Hmlet
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Hmlet does
Hmlet operates a flexible living and co-living platform that rents fully furnished, all-inclusive apartments to mobile professionals across Asia. Its core product is move-in-ready accommodation with utilities (electricity, water, gas, WiFi) bundled into a monthly fee, stays from one month to two years, and no traditional deposit, key money, guarantor, or brokerage fee. The platform supports online contract signing from overseas, credit card payments, online residence registration for government documents, and bilingual English support, directly addressing the friction foreign residents face in Japan and Singapore. Customer segments are primarily expats and business professionals on assignment, digital nomads, international students and researchers, and relocating professionals. The company currently manages 2,915 units across Japan (1,854), Singapore (829), and Hong Kong (232), with the Japan portfolio distributed across Tokyo and Osaka.
The business is a subscription-style recurring rental model, monetized through monthly rent plus a one-time service and cleaning fee at lease start, distributed via a self-serve website complemented by community events and referral-driven acquisition. Hmlet is owned by Mitsubishi Estate Group (三菱地所グループ) following the April 2026 reacquisition of its Asia-Pacific operations by FL Japan from European co-living operator Habyt, which had bought the brand in 2021. Under Hmlet 2.0, co-founder Yoan Kamalski has returned as CEO with a mandate to shift from growth-at-all-costs to a sustainable, landlord-friendly model, expand into Singapore HDB rentals via a 230-unit Punggol development slated for H1 2027, and pursue franchise expansion into Malaysia and Thailand plus re-entry into Australia. The long-stated ambition is to become the largest flexible living operator globally with 35,000+ units and S$80 billion operating profit by 2035, though the near-term focus is unit-level profitability on the existing 2,915-unit base.
Hmlet firmographics
Firmographics- Name
- Hmlet
- Legal name
- Hmlet Japan Co., Ltd.
- Website
- https://hmlet.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Hmlet is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Hmlet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Monthly Rental Revenue: Recurring monthly rental income from fully furnished flexible living apartments. Rent includes utilities (electricity, water, gas, WiFi) and comes with straightforward one-time service and cleaning fee at the start of tenancy. Supports stays from 1 month to 2 years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible monthly rental with all-inclusive utilities |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Hmlet product offering
Product offeringCore offering
Hmlet operates a fully furnished flexible living platform offering premium apartments for stays as short as one month and up to two years. Rentals include utilities (electricity, water, gas, WiFi), professional interior design, furniture, bedding, and kitchenware, with online contract signing, credit card payments, and bilingual English support for international tenants. The platform currently manages 2,915 units across Japan, Singapore, and Hong Kong.
Product overview
Hmlet operates as a flexible living and co-living platform offering fully furnished apartments across Japan, Singapore, and Hong Kong. The core offering comprises Hmlet Premium Apartments in Tokyo and Osaka (with 1,500+ managed rooms in Japan), complemented by operations in Singapore (829 units) and Hong Kong (232 units). The platform provides fully furnished apartments for flexible monthly stays with all-inclusive pricing, online contract signing, and bilingual support. A new Hmlet Punggol development (230 units) is planned for Singapore in H1 2027, marking expansion into HDB rentals.
Differentiator
Problem solved
Functional benefit
Products and services
- Hmlet Flexible Living Apartments
Quantifiable outcome
- 95% satisfaction rate reported at Osaka properties
- +1 more outcomes
Companies that use Hmlet
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Hmlet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hmlet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HabytminorEuropean co-living operator that previously owned the Hmlet brand and Asia-Pacific operations. FL Japan reacquired Hmlet from Habyt, marking the return of the original brand to Japanese ownership. Habyt had acquired Hmlet in 2021.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Hmlet competitors and assessment
Company assessmentDirect peers
- Habyt: European co-living operator that previously owned the Hmlet brand and APAC operations after acquiring Hmlet in 2021. Operates similar flexible living / co-living units across European and global markets with comparable monthly-furnished-apartment offerings targeting international professionals.
- The Collective: Co-living operator offering shared and private furnished rooms with community programming. Comparable to Hmlet's monthly furnished offerings with community-driven positioning targeting young professionals.
- Quarters (co-living): Co-living operator offering fully furnished shared and private apartments with flexible lease terms. Comparable to Hmlet's furnished monthly apartment model targeting urban professionals and international residents.
- Tokyu Stay: Japanese serviced apartment brand operated by Tokyu Resorts & Stays. Provides fully furnished apartments for short and extended stays in Tokyo and other Japanese cities, directly competing with Hmlet's core Japanese market.
Broad incumbents
- Oakwood Worldwide: Global serviced apartment and extended-stay operator with established APAC presence, particularly in Japan and Singapore. Competes with Hmlet for corporate relocation and expat demand with similar fully furnished monthly-stay offerings.
- Sonder Holdings: Tech-enabled short-term and extended-stay apartment operator offering fully furnished units across multiple global cities. Operates a comparable tech-forward flexible living model with self-serve booking, similar to Hmlet's digital platform.
- The Ascott Limited: One of the largest serviced residence operators globally, part of CapitaLand. Offers serviced apartments and aparthotels across APAC, Europe, and the Americas, directly overlapping with Hmlet's serviced apartment and extended-stay offering in Singapore and other APAC cities.
Emerging players
- Common: US-based co-living operator offering flexible shared and private furnished apartments. Comparable business model to Hmlet in the flexible living / co-living category with similar target customers (young professionals, relocations, digital nomads).
- WeLive: Co-living concept from WeWork offering fully furnished shared and private apartments with community programming. Comparable co-living business model and target customer base to Hmlet, though primarily operating in the US.
- Kasa Living: US-based flexible apartment operator offering tech-enabled, fully furnished apartments for short and extended stays. Comparable to Hmlet in the flexible living model with online booking and self-serve contract capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hmlet social profiles
Digital presenceHmlet compliance and trust
Trust signalCompliance1 record
Hmlet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hmlet leadership team
Management profileNumber of profiles
Profiles2 records
Hmlet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hmlet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hmlet
What does Hmlet do?
Hmlet operates a fully furnished flexible living platform offering premium apartments for stays as short as one month and up to two years. Rentals include utilities (electricity, water, gas, WiFi), professional interior design, furniture, bedding, and kitchenware, with online contract signing, credit card payments, and bilingual English support for international tenants. The platform currently manages 2,915 units across Japan, Singapore, and Hong Kong.
Is Hmlet a public or private company?
Hmlet is a private company. It is classified as corporate owned and is currently operating.
When was Hmlet founded?
Hmlet was founded in 2019. It employs 51 to 100 people.
Where is Hmlet based?
Hmlet is headquartered in Singapore, Singapore, in the Asia region.
How does Hmlet make money?
One revenue line is on record: monthly Rental Revenue.
Who are Hmlet's main competitors?
Direct peers on record are Habyt, The Collective, Quarters (co-living) and Tokyu Stay. Broad incumbents are Oakwood Worldwide, Sonder Holdings and The Ascott Limited. Emerging players are Common, WeLive and Kasa Living.
Does Hmlet have an API?
No public API is recorded for Hmlet.