What IPV does

IPV is a privately held UK-headquartered software company founded in 1996 that sells the Curator platform, a cloud-based video asset management (VAM) and remote editing system for enterprises managing large video libraries. The company is incorporated as IPV Limited in England and Wales (registered number 05168019) with a US subsidiary, IPV Inc., based in Chicago. Curator is sold as a modular enterprise SaaS platform consisting of a core media management system plus specialised modules: Curator for Adobe Panel (native Premiere Pro/After Effects integration), Curator Connect (intelligent ingest), Curator Logger and Sports Logger (AI-enriched metadata and real-time logging), Curator Clip Link (browser-based review and approval), Curator Productions (project management), and Curator Analytics (usage insights). The platform's technical foundation includes proprietary frame-accurate 2% streaming proxies, AI-powered metadata enrichment (facial, object, logo, scenery recognition and speech-to-text), semantic search via NLP, and native integrations with AWS and Adobe Creative Cloud, with a newly announced Oracle OCI partnership and Azure AI Foundry integration extending the cloud and AI ecosystem.

IPV serves enterprise customers across at least nine verticals including broadcasting (Warner Bros. Discovery, HBO, Sky, Turner Sports, GMA Network), sports leagues and teams (NBA, NBA TV, Seattle Kraken, Golf Channel, USTA, Infront Sports Media), enterprise brands (Airbnb, adidas Runtastic, Home Depot Television, Viator), government (NASA, US Senate), education (Brown University, Vanderbilt University, Sesame Workshop), and finance (Blackstone, IMF). Revenue is generated through quote-based enterprise software subscriptions with fees defined per Order Form (license type, quantity, use extent), plus optional fee-based support services. IPV operates an enterprise field-sales motion supported by content marketing, industry events (IBC, NAB Show), and ecosystem co-marketing with Adobe, AWS, and Oracle. The company has raised approximately $8M across two disclosed rounds (Calculus Capital in 2015, Mobeus Equity Partners in 2019) and reports 11-50 employees.

The company's strategic positioning centres on a six-week deployment timeline, native Adobe workflow integration, and AI-driven archive monetisation, with stated operational metrics including 60% productivity increases, 50% boosts in content output, 40% reductions in reshoot costs, and 98% storage reductions through streaming proxies.

Name

IPV

Legal name

IPV Limited

Website

https://ipv.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

IPV is a UK-based software company founded in 1996 that sells the Curator platform, a cloud-based video asset management and remote editing system with AI-powered metadata and native Adobe integration, serving enterprise customers across broadcasting, sports, government, and brand sectors.

Ownership category

akta.pro rank

Product category

Video Asset Management Software

NAICS

Motion Picture and Video Distribution (512120), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Media Asset Management (MAM) Platforms (MPAHAGAA)

akta.pro secondary industries

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG)

Keywords

• Video asset management
• Media asset management
• Cloud video editing
• AI video search
• Video production workflows

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing and Subscription: IPV licenses its Curator software platform to enterprise customers. Based on terms and conditions, fees are defined per Order Form with license type restrictions, quantity restrictions, and use extent parameters. Support Services are available as additional fee-based services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

IPV provides the Curator platform, a cloud-based video asset management (VAM) and remote editing system used by enterprises to centralize, search, edit and collaborate on video content. The platform uses AI-powered metadata tagging, semantic search, and 2% streaming proxies, and integrates natively with Adobe Creative Cloud, AWS and Oracle Cloud Infrastructure. It is sold via subscription licenses to large organizations managing video libraries from 1,500 assets up to more than 10,000 hours of 4K content per week.

Product overview

IPV offers a unified video asset management platform called Curator, designed as a modular SaaS solution that integrates all core media management capabilities into a single system. The platform consists of the core Curator platform augmented by specialized modules: Curator for Adobe Panel (native Adobe Creative Cloud integration), Curator Connect (intelligent content ingest), Curator Logger/Sports Logger (real-time logging with AI metadata enrichment), Clip Link (browser-based review and approve), Curator Productions (project management), and Curator Analytics (usage insights). The platform deploys in six weeks and is designed for enterprises managing large video libraries, supporting remote editing workflows, AI-powered search, and cloud-based collaboration across distributed teams.

