Advocatia Solutions

What Advocatia Solutions does

Advocatia Solutions is a Chicago-based healthcare technology company founded in 2016 that operates a digital-first public benefits enrollment platform for healthcare organizations. The platform screens patients and members for eligibility across more than 1,000 federal, state, and local assistance programs — including Medicaid, SNAP, WIC, ACA subsidies, and TANF — and returns screening results in approximately 60 seconds. The product is configured to serve health plans, hospitals and health systems, and revenue cycle management teams, and is deployed in all 50 states plus D.C. with support for more than 70 languages. The company reports that more than 5 million users have been screened through the platform, with a 4.9/5 user rating.

The platform is delivered as an API/SDK that integrates into existing EHR, CRM, and patient engagement workflows, embedding benefits screening into clinical and financial operations rather than operating as a standalone consumer tool. Advocatia is SOC 2 Type 2 certified, is a recipient of a UCSF Digital Health Award, and reports client outcomes including a 33% reduction in processing time, a 10% increase in Medicaid conversions, the identification that 44% of screened individuals qualify for two or more programs, and a 54% outreach response rate. Headcount is in the 11–50 range and the company is privately held.

Advocatia operates a B2B enterprise sales motion with quote-based subscription or annual pricing and field sales targeting healthcare organizations. The company has been funded by a mix of accelerators and impact-oriented investors, including gener8tor in 2018, RSCM in 2018, Village Capital in 2019, and Wavemaker 360 in 2022. In 2025, Advocatia was acquired by Azara Healthcare, with the combined entity positioned as an end-to-end Medicaid coverage and retention solution pairing Advocatia's enrollment layer with Azara's population health analytics. Leadership includes Ryan Brebner as CEO and Laura Robbins as Co-founder and COO.

Name

Advocatia Solutions

Legal name

Advocatia

Website

https://Advocatia.io

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Chicago-based healthcare technology company founded in 2016 that provides a digital public benefits enrollment platform screening patients for eligibility across 1,000+ federal, state, and local programs for health plans, hospitals, and revenue cycle teams.

Ownership category

akta.pro rank

Product category

Healthcare Benefits Enrollment Software

NAICS

Social Assistance (624)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Intake, Digital Registration & eForms (HLACAEAF)

akta.pro secondary industry

Eligibility & Benefits Verification (HLACACAD)

Keywords

• Benefits enrollment software
• Medicaid enrollment platform
• Healthcare eligibility screening
• Public benefits technology
• Patient coverage solutions

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based access to Advocatia's public benefits enrollment platform, providing eligibility screening, enrollment management, and compliance tools for healthcare organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advocatia provides a digital-first SaaS platform that enables healthcare organizations to screen patients for eligibility and enroll them in Medicaid, SNAP, WIC, ACA Marketplace, TANF, Medicare Savings Programs, and over 1,000 additional public benefit programs. The platform automates eligibility screening in as little as 60 seconds, secure document submission, e-signatures, application tracking, and outreach across 70+ languages. It serves hospitals, health systems, health plans, and revenue cycle teams to reduce uncompensated care costs and improve coverage retention.

Product overview

Advocatia offers a single, unified digital-first public benefits enrollment platform designed for healthcare organizations (hospitals, health systems, health plans, and revenue cycle teams) to connect individuals to public benefits. The platform combines end-to-end eligibility screening (across 1,000+ programs in as little as 60 seconds), secure document submission from any device, and application tracking through enrollment confirmation. The platform is available in over 70 languages and operates across all 50 states and D.C.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Benefits Enrollment Platform A digital-first SaaS platform for healthcare organizations (hospitals, health systems, health plans, and revenue cycle teams) that screens individuals for eligibility and enrolls them into Medicaid, SNAP, WIC, ACA Marketplace, TANF, Medicare Savings Programs, and 1,000+ additional public benefit programs. Includes automated outreach, secure document upload, e-signatures, real-time tracking, custom dashboards, and is available in 70+ languages.

Quantifiable outcome

• 33% reduction in processing time
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Azara HealthcarecoreStrategic or Co-development Partner · 1 January 2025Azara Healthcare acquired Advocatia in 2025 to create the first end-to-end Medicaid coverage retention solution for safety net providers. The acquisition combines Azara DRVS platform's ability to identify and engage at-risk individuals with Advocatia's guided enrollment capabilities across Medicaid, SNAP, and 1,000+ public benefit programs. This acquisition positions the combined company to address projected coverage losses from HR.1 legislation.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• findhelp (formerly Aunt Bertha): findhelp operates a social services and benefits referral platform connecting individuals to programs like Medicaid, SNAP, and housing assistance. It is the closest direct peer to Advocatia, serving similar end-users through healthcare and community-based organizations with comparable eligibility search and referral functionality.
• Unite Us: Unite Us provides a social care coordination platform that connects health systems, payers, and community-based organizations to address social determinants of health, including benefits enrollment. It overlaps directly with Advocatia in helping safety-net providers identify and address unmet social needs.
• Healthify (now part of Waystar): Healthify delivers SDOH screening, referral, and closed-loop coordination tools used by health plans and providers. It is directly comparable to Advocatia's population-health-to-benefits workflow and was acquired by Waystar, a major RCM incumbent.

Broad incumbents

• Experian Health: Experian Health offers eligibility verification and patient access solutions as part of a broader healthcare RCM suite. While not specifically focused on public benefits enrollment, its eligibility product overlaps with Advocatia's screening engine at hospitals and health systems.
• Waystar: Waystar is a large healthcare revenue cycle management platform that includes eligibility verification and (via Healthify) SDOH tooling. It serves the same hospital and health system buyers as Advocatia and represents a bundled-incumbent competitive threat.
• Health Catalyst: Health Catalyst is a healthcare data and analytics platform used by health systems, with adjacent population health and SDOH capabilities. It targets similar enterprise healthcare buyers and competes for population-health budget allocations that fund tools like Advocatia.
• Optum (UnitedHealth Group): Optum, including the legacy Change Healthcare assets, is a dominant healthcare services and RCM incumbent offering eligibility, benefits, and care coordination tools at massive scale. It represents the broadest competitive and partnership threat in Advocatia's category.

Emerging players

• Socially Determined: Socially Determined provides SDOH analytics and risk scoring for health systems and plans, identifying members with unmet social needs. It is an emerging player with partial overlap on the screening/identification half of Advocatia's workflow.
• NowPow (a Unite Us company): NowPow, integrated into Unite Us, provides a community resource and closed-loop referral platform for health systems. It overlaps with Advocatia on benefits and services referral but is positioned more as an emerging/regional player with narrower public benefits depth.

Others

• Azara Healthcare: Azara Healthcare is the parent company of Advocatia following the 2025 acquisition and operates the DRVS population health platform used by safety-net providers. While now under the same corporate umbrella, Azara remains the most operationally intertwined comparator for combined-platform positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/advocatia-solutions
• Xx.com/advocatia_io

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advocatia Solutions