Bridg
Bridg is a Los Angeles-based enterprise SaaS platform that performs in-store identity resolution from point-of-sale transactions for QSR, retail, grocery, and convenience operators, and runs the Rippl retail media network connecting 140M+ deterministic US purchasers with CPG advertisers.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Bridg does
Bridg is a Los Angeles-based customer data platform that resolves in-store customer identities starting from point-of-sale transactions, converting 60-80% of previously anonymous brick-and-mortar purchases into enriched, privacy-safe customer profiles. Its core technology is the Matrix Identity Graph, a proprietary dataset built from 12B+ US transactions and enriched with SKU-level purchase history and 140+ demographic, socioeconomic, and lifestyle attributes. The platform is differentiated by being the only identity resolution vendor to initiate matching from the POS layer rather than from digital signals, allowing it to overcome 20-50% signal loss from contactless payments and to capture shoppers missed by loyalty programs.
The product portfolio centers on the Bridg Identity Resolution Platform and the Rippl retail data and media network, launched in August 2023, which connects regional grocers and convenience stores (collectively 140M+ deterministic purchasers) with CPG advertisers and agencies. Bridg operates as a multi-year enterprise B2B SaaS, pricing subscriptions on customer count and profiles with no platform setup fees, and bundles account management, analytics, and martech integrations (CDPs, DMPs, activation platforms, measurement providers) into the contract. The customer base is concentrated in QSR, casual dining, general retail, grocery, and fuel and convenience, with named enterprise logos including international QSR chains, a national convenience retailer, Giant Eagle (Leap), Schnucks Markets, and a casual dining chain.
The company was founded in 2012, acquired by Cardlytics in April 2021 (reportedly $350-560M), and sold by Cardlytics to PAR Technology Corporation in Q1 2026 for $27.5-30M, a sharp decline in implied valuation. Bridg is a small organization of 11-50 employees operating exclusively in the United States, and the PAR acquisition is explicitly positioned to make PAR the largest scaled data platform in the restaurant industry by integrating Bridg's offline identity graph and Rippl media network with PAR's existing restaurant-technology customer base.
Bridg firmographics
Firmographics- Name
- Bridg
- Legal name
- DB Sub, LLC
- Website
- https://bridg.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bridg is a Los Angeles-based enterprise SaaS platform that performs in-store identity resolution from point-of-sale transactions for QSR, retail, grocery, and convenience operators, and runs the Rippl retail media network connecting 140M+ deterministic US purchasers with CPG advertisers.
- Ownership category
- akta.pro rank
Bridg industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Software Publishers (513210), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
Keywords
Where Bridg is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bridg business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: Bridg is a subscription-based SaaS offering delivering identity resolution and precision targeting capabilities. Annual or multi-year contracts with pricing based on customer count and profiles. No setup fees for platform integration. Includes enterprise support, account management, and analytics services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Subscription-based SaaS with pricing based on customer count and profiles |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bridg product offering
Product offeringCore offering
Bridg provides a subscription-based SaaS platform that performs in-store identity resolution by initiating the process directly from point-of-sale transactions, converting anonymous in-store customers into identified, privacy-safe customer profiles enriched with SKU-level purchase data and 140+ extended attributes. The platform also operates Rippl, a retail data and media network that enables regional grocers and convenience stores to monetize their first-party data by connecting advertisers with deterministic purchase-based audiences.
Product overview
Bridg offers a subscription-based SaaS platform focused on in-store identity resolution for brick-and-mortar retailers, restaurants, and convenience stores. The core product is the Bridg Identity Resolution Platform, which initiates identity resolution directly from point-of-sale transactions to convert anonymous shoppers into enriched customer profiles. Complementing this is Rippl, a retail media network that enables regional grocers and convenience stores to monetize their first-party data by connecting advertisers with deterministic purchase-based audiences. The platform integrates with existing martech stacks via data warehouse connections and supports omnichannel marketing activation through various advertising and analytics platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Rippl: A data and media network launched by Bridg in August 2023 to unlock collaborative and profitable retail media partnerships for regional retailers and advertisers. Rippl provides access to over 140 million deterministic purchasers at regional grocers and convenience stores.
Products and services
- Bridg Identity Resolution Platform The primary SaaS platform that eliminates the in-store blind spot by initiating identity resolution from point-of-sale transactions. Converts anonymous in-store transactions into privacy-safe customer profiles enriched with 140+ extended attributes including SKU-level purchase data, demographics, socioeconomic, and lifestyle information. Built for enterprise brick-and-mortar retailers, QSRs, grocery chains, and convenience stores.
- Rippl Data and Media Network A retail data and media network that empowers regional grocery and convenience stores by leveraging first-party data to enhance customer engagement and drive revenue. Provides access to over 140 million deterministic purchasers segmented and activated for advertising campaign goals, with SKU-level first-party data available for multi-retailer campaigns with consistent measurement.
Quantifiable outcome
- 10x increase in targetable individuals
- +9 more outcomes
Companies that use Bridg
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Bridg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature5 records
Bridg partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- Rippl Retail Media Network LaunchcoreRippl launched as a data and media network to unlock collaborative and profitable retail media partnerships for regional retailers and advertisers, enabling one point of access to a nationwide footprint of individual customers.
