk: Major independent DSP that powers off-site retail media activation and is simultaneously a Zitcha integration partner, representing both a competitor for off-site budgets and a channel dependency for Zitcha's offering.
- Yahoo Advertising: Large omnichannel ad-tech platform with retail media and demand-side offerings; overlapping supply, identity, and off-site activation capabilities with Zitcha across programmatic retail media budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Zitcha social profiles
Digital presenceZitcha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zitcha leadership team
Management profileNumber of profiles
Profiles14 records
Zitcha funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zitcha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zitcha
What does Zitcha do?
Zitcha provides a unified omnichannel retail media activation platform that connects onsite, offsite, and in-store media assets into a single operating system for enterprise retailers. Its two core products — Zitcha Core (the activation engine for planning, ad building, channel activation, inventory management, brand self-serve, billing, and AI-powered reporting) and Margin Manager (the AI intelligence layer that reads margins, inventory, and merchant priorities) — together enable retailers to launch and scale retail media networks that align media spend with category P&L and merchant objectives.
Is Zitcha a public or private company?
Zitcha is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zitcha founded?
Zitcha was founded in 2021. It employs 51 to 100 people.
Where is Zitcha based?
Zitcha is headquartered in Melbourne, Australia, in the Oceania region.
How does Zitcha make money?
Two revenue lines are on record. Platform/SaaS Licensing is the primary driver. The others are managed Services.
Who are Zitcha's main competitors?
Direct peers on record are Criteo, Kevel, CitrusAd, MiQ, Moloco, Viant and AdRoll (NextRoll). Broad incumbents are Publicis Commerce (Epsilon), The Trade Desk and Yahoo Advertising.
Does Zitcha have an API?
No public API is recorded for Zitcha.
What industry is Zitcha in?
Zitcha's product category is Retail Media Technology. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms.