What Commerce Signals does

Commerce Signals, Inc. is a U.S.-based transaction-data platform that licenses permissioned, anonymized credit and debit card data from Visa and Mastercard to build marketing intelligence products for advertisers. According to the firm, its panel covers 40 million households (claimed to be 3x the scale of the nearest competitor) and is used to model spend behavior for 102+ million households with more than 600 attributes per ID. The company's core technical differentiator is a Wallet View methodology that links spending across multiple payment cards to a single persistent individual consumer, combined with AI micro-cohort modeling that predicts consumer spend with 90% claimed accuracy. Products are organized into four commercial lines: Audiences (transaction-based targeting reaching up to 195 million individuals), Spend Analytics (zip-code-level market-share and competitive insights), Campaign Measurement (closed-loop sales-lift attribution connecting ad impressions to card transactions), and Spend Attributes (data enrichment appending competitor spend behavior to customer profiles). Underpinning these is a Privacy Protection layer featuring a patent-pending ID translation method and a Federated Data architecture that enables distributed queries so partner data remains in place.

Commerce Signals sells through two complementary motions: a direct enterprise field-sales process targeting large retail brands, QSR chains, destination marketers, and consumer brands, with custom annual contracts and quote-based pricing; and self-serve distribution of audiences through LiveRamp's Data Marketplace and major DSPs including Adobe Advertising Cloud and Viant, enabling activation across digital, mobile, and CTV channels without cookies. Case-study evidence documents headline outcomes of 26% sales lift in retail conquesting and 42% online sales lift in a QSR campaign executed with Simpli.fi.

The company was founded in 2012, was previously operated as a Verisk business unit (referred to as the Verisk Financial business), and was acquired by TransUnion in 2022 alongside Verisk Financial Services. It now operates as a wholly-owned subsidiary brand of TransUnion with headquarters identified in Crum Lynne, Pennsylvania, a small 11-50 employee team, and strategic partnerships with ADARA (destination measurement), Comscore (cookieless contextual audiences), Simpli.fi (QSR campaign execution), and LiveRamp (marketplace distribution).

Name

Commerce Signals

Legal name

Commerce Signals, Inc.

Website

https://commercesignals.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Commerce Signals licenses anonymized Visa and Mastercard credit and debit card data to deliver transaction-based audience targeting, closed-loop campaign measurement, and spend analytics for large retail, QSR, and destination marketing advertisers; it operates as a TransUnion subsidiary following a 2022 acquisition.

Ownership category

akta.pro rank

Product category

Marketing Data and Analytics

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

Keywords

• Transaction data analytics
• Audience targeting platform
• Campaign measurement solutions
• Consumer purchase insights
• Card spending data

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Transaction-Based Audiences: License of purchase-based audience segments to marketers for digital advertising targeting. Audiences are available through LiveRamp and major DSPs and can be activated across any media platform without cookies.
2. Campaign Measurement: Closed-loop sales measurement services that prove the incremental sales impact of advertising campaigns by comparing exposed vs. control group spending on credit and debit cards.
3. Spend Analytics / Insights: Strategic insights dashboards and data cubes providing market health, sales volume, market share, buyer demographics, and competitive comparisons at zip code granularity.
4. Spend Attributes / Enrichment: Data enrichment services that append competitor spend behavior to customer profiles, enabling targeting of competitive buyers and market share growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Commerce Signals licenses transaction-based audiences and provides spend analytics and closed-loop campaign measurement built on anonymized Visa and Mastercard credit and debit card data covering 40 million U.S. households. Its AI micro-cohort modeling predicts spend with 90% accuracy and uniquely unites spending across cards to a persistent individual Wallet View ID. Deliverables include audience targeting segments, merchant-level performance insights, and sales-lift attribution for enterprise marketers, retailers, restaurants, and destination organizations.