Differentiator

Problem solved

Functional benefit

Products and services

• IPV Curator Cloud-based video asset management and remote editing platform that lets enterprises centralize, search, edit and collaborate on video content from anywhere. It includes AI-powered metadata enrichment, 2% streaming proxies and native Adobe Creative Cloud integration, and is targeted at organizations managing large video libraries.
• Curator for Adobe Panel Native plugin for Adobe Premiere Pro and After Effects that brings Curator's media management capabilities directly into the Adobe interface, enabling frame-accurate streaming proxy editing, project sharing and remote conform workflows for editors and post-production teams.
• Curator Connect Intelligent ingest module that automatically pulls newly-shot video content from any location worldwide into Curator, making content immediately available for editing without waiting for physical file transfers or manual uploads.
• Curator Logger and Sports Logger Real-time logging solution with AI integration for automated metadata enrichment, enabling rapid content tagging, event identification and searchable annotation during live events or ingest workflows, including a dedicated Sports Logger variant for live sports coverage.
• Curator Clip Link Browser-based review and approve functionality that allows marketing teams and editors to collaborate on content selections, create clip collections and kickstart editing projects directly from the Curator platform.
• Curator Productions Project management module that enables editors to convert curated clip collections into production timelines, facilitating workflow transitions from content selection to final editing within the Curator environment.
• Curator Analytics Insights and reporting module providing visibility into system usage, storage consumption patterns and workflow metrics, helping IT and operations teams predict future requirements and optimize technology spending.

Quantifiable outcome

• Productivity increase for creative teams using Curator
• +6 more outcomes

Named customers24 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• AdobecoreTechnology or IntegrationIPV's Curator platform has deep native integration with Adobe Creative Cloud, specifically Premiere Pro and After Effects. The Curator for Adobe panel brings video asset management capabilities directly into the editing interface, enabling frame-accurate streaming proxies, instant archive search, and seamless workflow integration.
• AWScoreTechnology or IntegrationIPV Curator provides native cloud editing capabilities via AWS, enabling seamless connectivity between Adobe creatives and their content libraries in the AWS cloud. GMA Network deployment leverages AWS cloud storage with Amazon Rekognition for intelligent search.
• OraclestrategicTechnology or IntegrationIPV and Oracle have partnered to deliver next-generation media asset management on Oracle Cloud Infrastructure (OCI), combining IPV's Curator platform with Oracle's cloud infrastructure capabilities.
• QveststrategicImplementation/ SI/ Consulting PartnerQvest, a media and IT consulting specialist, partners with IPV to implement Curator solutions for enterprise customers, providing system integration and consulting services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dalet: Dalet is a leading media asset management platform serving broadcasters, sports organizations, and media enterprises with MAM, workflow orchestration, and newsroom tools. It directly competes with IPV Curator across IPV's core sports and broadcasting verticals and serves overlapping enterprise customers.
• Avid: Avid's MediaCentral platform provides asset management, newsroom, and production workflow tools to broadcasters and media enterprises. Like IPV, it serves sports leagues, broadcasters, and post-production teams, and competes directly for enterprise MAM and collaborative editing workloads.
• Adobe (Frame.io): Adobe Frame.io is a cloud-native video collaboration and asset management platform tightly integrated with Premiere Pro and After Effects. It is IPV's most direct head-to-head competitor in the Curator-for-Adobe workflow niche and benefits from Adobe's native control of the editing ecosystem IPV integrates into.
• Primestream: Primestream offers MAM, ingest, logging, and workflow automation platforms for broadcasters, sports leagues, and media companies. It directly competes with IPV Curator in the sports production and broadcast asset management segments with overlapping feature sets in metadata tagging and frame-accurate proxy workflows.
• Vizrt Group: Vizrt provides broadcast graphics, MAM, newsroom, and live production solutions to media companies and sports broadcasters. Its MAM offerings overlap directly with IPV Curator in sports and broadcast customer segments where both vendors compete for production workflow and asset management deals.

Emerging players

• Cinegy: Cinegy provides broadcast-grade MAM, playout, and IP video solutions to media companies. It is a smaller, niche competitor to IPV in the broadcast asset management space with overlapping sports and broadcaster customers but a more limited global sales footprint.
• Cloudinary: Cloudinary is a cloud-native digital asset management platform with strong video transformation, AI tagging, and API-driven workflows. It overlaps with IPV's DAM and AI metadata capabilities but is focused more broadly on developer-led media workflows across marketing and e-commerce rather than broadcast production.
• Bitmovin: Bitmovin provides cloud-based video encoding, streaming, and player infrastructure used by broadcasters and media companies. While more focused on delivery than asset management, it overlaps with IPV's video workflow stack in cloud-native media infrastructure and serves similar enterprise broadcasting customers.

Broad incumbents

• Bynder: Bynder is a broad digital asset management platform serving marketing and brand teams across enterprises. It competes with IPV in brand asset management use cases (e.g., adidas Runtastic) but does not specialize in broadcast-grade video workflows or sports production where IPV's Curator excels.
• MediaKind: MediaKind (formerly Ericsson Media Solutions) provides media processing, contribution, and asset management solutions to broadcasters and content owners. It is a broad incumbent in the broadcast media technology space with overlapping enterprise sales motions targeting IPV's broadcaster and sports customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ipv_ltd
• LinkedInlinkedin.com/company/ipv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPV