Moonpreneur

What Moonpreneur does

Moonpreneur, operated by Moonshot Junior, Inc. (Delaware-incorporated, headquartered in Milpitas/San Jose, CA), is a children's EdTech company delivering STEM, advanced math, AI, and entrepreneurship education to students aged 7–18. Its flagship offering is the multi-year Innovator Program, which bundles streams such as Robotics, Advanced Math, Game Development, App Development, Advanced Robotics/IoT, Product Design, and STEM Debate, supported by a separate Power Skills track and the ELDP college leadership program. Delivery is built on an AI-Powered Hybrid Platform branded as Moonhub (web + mobile) that combines multi-instructor live cohorts with adaptive personalized learning paths, gamification, and a Verified Digital Student Portfolio that captures each project for college and future-of-work use. The curriculum is paired with proprietary experiential hardware kits created by the in-house Moonpreneur Innovation Lab (Moonbit Explorer, Moon Gardern, Moonrover Kit, Moonspark Explorer).

The business model is a multi-stream subscription plus freemium hybrid. The Innovator Program is priced from $99/month and is the core recurring revenue stream; adjacent leadership/financial-literacy/debate/college-counselor programs are also sold as subscriptions. Hardware kits can be purchased standalone via the MoonStore, while institutional B2B revenue comes from site-licensed LMS deployments to school districts, after-school learning centers, colleges/universities, and incubation centers (e.g., IIM Visakhapatnam, Isha Foundation, RGUKT). Top-of-funnel demand is generated through 500+ free in-person workshops per month across 750+ cities (US/UK/Canada/Australia/Netherlands/Germany), the annual MoonBattle STEM competition, content marketing, and an affiliate/student-partner program. Revenue is not publicly disclosed; the company has raised approximately $3.5M across two 2021 funding rounds and operates with 11–50 employees.

Name

Moonpreneur

Legal name

Moonshot Junior, Inc.

Website

https://moonpreneur.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

K-12 STEM and Entrepreneurship Education (Children's EdTech)

NAICS

Computer Training (61142), Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Services-Computer Programming Services (7371), Services-Educational Services (8200)

akta.pro primary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG)

Keywords

• STEM education platform
• Robotics learning programs
• Youth entrepreneurship training
• AI-powered hybrid learning
• K-12 STEM enrichment

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. Innovator Program Subscription: Recurring subscription to the multi-year Innovator Program (Robotics, Advanced Math, Game Development, App Development, Advanced Robotics/IoT) priced from $99/month, with cohort-based live classes and included learning kits.
2. Leadership and Power Skills Programs: Recurring tuition for Power Skills, Financial Literacy, STEM Debate, College Counselor Program, Product Design, and ELDP College Leadership Program streams.
3. Hardware / Learning Kit Sales: Sales of experiential learning kits (Moonbit Explorer, Moon Gardern, Moonrover Kit, Moonspark Explorer) and MoonTinker kits, also retailed via the MoonStore (store.moonpreneur.com).
4. Institutional / B2B LMS Contracts: Site-license and partnership revenue from school districts, after-school learning centers, colleges/universities, and incubation centers (e.g., Isha Foundation, IIM Visakhapatnam).
5. Events and Competitions (MoonBattle): Registration and sponsorship revenue from the global MoonBattle STEM competition (June 6-7, 2026) for ages 7-16, including the Mini Debate League and nationwide Math/Robotics/Debate battles.
6. Affiliate and Referral Program: Commission-based affiliate channel (Affiliate Program) and Student Partner program driving lead referrals.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Moonpreneur delivers an AI-powered hybrid STEM, advanced math, AI, and entrepreneurship education platform for children aged 7-18, combining cohort-based live online classes, hands-on experiential learning kits built by its Innovation Lab, and a Shark Tank-style pitching engine. The flagship Innovator Program bundles Robotics, Advanced Math, Game Development, App Development, Advanced Robotics (IoT), Power Skills, Financial Literacy, Product Design, SAT Math, and College Admission streams with a verifiable digital student portfolio for college and future-of-work applications.

Product overview

Moonpreneur (operated by Moonshot Junior, Inc.) delivers a single platform-plus-modules architecture for kids aged 7-18, centered on its "AI-Powered Hybrid Platform" branded as Moonhub and the flagship multi-year "Innovator Program". The Innovator Program bundles STEM stream modules — Robotics, Advanced Math, Game Development, App Development, Advanced Robotics (IoT), Product Design, SAT Math, College Admission/Passion Project, and Pre-Incubator — with a separate "Power Skill Pack" leadership track and adjacent programs including Financial Literacy, STEM Speech Debate, STEM Ambassador, College Counselor, and the ELDP College Leadership Program. Layered on top are recurring sub-brands: MoonBattle (annual global STEM competition/conference), MoonCampaigns (Show & Tell showcase), Moonfunded (startup funding arm), MoonTinker, and the Moonpreneur Innovation Lab learning kits (Moonbit Explorer, Moon Gardern, Moonrover Kit, Moonspark Explorer). A free Robotics & Math Workshop funnel, a Verified Digital Student Portfolio, and the Moonpreneur Affiliate and Institutes (B2B) programs complete the ecosystem, with MoonStore as the merchandise/kit storefront.

Differentiator

Problem solved

Functional benefit

Brands

• MoonBattle: Global flagship STEM competition for ages 7–16; a global pitchfest, show & tell, and quick quest competition run by Moonpreneur.
• Moonhub
• Moonpreneur Innovation Lab
• Moonfunded
• MoonStore
• MoonCampaigns
• ELDP (Entrepreneurship and Leadership Development Program)

Products and services

• Innovator Program Flagship multi-year subscription program (ages 7-18) that bundles Technical Skills, Power Skills, and Entrepreneurial Skills via Moonpreneur's AI-Powered Hybrid Platform, including Robotics, Advanced Math, Game Development, App Development, Advanced Robotics (IoT), STEM Debate, Product Design, Financial Literacy, Power Skills, SAT Math, College Admission/Passion Project, Pre-Incubator, and the MoonCampaigns gamification layer with a Verified Digital Portfolio.
• ELDP (Entrepreneurship and Leadership Development Program) College Leadership Program for high-school and college-aged learners focused on pitching, public speaking, event management, team building, leadership, business modeling, and strategy, co-delivered with higher-education partners including IIM Visakhapatnam and Isha Foundation.
• MoonBattle Annual global STEM competition and conference for ages 7-16 featuring live real-world STEM challenges, nationwide Math, Robotics and Debate battles, and global recognition and ranking.
• MoonHub Platform AI-powered hybrid learning platform blending Vedic learning, experiential learning, project-based learning, and gamification; powers personalized learning paths, the Verified Digital Portfolio, and online trial/workshop bookings for parents and students aged 7-17.
• Moonpreneur Innovation Lab Learning Kits Proprietary hardware learning kits created by the Moonpreneur Innovation Lab, including the Moonbit Explorer, Moon Gardern, Moonrover Kit, and Moonspark Explorer kits, shipped with the Innovator Program and retailed via the MoonStore for hands-on robotics, IoT, and STEM builds.
• MoonStore Official Moonpreneur merchandise and learning-kit e-commerce storefront (store.moonpreneur.com) selling the company's hardware learning kits, MoonBattle merchandise, and related educational products directly to consumers.
• MoonCampaigns (Show & Tell) Student innovation, creativity, and leadership show-and-tell platform where students post campaigns showcasing work from Moonpreneur programs; includes a Show & Tell competition stream, gamified achievements, and skills assessment.
• Moonfunded Funding and incubation arm associated with Moonpreneur's Pre-Incubator and youth-led startup programs, supporting students who transform innovative ideas into viable business ventures.
• MoonTinker Hands-on tinkering program that leverages Moonpreneur Innovation Lab kits (e.g., the Moonrover Kit) for project-based STEM learning.
• STEM Ambassador Program Ambassador and leadership track covering Robotics, Automation & Electronics, Coding, App/Game Development, and Tech Kits & Hands-on Projects, where students lead in-person STEM workshops, debate, panel conversations, and team-building events.

Quantifiable outcome

• 66,000+ students educated globally
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature7 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Isha Foundation (Isha Leadership Academy)flagshipStrategic or Co-development PartnerCo-created the Isha Leadership Academy at the Isha Foundation. Isha is featured in the Moonpreneur events page and ELDP orientation programming, and Jeby Cherian (Chairman, Blubirch) is listed as co-creator of the academy.
• IIM Visakhapatnam (Indian Institute of Management Visakhapatnam)flagshipStrategic or Co-development PartnerCo-delivered the 'Youth & Entrepreneur' program as part of the Entrepreneurship and Leadership Development Program (ELDP). Prof. Mohd. Shameem Jawed, Chair of Entrepreneurship Development at IIM Visakhapatnam, is featured as a Moonpreneur instructor.
• Rajiv Gandhi University of Knowledge Technologies (RGUKT)coreStrategic or Co-development PartnerRGUKT is listed on Moonpreneur's 'Clients and Partners' logo wall, indicating an institutional partnership delivering Moonpreneur STEM curriculum to RGUKT students.
• TIE (The Indus Entrepreneurs)coreGTM or Marketing PartnerFeatured on the Moonpreneur 'Clients and Partners' logo wall, indicating a co-marketing / community relationship with the global TIE entrepreneur network.
• TIDEScoreStrategic or Co-development PartnerListed on the Moonpreneur 'Clients and Partners' logo wall, indicating an institutional partnership, likely with the TIDES foundation ecosystem.
• Patna (University / institutional partner)minorStrategic or Co-development PartnerListed on the Moonpreneur 'Clients and Partners' logo wall, indicating an Indian university or institutional partner relationship.
• Mahila (institutional partner)minorStrategic or Co-development PartnerListed on the Moonpreneur 'Clients and Partners' logo wall, indicating an institutional partner relationship, likely a women's education or skills institution.
• Fortune Fund (Fortune Makers LLC)minorStrategic or Co-development PartnerListed on the Moonpreneur 'Clients and Partners' logo wall; Hemant Kale, Founder of Fortune Makers LLC, is also a Moonpreneur instructor.
• S2TechminorStrategic or Co-development PartnerListed on the Moonpreneur 'Clients and Partners' logo wall, indicating a technology or implementation partner relationship.
• Natrajan P (San Diego partner)minorGTM or Marketing PartnerFeatured in the Moonpreneur YouTube video 'Empowering San Diego's Future — Natrajan P Partners with Moonpreneur', indicating a local GTM partnership to expand Moonpreneur's reach in San Diego.
• Stripe, Inc.coreTechnology or IntegrationDisclosed third-party payment processor that handles credit-card payments for Moonpreneur on the company's behalf (San Francisco, CA).
• PayPalcoreTechnology or IntegrationDisclosed third-party payment processor for Moonpreneur's services (San Jose, CA).
• Google CloudcoreTechnology or IntegrationDisclosed cloud infrastructure and analytics provider; Google Analytics and Google AdSense are also integrated for marketing measurement and remarketing.
• Microsoft AzurecoreTechnology or IntegrationDisclosed cloud infrastructure provider for the Moonpreneur platform (Redmond, WA).
• DigitalOcean, LLCcoreTechnology or IntegrationDisclosed cloud hosting provider that hosts the Moonpreneur platform (New York, NY).
• SendGrid Inc.coreTechnology or IntegrationDisclosed transactional and marketing email service provider (Denver, CO).
• Twilio Inc.coreTechnology or IntegrationDisclosed communications platform provider for SMS, voice, and notifications (San Francisco, CA).
• Zoom, Inc.coreTechnology or IntegrationDisclosed video conferencing provider used to deliver Moonpreneur's live online classes (San Jose, CA).
• Eventbrite, Inc.coreTechnology or IntegrationDisclosed event registration and ticketing platform used for Moonpreneur offline workshops and events (San Francisco, CA).
• Zoho (Zoho Chat)coreTechnology or IntegrationZoho Chat is the platform Moonpreneur uses to connect visitors with the solutions and support team, dropping cookies when used on the website.

Scale indicators8 records

Direct peers

• iD Tech: iD Tech runs online and in-person STEM camps and courses for kids and teens, including robotics, coding, and game design. It is the most direct competitor to Moonpreneur's hybrid (live + kits) youth STEM model, though it skews more summer-camp and is owned by a larger education platform.
• Tynker: Tynker is a leading self-serve coding platform for K-12 students (ages 5-18) used both at home and in schools. It overlaps with Moonpreneur's Game Development, App Development, and Robotics streams, and competes for the same parent and school district buyers.
• Outschool: Outschool is a marketplace for live online classes for kids, with a heavy STEM and entrepreneurship mix. It competes with Moonpreneur for the same cohort of parents paying for enrichment and is also a distribution channel competitor for the same instructors.
• WhiteHat Jr: WhiteHat Jr (a BYJU's company) sells 1:1 live coding and STEM classes to kids globally. Its live-instructor subscription model and global marketing make it a direct comparator to Moonpreneur's Innovator Program, particularly in the US, UK, and India.
• Create & Learn: Create & Learn offers live online STEM classes (coding, robotics, AI) for K-12 students with small-group cohorts. It is a close functional peer to Moonpreneur's Innovator Program in delivery model and target parent, with overlap in AI, Game Dev, and Robotics streams.

Broad incumbents

• Code.org: Code.org is the largest nonprofit provider of K-12 computer-science curriculum in the US, widely adopted by school districts. It competes for the same institutional B2B (school district) buyer that Moonpreneur targets with its LMS, but as a free, mission-driven incumbent.
• Khan Academy: Khan Academy is the largest free K-12 learning platform and increasingly bundles SAT prep, math, and AI tutoring. It is a broad incumbent competing for parent attention and school district adoption, though its free model differs from Moonpreneur's subscription.
• BYJU'S FutureSchool: BYJU'S FutureSchool is the live 1:1 STEM/coding arm of BYJU's, the largest Indian edtech. It is a direct comparator for Moonpreneur's India-facing operations and global diaspora reach, with similar free-trial-led acquisition and live cohort delivery.

Emerging players

• Codecademy: Codecademy (now part of Skillsoft) sells online coding courses including beginner tracks that touch K-12. It is a partial overlap with Moonpreneur's App and Game Development streams, with similar subscription pricing, but targets an older audience.
• Kodable: Kodable teaches K-5 coding through a self-serve platform used both at home and in schools. It is a partial overlap with Moonpreneur's younger-age (7-12) Game Development and App Development streams and competes for the same elementary-school parent segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Moonpreneur_hq
• YouTubeyoutube.com/channel/UCWG2mGVIt4_le855u_M0tHg
• Facebookfacebook.com/moonpreneur
• LinkedInlinkedin.com/company/moonpreneur
• Instagraminstagram.com/moonpreneur
• Pinterestpinterest.com/moonshotjr

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonpreneur