Hipli
Hipli is a French circular-economy company (founded 2020, Le Havre) that designs and operates a reusable e-commerce parcel system — patented folding parcels with QR tracking — sold via per-use and rental pricing to 350+ e-commerce brands across Europe.
- Company typePrivate
- Founded2020
- HeadquartersLe Havre, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hipli does
Hipli was a French circular-economy packaging company founded in July 2020 in Le Havre by Anne-Sophie Raoult and Léa Got, producing reusable parcels for e-commerce brands as an alternative to single-use cardboard. Its core physical product was a patented reusable parcel designed for up to 100 reuses, available in four soft formats (Minus, Hiplus, Magnus, Maximus) and, from September 2023, a Box line in three rigid formats (Minibox, Medibox, Maxibox) for fragile or larger items. Each parcel carried a unique QR code enabling lifecycle tracking, consumer reuse via a mobile app, and impact measurement; the proprietary folding mechanism allowed returns through standard La Poste letter boxes. Hipli monetized through a B2B per-use service (€0.50 per parcel plus €0.10 reuse service fee) and a monthly rental option (€0.50 per parcel/month) for retailers with internal return flows, supplemented by consumer shipping-label sales (from €4.40) routed through Colissimo, Mondial Relay, and Relais Colis.
The company built a full technology stack around its physical product: e-commerce platform plugins (Shopify, WooCommerce, PrestaShop) for checkout integration, a professional tracking dashboard for fleet and impact management, scan software for logistics sites, and a consumer-facing web app guiding reuse or returns. Hipli sold primarily via direct sales to e-commerce brands, supplemented by partnerships with La Poste (world's first reusable-packaging return tariff, February 2022) and the Amazon Sustainability Accelerator. The customer base grew to 350+ brands including Cdiscount, Amazon, Lentillesmoinschères, Saint James, Oxbow, and Maison 123, with operations across France, the UK, Germany, Italy, and the Netherlands. The company raised €5M in June 2024 from Business Angels, Crédit Mutuel, Bpifrance, and ADEME, obtained B Corp certification in February 2024, but ultimately entered judicial liquidation at end of 2025; in May 2026, Milan-based Movopack acquired Hipli's brand, IP, infrastructure, warehouse, and stock.
Hipli firmographics
Firmographics- Name
- Hipli
- Legal name
- HIPLI
- Website
- https://hipli.fr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Hipli is a French circular-economy company (founded 2020, Le Havre) that designs and operates a reusable e-commerce parcel system — patented folding parcels with QR tracking — sold via per-use and rental pricing to 350+ e-commerce brands across Europe.
- Ownership category
- akta.pro rank
Hipli industry classification
Industry- Product category
- Reusable E-commerce Packaging
- NAICS
- Paper Bag and Coated and Treated Paper Manufacturing (322220), Packaging and Labeling Services (561910)
- SIC
- Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE)
- akta.pro secondary industry
- Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)
Keywords
Where Hipli is headquartered
LocationHeadquarters
- HQ city
- Le Havre
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Hipli business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Usage-based Parcel Service: E-commerce brands pay a unit price per parcel usage. The service includes parcel delivery, return postal shipping to Hipli, cleaning, and reconditioning. Additional fee of €0.10 per usage for reuse services including professional platform, tracking dashboard, marketing plugins, and customer communication tools.
- Parcel Rental Service: Rental option for businesses with internal return flows (e.g., retailers with in-store returns). Monthly rental fee of €0.50 per parcel with unlimited usage during the rental period. Return postal shipping is not included in this service.
- Shipping Label Sales: Revenue from selling shipping labels to consumers who want to reuse Hipli parcels for personal shipments. Consumers can purchase labels through the Hipli app for delivery via Colissimo, Mondial Relay, or Relais Colis, starting from €4.40.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based pricing per parcel shipment |
| Subscription | Monthly | Monthly rental for unlimited usage |
| Unit Pricing | Pay-as-you-go | Consumer shipping labels |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Hipli product offering
Product offeringCore offering
Hipli provides reusable e-commerce packaging solutions, including soft parcels (four formats: Minus, Hiplus, Magnus, Maximus) and a Box range (three formats: Minibox, Medibox, Maxibox), each designed for up to 100 reuse cycles. The offering bundles the physical parcel with a service that includes delivery, postal return to Hipli, professional cleaning, reconditioning, QR code tracking, e-commerce platform plugins, a professional dashboard, and a consumer-facing mobile app.
