ARPU
ARPU is a SaaS platform that helps Shopify/BigCommerce subscription brands monetize pre-renewal email notifications with 2-click upsells, frictionless delays, and variant swaps, serving DTC merchants using Recharge and adjacent ecommerce stacks.
- Company typePrivate
- Founded2018
- HeadquartersMemphis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ARPU does
ARPU operates a SaaS platform purpose-built for subscription ecommerce merchants to monetize the pre-renewal email moment. The product delivers custom-branded 'shipping soon' or 'upcoming charge' notifications that allow subscribers to add products, delay shipments, swap variants, or purchase gifts in two to three clicks without logging into a customer account portal. The platform integrates natively with Recharge on Shopify and BigCommerce, with additional integrations to Klaviyo, Gorgias, Rebuy, StayAI, and Smartrr. Underlying features include custom campaign rules (by subscription product, renewal count, and Shopify customer tags), a 5X ROI guarantee, and a 14-day risk-free trial. The company claims average open rates of 60%+, average merchant ROI of 10X, top-performer conversion of 8.12%, and delay retention of 80.52%.
ARPU firmographics
Firmographics- Name
- ARPU
- Legal name
- ARPU LLC
- Website
- https://getarpu.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ARPU is a SaaS platform that helps Shopify/BigCommerce subscription brands monetize pre-renewal email notifications with 2-click upsells, frictionless delays, and variant swaps, serving DTC merchants using Recharge and adjacent ecommerce stacks.
- Ownership category
- akta.pro rank
ARPU industry classification
Industry- Product category
- Subscription Ecommerce Software
- NAICS
- Direct Mail Advertising (541860)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where ARPU is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ARPU business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- SaaS subscription platform: ARPU operates as a SaaS platform charging subscription ecommerce brands for access to its upcoming shipment notification tools. Pricing appears to be usage or tier-based with a risk-free trial and 5X ROI guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 14-day risk-free trial with 5X ROI guarantee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ARPU product offering
Product offeringCore offering
ARPU is a SaaS platform that sends branded pre-shipment/upcoming charge emails to subscription ecommerce subscribers, enabling them to add products, delay orders, or swap variants with 2-3 clicks and no login. The product integrates with Recharge on Shopify and BigCommerce, and targets DTC subscription brands seeking higher AOV and lower churn.
Product overview
ARPU is a single-product subscription ecommerce platform built specifically for upcoming shipment notifications (also called shipping soon or upcoming charge emails). The core ARPU product delivers personalized, high-converting email notifications to subscribers prior to subscription renewal, enabling 2-click upsells, frictionless order delays, variant swaps, and gift purchases directly within the email—no login required. The product syncs with Recharge on Shopify and BigCommerce, and also integrates with Klaviyo, Rebuy, Gorgias, StayAI, Smartrr, and Shopify. ARPU does not offer a multi-module architecture; it is one focused platform delivering retention and revenue features through a single interface. A companion live video series (Subscription Ecommerce Live) is also operated by the company for community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- ARPU Platform SaaS platform that sends custom-branded, pre-shipping/upcoming charge emails to subscribers of DTC subscription brands on Shopify or BigCommerce using Recharge, with built-in 2-click upsells, frictionless delays, variant swaps, and gift purchases that work without a customer login.
Quantifiable outcome
- 10X average ROI for Recharge merchants using ARPU
- +5 more outcomes
Companies that use ARPU
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
ARPU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
ARPU partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Recharge (Select Partner)coreARPU is a longtime Recharge Select Partner, part of the subscription ecosystem since the early days. Recharge account and partner managers regularly recommend ARPU as a 'no-brainer' and 'best-in-class' solution. The partnership enables deep integration with Recharge payments for Shopify/BigCommerce merchants.
Scale indicators6 records
Expansion highlights5 records
ARPU competitors and assessment
Company assessmentBroad incumbents
- Yotpo: Yotpo is a broader DTC retention marketing suite (reviews, SMS, subscriptions) that competes for the same merchant wallet share and includes subscription-related features adjacent to ARPU.
- Recharge: Recharge is the leading Shopify/BigCommerce subscription payments platform and ARPU's core integration partner; while it offers basic upcoming charge emails natively, its broader subscription management suite overlaps with ARPU's surrounding use cases.
- Klaviyo: Klaviyo is a dominant ecommerce email and SMS marketing platform used by the same DTC brands; it can replicate transactional upcoming-order flows and is a listed ARPU integration partner.
- Gorgias: Gorgias is a leading ecommerce helpdesk that integrates with Shopify and Recharge to handle subscription edits, delays and cancellations — overlapping with ARPU's frictionless delay/swap use cases inside the support context.
Direct peers
- Ordergroove: Ordergroove is a subscription management and recurring billing platform for DTC brands that offers upcoming-order notification, upsell and churn-management features — directly overlapping with ARPU's core value proposition for subscription ecommerce merchants.
- Bold Subscriptions: Bold Subscriptions is a Shopify-native subscription app providing recurring billing, upcoming-charge emails and basic upsell functionality for DTC merchants, competing with ARPU on similar use cases.
- Rebuy: Rebuy is a Shopify personalization and upsell engine for DTC brands, offering post-purchase and cart upsells that overlap with ARPU's pre-shipping upsell mechanics on the same merchant base.
- Smartrr: Smartrr is a Shopify subscription platform offering subscriber portals, churn flows and pre-charge notifications — overlapping directly with ARPU's frictionless delay and variant swap use cases.
- Subbly: Subbly is an end-to-end subscription ecommerce platform with built-in pre-shipment emails and churn tools, targeting the same indie-to-mid-market DTC subscription segment as ARPU.
- Stay AI: Stay AI is a Shopify subscription app focused on retention and churn reduction for DTC brands, with native upcoming-order emails and upsell tooling that competes head-to-head with ARPU on Shopify merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ARPU social profiles
Digital presenceARPU compliance and trust
Trust signalCompliance3 records
ARPU financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARPU leadership team
Management profileNumber of profiles
Profiles1 record
ARPU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARPU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARPU
What does ARPU do?
ARPU is a SaaS platform that sends branded pre-shipment/upcoming charge emails to subscription ecommerce subscribers, enabling them to add products, delay orders, or swap variants with 2-3 clicks and no login. The product integrates with Recharge on Shopify and BigCommerce, and targets DTC subscription brands seeking higher AOV and lower churn.
Is ARPU a public or private company?
ARPU is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ARPU founded?
ARPU was founded in 2018. It employs 1 to 10 people.
Where is ARPU based?
ARPU is headquartered in Memphis, United States, in the North America region.
How does ARPU make money?
One revenue line is on record: saaS subscription platform.
Who are ARPU's main competitors?
Broad incumbents on record are Yotpo, Recharge, Klaviyo and Gorgias. Direct peers are Ordergroove, Bold Subscriptions, Rebuy, Smartrr, Subbly and Stay AI.
Does ARPU have an API?
No public API is recorded for ARPU.
What industry is ARPU in?
ARPU's product category is Subscription Ecommerce Software. Its primary akta.pro industry code is CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments. Its NAICS code is 541860 and its SIC code is 5961.