Movo
Movo (Movopack) provides circular, reusable packaging solutions for fashion, beauty, and e-commerce brands across Europe. The company manages the full reverse-logistics cycle—custom design, production, postal return collection, cleaning, and redistribution—serving 100+ brands in Italy, UK, and France.
- Company typePrivate
- Founded2021
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Movo does
Movo (legal entity Movopack SB Srl) is a Milan-headquartered company founded in 2021 that provides circular, reusable packaging solutions to fashion, beauty, e-commerce, and B2B logistics brands across Europe. The core offering consists of customisable packaging units manufactured from rPET and woven recycled polypropylene, engineered for 20+ reuse cycles, with each unit carrying a unique QR code and a prepaid return label. The company manages the full reverse-logistics cycle: outbound delivery to brand partners, consumer returns via postal networks, and centralised collection, quality control, cleaning, and redistribution at Movopack hubs. An independent Life Cycle Assessment by Life Cycle Engineering verifies an 84% CO₂ reduction, 98% waste reduction, 80% energy reduction, and 76% water reduction versus single-use cardboard after 20 cycles.
The business operates a B2B, sales-led model with multi-year service contracts. Revenue is generated per shipment cycle and covers design, manufacturing, outbound logistics, and reverse logistics; in some deployments (e.g., Yamamay), the cost is passed to the end consumer as a paid checkout option. Customer segments span enterprise and mid-market brands across fashion and apparel (Decathlon Italy, Yamamay, OVS, Vibram, Brave Kid), beauty (Legami, Pretty You London), retail (Prénatal, Iperbimbo), and B2B logistics (FITT Group). Go-to-market combines direct enterprise sales with event-driven demand generation at industry venues such as Pitti Immagine and Milan Design Week, complemented by content marketing, earned media, and brand partner referrals.
Geographically, the company has scaled from its Italian home market to the UK via a Royal Mail partnership (115,000 postboxes for free returns) launched in November 2024, and to France in May 2026 through the acquisition of Hipli, adding 350+ clients and a Le Havre warehouse. Total funding raised stands at approximately €3M across rounds, led by 360 Capital with participation from Greiner Innoventures and Techstars. The company is B Corp certified as of June 2025 and holds no parent company or controlling entity; founders Tomaso Torriani (CEO), Alberto Cisco (CCO), and Andrea Cipollone (COO) retain operational leadership.
Movo firmographics
Firmographics- Name
- Movo
- Legal name
- Movopack SB Srl
- Website
- https://movopack.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movo (Movopack) provides circular, reusable packaging solutions for fashion, beauty, and e-commerce brands across Europe. The company manages the full reverse-logistics cycle—custom design, production, postal return collection, cleaning, and redistribution—serving 100+ brands in Italy, UK, and France.
- Ownership category
- akta.pro rank
Movo industry classification
Industry- Product category
- Circular Packaging Services
- NAICS
- Packaging and Labeling Services (56191), Merchant Wholesalers, Nondurable Goods (424), Other Professional Equipment and Supplies Merchant Wholesalers (423490)
- SIC
- Wholesale-Durable Goods (5000), Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store) (IMALAMAE)
- akta.pro secondary industries
- Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE), Packaging, Repackaging & Co-Packing Services (TLAIAAAG), Repair, Refurbishment & Warranty Return-to-Depot (RMA) (TLAAALAL), Reusable Packaging & Container Return Programs (On-site) (BPABALAJ)
Keywords
Where Movo is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Movo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Circular Packaging as a Service (SaaS-like model): Movopack provides a full-service reusable packaging solution including custom design, manufacturing, outbound delivery, and reverse logistics (collection, cleaning, refurbishment, redistribution). Brands pay for the service per shipment cycle, covering all these components. Some partners (e.g., Yamamay) offer reusable packaging as a paid checkout option where end consumers cover the cost directly.
