hop
Hop is a direct-to-consumer micromobility platform offering per-minute electric scooter rentals via a mobile app in 10+ cities across Turkey, Greece, and Montenegro, targeting individual urban commuters seeking sustainable last-mile transportation.
- Company typePrivate
- Founded2019
- HeadquartersAnkara
- Headcount101–250
- GTM typeB2C
- OfferingServices
hop firmographics
Firmographics- Name
- hop
- Legal name
- HOP GREECE TECHNOLOGY SINGLE PRIVATE CAPITAL COMPANY
- Website
- https://hop.bike
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hop is a direct-to-consumer micromobility platform offering per-minute electric scooter rentals via a mobile app in 10+ cities across Turkey, Greece, and Montenegro, targeting individual urban commuters seeking sustainable last-mile transportation.
- Ownership category
- akta.pro rank
hop industry classification
Industry- Product category
- Shared Micromobility Services
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Scootershare (Dockless E-Scooters) (TLAFAMAG)
Keywords
Where hop is headquartered
LocationHeadquarters
- HQ city
- Ankara
Offices10 records
Markets served
hop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- E-Scooter Rental Fees: Usage-based rental model where users pay a fixed starting rate plus per-minute fees calculated by Hop's tracking system based on distance covered during the rental period. Fees are announced in the application and may vary by location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based rental with fixed starting rate plus per-minute fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
hop product offering
Product offeringCore offering
Hop operates a shared electric scooter rental service across more than 10 cities in Turkey, Greece, and Montenegro. Users locate scooters on a mobile app (iOS/Android), scan a QR code to unlock, ride, and pay a fixed starting fee plus per-minute usage charges via credit/debit card. Operations are powered entirely by wind energy, positioning the service as an eco-friendly last-mile urban mobility option.
Product overview
Hop is an eco-friendly electric vehicle sharing platform offering urban micro-mobility solutions through a mobile application. The core offering is the Hop Scooter (e-scooter rental service) currently operational in 10+ cities across Turkey, Greece, and Montenegro. The company is expanding its portfolio to include Hop Bike (e-bicycle) and Hop Moto (e-motorcycle), both announced as coming soon. The service operates on a per-minute rental model via smartphone app, with features including QR code unlocking, GPS tracking, and real-time vehicle status. A Group Ride feature enables users to manage multiple vehicles under a single account.
Differentiator
Problem solved
Functional benefit
Products and services
- Hop Scooter Electric scooter sharing service available via the Hop mobile app in over 10 cities across Turkey, Greece, and Montenegro. Users locate scooters on a map, scan a QR code to unlock, ride, and pay per minute via integrated credit/debit card. Each scooter features a 350W motor, non-bursting soft tires, an LCD information display, ambiance LEDs, and a headlight. Operations are powered entirely by wind energy.
Quantifiable outcome
- Serving millions of users in more than 10 cities
Companies that use hop
Customer profileSegments2 records
Ideal customer profiles1 record
hop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
hop partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
hop competitors and assessment
Company assessmentDirect peers
- Martı (Martı İleri Teknoloji): Turkey-based shared e-scooter and e-moped operator with overlapping fleet model, app-based rentals, and direct competition in the same Turkish cities (Istanbul, Ankara, Izmir) where Hop operates. Closest direct peer given shared market and similar service offerings.
- Voi Technology: Swedish-headquartered shared e-scooter operator active across 100+ European cities, with a comparable dockless, app-based rental model. Directly comparable on vehicle type, target customer, and city-by-city operating model.
- TIER: Berlin-based shared e-mobility operator (scooters and e-bikes) now part of the Dott/TIER combined entity in Europe. Highly comparable on shared-mobility operations, fleet management, and European city focus.
- Dott: Netherlands-based shared e-scooter and e-bike operator that merged with TIER. Direct competitor in European shared micromobility with the same self-service, app-based, per-minute pricing model.
- Wind Mobility: Italy/Germany-based shared e-scooter operator with comparable app-based rental model and city-focused European footprint. A direct peer in scale, scope, and category.
Broad incumbents
- Lime: Global shared e-scooter and e-bike operator (owned by Uber-era investors) with a far larger fleet and capital base. Broader incumbent overlap in operating model and target customer (urban commuters).
- Bird: US/global shared e-scooter operator with comparable app-based, dockless rental model. Larger, more diversified player operating across multiple continents.
Emerging players
- Bolt: Estonia-based mobility super-app offering ride-hailing, food delivery, car-sharing, and shared e-scooter/bike services in Eastern Europe and other markets. Overlaps with Hop on shared e-scooter operations in Eastern Europe and on the multimodal mobility thesis.
- Neuron Mobility: Singapore-headquartered shared e-scooter operator with operations across Asia-Pacific, the Middle East, and other regions. Comparable on shared-mobility business model and on presence in emerging markets where Western incumbents are less established.
- Yulu: India-based shared electric mobility (e-scooters and e-bikes) operator. Comparable as an emerging-market shared-micromobility peer focused on underserved geographies with similar price-sensitive consumer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
hop social profiles
Digital presencehop compliance and trust
Trust signalCompliance2 records
hop financial estimates
Financial estimateRevenue estimate
Valuation estimate
hop leadership team
Management profileNumber of profiles
Profiles5 records
hop funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hop
What does hop do?
Hop operates a shared electric scooter rental service across more than 10 cities in Turkey, Greece, and Montenegro. Users locate scooters on a mobile app (iOS/Android), scan a QR code to unlock, ride, and pay a fixed starting fee plus per-minute usage charges via credit/debit card. Operations are powered entirely by wind energy, positioning the service as an eco-friendly last-mile urban mobility option.
Is hop a public or private company?
hop is a private company. It is classified as venture growth investor backed and is currently operating.
When was hop founded?
hop was founded in 2019. It employs 101 to 250 people.
Where is hop based?
hop is headquartered in Ankara.
How does hop make money?
One revenue line is on record: E-Scooter Rental Fees.
Who are hop's main competitors?
Direct peers on record are Martı (Martı İleri Teknoloji), Voi Technology, TIER, Dott and Wind Mobility. Broad incumbents are Lime and Bird. Emerging players are Bolt, Neuron Mobility and Yulu.
Does hop have an API?
No public API is recorded for hop.
What industry is hop in?
hop's product category is Shared Micromobility Services. Its primary akta.pro industry code is TLAFAMAG, Scootershare (Dockless E-Scooters). Its NAICS code is 532284 and its SIC code is 7510.