LimeLoop
LimeLoop, Inc. is a San Francisco-based sustainable packaging company that designs and supplies reusable shipping mailers made from upcycled billboard vinyl and recycled cotton to e-commerce and DTC brands, primarily in apparel and soft goods, via a B2B sales-led subscription model.
- Company typePrivate
- Founded2018
- HeadquartersEmeryville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LimeLoop does
LimeLoop, Inc. is a privately-held sustainable packaging company founded in 2018 in San Francisco, California, and operating as a Delaware-incorporated corporation. The company designs and supplies reusable shipping mailers made from upcycled billboard vinyl and recycled cotton, targeting e-commerce and direct-to-consumer brands shipping high order volumes. Its core product line consists of reusable mailers in four sizes (X-Small, Small, Medium, Large) that brands use to ship customer orders, with customers returning the mailers via any US mailbox for reuse. The mailers are designed for 20+ use cycles, and the company claims each mailer can replace 50+ single-use boxes and reduce per-shipment carbon footprint by up to 85%. The company also offers smart shippers with built-in sensors for supply-chain inventory tracking and operates "The Package Loop," an open marketplace for exchanging boxes and mailers to extend packaging lifecycles.
LimeLoop operates a B2B sales-led go-to-market targeting brands shipping more than 10,000 orders per month, with a minimum order of 250 units. Its distribution is direct through thelimeloop.com, with seamless integration into existing shipping carriers (USPS, UPS, FedEx, DHL) and fulfillment workflows. The revenue model combines demo pack unit sales ($60-78 for 5 units) and recurring subscription contracts structured via Order Forms and Services Schedules, plus professional services for implementation, customization, and training. The company is founder-led by CEO and co-founder Ashley Etling (supply chain software background) and CTO and co-founder Chantal Emmanuel (software engineering background), with a third co-founder Viola Sutanto. It has received funding from accelerators (SkyDeck Berkeley, The Circulars Accelerator, Third Derivative) and a 2021 round with multiple investors, though specific funding amounts are undisclosed. Earned media coverage in Good Morning America, Forbes, New York Times, Fast Company, and Outside Magazine has anchored its brand positioning.
LimeLoop firmographics
Firmographics- Name
- LimeLoop
- Legal name
- LimeLoop, Inc.
- Website
- https://thelimeloop.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LimeLoop, Inc. is a San Francisco-based sustainable packaging company that designs and supplies reusable shipping mailers made from upcycled billboard vinyl and recycled cotton to e-commerce and DTC brands, primarily in apparel and soft goods, via a B2B sales-led subscription model.
- Ownership category
- akta.pro rank
LimeLoop industry classification
Industry- Product category
- Sustainable Packaging
- NAICS
- Couriers and Express Delivery Services (49211)
- SIC
- Paperboard Containers & Boxes (2650), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Envelopes & Mailing Products (mailers, padded envelopes) (IMAMAHAD)
Keywords
Where LimeLoop is headquartered
LocationHeadquarters
- HQ city
- Emeryville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LimeLoop business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Reusable Package Rental/Sales: LimeLoop provides sustainable shipping solutions consisting of reusable packages that brands lease or purchase. Packages are designed for repeated use (20+ cycles) with automatic return logistics built into the service.
- Implementation and Training Services: Additional services including implementation, customization, integration, technical support, onboarding, and training as outlined in the Service Agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Demo Pack - X-Small (5 units) |
| Unit Pricing | One time/ perpetual license | Demo Pack - Small (5 units) |
| Unit Pricing | One time/ perpetual license | Demo Pack - Medium (5 units) |
| Unit Pricing | One time/ perpetual license | Demo Pack - Large (5 units) |
| Subscription | Monthly | Subscription Service (Order Form) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
LimeLoop product offering
Product offeringCore offering
LimeLoop manufactures and rents premium reusable mailers made from upcycled billboard vinyl and recycled cotton for e-commerce brands. Each mailer is designed for 20+ reuse cycles and integrates with existing shipping carriers, while customers return used mailers via any mailbox using pre-paid return labels. The offering includes implementation, customization, and onboarding services delivered through subscription-based Order Forms, targeting high-volume e-commerce shippers.
Product overview
LimeLoop offers a single focused product line: reusable mailer packaging for e-commerce brands. The core product is the Reusable Mailer, available in four sizes (X-Small, Small, Medium, Large) that brands use to ship products to consumers, which customers then return via any mailbox for reuse. The company also operates The Package Loop, an open marketplace concept that enables exchange of boxes and mailers to extend packaging lifecycles. Together, these form a circular packaging system where reusable mailers cycle between brands and consumers, eliminating single-use cardboard waste.
Differentiator
Problem solved
Functional benefit
Brands
- The Package Loop: An open marketplace for the exchange of boxes and mailers, transforming single-use packaging into reusable solutions.