- Brand Partnership & Co-branded Packaging: Movopack partners with fashion, beauty, and retail brands to deliver custom-branded reusable packaging that serves as a brand touchpoint. Revenue is generated through service contracts with brand partners, integrating packaging into their e-commerce and retail operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom circular packaging service for brands |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Movo product offering
Product offeringCore offering
Movo (Movopack) provides an end-to-end circular packaging service for e-commerce, retail, B2B logistics, and large-appliance brands, combining custom-designed reusable packaging (rPET and woven recycled PP) with a managed reverse-logistics network that handles collection via postal and in-store drop-off points, quality control, cleaning, refurbishment, and redistribution. Brands contract on a multi-year, per-shipment-cycle basis for design, production, outbound delivery, and full reverse logistics; some partners offer the reusable packaging as a paid checkout option to end consumers.
Product overview
Movopack is a Milan-based company offering a circular packaging system consisting of reusable, returnable, and fully customizable packaging solutions for e-commerce and retail. The core offering includes four solution modules: Retail Packaging (for physical stores), E-commerce Packaging (with built-in prepaid return labels and QR codes), B2B Logistics Packaging, and Large Appliances Packaging. Each packaging unit is designed to be reused more than 20 times, featuring materials made from recycled plastic bottles (rPET) and woven recycled polypropylene. The system is supported by a reverse logistics network where Movopack handles collection via postal systems, quality checks, cleaning, and redistribution. The company expanded internationally through acquisitions (Hipli in France, 2026) and market launches (UK via Royal Mail, 2024). An Impact Calculator tool helps prospective clients estimate their environmental savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Movopack Reusable Packaging End-to-end circular packaging service combining custom-designed reusable packaging (rPET and woven recycled PP, 100% customisable in dimensions, colours, materials, and closures) with managed reverse logistics: each unit ships with a prepaid return label and QR code for drop-off point location; consumers return packaging via any European postbox or partner retail location; Movopack handles collection, quality control, cleaning, refurbishment, and redistribution. Targeted at fashion, beauty, e-commerce, B2B logistics, and large-appliance brands in Italy, the UK, and France.
- Hipli Reusable Packaging Hipli-brand reusable circular packaging service acquired by Movopack in May 2026, rated for up to 100 reuse cycles (versus 20+ for core Movopack units), with digital tracking tools and 350+ pre-existing clients across France, the UK, Germany, Italy, and the Netherlands. Targeted at French and broader European brands seeking higher-cycle reusable packaging with managed collection and refurbishment.
Quantifiable outcome
- 84% reduction in CO₂ emissions after 20 reuse cycles vs single-use cardboard box (70% recycled content)
- +14 more outcomes
Companies that use Movo
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles2 records
Movo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Movo partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- HipliflagshipAcquired all assets of Hipli (Le Havre-based circular packaging pioneer in France). Acquisition includes brand, intellectual property, operational infrastructure, warehouse and inventory. Hipli had 350+ clients across France, UK, Germany, Italy, and Netherlands. Hipli's packaging designed for up to 100 reuse cycles. This acquisition marks Movopack's entry into the French market.
- Royal MailcoreStrategic postal partnership enabling UK launch. Royal Mail provides access to 115,000 postboxes across the UK for free consumer returns of Movopack packaging. Ensures seamless and convenient return process for UK consumers at no cost.
- YamamayflagshipLong-term brand partner with co-branded reusable packaging and Yamamay Club loyalty integration. Customers earn 30 points per return or reuse. Partnership includes white-label subdomain (yamamay.movopack.com) and integrated return experience. Achieved 10% decrease in packaging costs for Yamamay.
- DecathloncoreDecathlon Italy uses Movopack reusable packaging for ship-from-store e-commerce operations, reducing single-use packaging waste in sporting goods retail. Supports Decathlon's broader environmental commitment.
- OVScoreOVS uses Movopack e-commerce packaging that can be returned to physical stores. Customers receive 10% discount on next purchase upon return. Strong omnichannel integration turning packaging returns into store visits.
