What SIRCLO does

SIRCLO is an Indonesian omnichannel commerce enabler, founded in 2013 and headquartered in Tangerang, that helps brands sell across online, offline, and marketplace channels through a modular platform stack. The product suite spans SIRCLO Commerce (storefront and order management), SIRCLO StreamLab (live commerce), SIRCLO Multi-Origin (distributed inventory and fulfilment), SIRCLO Insights (analytics and predictive consumer intelligence), SIRCLO Cross Border (international brand onboarding and export), SIRCLO SWIFT and SWIFT Hub (SMB self-serve), SNAP by SIRCLO, and Supersale (multi-brand consumer marketplace). The platform integrates with global commerce backbones (Shopify, Adobe Commerce, Magento) and the major Indonesian and regional marketplaces (Tokopedia, TikTok Shop, Shopee, Lazada, Blibli), and is extended by proprietary logistics assets acquired via RateS and ICUBE partnerships.

SIRCLO serves more than 1,000 enterprise brands, including Unilever, Nestlé Indonesia, L'Oréal, Kiehl's, SKIN1004, Blackmores, ASICS, Giordano, Levi Strauss & Co., IKEA Indonesia, Reckitt Benckiser, Danone, Yupi, and Kalbe Nutritionals, plus an SME long tail reached through SWIFT and SWIFT Hub. The business reaches 30 million end-consumers and processes 2 million+ orders per month on average. Revenue is generated through a blend of SaaS subscriptions, managed services and implementation fees, marketplace and transaction commissions, live-commerce enablement, and shipping/logistics markups.

Since 2017, SIRCLO has raised more than $109M across multiple rounds (notably a $45M Series B3 led by SMDV in 2021 and a $38M additional round from existing investors in July 2025), reaching a $342.8M post-money valuation in 2023, and has executed acquisitions of Orami (maternal/baby), Warung Pintar (warung digitalization), and RateS (shipping aggregator). Headcount is in the 1,001–5,000 range, and the company operates from Indonesia with cross-border ambitions via SIRCLO Cross Border.

Name

SIRCLO

Legal name

PT Koneksi Niaga Solusindo

Website

https://sirclo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SIRCLO is an Indonesian omnichannel commerce enabler, founded in 2013 in Tangerang, that provides an integrated SaaS, marketplace, and logistics platform to 1,000+ enterprise brands and an SME long tail, reaching 30 million consumers across Indonesia and Southeast Asia.

Ownership category

akta.pro rank

Product category

E-commerce Enablement Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• E-commerce enablement
• Omnichannel commerce
• Marketplace management
• Live commerce streaming
• Brand commerce platform

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Enablement Services: SIRCLO provides comprehensive end-to-end e-commerce services including account management, marketing strategy, content production, customer service, and warehouse fulfilment for enterprise brands. Revenue is generated through service fees for managed commerce operations.
2. SaaS Platform Subscriptions: SIRCLO offers technology platforms including SIRCLO Commerce, StreamLab, Multi-Origin, Insights, and Cross Border as integrated solutions. These are offered as part of comprehensive packages to enterprise brands, likely through subscription or usage-based models.
3. Marketplace Commission: SIRCLO manages brands' presence across marketplaces (Tokopedia, Shopee, Lazada, TikTok Shop, Blibli) and earns commissions on transactions processed through these channels.
4. Live Commerce Technology: SIRCLO StreamLab enables brands to conduct live commerce operations, converting livestream engagement into GMV growth, with technology fees for this specialized channel.

Go-to-market motion4 records

Distribution channels9 records

Marketing channels8 records

Core offering

SIRCLO is an end-to-end omnichannel commerce enabler for enterprise brands and SMEs in Indonesia. It provides integrated commerce platform software, managed marketplace operations, live commerce (SIRCLO StreamLab), multi-origin fulfilment, analytics, and brand.com enablement, helping brands orchestrate sales across Tokopedia, Shopee, Lazada, TikTok Shop, Blibli, and their own first-party storefronts.

Product overview

SIRCLO is a leading omnichannel commerce enabler in Indonesia operating as a platform-plus-modules architecture. The core offering is SIRCLO Commerce providing end-to-end e-commerce enablement with services including account management, marketing strategy, analytics, content production, customer service, and warehouse fulfilment. This is complemented by specialized modules: SIRCLO StreamLab for live commerce streaming, SIRCLO Multi-Origin for cross-border operations, and SIRCLO Insights for analytics. For enterprise brands, SIRCLO SWIFT offers technology partnerships with Adobe Commerce, Magento, and Shopify. For SMEs, SWIFT Hub provides digital commerce tools. SIRCLO also operates Supersale, a promotional aggregation platform, and supports brands through self-owned sales channels via SIRCLO Store. Since 2013, the ecosystem has served 1,000 enterprise brands, processing over 2 million monthly orders and reaching 30 million end-consumers.

