Qollabi
Qollabi is a Belgium-based SaaS company providing AI-powered Business Relationship Management (BRM) software for insurance brokers, agents, and channel partners. Its platform integrates with broker management systems to surface cross-sell opportunities, automate campaigns, and manage joint business plans for enterprise clients across Europe.
- Company typePrivate
- Founded2019
- HeadquartersSint-joost-ten-node, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Qollabi does
Qollabi is a Belgium-headquartered SaaS company that sells Business Relationship Management (BRM) software targeting insurance brokers, agents, and the channel-partner ecosystems of insurance carriers, telecom operators, and technology vendors. Founded in 2019, the company positions its product as a dedicated BRM category distinct from generic CRM and PRM tools, focusing on joint business planning, OKR management, and accountability between companies and their indirect distribution partners.
The platform is API-first, built on AWS with a multi-tier architecture and per-client database segregation. It integrates natively with broker management systems Brio (by Portima) and BrokerCloud, ingesting structured customer portfolio data and using AI to surface cross-sell and upsell opportunities, automate personalized campaigns, and write workflow results back to the broker's system of record. The product portfolio comprises three core modules (Smart Lists, Broker Campaigns, Agent Workflows) plus three supporting capabilities (Explorer, Partner Copilot, Smart Updates). Qollabi holds ISO 27001, SOC2 Type 2, and GDPR certifications, and reports customer outcomes of 35% increased partner revenue attainment and 15% manual task reduction from analysis of 400+ partner plans. Named enterprise customers include DELA, Alcatel-Lucent Enterprise, Baloise, Datacore, bpost, Mirantis, KPN, and Alludo.
Qollabi operates a hybrid go-to-market motion combining direct enterprise field sales with a product-led pilot program discounted for brokers and agents. Revenue is generated through annual or multi-year SaaS subscriptions priced on a quote basis for enterprise clients. Geographic focus is currently Belgium and Netherlands, where a 2025 pilot program is live, with stated expansion potential across Europe. Cumulative disclosed funding is approximately $5.78M across three rounds (2018, 2020, 2022), with KPN Ventures leading the most recent round as both investor and customer.
Qollabi firmographics
Firmographics- Name
- Qollabi
- Legal name
- Qollabi
- Website
- https://qollabi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qollabi is a Belgium-based SaaS company providing AI-powered Business Relationship Management (BRM) software for insurance brokers, agents, and channel partners. Its platform integrates with broker management systems to surface cross-sell opportunities, automate campaigns, and manage joint business plans for enterprise clients across Europe.
- Ownership category
- akta.pro rank
Qollabi industry classification
Industry- Product category
- Partner Relationship Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industries
- Dashboarding & KPI/Performance Management (HDAEAMAF), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Qollabi is headquartered
LocationHeadquarters
- HQ city
- Sint-joost-ten-node
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Qollabi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Qollabi operates as a SaaS platform providing subscription-based access to their Business Relationship Management (BRM) software. The platform offers recurring revenue through annual or multi-year subscription contracts. Pricing is quote-based for enterprise clients with a pilot program available at significant discount for brokers and agents to test the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Pilot Program - Discounted entry point for brokers and agents |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Qollabi product offering
Product offeringCore offering
Qollabi provides an AI-powered Business Relationship Management (BRM) SaaS platform that integrates with Broker Management Systems such as Brio and BrokerCloud to surface cross-sell and upsell opportunities, automate personalized broker campaigns, and execute AI-driven agent workflows. The platform is targeted at insurance brokers and agents, insurance carriers, and IT/Telco channel vendors managing indirect sales ecosystems.
Product overview
Qollabi is a unified AI-powered Business Relationship Management (BRM) platform for insurance brokers, agents, and channel partners. The core platform integrates with Broker Management Systems (Brio, BrokerCloud) and CRMs to prevent churn and uncover cross-sell and upsell opportunities. The product portfolio consists of three integrated modules: Smart Lists (identifies growth opportunities from customer data), Broker Campaigns (automated personalized marketing campaigns), and Agent Workflows (automated task management and system updates). Supporting capabilities include Qollabi Explorer (opportunity discovery), Qollabi Partner Copilot (AI-powered recommendations), and Qollabi Smart Updates (automated progress tracking). The platform positions itself as a BRM solution that complements traditional CRM by not just storing data but actively surfacing sales opportunities and driving automated action.
Differentiator
Problem solved
Functional benefit
Products and services
- Qollabi AI Platform Core SaaS Business Relationship Management platform for insurance brokers, agents, and channel partner ecosystems that integrates with Broker Management Systems (Brio, BrokerCloud) to prevent churn, surface cross-sell and upsell opportunities, and automate personalized campaigns and workflows.
- Smart Customer Lists
Quantifiable outcome
- 35% increase in revenue attainment for partners using Qollabi platform
- +2 more outcomes
Companies that use Qollabi
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Qollabi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Qollabi partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DeloittecoreQollabi's partnership with Deloitte combines deep market expertise into a continuously improved solution that drives real partner success. Deloitte conducted a study on Qollabi analyzing 400+ partner plans, demonstrating measurable outcomes of 35% increased partner success and 15% manual task reduction.
- Brio (Portima)coreBrio by Portima is a Broker Management System integrated with Qollabi. The integration enables Qollabi to analyze broker data, identify cross-sell and upsell opportunities, and automatically update Brio with workflow results and task assignments.
- BrokerCloudcoreBrokerCloud is a Broker Management System that integrates with Qollabi. This integration allows Qollabi to connect with broker data, prevent churn, and launch personalized campaigns automatically.
- AWS (Amazon Web Services)coreQollabi utilizes AWS cloud solutions as its infrastructure provider. The SaaS platform is built on AWS with a multi-tier architecture designed with security as a top priority.
- Is InspiredminorQollabi collaborated with Is Inspired (led by CEO Gina Batali-Brooks) on podcast content discussing partner strategy and business planning. Is Inspired advocates for business planning in technology vendor organizations.
- AchieveUniteminorQollabi partnered with AchieveUnite (led by Chief Program Officer Jessica Baker) on content exploring trust in partner relationships. AchieveUnite developed the Partnering Quotient Index (PQi) assessment for understanding trust-building styles.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Qollabi competitors and assessment
Company assessmentDirect peers
- ChannelEngine: Channel management platform that connects brands with resellers, marketplaces, and partners — comparable in indirect-sales infrastructure but skewed toward e-commerce/retail.
- Magentrix: Partner portal and PRM software with CRM-style integrations — comparable use case of enabling partners to collaborate on joint plans and pipeline.
- Crossbeam: Partner ecosystem platform for B2B SaaS companies, focused on account overlap, co-selling, and joint pipeline management — directly comparable to Qollabi's BRM and joint business planning capabilities.
- PartnerStack: End-to-end partner management SaaS covering recruitment, enablement, tracking, and payouts — overlapping with Qollabi's partner relationship management and channel operations focus.
- Impartner: Long-standing PRM platform for indirect sales channels — directly competes in partner onboarding, joint planning, and channel analytics.
- Allbound: PRM and channel enablement platform offering partner portals, content management, and pipeline reporting — overlapping with Qollabi's partner engagement surface area.
- ZINFI Technologies: Unified PRM suite covering channel management, partner marketing, and sales enablement — competes in the same enterprise indirect-sales tooling category.
- Channeltivity: PRM platform with partner portals, deal registration, and pipeline management — comparable to Qollabi's channel-sales workflow and joint business plan features.
- Kiflo: PRM and partner operations platform offering partner onboarding, tracking, and performance analytics — overlaps with Qollabi's BRM value proposition.
Broad incumbents
- Salesforce: Dominant CRM with an established PRM/partner community offering and deep AI roadmap; the most credible incumbent threat to Qollabi's BRM wedge given its enterprise installed base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Qollabi social profiles
Digital presenceQollabi compliance and trust
Trust signalCompliance3 records
Qollabi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qollabi leadership team
Management profileNumber of profiles
Profiles5 records
Qollabi funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qollabi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qollabi
What does Qollabi do?
Qollabi provides an AI-powered Business Relationship Management (BRM) SaaS platform that integrates with Broker Management Systems such as Brio and BrokerCloud to surface cross-sell and upsell opportunities, automate personalized broker campaigns, and execute AI-driven agent workflows. The platform is targeted at insurance brokers and agents, insurance carriers, and IT/Telco channel vendors managing indirect sales ecosystems.
Is Qollabi a public or private company?
Qollabi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qollabi founded?
Qollabi was founded in 2019. It employs 11 to 50 people.
Where is Qollabi based?
Qollabi is headquartered in Sint-joost-ten-node, Belgium, in the Europe region.
How does Qollabi make money?
One revenue line is on record: saaS Subscription.
Who are Qollabi's main competitors?
Direct peers on record are ChannelEngine, Magentrix, Crossbeam, PartnerStack, Impartner, Allbound, ZINFI Technologies, Channeltivity and Kiflo. Salesforce is listed as a broad incumbent.
Does Qollabi have an API?
Yes. Qollabi is API-first and connects with multiple CRMs and data sources, making adoption simple. The API enables connecting partner business plans with CRM data and syncing data between systems. BRM (Business Relationship Management) functionality allows linking objectives with activities and results as registered in CRM.
What industry is Qollabi in?
Qollabi's product category is Partner Relationship Management Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of HDAEAMAF, Dashboarding & KPI/Performance Management. Its NAICS code is 54151 and its SIC code is 8742.