Laminar

Desktop Workflow Automation Platformlaminar.run

Company typePrivate
Founded2024
HeadquartersToronto, Canada
Headcount1–10
GTM typeB2B
OfferingSoftware

Laminar firmographics

Firmographics

Name: Laminar
Legal name: Laminar Run, Inc.
Website: https://laminar.run
Company type: Private
Founded year: 2024
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Laminar industry classification

Industry

Product category: Desktop Workflow Automation Platform
NAICS: Software Publishers (513210)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Low-Code/No-Code Application Platforms (HDAEAKAA)
akta.pro secondary industries: Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Robotic Process Automation (RPA) Platforms (HDAEAHAB), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

Desktop workflow automation
AI computer use agents
API integration platform
Robotic process automation
Self-healing automation

Where Laminar is headquartered

Location

Headquarters

HQ city: Toronto
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Laminar business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

Usage-based task execution: Customers are charged per successful task execution only. Failed executions are automatically retried at no additional cost. This aligns incentives around reliability and creates a consumption-based revenue model where pricing varies by automation complexity, volume, and deployment model.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Usage-based pricing — pay per successful task execution

Go-to-market motion2 records

Distribution channels2 records

Laminar product offering

Product offering

Core offering

Laminar (operating under the trade name Minicor) provides an AI-powered desktop automation platform that uses self-healing computer-use agents to execute Windows workflows via a single API call. The platform supports cloud, on-premise, and Citrix/RDP deployments and includes built-in observability features such as full video replay, per-step screenshots, and AI-powered error pattern analysis. Customers are charged on a usage basis per successful task execution, with failed executions automatically retried at no additional cost.

Product overview

Laminar (operating as Minicor) is a middleware automation platform that provides AI-powered self-healing computer use agents for desktop workflow automation. The core product, Minicor, enables enterprises to build custom API integrations and automate desktop workflows on Windows VMs via a single API call. The platform consists of Self-Healing Agents (the core automation engine with 93-96% click accuracy), an Observability Suite (video replay, screenshots, error pattern analysis via AI assistant), and Go-Live Support services. Minicor offers deployment flexibility across cloud, on-premise, and Citrix/RDP environments, with usage-based pricing where customers pay only for successful task executions while failed attempts are automatically retried at no additional cost.

Differentiator

Problem solved

Functional benefit

Products and services

Minicor AI-powered desktop automation platform featuring self-healing agents that execute workflows via a single API call on Windows VMs. Supports cloud, on-premise, and Citrix deployment with built-in observability including video replay and screenshots. Usage-based pricing charges per successful task execution with automatic retry of failures at no additional cost.

Quantifiable outcome

93-96% click accuracy vs 80-85% for other computer-use approaches
+3 more outcomes

Companies that use Laminar

Customer profile

Segments2 records

Ideal customer profiles2 records

Laminar technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature5 records

Laminar partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Laminar competitors and assessment

Company assessment

Emerging players

Orby AI: AI agents platform focused on automating repetitive enterprise workflows including desktop tasks, with a similar horizontal GTM aimed at operations and shared-services teams.
Reworkd: Early-stage company building AI agents that automate web-based workflows via API and browser automation; comparable horizontal API-first agent platform targeting enterprise use cases similar to Laminar's Minicor.
Adept AI: AI lab building foundation-model agents that operate software via natural-language instructions across desktop and web UIs; highly comparable technology stack (multimodal computer-use agents) and a likely long-term competitor for the same enterprise automation workloads.
Tonkean: Enterprise process-automation platform combining low-code workflow building with AI agents; comparable horizontal targeting of business operations teams and similar self-healing/automation resilience value propositions.
Anthropic (Claude computer use): Foundation-model provider that has shipped computer-use capabilities directly in its Claude models, enabling agents to control desktop and browser environments; represents both a potential enabler (Laminar could build on Claude) and a threat if Anthropic ships native self-healing reliability.

Broad incumbents

Zapier: Dominant no-code integration and automation platform connecting SaaS apps; competes for the same 'solutions team' buyer persona Laminar targets, though Zapier is web/SaaS-focused whereas Laminar automates Windows desktop workflows.
UiPath: Largest pure-play RPA platform with broad enterprise automation capabilities and computer-vision-based UI automation; directly comparable as Laminar's self-healing agents target the same desktop-automation workload that UiPath's unattended bots serve, but with an AI-native architecture rather than script-based workflows.
Automation Anywhere: Enterprise RPA and intelligent automation vendor offering cloud-native bots that automate desktop and web workflows; competes with Laminar on the same enterprise process-automation use cases, with a much larger installed base but more traditional bot-development paradigms.
Microsoft Power Automate: Microsoft's low-code automation platform with deep Windows desktop, RDP and Citrix integration via Power Automate Desktop; the closest distribution threat because it ships inside the Windows/M365 ecosystem that Laminar's agents also target.

Direct peers

WorkFusion: AI-native automation vendor focused on regulated industries (banking, financial services) with AI agents that automate desktop-based workflows; highly comparable target customer profile and a similar emphasis on pre-built intelligent automation rather than hand-coded bots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Laminar compliance and trust

Trust signal

Compliance2 records

Laminar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Laminar leadership team

Management profile

Number of profiles

Laminar funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Laminar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laminar

What does Laminar do?

Is Laminar a public or private company?

Laminar is a private company. It is classified as venture growth investor backed and is currently operating.

When was Laminar founded?

Laminar was founded in 2024. It employs 1 to 10 people.

Where is Laminar based?

Laminar is headquartered in Toronto, Canada, in the North America region.

How does Laminar make money?

One revenue line is on record: usage-based task execution.

Who are Laminar's main competitors?

Emerging players on record are Orby AI, Reworkd, Adept AI, Tonkean and Anthropic (Claude computer use). Broad incumbents are Zapier, UiPath, Automation Anywhere and Microsoft Power Automate. WorkFusion is listed as a direct peer.

Does Laminar have an API?

Yes. One API call triggers a full desktop workflow. Users send the workflow ID and data, and receive structured JSON back. No SDK or browser extension required. The API is used to trigger automation executions on Windows VMs, supporting on-premise, cloud, or Citrix deployment models.

What industry is Laminar in?

Laminar's product category is Desktop Workflow Automation Platform. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 513210 and its SIC code is 7372.