What Sports.com does

Sports.com is a digital sports media platform operating as a sub-brand under SEGG Media Corporation (Sports Entertainment Gaming Global Corporation), headquartered in London and founded in 1999 (with the current brand configuration established under Lottery.com in September 2024). The platform combines live sports streaming, original sports content production, and a real-time sports prediction market product targeting global sports fans, advertisers, and football industry stakeholders. Core products include Sports.com Predict (a real-time sports prediction market platform launched ahead of the 2026 FIFA World Cup with phased rollout to 10,000 first-access waitlist users), Sports.com Studios (a content production arm established via the $1 million acquisition of CMF Media, producing original programming such as Football Vs), Sports.com LATAM (producing the regional series Máximo Fútbol, whose Season 2 premiered April 2026 following a 10-million-view debut season), and regional streaming partnerships including Super League Kerala (10M+ views). Underlying technology consists of a digital self-serve platform hosted at predict.sports.com with email-based subscription and waitlist management, a content streaming ecosystem, and the production infrastructure of Sports.com Studios.

The business model rests on three primary revenue streams. First, Sports.com Predict is designed to generate recurring transaction-based commission revenue on prediction market activity. Second, the February 2026 acquisition of Veloce Media Group for approximately $61 million (€51.5 million) brought in over $20 million in additional expected annual revenue via digital advertising and brand sponsorships with global partners including McLaren, Visa, Lego, Microsoft, Hilton, E.ON, and Thrustmaster, supported by Veloce's 500+ million monthly views across sports and gaming communities. Third, premium content licensing and production through Sports.com Studios, complemented by event sponsorship and branding revenue (e.g., Soccerex headline sponsorships 2026-2027, E1 Team Miami title sponsorship, Soccerex Miami 2025 title sponsorship). Customer segments span individual sports fans (especially for Predict and streaming), LATAM audiences via Spanish-language football content, global brand advertisers via Veloce's advertising inventory, and motorsport fans via the UIM E1 World Championship presence. The go-to-market approach combines self-serve product-led growth (waitlist and beta rollout), event-driven brand building through Soccerex sponsorships, and community amplification through Veloce's distribution network, with the 2026 FIFA World Cup positioned as a flagship launch moment.

Name

Sports.com

Legal name

Sports.com

Website

https://sports.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Sports.com is a digital sports media platform under SEGG Media combining live sports streaming, original content production (Sports.com Studios), and a real-time sports prediction market (Sports.com Predict) for global sports fans, advertisers, and brand sponsors, distributed via 500M+ monthly views.

Ownership category

akta.pro rank

Product category

Digital Sports Media & Predictions

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Spectator Sports (7112), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Sporting Goods Retailers (459110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)

akta.pro secondary industries

Fantasy Sports Media, Content & Analytics (MPAEAHAC), Sports Highlights, Clips & VOD Libraries (MPAKAOAF), Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD)

Keywords

• Sports prediction markets
• Digital sports media
• Sports content streaming
• Fan engagement platform
• Sports content production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Prediction Market Commission Revenue: Sports.com Predict generates recurring transaction-based commission revenue by charging fees on prediction market transactions. The platform targets hundreds of millions of fans during major sporting events (e.g., 2026 FIFA World Cup) as a long-term growth engine for scalable, high-margin revenue streams beyond any single event.
2. Digital Advertising & Sponsorship: Veloce Media Group generates over $20 million in additional annual revenue through digital advertising and brand sponsorships with major partners including McLaren, Visa, Lego, Microsoft, Hilton, E.ON, and Thrustmaster. Sports.com benefits from this advertising inventory and sponsorship ecosystem as part of the SEGG Media group.
3. Premium Content Licensing & Production: Sports.com Studios (established through the acquisition of CMF Media) develops original sports programming such as Máximo Fútbol and Football Vs, which can be licensed, distributed, and monetized across Sports.com's global platform and potentially to third-party broadcasters and platforms.
4. Event Sponsorship & Branding: Sports.com serves as title sponsor and headline sponsor of major football industry events (Soccerex Miami 2025, Soccerex Europe 2026, Soccerex global 2026–2027), generating brand awareness, media exposure, and direct access to industry decision-makers that can translate into commercial partnerships.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sports.com operates a digital sports media platform combining a real-time sports prediction market (Sports.com Predict) with global sports content streaming and original programming. The platform distributes original content series (Máximo Fútbol, Football Vs), live regional sports (Super League Kerala), and motorsport programming, while offering fans a transaction-based prediction market tied to major events such as the 2026 FIFA World Cup.

