eDreams ODIGEO

What eDreams ODIGEO does

eDreams ODIGEO (legal entity: eDreams International Network, S.L.) is a publicly listed online travel agency headquartered in Madrid, Spain, operating across 44 markets through five consumer brands — eDreams, Opodo, GO Voyages, Travellink, and Liligo. The company was formed by the 2015 merger of eDreams (founded 2000) and Odigeo, listed on the Madrid stock exchange in April 2014 (BME:EDR; OTC:EDDRF), and remains controlled in part by private equity sponsors Permira and Ardian, who led a €75M capital increase in January 2022 to address COVID-19 impacts and reduce debt.

The company's core product is Prime, launched in 2017 as the travel industry's first subscription programme. Prime had grown to over 8 million members by May 2026, contributing 75% of total Cash Revenue Margin and 90% of Cash Contribution Profit in FY26 (year ended March 31, 2026). Prime offers a multi-product travel subscription covering flights, hotels, dynamic packages, trains, and car rentals, with exclusive member-only deals (delivered via recurring Prime Days campaigns) and flexibility features such as 'Cancel For Any Reason' and Flexiticket. Ancillary revenue streams include transaction fees, airline and supplier incentives, advertising, and meta-search referrals.

The underlying technology is a proprietary AI-first platform, in operation since 2014, handling 100M+ daily searches, 6B+ daily predictions, and 100+ TB of data per day across 247 localized websites and apps. As of January 2026, the company has deployed agentic AI systems capable of autonomous end-to-end booking and voice-based support, and has integrated its booking engine into global AI assistants (Gemini, ChatGPT) via over 100 Model Context Protocols. For FY26, the company reported revenue of €802.98M, adjusted EBITDA of €172.3M (+29% YoY), and adjusted net income of €72.9M (+42% YoY), alongside a 14% reduction in voluntary turnover and continued capital returns under a €100M buyback programme valid through September 2027.

Name

eDreams ODIGEO

Legal name

eDreams International Network, S.L.

Website

https://edreamsodigeo.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

eDreams ODIGEO is a publicly listed online travel agency operating across 44 markets through five consumer brands, with its Prime subscription (8 million members) — covering flights, hotels, trains, and car rentals — and a proprietary AI-first platform as the core business and technology moat.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (56151)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Online travel agency
• Travel subscription platform
• Flight booking services
• Hotel reservation platform
• Travel metasearch engine

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Prime Subscription Revenue: Annual subscription fees from Prime membership program offering exclusive deals, flexibility features (Cancel For Any Reason, Flexiticket), and member-only pricing across flights, hotels, trains, and car rentals. Subscribers grew to 8 million members by May 2026. Subscription revenue accounts for 75% of total Cash Revenue Margin and 90% of total Cash Contribution Profit. Transitioning from annual upfront payments to monthly/quarterly installments to improve customer lifetime value.
2. Transaction Fees and Service Charges: Booking fees, service charges, and transaction-based revenue from facilitating travel bookings (flights, hotels, dynamic packages, trains, car rentals). Revenue recognized at transaction date for date-based bookings. Service auxiliary fees and travel insurance revenue.
3. Airline and Supplier Incentives: Incentive payments from airlines and travel suppliers based on booking volumes and performance metrics. Gradual recognition over service period.
4. Advertising and Meta-search: Revenue from third-party advertising and meta-search engine traffic sharing arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

eDreams ODIGEO operates an AI-powered travel booking and subscription platform through which individual consumers search, compare, and book flights, hotels, dynamic packages, trains, and car rentals. Its flagship offering is Prime, the first and largest travel subscription programme with 8 million members, providing exclusive member-only deals, flexibility features such as Cancel For Any Reason, and bundled multi-product travel savings across 44 markets. The platform aggregates supply from global travel suppliers and brands (eDreams, Opodo, GO Voyages, Travellink, Liligo) into a unified booking experience powered by proprietary AI technology.

Product overview

eDreams ODIGEO operates as the world's leading travel subscription platform, built on a proprietary AI-first technology infrastructure. The company offers a multi-brand portfolio (eDreams, Opodo, GO Voyages, Travellink, Liligo) serving 44 markets, centered on its flagship Prime subscription programme. Prime provides a comprehensive multi-product offering including flights, hotels, dynamic packages, trains, and car rentals, complemented by exclusive member benefits and flexible cancellation options. The portfolio includes both direct booking platforms and metasearch capabilities, unified by shared AI technology for personalization and operations.

Differentiator

Problem solved

Functional benefit

Brands

• Prime: The world's first and largest travel subscription programme, offering multi-product travel services including flights, hotels, dynamic packages, trains, and car rentals with exclusive member benefits and industry-leading flexibility features. Reached 8 million members as of 2026.
• eDreams
• Opodo
• GO Voyages / Govoyages
• Travellink
• Liligo
• Prime Days

Products and services

• Prime The world's first and largest travel subscription programme, offering members exclusive deals, flexibility features such as Cancel For Any Reason, and access to flights, hotels, dynamic packages, trains, and car rentals. Prime membership has grown to 8 million subscribers across 44 markets and accounts for 75% of total Cash Revenue Margin.
• eDreams Primary consumer-facing online travel agency brand serving customers in 44 markets globally with comprehensive travel booking capabilities including flights, hotels, and travel services.
• Opodo European online travel portal brand offering flight, hotel, and travel booking services across multiple European markets including UK, Germany, France, Italy, Spain, Austria, Denmark, Finland, Netherlands, Norway, Poland, Portugal, Sweden, Switzerland, UAE, and Australia.
• GO Voyages French online travel agency brand offering comprehensive travel booking services including flights, hotels, and vacation packages primarily to the French market.
• Travellink Nordic-focused online travel brand serving Scandinavian markets including Denmark, Norway, Sweden, Finland, and Iceland with flight and travel booking services.
• Liligo Travel metasearch engine that compares flights, hotels, and car rentals from multiple providers to help travelers find optimal deals across global markets.

Quantifiable outcome

• 8 million Prime members with 643,000 net additions exceeding annual guidance by 7.2%
• +6 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

One partnership is on record.

• Global Travel Suppliers (Airlines, Hotels, Rail, Car Rental)coreStrategic or Co-development Partner · 17 December 2025Travel suppliers partner with Prime to offer exclusive member-only deals during Prime Days campaigns. This provides suppliers unique access to an incremental and closed group of travelers, boosting yields and visibility. The partnership model enables suppliers to reach high-value subscribers through a differentiated distribution channel.

Scale indicators19 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• Booking Holdings: Parent of Booking.com, Priceline, Agoda, and Kayak — the largest global OTA portfolio by revenue and EBITDA. Directly comparable in core online booking of flights, hotels, and dynamic packages, with similar multi-brand and geographic diversification strategy, but materially larger scale.
• Expedia Group: Operates Expedia, Hotels.com, Vrbo, and Trivago across flights, lodging, and vacation rentals globally. Closely comparable multi-brand OTA and metasearch portfolio; competes head-to-head with eDreams brands in Europe and Americas.
• Trip.com Group: Global travel platform operating Ctrip, Trip.com, Skyscanner, and Qunar across accommodation, transportation ticketing, and packaged tours. Comparable multi-product OTA business, particularly in EMEA expansion, with strong AI investment.

Direct peers

• Airbnb: Global online travel platform focused on alternative accommodations and experiences. Competes with eDreams for travel bookings, particularly in accommodation category; similar subscription/loyalty experiments and AI-led product development.
• Hopper: App-first travel booking platform with subscription-style fintech products (Price Freeze, Flight Cancellation Guarantee) that closely mirror eDreams' Prime flexibility features. Comparable AI-led personalization and financial-product monetization model.
• Skyscanner: Global travel metasearch engine owned by Trip.com, directly comparable to eDreams' Liligo brand. Competes for consumer travel discovery and comparison in overlapping European markets.
• Lastminute.com Group: European OTA operating across flights, hotels, and dynamic packages via multiple brands. Closest direct head-to-head competitor in European leisure travel markets, with similar multi-brand portfolio strategy.

Emerging players

• Traveloka: Leading Southeast Asian OTA with mobile-first distribution and broad travel product coverage. Comparable in product breadth and mobile-led consumer acquisition, with similar expansion ambitions into underpenetrated markets.
• Kiwi.com: European online travel agency with proprietary virtual interlining technology and aggressive AI-led pricing. Comparable technology-led approach and direct competition in European consumer flight booking.

Regional players

• MakeMyTrip: Leading Indian OTA with broad multi-product offering and mobile-first distribution. Comparable in product breadth and emerging-market consumer subscription strategies, though focused on South Asia rather than overlapping directly with eDreams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/eDreams_ODIGEO
• YouTubeyoutube.com/channel/UCUEfEGfZNql9llStgwhzUUw
• LinkedInlinkedin.com/company/odigeo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eDreams ODIGEO