POWER.XYZ
POWER.xyz is a Paris-based enterprise SaaS platform founded in 2022 that enables fashion, luxury, retail, and automotive brands to manage 3D product digital twins and generate AI-powered visual content, immersive commerce experiences, and AR activations at scale.
- Company typePrivate
- Founded2022
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What POWER.XYZ does
POWER.xyz is a Paris-headquartered enterprise SaaS company, founded in 2022 and incubated by LVMH at Station F, that operates a unified 3D and AI platform for visual commerce and content creation. The platform is structured around three product pillars: a 3D Digital Twin Manager that ingests CAD, FBX, OBJ, and scan-based assets and converts them to GLB/USDZ for web and AR deployment; a Visual Commerce module that activates 3D Viewer, 3D Configurator, and app-free WebAR experiences on e-commerce properties; and a Virtual Studio that uses generative AI to produce packshots, lifestyle visuals, and video from approved 3D assets. Underlying technology includes WebGPU-based web rendering, nodal creative workflows, omnichannel API distribution (including a native Shopify integration), and the use of multiple third-party generative AI models orchestrated inside the workspace.
The commercial model is enterprise SaaS with professional services revenue from content creation, sold through a consultative, demo-led sales motion with quote-based, undisclosed pricing. The customer base is heavily weighted to fashion and luxury (Chanel, Saint Laurent, AMI Paris, Maje, Zadig & Voltaire, Courreges, Polene, Parfums Christian Dior), with secondary presence in retail and shopping centers (Farfetch, Westfield, Decathlon), automotive (Renault Group, Stellantis), and consumer goods and furniture (Michelin, Fermob, Cornilleau, Gas Bijoux, Maison Sarah Lavoine). The company operates from offices in Paris, Angers, and Vierzon in France, plus Hong Kong, was accelerated by Farfetch and Richemont alongside LVMH, and reports performance metrics such as +18% average conversion uplift, -86% content creation cost reduction, +32% conversion uplift on AI packshots, and -43% return rate reduction with 3D viewer activation. As of 2026 the company had 20+ team members and remained seed-stage at 3.5M EUR of disclosed funding.
POWER.XYZ firmographics
Firmographics- Name
- POWER.XYZ
- Legal name
- POWER.xyz
- Website
- https://power.xyz
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- POWER.xyz is a Paris-based enterprise SaaS platform founded in 2022 that enables fashion, luxury, retail, and automotive brands to manage 3D product digital twins and generate AI-powered visual content, immersive commerce experiences, and AR activations at scale.
- Ownership category
- akta.pro rank
POWER.XYZ industry classification
Industry- Product category
- 3D and AI Visual Commerce Platform
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
- akta.pro secondary industry
- In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)
Keywords
Where POWER.XYZ is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
POWER.XYZ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based platform access with subscription model. Provides access to 3D Digital Twin Manager, Visual Commerce tools, Virtual Studio, and workflow capabilities. Pricing likely tiered based on usage, team size, or feature access.
- Content Creation Services: Generation of premium product visuals, packshots, and AI-generated content from digital twin assets. Production services for campaigns and commerce content.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
POWER.XYZ product offering
Product offeringCore offering
POWER.xyz operates a unified 3D and AI platform for visual commerce and content creation, sold as three interconnected products: the 3D Digital Twin Manager (asset creation and governance), Visual Commerce (3D viewer, product configurator and WebAR for e-commerce), and Virtual Studio (AI-powered production of packshots, lifestyle visuals and video). The platform lets brands create one master 3D asset and generate unlimited downstream content and immersive shopping experiences.
Product overview
POWER.xyz is a unified 3D and AI platform for visual commerce and content creation, architected as three interconnected pillars: 3D Digital Twin Manager (the asset governance layer), Visual Commerce (commerce activation with 3D Viewer, Configurator, and WebAR), and Virtual Studio (AI-powered content generation). The platform enables brands to create one master 3D asset and generate unlimited content including packshots, lifestyle visuals, videos, and immersive experiences. Supporting modules include Interactive 3D Viewer, Augmented Reality (WebAR), 3D Configurator, AI Packshots, Creative Workflows, and Prototyping Workflow. The platform serves luxury, fashion, retail, and automotive brands including Chanel, Saint Laurent, Farfetch, Renault, and Maje.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Digital Twin Manager Centralized SaaS platform for creating, ingesting and governing 3D product digital twins. Supports CAD, FBX, OBJ and scan-based imports with automatic optimization and conversion to GLB/USDZ formats, enabling brands to manage reusable 3D assets at scale for downstream commerce, AR and AI content use cases.
- Visual Commerce Commerce activation module that deploys an Interactive 3D Viewer, a 3D Product Configurator and app-free WebAR experiences on enterprise e-commerce sites. Designed to drive conversion and reduce returns by enabling customers to explore, configure and place products in their real environment directly from mobile or desktop browsers.
- Virtual Studio AI-powered creative production workspace for generating packshots, lifestyle visuals and product videos from 3D digital twins. Provides a nodal workflow interface combining multiple generative AI models (Nano Banana 2, GPT Image 2, Seedance, Kling) so brands can produce campaign-grade imagery and motion content at scale for e-commerce, paid media and social channels.
- Content Creation Services Professional services in which POWER.xyz uses its digital twin assets and AI tooling to deliver premium product visuals, packshots and AI-generated content for enterprise brand campaigns and commerce content production.
Companies that use POWER.XYZ
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
POWER.XYZ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature9 records
POWER.XYZ partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Boston Consulting Group (BCG)flagshipCo-organized exceptional event on digital commerce in fashion and luxury at BCG's Paris offices. Event brought together key players from luxury, fashion, and tech to explore new frontiers of digital commerce in the era of AI and 3D.
- MesmerizeflagshipCo-organized event with BCG and POWER.xyz focused on luxury's digital transformation. Mesmerize offers seamless sizing recommendation solution for fashion brands.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
POWER.XYZ competitors and assessment
Company assessmentDirect peers
- Threekit: Enterprise 3D product visualization and configurator platform serving brands with photorealistic viewers, AR, and product configurators. Closest direct competitor in the 3D commerce platform category for retail and luxury brands.
- Vntana: 3D and AR platform for retail and e-commerce brands offering digital asset management, 3D viewers, AR try-on, and omnichannel distribution. Overlaps directly with POWER.xyz's Digital Twin Manager and Visual Commerce pillars.
- Emersya: Provider of 3D product visualization, AR, and online configurators for brands and manufacturers. Competes in the same 3D commerce activation space for enterprise customers.
- Cylindo: 3D product visualization platform focused on furniture, home goods, and retail, providing high-quality 3D viewers and AR. Direct overlap in the furniture and home decor segments POWER.xyz serves (e.g., Fermob, Maison Sarah Lavoine).
- Marxent: 3D room planning, product visualization, and AR platform for retail and home furnishings. Overlaps with POWER.xyz's Visual Commerce offering in retail and furniture verticals.
- Reactive Reality: 3D and AR platform for fashion and apparel brands offering virtual try-on, photorealistic avatars, and digital fashion. Directly comparable in the luxury/fashion customer segment.
- Hexa (formerly Threedy): 3D and AR content management and commerce platform that helps brands create, manage, and distribute 3D assets across channels. Direct overlap with POWER.xyz's digital twin and omnichannel deployment capabilities.
Emerging players
- Obsess: Virtual store and immersive 3D experience platform for retail brands. Adjacent rather than fully overlapping, but serves similar enterprise retail and luxury buyers exploring immersive commerce.
Broad incumbents
- Adobe (Substance 3D / Aero): Adobe's Substance 3D suite and Aero AR platform provide 3D asset creation, materials, and AR experiences as part of its broader Creative Cloud portfolio. A broad incumbent whose tools overlap with POWER.xyz's 3D and AR feature surface.
- Autodesk (VRED / Flow Studio): Autodesk offers 3D visualization and configuration tools (VRED for automotive, Flow Studio for collaborative 3D) used by product, design, and engineering teams. Overlaps with POWER.xyz in automotive (Renault, Stellantis) and industrial design workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
POWER.XYZ social profiles
Digital presencePOWER.XYZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
POWER.XYZ leadership team
Management profileNumber of profiles
Profiles4 records
POWER.XYZ funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POWER.XYZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POWER.XYZ
What does POWER.XYZ do?
POWER.xyz operates a unified 3D and AI platform for visual commerce and content creation, sold as three interconnected products: the 3D Digital Twin Manager (asset creation and governance), Visual Commerce (3D viewer, product configurator and WebAR for e-commerce), and Virtual Studio (AI-powered production of packshots, lifestyle visuals and video). The platform lets brands create one master 3D asset and generate unlimited downstream content and immersive shopping experiences.
Is POWER.XYZ a public or private company?
POWER.XYZ is a private company. It is classified as venture growth investor backed and is currently operating.
When was POWER.XYZ founded?
POWER.XYZ was founded in 2022. It employs 11 to 50 people.
Where is POWER.XYZ based?
POWER.XYZ is headquartered in Paris, France, in the Europe region.
How does POWER.XYZ make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are content Creation Services.
Who are POWER.XYZ's main competitors?
Direct peers on record are Threekit, Vntana, Emersya, Cylindo, Marxent, Reactive Reality and Hexa (formerly Threedy). Obsess is listed as an emerging player. Broad incumbents are Adobe (Substance 3D / Aero) and Autodesk (VRED / Flow Studio).
Does POWER.XYZ have an API?
Yes. POWER.xyz provides API capabilities for omnichannel deployment, allowing distribution of approved 3D assets across commerce, CMS systems, and product systems. The API enables automated asset deployment without manual duplication, supporting integration with Shopify and custom applications.
What industry is POWER.XYZ in?
POWER.XYZ's product category is 3D and AI Visual Commerce Platform. Its primary akta.pro industry code is BPAMAKAF, Metaverse & Social Virtual Worlds, with a secondary code of FSAPAGAE, In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries). Its NAICS code is 541511.