Fitted

What Fitted does

Fitted is a private, venture-backed fintech software platform founded in 2019 and headquartered in Eagle, Idaho. The company builds connectivity infrastructure between brands and retailers, focused on optimizing inventory management, order management, and payment workflows across the brand-retailer interface. Its visible customer base is concentrated in the footwear and apparel vertical, with disclosed named customers including Twisted X and Vivobarefoot.

Fitted's core product is described as a unified fintech software platform enabling retailer-brand connectivity, though the input does not detail specific named modules or technical architecture. The company operates with an 11–50 employee headcount and serves customers in North America. No pricing models, revenue mechanics, or distribution channels are publicly disclosed, and the company does not currently expose a public API or SDK.

Fitted has raised approximately $11.9 million in cumulative funding across two disclosed rounds: a $3.4M seed in February 2021 led by EPIC Ventures, and an $8.5M Series A in July 2023 led by Capital Eleven with participation from EPIC Ventures and Handshake Ventures. The company is led by co-founders Monte Keleher (CEO), Andrew Bentley (CIO), and Glen Bentley (COO). The Series A proceeds were allocated to product development, partner network expansion, and enhanced market offerings. The company is privately held with no disclosed parent, no AI/ML capabilities in evidence, and no recent acquisitions, leadership changes, or geographic expansions disclosed.

Name

Fitted

Legal name

Fitted

Website

https://fittedretail.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fitted is a private fintech software platform, founded in 2019 and based in Eagle, Idaho, that connects brands and retailers by streamlining inventory management, order management, and payments. It primarily serves footwear and apparel companies, including Twisted X and Vivobarefoot.

Ownership category

akta.pro rank

Product category

Retail Fintech Software

NAICS

Footwear Merchant Wholesalers (42434)

akta.pro primary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

akta.pro secondary industry

Marketplace & Platform Seller Payouts (FSAMAKAE)

Keywords

• Retail fintech platform
• Brand retailer connectivity
• Inventory optimization software
• Order management platform
• Retail payments software

Headquarters

HQ city

Eagle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Fitted provides a fintech software platform that connects brands and retailers in the footwear and apparel industry. The platform streamlines inventory management, simplifies order processing, and facilitates payments between brand and retail partners, with supporting REST API integration and a mobile application.

Product overview

Fitted is a fintech software platform focused on retailer and brand connectivity. Based on available sources, Fitted operates as a unified platform that enables connections between retailers and brands in the fintech space, though specific named products or modules are not detailed in the provided data.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitted Platform A B2B fintech software platform that connects footwear and apparel brands with their retail partners, providing inventory optimization, order management, and simplified B2B payments. Sold to brands and retailers in the footwear and apparel industry.
• Fitted Mobile App Mobile application delivering the Fitted platform to footwear and apparel brand and retailer users for on-the-go access to inventory, orders, and payments.
• Fitted REST API REST API providing technical integration into the Fitted platform, enabling brands and retailers to connect inventory, order, and payment data with their existing systems.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Twisted XminorStrategic or Co-development PartnerNotable customer partnership in the footwear industry, representing one of Fitted's strategic partnerships in the retail-brand connectivity space.
• VivobarefootminorStrategic or Co-development PartnerNotable customer partnership in the footwear/apparel sector, demonstrating Fitted's reach in connecting with major brands.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• JOOR: JOOR operates a global wholesale marketplace connecting fashion brands and retailers, addressing similar order management and connectivity pain points as Fitted in the apparel/footwear vertical.
• Faire: Faire is a wholesale marketplace that connects independent brands and retailers with integrated payments, inventory, and order management — overlapping closely with Fitted's core value proposition.
• RangeMe: RangeMe is a product discovery and wholesale platform used by brands and retailers to manage assortments and orders, addressing the same retailer-brand connectivity use case as Fitted.
• NuOrder: NuOrder is a B2B wholesale platform that connects brands and retailers through digital showrooms, ordering, and inventory workflows — directly comparable to Fitted's retailer-brand connectivity focus.

Broad incumbents

• Stripe Connect: Stripe Connect provides payment orchestration and marketplace-style payouts infrastructure that overlaps with Fitted's payments-simplification value proposition for brand-retailer flows.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud provides B2B and B2C commerce platforms with order management and payment capabilities used by brands and retailers at enterprise scale, representing a broader incumbent alternative.
• Shopify (B2B / Shop Pay): Shopify's B2B offering and Shop Pay payments infrastructure touch many of the brand-retailer commerce and payment workflows Fitted serves, making it a broad incumbent that could expand into this niche.

Regional players

• Ankorstore: Ankorstore is a European-focused wholesale marketplace connecting brands and independent retailers with integrated payments and logistics — comparable in product offering but primarily serving a different geography than Fitted's North American footprint.

Emerging players

• Fluent Commerce: Fluent Commerce provides an order management system with multi-brand, multi-retailer orchestration capabilities that overlap with Fitted's order management focus, though it serves a broader set of verticals beyond footwear/apparel.
• Stibo Systems: Stibo Systems offers master data management and product information platforms used by brands and retailers to manage assortments and inventory, with partial overlap to Fitted's inventory optimization layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fittedretail
• Facebookfacebook.com/fittedretail
• LinkedInlinkedin.com/company/fittedretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitted