Just Move In
Just Move In is a UK-based Home Setup platform that simplifies residential relocation by consolidating utilities, council tax, broadband, and insurance administration into a single self-serve workflow for individual movers, while providing Utility and Void Management modules integrated with major property management systems for letting and estate agencies.
- Company typePrivate
- Founded2015
- HeadquartersBournemouth, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Just Move In does
Just Move In is a UK-based digital Home Setup platform, operating as a trading name of Ethical Introductions Ltd and headquartered in Bournemouth, that consolidates the administrative tasks associated with residential relocation — utilities, council tax, broadband, insurance, removals, storage, mail redirection, and home care — into a single self-serve workflow for individual movers alongside dedicated B2B modules for property businesses. The company serves two principal customer sets: end consumers moving home, who access a free Home Setup Service through a mobile-optimised web portal driven by a personalised AI checklist that recommends suppliers from a panel of more than 50 vetted providers (including a strategic partnership with Octopus Energy); and letting agents, estate agents, housing providers, conveyancers, and removal companies, who access Utility Management (automated change-of-occupancy notifications to water, sewerage, gas, electricity, and council tax providers) and Void Management (consolidated renewable energy supply during vacant periods between tenancies).
The underlying platform is cloud-based and connects to the dominant UK property management systems — Reapit, Alto, AgentOS, and Radar (MRI) — through native integrations and an in-house API, which agency customers cite as eliminating dual data entry. The company is FCA-authorized (FRN 837215), holds B Corp certification, is a Real Living Wage employer, and operates an embedded sustainability programme that has funded over 80,000 trees since 2019 through the Worldview Impact Foundation.
Monetization operates through three streams: commission from supplier referrals when consumers take up paid services through the platform (an affiliate/referral model analogous to comparison sites), tiered subscription revenue from Premium and Ultimate consumer plans on top of a Forever Free tier, and B2B partner commissions paid to and earned from agency and channel partners. The company is privately held, employs 51–100 people, has cumulatively managed over 300,000 UK home moves since founding in 2015, and targets more than 400,000 moves in 2025 following its February 2025 $8M Series A led by Eos Ventures, which is funding expansion into embedded financial services and European markets.
Just Move In firmographics
Firmographics- Name
- Just Move In
- Legal name
- Ethical Introductions Limited
- Website
- https://justmovein.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Just Move In is a UK-based Home Setup platform that simplifies residential relocation by consolidating utilities, council tax, broadband, and insurance administration into a single self-serve workflow for individual movers, while providing Utility and Void Management modules integrated with major property management systems for letting and estate agencies.
- Ownership category
- akta.pro rank
Just Move In industry classification
Industry- Product category
- Home Moving Platform
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Services-To Dwellings & Other Buildings (7340), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Post-Move Home Organization & Optimization (HSAFAFAK)
- akta.pro secondary industries
- Storage Planning & Transition Management (HSAFAFAI), Moving, Downsizing & Estate Organizing (HSAFAKAG)
Keywords
Where Just Move In is headquartered
LocationHeadquarters
- HQ city
- Bournemouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Just Move In business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Commission from Supplier Referrals: When customers take up paid services such as insurance, broadband, or other home services through Just Move In, the company earns a commission from the providers in a similar manner to comparison sites.
- Premium Service Tiers: Tiered pricing model with Forever Free, Premium, and Ultimate tiers. Free tier provides basic home setup service; paid tiers offer additional features and support.
- B2B Partner Commissions: Agency and business partners earn commission when their customers sign up for and take up services through the Just Move In platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Forever Free tier - Basic home setup service at no cost |
| Subscription | Monthly | Premium and Ultimate tiers - Paid upgrade options |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Just Move In product offering
Product offeringCore offering
Just Move In is a Home Setup digital platform that streamlines administrative tasks involved in moving home. For individual movers, the free platform consolidates utilities, council tax, broadband, insurance, removals, storage, and mail redirection using an AI-powered personalised checklist. For property businesses (letting agents, estate agents, housing providers), it offers Utility Management and Void Management modules with integrations to property management software such as Reapit, Alto, AgentOS, and Radar/MRI.
Product overview
Just Move In is a digital home move assistant platform offering a unified Home Setup Service that consolidates over a dozen moving-related administrative services into one streamlined process. The core platform is complemented by two business-facing modules: Utility Management (automating change of occupancy notifications for property managers) and Void Management (managing vacant property energy switching). The platform leverages AI-powered personalized checklists to recommend services and suppliers, and connects with property management software including Reapit, Alto, AgentOS, and Radar (MRI). Services span utilities, insurance, broadband, removals, council tax, and financial products, with partnerships with sustainable suppliers like Octopus Energy. The company holds B Corp certification and is FCA authorized.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Setup Service Free digital platform that consolidates over a dozen home move services (utilities, council tax, broadband, insurance, removals, storage, mail redirection) into one AI-powered personalised checklist process for individual buyers, renters, and sellers.
- Utility Management B2B platform service for letting agents and property managers that automates change of occupancy notifications to water, sewerage, energy, and council tax providers, saving up to 19 hours of admin time monthly per business.
- Void Management B2B void energy management platform for letting agents and property managers that consolidates energy bills under a single renewable supplier during vacant periods between tenancies, with automatic £15 credit per fuel and 30 days of no standing charge.
Quantifiable outcome
- 90% reduction in change of occupancy admin for agencies
- +4 more outcomes
Companies that use Just Move In
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles2 records
Just Move In technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature3 records
Just Move In partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Arthur OnlinecoreStrategic partnership connecting property management (Arthur Online), identity verification (Veyco), and relocation services (Just Move In) to streamline the tenant journey for letting agents and landlords.
