Orby AI
Orby AI built the first Large Action Model (LAM) platform to automate complex enterprise workflows through neuro-symbolic AI agents. Founded in 2022, it served Fortune 500 enterprises before being acquired by Uniphore in 2025 and integrated into its Business AI Cloud.
- Company typePrivate
- Founded2022
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Orby AI does
Orby AI was a Mountain View-based generative AI process automation company that built the first Large Action Model (LAM) platform for enterprise workflow automation. Founded in 2022 by former Google and UiPath engineers Bella Liu and Will Lu, the company combined neuro-symbolic programming with AI agents trained on multimodal inputs — screenshots, clicks, and keystrokes — to observe user behavior across applications, learn automation patterns, and generate automation code for complex business workflows such as data entry, document processing, and validation of forms and contracts that traditional rules-based automation systems could not handle. Its core product portfolio comprised the LAM Platform, ActIO (an Agentic AI Foundation Model launched August 2024), a Generic Agent Framework, and Self-Adaptive Interface Learning technology, all targeting use cases in back-office operations, risk and compliance, finance, and revenue operations.
The company pursued an enterprise field sales motion with quote-based pricing directed at Fortune 500 customers and large enterprises, supplemented by strategic channel partnerships — most notably the Databricks Built On Partner Program, which leveraged Databricks Mosaic AI for pretraining, deployment, and monitoring of the LAM. Orby raised $5 million in seed funding in 2023 and a $30 million Series A in June 2024 co-led by NEA, Wing VC, and WndrCo at a $120 million post-money valuation, totaling $35 million in venture funding. The company earned CB Insights AI 100 (2025) and Enterprise Tech 30 (#12 Early Stage) recognition and was selected for Tyson Foods Demo Day 2025. In August/September 2025, Orby AI was acquired by Uniphore to integrate its LAM, neuro-symbolic reasoning, and agentic process discovery capabilities into Uniphore's Business AI Cloud platform, which serves more than 2,000 enterprises globally.
Orby AI firmographics
Firmographics- Name
- Orby AI
- Legal name
- A Uniphore Company AI, Inc.
- Website
- https://orby.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Orby AI built the first Large Action Model (LAM) platform to automate complex enterprise workflows through neuro-symbolic AI agents. Founded in 2022, it served Fortune 500 enterprises before being acquired by Uniphore in 2025 and integrated into its Business AI Cloud.
- Ownership category
- akta.pro rank
Orby AI industry classification
Industry- Product category
- Enterprise Process Automation Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
Keywords
Where Orby AI is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orby AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise AI Platform Licensing: B2B SaaS platform for enterprise workflow automation powered by Large Action Model. Targets complex business workflows such as data entry, document processing, and validation of forms and contracts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Orby AI product offering
Product offeringCore offering
Orby AI built and sold an enterprise AI platform powered by a proprietary Large Action Model (LAM) that observes user actions (screenshots, clicks, keystrokes) across applications to automatically generate automations for complex business workflows such as data entry, document processing, and validation of forms and contracts. The platform combined neuro-symbolic programming with AI agents (including ActIO as the agentic foundation model) to handle workflows that traditional rules-based automation could not address.
Product overview
Orby AI was a Bay Area startup that developed a generative AI process automation platform powered by a Large Action Model (LAM) — the first of its kind combining neurosymbolic programming with AI agents. The core product portfolio included ActIO (the Agentic AI Foundation Model), the LAM Platform for automating complex enterprise workflows (data entry, document processing, form/contract validation), the Generic Agent Framework for workflow replication, and Self-Adaptive Interface Learning for interface automation. Orby AI operated as an independent company until its acquisition by Uniphore in September 2025, after which its technology became integrated into Uniphore's Business AI Cloud platform.
Differentiator
Problem solved
Functional benefit
Products and services
- ActIO ActIO is Orby AI's Agentic AI Foundation Model that sets industry-leading performance benchmarks for enterprise automation, enabling AI agents to observe user actions, learn automation patterns, and create implementation actions for complex enterprise workflows.
- Large Action Model (LAM) Platform The first generative AI process automation platform powered by a Large Action Model (LAM) combining neuro-symbolic programming with AI agents; automates complex business workflows such as data entry, document processing, and validation of forms and contracts that traditional rules-based automation systems cannot handle.
Quantifiable outcome
- Automates complex enterprise workflows previously considered impractical for traditional automation
Companies that use Orby AI
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Orby AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature5 records
Orby AI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- UniphoreflagshipUniphore acquired Orby AI to enhance its Business AI Cloud platform. Orby brings deep research expertise, Large Action Models, neuro-symbolic reasoning, and agentic process discovery, plus top AI research and engineering talent from DeepMind and Google. This acquisition positions Uniphore to advance the agentic enterprise concept where AI autonomously manages complex enterprise workflows.
- DatabrickscoreOrby AI partnered with Databricks to power enterprise automation using Orby's Large Action Model (LAM) technology called ActIO. Orby joined Databricks' Built On Partner Program and leverages Databricks Mosaic AI to pretrain, build, deploy and monitor its LAM. The partnership enables Orby's AI to observe user actions, learn automation patterns, and create implementation actions targeting complex enterprise task automation.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Orby AI competitors and assessment
Company assessmentEmerging players
- Aisera: Enterprise AI agent platform delivering autonomous agents for IT, HR, customer service, and operations workflows. Comparable in applying generative AI agents to multi-step enterprise processes for Fortune 500 buyers.
- Hyperscience: AI-powered document processing and automation platform serving enterprises in financial services, insurance, and government. Comparable to Orby in the document processing and form/contract validation use cases central to its LAM platform.
- Moveworks: Enterprise AI copilot platform that automates employee support workflows using autonomous agents. Comparable to Orby in applying agentic AI to complex enterprise workflows, with a focus on IT, HR, and finance operations.
- Adept AI: Building AI agents that translate natural language into software actions across enterprise applications, directly comparable to Orby's Large Action Model paradigm. A close conceptual peer in action-model architecture and enterprise workflow automation.
- Celonis: Process mining and execution platform that identifies and automates enterprise workflows, addressing similar back-office efficiency use cases as Orby. Comparable in selling into Fortune 500 operations teams and emphasizing AI-driven workflow discovery.
- Glean: Enterprise AI search and automation platform serving Fortune 500 customers with agents that execute actions across SaaS applications. Comparable in horizontal enterprise approach and use of generative AI to drive workflow automation.
Direct peers
- Automation Anywhere: Direct competitor in the enterprise intelligent automation and RPA market, offering a unified platform for automating complex business processes across Fortune 500 customers. Comparable in targeting the same back-office and operational workflows as Orby's LAM platform.
- UiPath: Market-leading RPA platform and Orby's most direct competitor in enterprise workflow automation. Notably, Orby's founders came from UiPath, making it the closest comparable in category, customer base, and core use cases (data entry, document processing, form validation).
- WorkFusion: AI-native automation platform focused on regulated and complex enterprise workflows in financial services and other industries. Directly comparable to Orby in targeting automation use cases that traditional rules-based RPA struggles to handle.
Broad incumbents
- Microsoft Power Automate: Broad incumbent offering workflow automation integrated across the Microsoft 365 and Azure stack. Competes with Orby for enterprise workflow budgets and benefits from embedded distribution into existing enterprise agreements, though it lacks Orby's LAM-first architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Orby AI social profiles
Digital presenceOrby AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orby AI leadership team
Management profileNumber of profiles
Profiles2 records
Orby AI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orby AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orby AI
What does Orby AI do?
Orby AI built and sold an enterprise AI platform powered by a proprietary Large Action Model (LAM) that observes user actions (screenshots, clicks, keystrokes) across applications to automatically generate automations for complex business workflows such as data entry, document processing, and validation of forms and contracts. The platform combined neuro-symbolic programming with AI agents (including ActIO as the agentic foundation model) to handle workflows that traditional rules-based automation could not address.
Is Orby AI a public or private company?
Orby AI is a private company. It is classified as corporate owned and is currently acquired.
When was Orby AI founded?
Orby AI was founded in 2022. It employs 11 to 50 people.
Where is Orby AI based?
Orby AI is headquartered in Mountain View, United States, in the North America region.
How does Orby AI make money?
One revenue line is on record: enterprise AI Platform Licensing.
Who are Orby AI's main competitors?
Emerging players on record are Aisera, Hyperscience, Moveworks, Adept AI, Celonis and Glean. Direct peers are Automation Anywhere, UiPath and WorkFusion. Microsoft Power Automate is listed as a broad incumbent.
Does Orby AI have an API?
No public API is recorded for Orby AI.
What industry is Orby AI in?
Orby AI's product category is Enterprise Process Automation Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541511 and its SIC code is 7372.