Givers
Givers is a US consumer platform that enrolls family caregivers in state Medicaid and caregiver payment programs, then supports and pays them via a mobile app and prepaid debit card across all 50 states, monetizing through transaction fees.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Givers does
Givers, Inc. is a New York-based, venture-backed private company founded in 2021 that operates a consumer platform helping US family caregivers enroll in state Medicaid and caregiver payment programs and receive tax-free payments of up to $2,000 per month. Its core product is a unified platform that combines online eligibility checking, enrollment support, a mobile app for daily care documentation and care-team communication, and a dedicated prepaid debit card for payment disbursement. Caregivers also receive ongoing coaching, training, and peer-community support through the platform.
Givers distributes its services through a self-serve, product-led growth motion anchored on SEO-optimized state-specific landing pages (one per US state plus DC), content marketing via a blog and podcast, caregiver video testimonials, partner referrals, and earned media. The company maintains SOC 2 Type 2 and HIPAA compliance, and operates across all 50 US states, addressing a market in which unpaid family caregiving is estimated at $470 billion annually.
The company monetizes via a transaction-fee model on caregiver payments it facilitates, while the service itself is free to caregivers. Its customer base is long-tail individual consumers — primarily adult children caring for aging parents, spousal caregivers, and parents of children with special needs or disabilities. As of the most recent disclosed data, Givers remains a small team (1-10 employees) capitalized by a $3.5 million seed round led by CRV in August 2022, with a subsequent strategic investment from Manulife Financial in October 2024.
Givers firmographics
Firmographics- Name
- Givers
- Legal name
- Givers, Inc.
- Website
- https://joingivers.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Givers is a US consumer platform that enrolls family caregivers in state Medicaid and caregiver payment programs, then supports and pays them via a mobile app and prepaid debit card across all 50 states, monetizing through transaction fees.
- Ownership category
- akta.pro rank
Givers industry classification
Industry- Product category
- Caregiver Payment Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)
- akta.pro secondary industry
- Family Caregiver Coaching, Education & Support (HSABAIAI)
Keywords
Where Givers is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Givers business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Caregiver Payment Facilitation: Givers facilitates payments from state Medicaid/care programs to family caregivers. The company appears to earn revenue by taking a administrative fee or percentage of caregiver payments for enrollment, support, and payment processing services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Givers product offering
Product offeringCore offering
Givers enrolls, supports, and pays family caregivers through state Medicaid and care programs across all 50 U.S. states. The platform combines eligibility checking, streamlined enrollment into state programs, a mobile app for daily care documentation, a dedicated debit card for payment access, and ongoing coaching and training for caregivers. Caregivers can earn up to $2,000 per month tax-free through qualifying state programs, with Givers earning administrative/transaction fees on these payments.
Product overview
Givers is a unified platform designed for family caregivers that combines eligibility checking, enrollment support, a mobile app for documenting care, a debit card for payments, and ongoing coaching and training. The platform connects caregivers with state Medicaid programs that pay family caregivers, offering up to $2,000 per month tax-free. The core product portfolio includes the main Givers Platform for enrollment and program management, the Givers Mobile App for daily care documentation, the Givers Debit Card for payment access, and Caregiver Support Services providing coaching and training. Together these components help caregivers navigate the complexities of state programs while providing financial compensation and support.
Differentiator
Problem solved
Functional benefit
Products and services
- Givers Platform A comprehensive platform that enrolls, supports, and pays family caregivers through state Medicaid and care programs. The platform helps caregivers check eligibility, enroll in qualifying state programs, and access financial benefits, providing a centralized system for caregiver payment management.
- Givers Mobile App A mobile application that caregivers download after enrollment to easily submit daily notes for proof of care work, have them reviewed by the care team, and manage their caregiving relationship with Givers. Designed for ease of use by family caregivers providing care to loved ones.
- Givers Debit Card A dedicated prepaid debit card included with the Givers platform that allows caregivers to manage and easily access payments received from state caregiver programs.
- Caregiver Support Services Ongoing caregiver support services including a personalized care plan, a dedicated care coach, and training resources designed to help caregivers provide quality care while focusing on being present with their loved one.
Companies that use Givers
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Givers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Givers partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Givers competitors and assessment
Company assessmentDirect peers
- Carallel: Carallel provides digital caregiver support, coaching, and resources to family caregivers, often through partnerships with health plans and employers. It is directly comparable to Givers as a caregiver enablement platform focused on supporting family caregivers through benefits and coaching.
- Homethrive: Homethrive offers a caregiver support platform combining digital tools and personal assistance to help family caregivers navigate care for loved ones. It overlaps with Givers in serving family caregivers with coaching, resources, and structured support.
- Wellthy: Wellthy provides family care coordination and concierge support, helping caregivers manage caregiving logistics. It is comparable to Givers as a tech-enabled service platform aimed at reducing the administrative and emotional burden on family caregivers.
- TCARE: TCARE offers evidence-based caregiver assessment and support tools used by health plans and care providers to identify and assist family caregivers. It is comparable to Givers in serving the family caregiver segment through structured programs and payer partnerships.
- eFamilyCare: eFamilyCare provides on-demand access to care advisors for family caregivers, often through partnerships with insurers and providers. It overlaps with Givers in offering personalized, ongoing support to family caregivers navigating complex care situations.
- Torchlight: Torchlight provides a caregiver support benefit for employers and health plans, connecting employees with care experts. It is comparable to Givers as a caregiver enablement platform operating at the intersection of payers, employers, and family caregivers.
Emerging players
- Cleo: Cleo is a family benefits platform that bundles parental and elder care support for employers. It is an adjacent peer to Givers, focusing on caregiver support via employer-sponsored benefits rather than state Medicaid program enrollment.
- Papa: Papa connects older adults and families with companion caregivers, often through health plan benefits. It overlaps with Givers in serving family caregivers and older adults, but focuses on companion care visits rather than state program enrollment and payments.
Broad incumbents
- Honor Technology: Honor operates a large home care network and platform, including the former CareLinx caregiver marketplace. It is comparable to Givers in the caregiver enablement space but is focused on professional in-home care rather than paid family caregivers.
- Care.com: Care.com is a broad marketplace connecting families with caregivers across child, senior, and special needs care. It is comparable to Givers in addressing the family caregiver segment, though Care.com primarily focuses on matching with paid caregivers rather than helping families get paid themselves.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Givers social profiles
Digital presenceGivers compliance and trust
Trust signalCompliance2 records
Givers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Givers leadership team
Management profileNumber of profiles
Profiles1 record
Givers funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Givers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Givers
What does Givers do?
Givers enrolls, supports, and pays family caregivers through state Medicaid and care programs across all 50 U.S. states. The platform combines eligibility checking, streamlined enrollment into state programs, a mobile app for daily care documentation, a dedicated debit card for payment access, and ongoing coaching and training for caregivers. Caregivers can earn up to $2,000 per month tax-free through qualifying state programs, with Givers earning administrative/transaction fees on these payments.
Is Givers a public or private company?
Givers is a private company. It is classified as venture growth investor backed and is currently operating.
When was Givers founded?
Givers was founded in 2021. It employs 1 to 10 people.
Where is Givers based?
Givers is headquartered in New York, United States, in the North America region.
How does Givers make money?
One revenue line is on record: caregiver Payment Facilitation.
Who are Givers's main competitors?
Direct peers on record are Carallel, Homethrive, Wellthy, TCARE, eFamilyCare and Torchlight. Emerging players are Cleo and Papa. Broad incumbents are Honor Technology and Care.com.
Does Givers have an API?
No public API is recorded for Givers.
What industry is Givers in?
Givers's product category is Caregiver Payment Platform. Its primary akta.pro industry code is HSABAMAI, Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support, with a secondary code of HSABAIAI, Family Caregiver Coaching, Education & Support. Its NAICS code is 624120 and its SIC code is 8300.