Product overview

Sports.com is a multi-product digital sports media platform operated by SEGG Media Corporation. The platform operates as a unified ecosystem combining a streaming and content distribution layer with dedicated branded products: Sports.com Predict (a real-time prediction market platform generating commission-based revenue), Sports.com Studios (the content production arm created via the CMF Media acquisition), original programming franchises including Maximo Futbol and Football Vs, the Racing Women motorsport initiative, and regional content partnerships such as Super League Kerala. Sports.com serves as the umbrella brand tying these products together, delivering sports content across streaming, predictions, and original production to global audiences with over 30 million cumulative views.

Differentiator

Problem solved

Functional benefit

Brands

• Sports.com Studios: Sports content production studio focused on developing original sports programming like Football Vs.
• Sports.com Predict
• Sports.com LATAM

Products and services

• Sports.com Predict A real-time sports prediction market platform that lets individual sports fans participate in live prediction markets tied to sporting events and generates recurring transaction-based commission revenue for Sports.com. Targets hundreds of millions of fans during major events such as the 2026 FIFA World Cup.
• Sports.com Studios Sports content production studio under Sports.com, formed via the CMF Media acquisition, that develops original sports programming (such as Football Vs) for distribution on the Sports.com platform and to third parties.
• Maximo Futbol A LATAM football series produced in Mexico and distributed under Sports.com LATAM, with Season 1 surpassing 10 million views and Season 2 premiering in April 2026 ahead of the FIFA World Cup.
• Football Vs