Differentiator

Problem solved

Functional benefit

Brands

• SIRCLO Commerce: End-to-End E-Commerce Enablement solution with account management, marketing strategy, analytics, content production, customer service, and warehouse fulfilment.
• SIRCLO StreamLab
• SIRCLO Multi-Origin
• SIRCLO Insights
• SIRCLO Swift
• SIRCLO SWIFT Hub
• Supersale

Products and services

• SIRCLO Commerce End-to-end e-commerce enablement platform for enterprise brands providing account management, marketing strategy, analytics, content production, customer service, and warehouse fulfilment across online sales channels.
• SIRCLO SWIFT Enterprise-level commerce platform enabling principal and big brands to build robust brand.com sites with state-of-the-art technology and integrations with Adobe Commerce, Magento, Shopify, and Firework.
• SWIFT Hub Self-serve digital commerce platform built in collaboration with Shopify, designed for small and medium-sized enterprises to enable independent onboarding and digital transformation, including the Panen Omset sustainable business programme.
• Supersale Promotional aggregation platform that consolidates brand promotions during shopping festivals such as Ramadan into a centralized hub covering Health, Beauty & Personal Care, Fashion, and household categories.

Quantifiable outcome

• 115% increase in transaction volume during Ramadan 2025 period (H-2 weeks before Ramadan to H+2 weeks after Idulfitri) compared to one month before Ramadan
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TravelokacoreStrategic or Co-development Partner · 1 September 2021Traveloka participated in SIRCLO's $36 million funding round and plans to expand its FinTech offerings through a strategic partnership with SIRCLO, enabling cross-sell opportunities between travel and e-commerce platforms.
• Adobe CommercecoreTechnology or IntegrationSIRCLO SWIFT collaborates with Adobe Commerce to provide enterprise brands with robust and efficient online platforms, enabling sophisticated e-commerce capabilities for principal and big brands.
• MagentocoreTechnology or IntegrationSIRCLO leverages Magento's open commerce platform as part of its SWIFT ecosystem, providing flexible e-commerce solutions for enterprise brand.com implementations.
• ShopifycoreTechnology or IntegrationSIRCLO's collaboration with Shopify enables seamless integration for both enterprise brands (through SWIFT) and SMEs (through SWIFT Hub), streamlining digital transitions and driving commerce traction.
• FireworkcoreTechnology or IntegrationSIRCLO SWIFT collaborates with Firework, a leading short-form video and live commerce technology platform, to enable immersive, media-rich brand.com experiences that drive customer interaction and loyalty through shoppable video content.
• Waste4ChangeminorStrategic or Co-development PartnerWaste4Change partnered with SIRCLO's SWIFT Hub Panen Omset programme to provide participants with insights on waste management practices, promoting environmental stewardship and helping SMEs adapt to shifting consumer behaviours that prioritize sustainability.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shopify: Global commerce enablement platform powering brand.com and omnichannel operations; directly comparable as a SaaS-based commerce enabler for enterprise and SME merchants.
• BigCommerce: Enterprise-focused SaaS commerce platform offering headless, omnichannel, and multi-storefront capabilities; directly comparable to SIRCLO SWIFT for brand.com and marketplace orchestration.
• WooCommerce: Open-source commerce platform powering brand.com for SMEs and mid-market merchants; competes with SIRCLO SWIFT and SWIFT Hub on storefront technology and ecosystem integrations.
• Adobe Commerce (Magento): Enterprise commerce platform that SIRCLO SWIFT already integrates with; targets large brands with complex commerce needs — directly comparable on technology and enterprise customer segment.

Regional players

• Bukalapak: Indonesian e-commerce marketplace and SaaS player (including Buka Mitra); competes with SIRCLO on marketplace services and SME digital enablement within Indonesia.
• Lazada Group: SEA-wide marketplace operated by Alibaba; competes with SIRCLO on marketplace management services and brand enablement across Southeast Asia, including Indonesia.

Broad incumbents

• GoTo Group: Indonesian tech ecosystem combining Gojek, Tokopedia, and financial services; competes with SIRCLO's marketplace and live commerce offerings as a broad incumbent in Indonesian digital commerce.
• Salesforce Commerce Cloud: Enterprise commerce suite within Salesforce's broader CRM platform; competes with SIRCLO for large brand RFPs, especially in FMCG and beauty, though embedded in a much wider portfolio.

Emerging players

• Pawoon: Indonesian cloud POS and commerce platform serving SMEs; comparable to SWIFT Hub in targeting small merchants seeking digital commerce and operational tools.
• Moka (by GoTo): Indonesia-focused POS and SME commerce platform; overlaps with SIRCLO SWIFT Hub on SME digital enablement, though primarily offline-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sirclosolution
• Facebookfacebook.com/sirclosolution
• LinkedInlinkedin.com/company/sirclo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIRCLO