Moka
Moka is an Indonesian cloud-based POS and merchant platform serving 45,000+ SMBs across F&B, retail, and salons with subscription software, payment processing, QR ordering, e-commerce, and embedded lending, operating as part of GoTo Financial.
- Company typePrivate
- Founded2015
- HeadquartersJakarta, Indonesia
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Moka does
Moka (PT Moka Teknologi Indonesia) is an Indonesian cloud-based point-of-sale platform founded in 2014 and headquartered in Jakarta, serving more than 45,000 merchants across 200+ areas in Indonesia. Its core product, Moka POS, is a mobile-first (iOS/Android tablet) cash register system that provides real-time sales reporting, inventory management with multi-outlet synchronization, CRM with loyalty programs, table management for dine-in, employee shift tracking, and integrated digital payments covering GoPay, OVO, DANA, LinkAja, Kredivo, Akulaku, QRIS, WeChat, and Alipay.
The platform has evolved from a single POS app into a unified merchant super app through a set of modules: Moka Order (contactless QR-based dine-in, pickup, and delivery ordering), GoStore (omnichannel online store builder integrated with Facebook Shop, Instagram Shopping, Google Shopping, GoSend, and Shipper), Moka Capital (embedded lending routed to partners such as KoinWorks, Modalku, Bizhare, and LandX), Moka Connect (an open API platform with App Marketplace integrations like Circle Media, Digiresto, Jurnal, and Storelogy), and Online Order Management (which consolidates GoFood and other delivery orders into the POS). Moka also sells its own Moka Prime all-in-one hardware and accessories.
Moka generates revenue through three streams: SaaS subscriptions priced per outlet (Basic Rp299,000/month, Pro Rp499,000/month, Enterprise Rp799,000/month), payment processing fees (0.7% on QRIS/e-wallets, 1.5% on cards and Moka Order), and POS hardware sales. Go-to-market is product-led for SMBs (free 14-day trial, self-serve website and app store signup) with WhatsApp-assisted sales for mid-market and dedicated account managers for enterprise accounts (notably Unilever). Since April 2020, Moka has operated as part of the Gojek/GoTo Financial ecosystem, which provides distribution through Gojek's merchant and driver-partner network. Cumulative funding disclosed across five rounds totals approximately $27.9 million, led at the Series B by EV Growth and Peak XV Partners.
Moka firmographics
Firmographics- Name
- Moka
- Legal name
- PT Moka Teknologi Indonesia
- Website
- https://mokapos.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Moka is an Indonesian cloud-based POS and merchant platform serving 45,000+ SMBs across F&B, retail, and salons with subscription software, payment processing, QR ordering, e-commerce, and embedded lending, operating as part of GoTo Financial.
- Ownership category
- akta.pro rank
Moka industry classification
Industry- Product category
- Point of Sale (POS) Software
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS Hardware Leasing, Financing & Rental (FSAMADAI)
Keywords
Where Moka is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Moka business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- SaaS Subscription (POS Software): Monthly or annual subscription fees for POS software access across three tiers (Basic, Pro, Enterprise) priced per outlet. Annual subscriptions offer approximately 30% savings.
- Hardware Sales: Sale of POS hardware including tablets, receipt printers, barcode scanners, cash drawers, and the Moka Prime all-in-one device
- Payment Processing Fees: Transaction fees on digital payments: 0.7% for QRIS/e-wallets, 1.5% for card payments, and 1.5% for Moka Order transactions
- Moka Order Premium Features: Payment fee of 1.5% per transaction for Moka Order contactless ordering; free with Pro and Enterprise subscriptions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic tier at Rp299,000 per outlet per month |
| Subscription | Annual | Pro tier at Rp499,000 per outlet per month |
| Subscription | Annual | Enterprise tier at Rp799,000 per outlet per month |
| Unit Pricing | Monthly | Moka Prime all-in-one device |
| Freemium | Pay-as-you-go | GoStore online store builder - Free basic tier |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Moka product offering
Product offeringCore offering
Moka is an Indonesian cloud-based Point of Sale (POS) platform that helps small and medium-sized businesses manage offline and online sales operations. Its core offering is a mobile POS system with integrated payments, inventory, customer management, employee management, and table management, extended through add-on modules including QR-code ordering (Moka Order), online store builder (GoStore), business financing (Moka Capital), and an open API platform (Moka Connect). The company also sells proprietary and third-party POS hardware to support its software.