Quantifiable outcome

• 30+ million cumulative views since streaming platform launch
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• E1 Team Miami powered by MAGNUScoreGTM or Marketing Partner · 11 June 2026Sports.com Predict has been named the Title Sponsor of E1 Team Miami powered by MAGNUS in the UIM E1 World Championship. This partnership extends Sports.com Predict from a digital prediction platform into live motorsport engagement, marking the beginning of its phased rollout across eligible markets and major sporting moments.
• Veloce Media GroupcoreStrategic or Co-development Partner · 18 February 2026SEGG Media (Sports Entertainment Gaming Global Corporation) completed acquisition of a controlling interest in Veloce Media Group for approximately $61 million (€51.5 million), positioning Veloce as a core pillar of SEGG Media's sports and digital entertainment strategy under the Sports.com global sports division. Veloce generates over 500 million monthly views and partners with major brands including McLaren, Visa, Lego, Microsoft, Hilton, E.ON, and Thrustmaster. The acquisition is expected to contribute more than $20 million in additional annual revenue.
• SoccerexflagshipGTM or Marketing Partner · 6 November 2025Sports.com (via SEGG Media) became the headline sponsor of all global Soccerex events for 2026–2027, following its title sponsorship of Soccerex Miami 2025. Sports.com representatives join featured panel discussions on football media, content, and fan engagement alongside leaders from clubs, leagues, broadcasters, and other industry stakeholders. The sponsorship provides direct access to clubs, rights holders, sponsors, investors, and media executives to support Sports.com's strategy of building scalable audience-driven sports media assets.
• Super League KeralacoreStrategic or Co-development Partner · 1 October 2025Sports.com has partnered with Super League Kerala to stream league content globally on its platform. Viewership has exceeded 10 million views, demonstrating strong audience demand for regional football content and Sports.com's ability to distribute and monetize international sports content at scale.
• Ant MiddletonminorStrategic or Co-development Partner · 1 October 2025Sports.com is developing premium content formats in collaboration with Ant Middleton, expanding its premium content offerings beyond football into adventure and action-oriented sports programming.
• CMF MediacoreStrategic or Co-development Partner · 25 September 2024Lottery.com (parent of Sports.com) signed a Memorandum of Understanding to acquire CMF Media, a sports content production house, for $1 million paid in Lottery.com common stock. CMF Media will be integrated under the Sports.com brand to establish Sports.com Studios, developing original sports programming including Football Vs featuring prominent athletes and an international music icon.
• McLarencoreGTM or Marketing PartnerVeloce Media Group, the SEGG Media subsidiary at the core of Sports.com's digital strategy, maintains a brand partnership with McLaren as part of its sports and gaming community ecosystem spanning 500+ million monthly views.
• VisacoreGTM or Marketing PartnerVeloce Media Group, the SEGG Media subsidiary at the core of Sports.com's digital strategy, maintains a brand partnership with Visa as part of its sports and gaming community ecosystem spanning 500+ million monthly views.
• LegocoreGTM or Marketing PartnerVeloce Media Group, the SEGG Media subsidiary at the core of Sports.com's digital strategy, maintains a brand partnership with Lego as part of its sports and gaming community ecosystem spanning 500+ million monthly views.
• MicrosoftcoreGTM or Marketing PartnerVeloce Media Group, the SEGG Media subsidiary at the core of Sports.com's digital strategy, maintains a brand partnership with Microsoft as part of its sports and gaming community ecosystem spanning 500+ million monthly views.
• HiltoncoreGTM or Marketing PartnerVeloce Media Group, the SEGG Media subsidiary at the core of Sports.com's digital strategy, maintains a brand partnership with Hilton as part of its sports and gaming community ecosystem spanning 500+ million monthly views.
• E.ONcoreGTM or Marketing PartnerVeloce Media Group, the SEGG Media subsidiary at the core of Sports.com's digital strategy, maintains a brand partnership with E.ON as part of its sports and gaming community ecosystem spanning 500+ million monthly views.
• ThrustmastercoreGTM or Marketing PartnerVeloce Media Group, the SEGG Media subsidiary at the core of Sports.com's digital strategy, maintains a brand partnership with Thrustmaster as part of its sports and gaming community ecosystem spanning 500+ million monthly views.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DAZN: DAZN is a global sports streaming platform offering live and on-demand sports content across multiple markets. Directly comparable to Sports.com's streaming distribution model and global sports media ambitions.
• OneFootball: OneFootball is a football-focused digital media platform delivering scores, news, streaming, and original content globally. Closely comparable to Sports.com's football-centric content and streaming distribution strategy, particularly in LATAM and European markets.
• FloSports: FloSports operates a subscription streaming platform for niche and underserved sports verticals. Comparable to Sports.com's regional/niche sports streaming approach (Super League Kerala, Gulf Radical Cup) and ad-supported-plus-subscription model.
• DraftKings: DraftKings operates sports prediction and betting products with mass-market consumer reach. Directly comparable to Sports.com Predict's real-money prediction market and event-driven engagement model tied to major sporting events.
• LiveScore: LiveScore delivers real-time scores, statistics, and sports media content to global football audiences. Closely comparable to Sports.com's live match centers, real-time statistics, and prediction-adjacent sports engagement products.
• Minute Media: Minute Media owns and operates sports media brands (The Players' Tribune, FanSided, 90min, Sports Illustrated partner) with global reach. Comparable to Sports.com Studios' multi-brand original content strategy and digital sports media aggregation model.

Broad incumbents

• fuboTV: fuboTV is a sports-first streaming TV platform in North America with ad-supported and subscription tiers. Comparable to Sports.com's streaming-plus-advertising model at a more established scale and geographic focus.
• ESPN (Disney+): ESPN is the dominant sports media and streaming incumbent in the US with massive original content production and rights portfolio. Sets the benchmark Sports.com's Studios and Predict products are trying to compete against at a much smaller scale.
• Sportradar: Sportradar is a global sports data and content provider serving betting operators, media companies, and leagues. Adjacent comparable to Sports.com Predict's data-driven prediction products and content licensing model.
• Genius Sports: Genius Sports provides sports data, technology, and media services to leagues, sportsbooks, and media companies. Comparable to Sports.com's data-driven engagement and B2B sports media infrastructure ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports.com