- dunnhumbycoreStrategic partnership to deliver advanced retail media and loyalty solutions, combining dunnhumby's AI-powered customer data science with Bridg's identity resolution platform and Rippl retail media network.
- OpenXcoreOpenX serves as SVP of Strategic Partnerships, enabling programmatic access to Rippl's retail media audiences through OpenX's supply-side curation capabilities. Partnership enables buyers to reach highly targeted audience segments.
- LiveRampcoreRippl's deterministic purchase data available through LiveRamp Data Marketplace, enabling advertisers to improve discovery and access quality data for campaign performance.
- Giant Eagle (Leap)flagshipGiant Eagle partnered with Rippl to leverage deterministic purchaser data for retail media campaigns. Rippl helps Leap achieve winning outcomes for customers, CPG partners, and the brand while upholding consumer data privacy commitments.
- Schnucks MarketsflagshipSchnucks partnered with Rippl to provide advertisers granular and transparent shopper data, forging productive new partnerships between regional retailers and prominent advertisers.
- National Retail Solutions (NRS)coreNRS partnered with Rippl to enable advertisers to leverage shopper data from 20,000+ convenience store partners across the U.S., helping uncover insights from hard-to-reach audiences.
- Universal Media Inc.coreUniversal Media provides clients with Rippl's SKU-level first party data footprint across regional retailers for multi-retailer campaigns with consistent measurement and maximum impact.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
Bridg competitors and assessment
Company assessmentDirect peers
- LiveRamp: LiveRamp is a leading identity resolution and data collaboration platform used by retailers, CPG advertisers, and platforms. It is a direct functional peer to Bridg, with Bridg even routing its Rippl data through the LiveRamp Data Marketplace.
- Amperity: Amperity is a customer data platform focused on resolving and unifying first-party customer data for enterprise retail and consumer brands, directly comparable to Bridg's identity resolution and profile enrichment capabilities.
- Treasure Data: Treasure Data is an enterprise CDP that unifies online and offline customer data for retail, QSR, and consumer brands, with comparable SKU-level and omnichannel identity use cases to Bridg.
- mParticle: mParticle is a customer data platform that collects, unifies, and routes first-party customer data into marketing and analytics tools, overlapping directly with Bridg's CDP integrations and identity resolution layer.
- Tealium: Tealium provides a customer data platform and tag management solution for enterprise marketing, with comparable identity resolution, audience activation, and martech integration capabilities to Bridg.
- Criteo: Criteo operates a large commerce media platform and retail media network, directly comparable to Bridg's Rippl network in monetizing retailer first-party data through advertiser demand.
- CitrusAd: CitrusAd powers on-site, off-site, and in-store retail media networks for grocers and other retailers, a direct functional peer to Bridg's Rippl offering for regional grocery and convenience.
Emerging players
- AdAdapted: AdAdapted focuses on offline shopper data and in-store mobile targeting for CPG brands and retailers, a smaller, emerging peer in the same offline-to-online identity and activation space as Bridg.
Broad incumbents
- Oracle Advertising and Customer Experience (Oracle): Oracle's CX and Advertising portfolio (formerly Data Cloud / Grapeshot / Moat) provides large-scale IDR, audience targeting, and retail data capabilities, a broad incumbent that competes with Bridg for enterprise CDP and identity spend.
- Adobe Experience Platform (Adobe): Adobe Experience Platform and Real-Time CDP serve enterprise retail, QSR, and consumer brands with identity resolution and audience activation, a broad incumbent that competes with Bridg in the same enterprise martech stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bridg social profiles
Digital presenceBridg compliance and trust
Trust signalCompliance3 records
Bridg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bridg leadership team
Management profileNumber of profiles
Profiles7 records
Bridg funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bridg M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bridg
What does Bridg do?
Bridg provides a subscription-based SaaS platform that performs in-store identity resolution by initiating the process directly from point-of-sale transactions, converting anonymous in-store customers into identified, privacy-safe customer profiles enriched with SKU-level purchase data and 140+ extended attributes. The platform also operates Rippl, a retail data and media network that enables regional grocers and convenience stores to monetize their first-party data by connecting advertisers with deterministic purchase-based audiences.
Is Bridg a public or private company?
Bridg is a private company. It is classified as corporate owned and is currently operating.
When was Bridg founded?
Bridg was founded in 2012. It employs 11 to 50 people.
Where is Bridg based?
Bridg is headquartered in Los Angeles, United States, in the North America region.
How does Bridg make money?
One revenue line is on record: subscription-based SaaS.
Who are Bridg's main competitors?
Direct peers on record are LiveRamp, Amperity, Treasure Data, mParticle, Tealium, Criteo and CitrusAd. AdAdapted is listed as an emerging player. Broad incumbents are Oracle Advertising and Customer Experience (Oracle) and Adobe Experience Platform (Adobe).
Does Bridg have an API?
No public API is recorded for Bridg.
What industry is Bridg in?
Bridg's product category is Customer Data Platform. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of HDADAFAH, Privacy Management (Consent, DSAR, RoPA). Its NAICS code is 513210 and its SIC code is 7370.