Product overview

Commerce Signals provides a unified platform of consumer purchase intelligence products powered by the largest credit and debit card transaction dataset. The core offerings include Audiences for transaction-based targeting, Spend Analytics for competitive insights, Campaign Measurement for closed-loop sales attribution, and Spend Attributes for customer enrichment. These are built on a Privacy Protection platform and Payment Data infrastructure using a unique Federated Data architecture that enables secure data sharing without transferring data ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• Audiences Transaction-based audience segments targeting up to 195 million individuals, built from anonymized Visa and Mastercard credit and debit card transactions with AI-powered spend prediction at 90% accuracy. Used by retail and QSR marketers for conquesting and competitive-buyer targeting, refreshable monthly and ready in 7 days.
• Spend Analytics Strategic insights platform providing granular consumer spending behavior data with zip code level granularity, competitor comparisons, and demographic profiling delivered via dashboards and data cubes. Used by retailers, brands, and consumer product companies for market share and competitive intelligence.
• Campaign Measurement Closed-loop measurement solution that tracks ad impressions and connects them to Visa and Mastercard credit and debit transaction data to measure sales lift for both online and in-store purchases by comparing exposed vs. control group spending. Used by enterprise marketers, restaurants, and tourism boards for advertising effectiveness and incrementality testing.
• Spend Attributes Customer profile enrichment product appending spend behavior data with over 600 demographic, attitudinal, and behavioral household attributes to anonymized IDs, enabling competitive conquesting targeting and market share analysis across 102+ million households.
• Payment Data Foundational data platform sourcing permissioned, anonymized consumer card spending data from banks and processors, covering Visa and Mastercard credit and debit transactions at 3X scale versus competitors. Underpins Audiences, Spend Analytics, Campaign Measurement, and Spend Attributes.
• Federated Data Privacy-centric data sharing platform enabling controlled data exchange between trusted parties using distributed queries, where each party retains data in their own environment. Allows controlled data partnerships without transferring data custody.
• Privacy Protection Privacy-centric design platform ensuring no personally identifiable information (PII) is collected or stored, using only aggregate and modeled insights with a patent-pending ID translation method to prevent re-identification. Underpins all Commerce Signals data products and enables privacy-compliant targeting.

Quantifiable outcome

• 26% sales lift demonstrated in furniture retail case study
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• ComscorecoreTechnology or Integration · 5 August 2021Development partnership to create next-generation contextual audiences for ad targeting across digital, mobile, and CTV inventory. Combines Commerce Signals' retailer shopper data (differentiating in-store vs online purchases) with Comscore's Predictive Audiences contextual targeting solution. Enables cookie-free targeting of audiences like online grocery shoppers or QSR patrons.
• ADARAcoreStrategic or Co-development Partner · 15 June 2021Partnership to deliver total economic impact insights to destination marketers. Combines Commerce Signals credit and debit card spending outcomes with ADARA's tourism marketing solutions. Enables destination marketers to segment insights comparing in-state vs out-of-state visitors and attribute marketing spend across channels. Coverage spans more than 40% of all U.S. credit and debit card spending.
• Simpli.ficoreGTM or Marketing PartnerJoint campaign execution partnership for QSR case study. Simpli.fi provided geo-fencing and CTV advertising; Commerce Signals provided transaction-based sales lift measurement. Campaign for 135 franchised QSR locations demonstrated 42% online sales lift.
• LiveRampcoreTechnology or IntegrationLiveRamp Data Marketplace distribution partnership enabling self-serve access to Commerce Signals transaction-based audiences. Marketers can activate audiences without new dashboards or lengthy onboarding processes.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• InfoSum: Federated data collaboration platform enabling privacy-safe data matching and audience activation across partners. Closely parallels Commerce Signals' Federated Data architecture and the privacy-first positioning of its audiences product.

Direct peers

• Bridg: Direct competitor providing transaction-data-powered audience targeting and customer data platform capabilities for restaurant, retail, and CPG marketers. Overlaps closely with Commerce Signals' wallet-view targeting and campaign measurement value proposition.
• Comscore: Audience measurement and contextual targeting provider with which Commerce Signals has a co-development partnership for next-generation contextual audiences. Overlaps in cookieless audience targeting and digital campaign measurement.
• LiveRamp: Data connectivity platform that distributes Commerce Signals' transaction-based audiences through its Data Marketplace. Operates the same customer use cases — audience activation, measurement, and identity resolution for marketers — and shares the same buyer set of enterprise advertisers and DSPs.

Broad incumbents

• Acxiom: Large marketing data and identity services provider serving enterprise marketers with audience targeting, data enrichment, and customer intelligence. Operates in the same buyer workflow as Commerce Signals but with a much broader portfolio beyond transaction data.
• NielsenIQ: Consumer intelligence platform providing market share, competitive, and shopper insights from retail and panel data. Competes in the Spend Analytics and merchant tracking use cases, with stronger category coverage and historical panel data.
• Mastercard Data & Services: Card network-owned marketing and insights business built on Mastercard transaction data. Represents both a data supplier to Commerce Signals and a potential competitor in transaction-data-powered marketing services.
• Oracle Advertising (Oracle Data Cloud): Major advertising and marketing data cloud offering audience targeting, measurement, and identity through Oracle's broader enterprise software stack. Competes for the same enterprise marketing intelligence budget with significantly larger scale.
• Epsilon: Data-driven marketing platform offering identity, targeting, and measurement for enterprise advertisers. Competes broadly for the same marketing intelligence budget as Commerce Signals, with deeper vertical-specific audience products.
• Nielsen: Audience measurement and consumer intelligence provider with comparable retail sales tracking and consumer panel offerings. Overlaps in market share measurement and competitive intelligence use cases served by Commerce Signals' Spend Analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/9281000
• Xx.com/CommerceSignals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commerce Signals