Albert
Albert (eEducation Albert AB) is a Swedish digital learning platform providing curriculum-aligned mobile apps for children aged 2-16 in math, languages, programming, and geography, serving over 1.2 million families via subscriptions and a free school-access channel.
- Company typePrivate
- Founded2015
- HeadquartersGothenburg, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Albert does
Albert (legal entity: eEducation Albert AB) is a Swedish educational technology company founded in 2015 and headquartered in Gothenburg, Sweden. It operates a portfolio of curriculum-aligned mobile learning applications targeted at children aged 2-16, including Albert Junior (ages 3-9, ~3,200 exercises), Albert Teen (ages 10-16, ~4,800 exercises plus approximately 270 animated video lessons), Albert Code (programming, ages 5-10), Albert GEO (geography, from age 9), and Jaramba (play-and-learn for ages 2-5 with licensed characters such as Babblarna and Bamse). The platform runs on iOS and Android via app stores and on the web through a parent portal, with content developed alongside teachers, pedagogues, and researchers and aligned to the Swedish national curriculum (läroplanen).
The business model is consumer-direct subscription, sold primarily through app stores and the company's own website, with tiered plans — BASIC (~SEK 119/month), STANDARD (~SEK 159/month), and PLUS (~SEK 189/month, supporting up to 4 child profiles) — available on monthly or annual billing at up to 30% annual discount, all with a free trial and no binding period. Payment processing is handled by Stripe (PCI Service Provider Level 1). A secondary channel provides free access to schools and teachers, and digital gift cards (3, 6, and 12-month options) broaden acquisition. Distribution is supplemented through partnerships with Göteborgsvarvet, Marathongruppen, Bonnier Carlsen, and Ronald McDonald Barnfond.
In December 2022 Albert expanded via three acquisitions (ARPU Management AB, Strawbees AB, and Kids MBA SAS), lifting ARR to approximately SEK 230 million and adding a French footprint. As of FY2025 (per the Q4 2025 report) revenue stood at SEK 161 million, down 9% year-on-year, with Q4 2025 marking a second consecutive quarter of positive EBITDA and management targeting positive full-year cash flow in 2026. The platform has served over 1.2 million cumulative families, holds a 4.3/5 App Store rating, and reports that 97% of surveyed parents noticed skill development in their children.
Albert firmographics
Firmographics- Name
- Albert
- Legal name
- eEducation Albert AB
- Website
- https://hejalbert.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Albert (eEducation Albert AB) is a Swedish digital learning platform providing curriculum-aligned mobile apps for children aged 2-16 in math, languages, programming, and geography, serving over 1.2 million families via subscriptions and a free school-access channel.
- Ownership category
- akta.pro rank
Albert industry classification
Industry- Product category
- Children's Educational Software (EdTech / K-12 Learning Apps)
- NAICS
- Software Publishers (5132)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Digital Learning & Course Subscriptions (CRAFAIAD), Interactive Learning Games & Gamified Courseware (EDAGALAL)
Keywords
Where Albert is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Albert business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Subscription - Monthly and Annual Plans: Albert generates revenue through subscription plans (BASIC, STANDARD, PLUS) billed monthly or annually. Annual subscriptions offer up to 30% savings. All memberships include a free trial period.
- Gift Cards: Digital gift cards available in 3-month (329 SEK), 6-month (669 SEK), and 12-month (1549 SEK) denominations. Valid for 1 year from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BASIC: 1 user, Albert Junior or Albert Teen, monthly activity report via email |
| Subscription | Monthly | STANDARD: Albert Junior, Albert Teen, Albert Code, Albert Geo, detailed math report for Junior |
| Subscription | Monthly | PLUS: 1-4 users, all apps including Jaramba, detailed activity reports for all subjects |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Albert product offering
Product offeringCore offering
Albert sells subscription-based digital learning apps for children aged 2-16, delivered via iOS, Android, and a web parent portal. The product suite covers math, English, Swedish, reading, programming, and geography through gamified, curriculum-aligned exercises built with Swedish pedagogues. Revenue comes primarily from monthly and annual family subscriptions, supplemented by digital gift cards.
Differentiator
Problem solved
Functional benefit
Brands
- Albert Junior: Digital learning app for children aged 3-9 years covering math, English, Swedish, and reading. Contains over 3,200 exercises.
- Albert Teen
- Albert Code
- Albert GEO
- Jaramba
Products and services
- Albert Junior
Quantifiable outcome
- 97% of parents noticed their children's knowledge and skills developed through Albert
- +3 more outcomes
Companies that use Albert
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Albert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Albert partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ARPU Management ABcoreSwedish company acquired by Albert AB in December 2022 as part of growth strategy. The acquisition added approximately MSEK 77 to ARR and expanded Albert's market offerings.
- Strawbees ABcoreSwedish company acquired by Albert AB in December 2022. Part of strategic acquisitions to boost growth and move towards profitability.
- Kids MBA SAScoreFrench company acquired by Albert AB in December 2022, expanding Albert's geographical footprint into France alongside Swedish market presence.
- GöteborgsvarvetminorCollaboration since 2019 with children's running events (Lilla Varvet and Minivarvet). Albert offers free participation and free trial periods at the events, promoting physical activity combined with learning.
- MarathongruppenminorSweden's largest organizer of motion events for children. Partnership allows Albert to reach more geographically dispersed children and combine physical activity with educational offerings.
- Bonnier CarlsenminorTogether with Bonnier Carlsen, Albert developed a physical mathematics book inspired by the app's exercises and pedagogical approach. Both companies share the belief that children learn in different ways.
- Ronald McDonald BarnfondminorPartnership to provide free access to Albert and its apps for families staying at Ronald McDonald Hus when a child is seriously ill. Addresses educational needs during hospital stays.
- StripecoreStripe handles payment processing for Albert subscriptions. Stripe is PCI Service Provider Level 1 certified (highest security level in the payment industry).
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Albert competitors and assessment
Company assessmentDirect peers
- Epic!: Subscription digital reading platform for kids under 12, comparable to Albert's children's educational content and recurring subscription model.
- Lingokids: Subscription-based kids' learning app for ages 2-8 covering literacy, math, and STEM, very comparable to Albert Junior's age range and freemium-to-paid subscription GTM.
- Khan Academy Kids: Free adaptive learning app for children ages 2-8 covering reading, math, and social-emotional skills, directly comparable to Albert Junior's learning content and target audience.
- ABCMouse / Age of Learning: Paid subscription learning platform for ages 2-8 covering reading, math, and science, with curriculum-aligned curriculum — closely comparable to Albert's model.
- Reading Eggs: Subscription-based literacy app for ages 2-13, similar to Albert Junior/Teen with curriculum-aligned exercises and parent dashboards.
- Prodigy Education: Subscription math game for grades 1-8 with freemium model and school/home use, very comparable to Albert's gamified math subscription approach.
Regional players
- Yousician: Nordic-origin subscription app with gamified lessons; comparable to Albert as another Finland/Sweden-region consumer subscription edtech with mobile-first PLG.
Emerging players
- Seterra / GeoGuessr: Geography learning/game experiences with subscription models; overlaps with Albert GEO's audience of school-age geography learners.
Broad incumbents
- Kahoot!: Public edtech company offering gamified learning experiences for schools and consumers, broadly comparable given Albert's gamified interactive exercises and school channel.
- Duolingo: Public language-learning subscription with mobile-first gamified lessons for children and adults; overlaps with Albert's English/Swedish content and freemium-to-paid funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Albert social profiles
Digital presenceAlbert financial estimates
Financial estimateRevenue estimate
Valuation estimate
Albert leadership team
Management profileNumber of profiles
Profiles4 records
Albert subsidiaries and ownership
Company hierarchySubsidiaries3 records
Albert funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Albert M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Albert
What does Albert do?
Albert sells subscription-based digital learning apps for children aged 2-16, delivered via iOS, Android, and a web parent portal. The product suite covers math, English, Swedish, reading, programming, and geography through gamified, curriculum-aligned exercises built with Swedish pedagogues. Revenue comes primarily from monthly and annual family subscriptions, supplemented by digital gift cards.
Is Albert a public or private company?
Albert is a private company. It is classified as venture growth investor backed and is currently operating.
When was Albert founded?
Albert was founded in 2015. It employs 51 to 100 people.
Where is Albert based?
Albert is headquartered in Gothenburg, Sweden, in the Europe region.
How does Albert make money?
Two revenue lines are on record. Subscription - Monthly and Annual Plans are the primary driver. The others are gift Cards.
Who are Albert's main competitors?
Direct peers on record are Epic!, Lingokids, Khan Academy Kids, ABCMouse / Age of Learning, Reading Eggs and Prodigy Education. Yousician is listed as a regional player. Seterra / GeoGuessr is listed as an emerging player. Broad incumbents are Kahoot! and Duolingo.
Does Albert have an API?
No public API is recorded for Albert.
What industry is Albert in?
Albert's product category is Children's Educational Software (EdTech / K-12 Learning Apps). Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of CRAFAIAD, Digital Learning & Course Subscriptions. Its NAICS code is 5132 and its SIC code is 8200.