- VeycocorePartnership integrating identity verification services into the Just Move In and Arthur Online platform ecosystem for streamlined tenant onboarding.
- Worldview Impact FoundationcoreSustainability partnership planting native cloud forest trees in Meghalaya, India and mangrove trees in southeast Myanmar for every customer. Since 2019, over 80,000 trees planted, removing 465 tonnes of CO2.
- Octopus EnergycorePartnership with ethical energy provider Octopus Energy as preferred supplier for green energy tariffs. As a B Corp, Just Move In only recommends 100% renewable energy suppliers.
- ReapitcoreIntegration with Reapit property management software allowing seamless utility transfer data sync and avoiding dual data entry for agencies.
- AltocoreIntegration with Alto property management system for automated utility management.
- AgentOScoreIntegration with AgentOS platform enabling seamless utility switchovers and time savings for letting agents.
- Radar (MRI)coreIntegration with MRI Radar property management software for comprehensive utility and property management.
- YopaminorListed as trusted partner using Just Move In's Home Setup Service for their customers.
- AcornminorListed as trusted partner using Just Move In's services.
- HamptonscoreMajor estate agency partner using Just Move In's Home Setup Service for buyers, renters, and sellers.
- OpenrentcoreOnline letting agent partner using Just Move In's services for tenant home setup.
- PickfordsminorListed as trusted removal partner using Just Move In's platform.
- Carter JonasminorListed as trusted partner using Just Move In's Home Setup Service.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Just Move In competitors and assessment
Company assessmentDirect peers
- Reallymoving: UK comparison platform helping consumers compare and book removal companies, conveyancers, surveyors, and other home move services. Directly comparable to Just Move In's Home Setup Service in customer segment (UK home movers), service categories, and revenue model (lead-gen referrals).
- Movehub: International comparison site for moving services, utilities, insurance, and broadband for home movers. Comparable to Just Move In in product scope (utilities, broadband, insurance for movers) and revenue model (supplier referral commissions), though focused on international rather than UK moves.
- HomeSwapper: UK home swap service primarily for social housing tenants, with broader home move administrative support. Comparable target customer (UK home movers, particularly social housing) and overlapping home move admin use cases, though narrower scope than JMI.
- Movebubble: Was a UK home move app that helped renters manage move-in tasks including utilities and broadband setup. Functionally the closest historical direct peer to JMI's B2C Home Setup Service, though Movebubble is no longer operational as a comparable.
Broad incumbents
- Compare the Market: Major UK price comparison website covering home services including utilities, broadband, and insurance. Overlaps with JMI's core categories but operates across many verticals (insurance, banking, travel) at much greater scale, leveraging well-established brand and supplier relationships.
- uSwitch: Established UK comparison service for utilities, broadband, and home services. Direct overlap with JMI on utilities and broadband switching but operates at scale across personal finance verticals with significantly larger traffic and supplier negotiating power.
- MoneySupermarket: Major UK price comparison platform covering home services, utilities, insurance, and financial products. Comparable to JMI in business model and product categories but operates across a much broader portfolio as a publicly listed incumbent.
- SpareRoom: UK flatsharing and rental platform with adjacent home move services including utilities setup for tenants. Comparable overlap in tenant home setup, but SpareRoom is fundamentally a rental marketplace rather than a home setup platform.
- Rightmove: UK's largest property portal with adjacent home services including utilities and broadband switching through partner integrations. Significant overlap with JMI's estate agency partnerships and post-exchange home setup services, but operates as the dominant property listing platform rather than a dedicated home setup service.
Regional players
- Updater: US-based home move services platform that helps consumers set up utilities, change addresses, and connect home services after a move. Closest international functional equivalent to Just Move In's Home Setup Service, but serving the US market rather than the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Just Move In social profiles
Digital presenceJust Move In compliance and trust
Trust signalCompliance4 records
Just Move In financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Move In leadership team
Management profileNumber of profiles
Profiles8 records
Just Move In funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Move In M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Move In
What does Just Move In do?
Just Move In is a Home Setup digital platform that streamlines administrative tasks involved in moving home. For individual movers, the free platform consolidates utilities, council tax, broadband, insurance, removals, storage, and mail redirection using an AI-powered personalised checklist. For property businesses (letting agents, estate agents, housing providers), it offers Utility Management and Void Management modules with integrations to property management software such as Reapit, Alto, AgentOS, and Radar/MRI.
Is Just Move In a public or private company?
Just Move In is a private company. It is classified as venture growth investor backed and is currently operating.
When was Just Move In founded?
Just Move In was founded in 2015. It employs 51 to 100 people.
Where is Just Move In based?
Just Move In is headquartered in Bournemouth, United Kingdom, in the Europe region.
How does Just Move In make money?
Three revenue lines are on record. Commission from Supplier Referrals are the primary driver. The others are premium Service Tiers and B2B Partner Commissions.
Who are Just Move In's main competitors?
Direct peers on record are Reallymoving, Movehub, HomeSwapper and Movebubble. Broad incumbents are Compare the Market, uSwitch, MoneySupermarket, SpareRoom and Rightmove. Updater is listed as a regional player.
Does Just Move In have an API?
Yes. Just Move In has its own API that allows businesses to build directly into their platform. The API enables integrations with their Utility Management system for change of occupancy notifications, supplier communications, and property management workflows.
What industry is Just Move In in?
Just Move In's product category is Home Moving Platform. Its primary akta.pro industry code is HSAFAFAK, Post-Move Home Organization & Optimization, with a secondary code of HSAFAFAI, Storage Planning & Transition Management. Its NAICS code is 5617 and its SIC code is 7340.