- Servizi OspedalieriminorHealthcare sector brand using Movopack reusable packaging to green healthcare supply chain and demonstrate environmental responsibility in the hospital/healthcare textiles sector.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Movo competitors and assessment
Company assessmentDirect peers
- RePack: Finnish reusable e-commerce packaging pioneer offering a returnable shipping bag system with prepaid returns across European post offices. Closest direct competitor to Movopack, serving overlapping fashion and e-commerce brands with similar prepaid-label, postbox-return mechanics.
- Hipli: French circular packaging company offering reusable e-commerce packaging with up to 100 reuse cycles. Acquired by Movopack in May 2026 but historically the primary French direct competitor with overlapping reverse logistics and brand customer base.
Regional players
- Returnity: Canadian reusable shipping packaging provider serving North American e-commerce and retail brands. Operates the same circular shipping model as Movopack but is focused on US/Canada rather than Europe, making it a regional rather than direct competitor.
- LimeLoop: US-based circular shipping mailer company serving fashion and DTC e-commerce brands with reusable packaging and managed reverse logistics. Comparable business model but operating exclusively in North America.
Emerging players
- Living Packets: European sustainable packaging startup developing reusable and smart shipping containers with tracking technology. Overlaps with Movopack in circular e-commerce packaging but emphasises high-tech, durable containers rather than soft-sided branded reusable bags.
- Papacks: German sustainable packaging manufacturer offering moulded-fibre and reusable packaging solutions to European retail and e-commerce brands. Adjacent competitor targeting the same sustainability-driven brand customers with a different materials platform.
Broad incumbents
- DS Smith: Global leading paper-based packaging manufacturer with significant European presence and growing circular packaging initiatives. A broad incumbent that could leverage scale and customer relationships to compete with Movopack in reusable e-commerce packaging if it chooses to enter.
- Smurfit Kappa: One of Europe's largest paper and corrugated packaging groups with extensive customer relationships across FMCG, retail, and e-commerce. Represents a broader incumbent that could bundle reusable packaging solutions into existing enterprise contracts as circular demand grows.
- Returnable Packaging Solutions (RPS): European provider of returnable and reusable industrial packaging (pallets, containers, bulk bins) for B2B supply chains. Comparable reusable-packaging-as-a-service model but focused on industrial B2B rather than consumer e-commerce.
- Raja: Major European packaging distributor offering single-use and increasingly reusable packaging solutions to B2B customers across multiple markets. A broad incumbent with the distribution scale and customer reach to extend into reusable e-commerce packaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Movo social profiles
Digital presenceMovo compliance and trust
Trust signalCompliance2 records
Movo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movo leadership team
Management profileNumber of profiles
Profiles3 records
Movo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movo
What does Movo do?
Movo (Movopack) provides an end-to-end circular packaging service for e-commerce, retail, B2B logistics, and large-appliance brands, combining custom-designed reusable packaging (rPET and woven recycled PP) with a managed reverse-logistics network that handles collection via postal and in-store drop-off points, quality control, cleaning, refurbishment, and redistribution. Brands contract on a multi-year, per-shipment-cycle basis for design, production, outbound delivery, and full reverse logistics; some partners offer the reusable packaging as a paid checkout option to end consumers.
Is Movo a public or private company?
Movo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Movo founded?
Movo was founded in 2021. It employs 11 to 50 people.
Where is Movo based?
Movo is headquartered in Milan, Italy, in the Europe region.
How does Movo make money?
Two revenue lines are on record. Circular Packaging as a Service (SaaS-like model) is the primary driver. The others are brand Partnership & Co-branded Packaging.
Who are Movo's main competitors?
Direct peers on record are RePack and Hipli. Regional players are Returnity and LimeLoop. Emerging players are Living Packets and Papacks. Broad incumbents are DS Smith, Smurfit Kappa, Returnable Packaging Solutions (RPS) and Raja.
Does Movo have an API?
No public API is recorded for Movo.
What industry is Movo in?
Movo's product category is Circular Packaging Services. Its primary akta.pro industry code is IMALAMAE, Reusable & Refill Packaging Systems (Returnable Packaging, Refill-at-Home/In-Store), with a secondary code of EUAIANAE, Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops). Its NAICS code is 56191 and its SIC code is 5000.