Product overview
Moka is an Indonesian cloud-based Point of Sale (POS) platform that operates as a unified merchant super app. The core product is Moka POS, a comprehensive point-of-sale system that handles offline sales, payments, customer management, inventory, table management, and employee operations. The platform extends through several integrated modules: Moka Order provides QR-based contactless ordering for dine-in, pickup, and delivery; GoStore enables omnichannel online commerce with social media integrations; Moka Capital offers business financing through partner platforms; and Moka Connect provides API-based integrations via App Marketplace and Private Solution. Supporting hardware includes the proprietary Moka Prime device and various accessories. The platform is available in three pricing tiers (Basic at Rp 299,000, Pro at Rp 499,000, and Enterprise at Rp 799,000 per outlet per month) and serves over 45,000 merchants across 200+ areas in Indonesia since joining the Gojek ecosystem in 2020.
Differentiator
Problem solved
Functional benefit
Brands
- Moka Order: Contactless ordering service for food and beverage businesses featuring dine-in, pick-up, and delivery options.
- Moka Capital
- Moka Connect
- GoStore
Products and services
- Moka POS Cloud-based Point of Sale system for offline business management covering digital cashier operations, real-time sales reporting, inventory management, customer management, table management, employee management, promotions, and loyalty programs. Supports multi-outlet operations with integrated online order management for SMB and mid-market merchants in Indonesia.
- Moka Order Contactless QR-code ordering module for food and beverage merchants that lets customers scan a table QR code to view menus, place orders, and pay directly from their mobile devices. Supports dine-in, pickup, and delivery modes with automatic integration into the Moka POS system.
- GoStore Omnichannel online store builder integrated with Moka POS that lets merchants create and manage an online storefront directly from the Moka Back Office. Integrates with Facebook Shop, Instagram Shopping, Google Shopping, and supports multiple payment methods and delivery options including GoSend and Shipper.
- Moka Capital Business financing solution that connects Moka merchants with capital through partner platforms including KoinWorks (KoinBisnis and KoinInvoice), Modalku, Bizhare, and LandX, offering business loans and equity crowdfunding directly through Moka Back Office.
- Moka Connect Open API platform providing third-party integrations through an App Marketplace (Circle Media, Digiresto, Jurnal, Storelogy) and a Private Solution program for businesses with their own API systems to build custom integrations with the Moka platform.
- Moka Prime Proprietary all-in-one POS hardware device integrating tablet and POS functionality, sold as a standalone unit at Rp 8,900,000 to support Moka POS deployments.
- Moka Hardware Accessories Supporting POS hardware including Moka Stand 360 tablet stand (Rp 250,000), Moka Cash Drawer (Rp 450,000), Moka Barcode Scanner (Rp 750,000), Star mPOP Barcode Scanner (Rp 2,150,000), mPOP Star Micronics (Rp 8,000,000), Star Micronics TSP654II Receipt and Kitchen Printer (Rp 5,700,000), Epson TMT-82X-II Printer (Rp 2,350,000), Moka Mobile Bluetooth Printer (Rp 350,000), and Samsung Galaxy Tab A11 LTE (Rp 2,699,000).
- Online Order Management Centralized order management system that consolidates online food delivery orders from multiple platforms (including GoFood) into a single dashboard with integrated menu management and reporting for restaurants.
Quantifiable outcome
- Merchants report 70% improvement in operational and financial health using Moka Backoffice
- +6 more outcomes
Companies that use Moka
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Moka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature8 records
Moka partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Gojek (GoTo Financial)flagshipIn April 2020, Moka officially joined the Gojek ecosystem, becoming part of GoTo Financial. This integration made Moka the primary sales movement system for merchants with combined online and offline sales solutions.
- Unilever IndonesiacoreEnterprise partnership supporting thousands of Unilever retailers with dedicated POS solutions and dedicated support team for specialized retail needs.
- MidtranscorePayment gateway integration supporting GoStore transactions with secure payment processing.
- GoSendcoreDelivery integration enabling same-day delivery options for GoStore online orders.
- Facebook ShopcoreIntegration enabling merchants to sell directly through Facebook Shop from their GoStore.
- Instagram ShoppingcoreIntegration allowing GoStore products to be listed on Instagram Shopping.
- Google ShoppingcoreProduct feed integration enabling GoStore listings on Google Shopping.
Scale indicators9 records
Recent moves8 records
Expansion highlights7 records
Moka competitors and assessment
Company assessmentDirect peers
- iReap (iReap POS): Indonesian POS and cash management app widely used by SMBs in retail and F&B. Targets the same low-end of the Indonesian market as Moka's Basic tier.
- Majoo: One of Moka's largest direct Indonesian cloud POS competitors, serving SMB F&B and retail merchants with subscription pricing and integrated payments. Closely comparable in target customer, geography, and product scope.
- Pawoon: Indonesia-based cloud POS focused on SMB retail and F&B with multi-outlet management and integrated payments. Directly overlaps Moka's core product, customer base, and Indonesian market.
- NadiPOS: Indonesian cloud POS vendor targeting retail and F&B merchants with hardware + software bundles. Comparable in geography, vertical, and bundled-hardware GTM.
Emerging players
- TouchBistro: iPad-based POS for restaurants with table management, ordering, and payments. Strong product overlap with Moka's F&B-focused modules (Moka POS, Moka Order, table management).
Regional players
- DealPOS: Cloud-based POS focused on retail and multi-outlet inventory management across Southeast Asia. Comparable product surface to Moka's retail features, with regional (non-Indonesian) overlap.
Broad incumbents
- Toast: U.S. restaurant-focused cloud POS with payments, online ordering, and capital offerings. Closely analogous to Moka's full-stack F&B super-app ambition (POS + Order + Capital) at much larger scale.
- Lightspeed Commerce: Global cloud POS and commerce platform for retail and restaurants. Comparable omnichannel (online + offline) product and multi-outlet features, though operating in different geographies.
- Block (Square): Global mobile POS and payments platform serving SMBs. Comparable SMB target segment, mobile-first architecture, and integrated payment processing economics.
- Shopify POS: Retail-focused POS extension of the Shopify commerce platform. Comparable retail SMB customer profile, omnichannel online-to-offline integration, and inventory management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Moka social profiles
Digital presenceMoka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moka leadership team
Management profileNumber of profiles
Profiles5 records
Moka funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moka M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moka
What does Moka do?
Moka is an Indonesian cloud-based Point of Sale (POS) platform that helps small and medium-sized businesses manage offline and online sales operations. Its core offering is a mobile POS system with integrated payments, inventory, customer management, employee management, and table management, extended through add-on modules including QR-code ordering (Moka Order), online store builder (GoStore), business financing (Moka Capital), and an open API platform (Moka Connect). The company also sells proprietary and third-party POS hardware to support its software.
Is Moka a public or private company?
Moka is a private company. It is classified as corporate owned and is currently operating.
When was Moka founded?
Moka was founded in 2015. It employs 501 to 1,000 people.
Where is Moka based?
Moka is headquartered in Jakarta, Indonesia, in the Asia region.
How does Moka make money?
Four revenue lines are on record. SaaS Subscription (POS Software) is the primary driver. The others are hardware Sales, payment Processing Fees and moka Order Premium Features.
Who are Moka's main competitors?
Direct peers on record are iReap (iReap POS), Majoo, Pawoon and NadiPOS. TouchBistro is listed as an emerging player. DealPOS is listed as a regional player. Broad incumbents are Toast, Lightspeed Commerce, Block (Square) and Shopify POS.
Does Moka have an API?
Yes. Moka Connect is an open API-based platform for various business solutions for Moka merchants. It consists of two services: App Marketplace and Private Solution. App Marketplace is a single-door marketplace in Moka Back Office where third-party application partners are integrated directly, including Circle Media, Digiresto, Jurnal, and Storelogy. Private Solution is for businesses that have their own API system and want more specific solutions, allowing them to manage and combine APIs to create new functions or integrate existing proprietary applications with the Moka system.
What industry is Moka in?
Moka's product category is Point of Sale (POS) Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management).