KNOT
KNOT is a Mumbai-based quick commerce fashion platform delivering clothing and accessories within 60 minutes via micro-warehouses to Gen Z and millennial urban shoppers in India, using a Try and Buy model and AI-powered virtual try-ons.
- Company typePrivate
- Founded2025
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What KNOT does
KNOT is a Mumbai-based quick commerce fashion platform founded in 2025 by IIT Bombay graduates Archit Nanda and Rachit Bansal. The company delivers clothing and accessories to consumers within 60 minutes through a network of hyperlocal micro-warehouses positioned across metro cities, targeting impulse-driven occasion wear purchases among Gen Z and millennial urban shoppers. Its platform combines ultra-fast delivery with a Try and Buy model that allows customers to inspect items before committing, and an AI-based virtual try-on feature that enables visual preview of garments before purchase.
The underlying technology stack centers on micro-warehouse positioning and last-mile routing algorithms that optimize fulfillment speed, with computer vision powering the virtual try-on experience. KNOT curates inventory aligned with creator-driven micro-trends and operates creator partnerships as a discovery channel layered on top of its delivery infrastructure. Marketing is concentrated on Instagram and social commerce, reflecting the impulse-purchase behavior of its target demographic.
KNOT generates revenue through two streams: direct fashion product sales via its app and web platform (transaction-based), and commissions from fashion brands onboarded onto its marketplace. As of December 2025, the company had crossed 350 daily orders representing 3x growth over three months, and had raised $8 million across two 2025 funding rounds (a $3M round led by Kae Capital in July 2025 and a $5M seed round led by 12 Flags in December 2025) to fund metro-city expansion beyond Mumbai, micro-warehouse buildout, and additional brand onboarding.
KNOT firmographics
Firmographics- Name
- KNOT
- Legal name
- KNOT
- Website
- https://knotnow.co
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KNOT is a Mumbai-based quick commerce fashion platform delivering clothing and accessories within 60 minutes via micro-warehouses to Gen Z and millennial urban shoppers in India, using a Try and Buy model and AI-powered virtual try-ons.
- Ownership category
- akta.pro rank
KNOT industry classification
Industry- Product category
- Quick Commerce Fashion
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Fashion & Accessories Marketplaces (CRAFABAA)
Keywords
Where KNOT is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
KNOT business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Fashion Product Sales: KNOT operates as a quick commerce fashion platform that sells clothing and accessories directly to consumers through its app/platform. The company earns revenue through product sales with a Try and Buy model allowing customers to try items before committing to purchase.
- Brand Partnerships: The company onboards fashion brands onto its platform and earns commissions or fees for facilitating sales through its rapid delivery network and micro-warehousing infrastructure.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
KNOT product offering
Product offeringCore offering
KNOT operates a quick-commerce fashion delivery platform that delivers clothing and accessories to urban consumers within 60 minutes through a hyperlocal network of micro-warehouses. The platform features a Try and Buy model, AI-powered virtual try-on technology, and onboards third-party fashion brands onto its marketplace, targeting impulse-driven occasion wear and micro-trend purchases for Gen Z and millennial shoppers.
Product overview
KNOT operates as a unified quick-fashion delivery platform that combines rapid 60-minute delivery, AI-powered virtual try-ons, and a Try and Buy model. The platform serves Gen Z and millennial shoppers through micro-warehouses and hyperlocal distribution networks, enabling impulse-driven occasion wear purchases with a focus on creator-driven micro-trends.
Differentiator
Problem solved
Functional benefit
Products and services
- KNOT Quick Fashion Delivery Platform A mobile-first quick-commerce fashion platform offering 60-minute delivery of clothing and accessories through hyperlocal micro-warehouses, featuring a Try and Buy model and AI-powered virtual try-on technology. Onboards fashion brands and serves Gen Z and millennial urban shoppers in Indian metro cities.
Quantifiable outcome
- Crossed 350 daily orders with 3x growth over three months
Companies that use KNOT
Customer profileSegments2 records
Ideal customer profiles1 record
KNOT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
KNOT partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
KNOT competitors and assessment
Company assessmentDirect peers
- Myntra: Myntra is one of India's largest fashion e-commerce platforms and is explicitly named as a direct competitor to KNOT. Both target metro Indian consumers buying fashion online, though Myntra operates a next-day model rather than 60-minute delivery.
- Slikk: Slikk is a quick fashion delivery startup in India explicitly cited as a direct competitor to KNOT. Both pursue sub-hour fashion delivery to urban Gen Z and millennial consumers with similar assortment and try-before-buy positioning.
- NEWME: NEWME is a quick-fashion commerce brand in India named as a direct competitor to KNOT. Both target impulse-driven occasion wear purchases in Indian metros via rapid delivery.
Broad incumbents
- Zepto: Zepto is one of India's leading 10-minute grocery quick-commerce platforms and has been expanding into fashion and lifestyle categories. Its dense dark-store network and rapid-delivery capability make it a broad incumbent threat that could subsume KNOT's core proposition at scale.
- Blinkit: Blinkit (owned by Zomato) is a leading Indian quick-commerce platform that has been expanding its assortment into fashion and lifestyle categories. Its scaled dark-store network positions it as a broad incumbent competitor to KNOT's quick fashion delivery model.
- Ajio: Ajio is Reliance's fashion e-commerce platform targeting Indian consumers with a broad assortment of branded and private-label apparel. While not a quick-delivery player, it competes for the same metro fashion shopper wallet share and brand partnerships as KNOT.
- Nykaa Fashion: Nykaa Fashion is the apparel and accessories arm of India's largest beauty e-commerce platform. While Nykaa's core strength is beauty, its fashion vertical targets a similar urban, mobile-first consumer base and competes for both wallet share and brand partnerships.
- Swiggy Instamart: Swiggy Instamart is a leading Indian quick-commerce platform extending into non-grocery categories including fashion. Its existing dark-store infrastructure and rider network in Indian metros make it a credible broad incumbent threat to KNOT's rapid-delivery fashion proposition.
Regional players
- Meesho: Meesho is a large Indian social commerce platform with a strong fashion assortment aimed at value-conscious consumers in tier-2+ cities. It is less directly competitive in the urban impulse-fashion niche KNOT targets but competes for the same underlying Indian fashion e-commerce market.
- LimeRoad: LimeRoad is an Indian fashion e-commerce platform historically focused on women's fashion and social discovery. While not a quick-delivery competitor, it shares KNOT's targeting of style-conscious Indian consumers discovering fashion through curated, discovery-led shopping experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KNOT social profiles
Digital presenceKNOT financial estimates
Financial estimateRevenue estimate
Valuation estimate
KNOT leadership team
Management profileNumber of profiles
Profiles2 records
KNOT funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KNOT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KNOT
What does KNOT do?
KNOT operates a quick-commerce fashion delivery platform that delivers clothing and accessories to urban consumers within 60 minutes through a hyperlocal network of micro-warehouses. The platform features a Try and Buy model, AI-powered virtual try-on technology, and onboards third-party fashion brands onto its marketplace, targeting impulse-driven occasion wear and micro-trend purchases for Gen Z and millennial shoppers.
Is KNOT a public or private company?
KNOT is a private company. It is classified as venture growth investor backed and is currently operating.
When was KNOT founded?
KNOT was founded in 2025. It employs 11 to 50 people.
Where is KNOT based?
KNOT is headquartered in Bengaluru, India, in the Asia region.
How does KNOT make money?
Two revenue lines are on record. Fashion Product Sales are the primary driver. The others are brand Partnerships.
Who are KNOT's main competitors?
Direct peers on record are Myntra, Slikk and NEWME. Broad incumbents are Zepto, Blinkit, Ajio, Nykaa Fashion and Swiggy Instamart. Regional players are Meesho and LimeRoad.
Does KNOT have an API?
No public API is recorded for KNOT.
What industry is KNOT in?
KNOT's product category is Quick Commerce Fashion. Its primary akta.pro industry code is CRAFABAA, Fashion & Accessories Marketplaces. Its NAICS code is 4581 and its SIC code is 5600.