Products and services
- Reusable Mailers Premium reusable packaging mailers for e-commerce brands that customers return after use, reducing single-use packaging waste by up to 85% per shipment. Each mailer is designed for 20+ reuse cycles and is made from upcycled billboard vinyl and recycled cotton. Available in four sizes (X-Small, Small, Medium, Large), the mailers work with all major shipping carriers and integrate into existing fulfillment workflows, with customers returning used mailers via any mailbox using pre-paid return labels. Targeted at brands ordering from 250 units up, with setup completed in under two weeks.
- The Package Loop An open marketplace operated as a sub-brand of LimeLoop for exchanging boxes and mailers, designed to extend the lifecycle of received packaging and transform single-use packaging into reusable solutions. The marketplace makes it easy to extend the life of every received package, complementing LimeLoop's core reusable mailer offering.
Quantifiable outcome
- 93% reduction in CO2 emissions compared to single-use packaging
- +4 more outcomes
Companies that use LimeLoop
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
LimeLoop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LimeLoop partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
LimeLoop competitors and assessment
Company assessmentDirect peers
- Returnity: Returnity is a direct competitor offering reusable shipping packaging for e-commerce and retail returns. It targets the same B2B mailer/box reuse model and competes head-to-head with LimeLoop for apparel and brand customers.
- Re-Zip: Re-Zip is a reusable shipping packaging company providing reusable mailers and bags with a circular return model. It addresses the same e-commerce sustainability use case as LimeLoop with a comparable reusable-mailer offering.
- RePack: RePack (operated by HyO) provides reusable, returnable e-commerce packaging bags that consumers send back via drop-off. It is a direct competitor on the reusable-mailer model in international markets.
- The Better Packaging Co. Better Packaging Co. offers sustainable e-commerce packaging (compostable and reusable) to brands seeking to eliminate single-use mailers. It overlaps directly with LimeLoop's sustainability-driven, brand-channel GTM.
- NoIssue: NoIssue provides custom sustainable packaging (mailers, tissue, stickers) for e-commerce brands. It competes for the same apparel/CPG customer base, although its core mailers are compostable rather than reusable.
- Boox: Boox delivers reusable shipping boxes for e-commerce with a deposit-and-return model. It is a direct functional competitor to LimeLoop in the reusable packaging-as-a-service category.
- Olive: Olive operates a reusable packaging platform for e-commerce logistics, covering the same brand-to-consumer reuse loop that LimeLoop targets. Product overlap and target-customer overlap are high.
Broad incumbents
- EcoEnclose: EcoEnclose is an established sustainable shipping-supplies retailer (recycled, recyclable, and reusable mailers and boxes) serving e-commerce brands. It overlaps with LimeLoop's brand-customer base while offering a broader catalog of sustainable packaging, not exclusively reusable.
- Pregis: Pregis is a major protective and sustainable packaging manufacturer supplying e-commerce and industrial shippers. While not a reusable-mailer pure-play, it competes for the same brand packaging spend and has launched reusable/circular product lines.
Emerging players
- ReturnZero: ReturnZero is an emerging player in reusable e-commerce packaging with a return-and-reuse logistics model. It is comparable to LimeLoop as a circular-economy entrant targeting the same single-use-mailer displacement opportunity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LimeLoop social profiles
Digital presenceLimeLoop financial estimates
Financial estimateRevenue estimate
Valuation estimate
LimeLoop leadership team
Management profileNumber of profiles
Profiles3 records
LimeLoop funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LimeLoop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LimeLoop
What does LimeLoop do?
LimeLoop manufactures and rents premium reusable mailers made from upcycled billboard vinyl and recycled cotton for e-commerce brands. Each mailer is designed for 20+ reuse cycles and integrates with existing shipping carriers, while customers return used mailers via any mailbox using pre-paid return labels. The offering includes implementation, customization, and onboarding services delivered through subscription-based Order Forms, targeting high-volume e-commerce shippers.
Is LimeLoop a public or private company?
LimeLoop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LimeLoop founded?
LimeLoop was founded in 2018. It employs 11 to 50 people.
Where is LimeLoop based?
LimeLoop is headquartered in Emeryville, United States, in the North America region.
How does LimeLoop make money?
Two revenue lines are on record. Reusable Package Rental/Sales are the primary driver. The others are implementation and Training Services.
Who are LimeLoop's main competitors?
Direct peers on record are Returnity, Re-Zip, RePack, The Better Packaging Co., NoIssue, Boox and Olive. Broad incumbents are EcoEnclose and Pregis. ReturnZero is listed as an emerging player.
Does LimeLoop have an API?
No public API is recorded for LimeLoop.
What industry is LimeLoop in?
LimeLoop's product category is Sustainable Packaging. Its primary akta.pro industry code is IMAMAHAD, Envelopes & Mailing Products (mailers, padded envelopes). Its NAICS code is 49211 and its SIC code is 2650.