Product overview
Hipli is a circular economy platform for e-commerce packaging, offering a portfolio of reusable parcel solutions. The core offering consists of two product lines: the reusable soft parcel (available in four sizes: Minus, Hiplus, Magnus, Maximus) and the Hipli Box (available in three sizes: Minibox, Medibox, Maxibox), both designed for multi-trip use (up to 100 uses for soft parcels). These are supported by a suite of digital tools: an e-commerce platform plug-in (Shopify, WooCommerce, PrestaShop) for checkout integration, a professional tracking dashboard and scan software for brand fleet management, and a consumer-facing web application accessed via QR code. Two commercial models are offered: a per-use pricing service (with return postage included) and a monthly rental service (with unlimited usage and no return postage). The QR code tracking system powers impact measurement across the parcel lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Hipli Reusable Soft Parcel
- Hipli Box
- Per-Use Reusable Packaging Service
- Rental Service
- Consumer Shipping Labels
Quantifiable outcome
- 80% carbon impact reduction for 100 shipments vs cardboard
- +5 more outcomes
Companies that use Hipli
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
Hipli technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Hipli partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- MovopackcoreMovopack, a European reusable packaging specialist founded in Milan in 2021, acquired Hipli's assets including brand, intellectual property, operational infrastructure, warehouse, and inventory. This marks Movopack's entry into the French market following their UK launch in 2024. Hipli had gone into judicial liquidation end of 2025.
- La PostecoreFrench postal service partnership enabling Hipli parcel returns via standard letter boxes. La Poste created world's first dedicated return tariff for reusable packaging in February 2022.
- Amazon Sustainability AcceleratormajorHipli selected for Amazon's 2024 Sustainability Accelerator program focusing on reusable packaging. 50,000 test parcels shipped from Amazon's Montélimar warehouse.
- BJ LogisticscoreThird-party logistics provider integrating Hipli parcels into their order fulfillment operations for e-commerce clients like Spiridon. Manages parcel stock, picking, and returns.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hipli competitors and assessment
Company assessmentDirect peers
- Movopack: Italian-founded European reusable e-commerce packaging specialist that acquired Hipli's assets in May 2026 to enter the French market. Directly comparable on product (reusable parcels), B2B e-commerce brand model, and pan-European footprint.
- Returnity: North American reusable shipping packaging provider serving enterprise e-commerce brands with returnable containers and integrated software. Directly comparable reusable-packaging-as-a-service model, though focused on US/Canadian markets.
- Re-Zip: Danish reusable packaging company offering returnable shipping bags and boxes to e-commerce brands across Northern Europe. Direct competitor with similar reuse-cycle value proposition and B2B e-commerce positioning.
- Repack: Finnish reusable e-commerce packaging pioneer offering returnable delivery packaging with network of return points across Europe. Closely comparable on consumer-facing return model and European e-commerce brand customer base.
- Living Packets: French/European smart reusable packaging company developing IoT-enabled returnable parcel containers for e-commerce. Comparable French origin, B2B e-commerce focus, and reusable circular-economy model, though with a different smart-container product architecture.
- LimeLoop: US-based reusable shipping packaging provider offering returnable mailers to e-commerce brands with tracking and analytics. Direct competitor in reusable e-commerce packaging with similar SaaS-enabled reusable model.
- Boox: European reusable packaging-as-a-service provider focused on reusable boxes for e-commerce with deposit-return mechanics. Directly comparable reusable-box subscription model for online retailers.
Broad incumbents
- DS Smith: Global packaging giant with significant e-commerce packaging presence and growing sustainable-packaging portfolio. Comparable as incumbent in the broader e-commerce packaging space with overlapping sustainability offerings.
- Smurfit Kappa: One of the world's largest paper-based packaging manufacturers with a substantial European e-commerce packaging business and sustainability initiatives. Adjacent incumbent whose scale and logistics reach shape the competitive landscape.
Emerging players
- Notpla: UK-based sustainable packaging company developing seaweed-based and home-compostable alternatives for e-commerce and food service. Adjacent emerging player in sustainable packaging, focused on a different material thesis (compostable vs reusable).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hipli social profiles
Digital presenceHipli compliance and trust
Trust signalCompliance1 record
Hipli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hipli leadership team
Management profileNumber of profiles
Hipli funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hipli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hipli
What does Hipli do?
Hipli provides reusable e-commerce packaging solutions, including soft parcels (four formats: Minus, Hiplus, Magnus, Maximus) and a Box range (three formats: Minibox, Medibox, Maxibox), each designed for up to 100 reuse cycles. The offering bundles the physical parcel with a service that includes delivery, postal return to Hipli, professional cleaning, reconditioning, QR code tracking, e-commerce platform plugins, a professional dashboard, and a consumer-facing mobile app.
Is Hipli a public or private company?
Hipli is a private company. It is classified as corporate owned and is currently closed.
When was Hipli founded?
Hipli was founded in 2020. It employs 11 to 50 people.
Where is Hipli based?
Hipli is headquartered in Le Havre, France, in the Europe region.
How does Hipli make money?
Three revenue lines are on record. Usage-based Parcel Service is the primary driver. The others are parcel Rental Service and shipping Label Sales.
Who are Hipli's main competitors?
Direct peers on record are Movopack, Returnity, Re-Zip, Repack, Living Packets, LimeLoop and Boox. Broad incumbents are DS Smith and Smurfit Kappa. Notpla is listed as an emerging player.
Does Hipli have an API?
No public API is recorded for Hipli.
What industry is Hipli in?
Hipli's product category is Reusable E-commerce Packaging. Its primary akta.pro industry code is IMALAMAE, Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store), with a secondary code of EUAIANAE, Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops). Its NAICS code is 322220 and its SIC code is 2650.