hop

Shared Micromobility Serviceshop.bike

Hop is a direct-to-consumer micromobility platform offering per-minute electric scooter rentals via a mobile app in 10+ cities across Turkey, Greece, and Montenegro, targeting individual urban commuters seeking sustainable last-mile transportation.

Company typePrivate
Founded2019
HeadquartersAnkara
Headcount101–250
GTM typeB2C
OfferingServices

hop firmographics

Firmographics

Name: hop
Legal name: HOP GREECE TECHNOLOGY SINGLE PRIVATE CAPITAL COMPANY
Website: https://hop.bike
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 101–250 employees
Short description: Hop is a direct-to-consumer micromobility platform offering per-minute electric scooter rentals via a mobile app in 10+ cities across Turkey, Greece, and Montenegro, targeting individual urban commuters seeking sustainable last-mile transportation.
Ownership category
akta.pro rank

hop industry classification

Industry

Product category: Shared Micromobility Services
NAICS: Recreational Goods Rental (532284)
SIC: Services-Auto Rental & Leasing (No Drivers) (7510)
akta.pro industry: PRIMARYTLAFAMAG
Scootershare (Dockless E-Scooters)
Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Shared Mobility (Carshare, Bikeshare, Scootershare)

Keywords

Electric scooter rental
Shared micromobility
Urban micro-mobility
Scooter sharing platform
E-scooter services

Where hop is headquartered

Location

Headquarters

HQ city: Ankara

Offices10 records

Markets served

hop business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

E-Scooter Rental Fees: Usage-based rental model where users pay a fixed starting rate plus per-minute fees calculated by Hop's tracking system based on distance covered during the rental period. Fees are announced in the application and may vary by location.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Usage-based rental with fixed starting rate plus per-minute fee

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

hop product offering

Product offering

Core offering

Hop operates a shared electric scooter rental service across more than 10 cities in Turkey, Greece, and Montenegro. Users locate scooters on a mobile app (iOS/Android), scan a QR code to unlock, ride, and pay a fixed starting fee plus per-minute usage charges via credit/debit card. Operations are powered entirely by wind energy, positioning the service as an eco-friendly last-mile urban mobility option.

Product overview

Hop is an eco-friendly electric vehicle sharing platform offering urban micro-mobility solutions through a mobile application. The core offering is the Hop Scooter (e-scooter rental service) currently operational in 10+ cities across Turkey, Greece, and Montenegro. The company is expanding its portfolio to include Hop Bike (e-bicycle) and Hop Moto (e-motorcycle), both announced as coming soon. The service operates on a per-minute rental model via smartphone app, with features including QR code unlocking, GPS tracking, and real-time vehicle status. A Group Ride feature enables users to manage multiple vehicles under a single account.

Differentiator

Problem solved

Functional benefit

Products and services

Hop Scooter Electric scooter sharing service available via the Hop mobile app in over 10 cities across Turkey, Greece, and Montenegro. Users locate scooters on a map, scan a QR code to unlock, ride, and pay per minute via integrated credit/debit card. Each scooter features a 350W motor, non-bursting soft tires, an LCD information display, ambiance LEDs, and a headlight. Operations are powered entirely by wind energy.

Quantifiable outcome

Serving millions of users in more than 10 cities

Companies that use hop

Customer profile

Segments2 records

Ideal customer profiles1 record

hop technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

hop partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

hop competitors and assessment

Company assessment

Direct peers

Martı (Martı İleri Teknoloji): Turkey-based shared e-scooter and e-moped operator with overlapping fleet model, app-based rentals, and direct competition in the same Turkish cities (Istanbul, Ankara, Izmir) where Hop operates. Closest direct peer given shared market and similar service offerings.
Voi Technology: Swedish-headquartered shared e-scooter operator active across 100+ European cities, with a comparable dockless, app-based rental model. Directly comparable on vehicle type, target customer, and city-by-city operating model.
TIER: Berlin-based shared e-mobility operator (scooters and e-bikes) now part of the Dott/TIER combined entity in Europe. Highly comparable on shared-mobility operations, fleet management, and European city focus.
Dott: Netherlands-based shared e-scooter and e-bike operator that merged with TIER. Direct competitor in European shared micromobility with the same self-service, app-based, per-minute pricing model.
Wind Mobility: Italy/Germany-based shared e-scooter operator with comparable app-based rental model and city-focused European footprint. A direct peer in scale, scope, and category.

Broad incumbents

Lime: Global shared e-scooter and e-bike operator (owned by Uber-era investors) with a far larger fleet and capital base. Broader incumbent overlap in operating model and target customer (urban commuters).
Bird: US/global shared e-scooter operator with comparable app-based, dockless rental model. Larger, more diversified player operating across multiple continents.

Emerging players

Bolt: Estonia-based mobility super-app offering ride-hailing, food delivery, car-sharing, and shared e-scooter/bike services in Eastern Europe and other markets. Overlaps with Hop on shared e-scooter operations in Eastern Europe and on the multimodal mobility thesis.
Neuron Mobility: Singapore-headquartered shared e-scooter operator with operations across Asia-Pacific, the Middle East, and other regions. Comparable on shared-mobility business model and on presence in emerging markets where Western incumbents are less established.
Yulu: India-based shared electric mobility (e-scooters and e-bikes) operator. Comparable as an emerging-market shared-micromobility peer focused on underserved geographies with similar price-sensitive consumer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

hop compliance and trust

Trust signal

Compliance2 records

hop financial estimates

Financial estimate

Revenue estimate

Valuation estimate

hop leadership team

Management profile

Number of profiles

Profiles5 records

hop funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

hop M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hop

What does hop do?

Is hop a public or private company?

hop is a private company. It is classified as venture growth investor backed and is currently operating.

When was hop founded?

hop was founded in 2019. It employs 101 to 250 people.

Where is hop based?

hop is headquartered in Ankara.

How does hop make money?

One revenue line is on record: E-Scooter Rental Fees.

Who are hop's main competitors?

Direct peers on record are Martı (Martı İleri Teknoloji), Voi Technology, TIER, Dott and Wind Mobility. Broad incumbents are Lime and Bird. Emerging players are Bolt, Neuron Mobility and Yulu.

Does hop have an API?

No public API is recorded for hop.

What industry is hop in?

hop's product category is Shared Micromobility Services. Its primary akta.pro industry code is TLAFAMAG, Scootershare (Dockless E-Scooters). Its NAICS code is 532284 and its SIC code is 7510.