What PostPilot does

PostPilot is a privately held direct mail automation platform built specifically for Shopify and DTC ecommerce brands. Founded around 2019 by Drew Sanocki and Michael Epstein (co-CEOs) alongside co-founder/CTO Matt Bertino, the company is headquartered in Greenville, South Carolina with owned printing facilities in Spartanburg SC, Arizona, and London. The platform programmatically orchestrates postcard, Cardalog, and handwritten-card sends via behavioral triggers (abandoned cart, winback, VIP, replenishment) and AI-powered prospecting, with native integrations into Shopify, Klaviyo (Premier Tech Partner), Recharge, and Amazon Seller Central. Headcount is reported in the 101–250 range.

The product surface spans the full funnel: AcquisitionAI for lookalike-driven cold prospecting; SiteMatch, MailMatch, CartMatch, and LifeMatch for retargeting; winback and VIP flows for retention; and PostPilot Halo for cross-channel ROAS attribution across DTC and Amazon. Vertical specialization is explicit — Shopify DTC, CPG, subscription/retention-focused brands, abandoned-cart-heavy merchants, hemp THC/CBD, beauty, health/wellness, and pet — with a published vertical solutions page for each.

The business model combines a SaaS subscription (Free and Growth at $99/month or $82.50/month annual) with usage-based per-piece fees for mail (starting at 55¢–64¢ per postcard including USPS postage, $1.04 for Cardalogs, $2.49 for handwritten cards) and bundled strategy/creative services on paid plans. GTM is product-led with self-serve Shopify signup supplemented by an inside-sales motion for $1M–$3M-revenue brands and an enterprise channel via the Klaviyo Premier partnership. Institutional capital includes a Contrarian Thinking Capital seed (2022) and a Summit Partners growth round (June 2024). The company reports thousands of Shopify brand customers and case-study outcomes consistently in the 10X–20X ROAS range.

Name

PostPilot

Legal name

PostPilot, Inc.

Website

https://postpilot.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

PostPilot is a direct mail automation platform for Shopify DTC brands, offering AI-powered prospecting, retargeting, and retention mailings with owned printing facilities and deep Klaviyo and Shopify integrations.

Ownership category

akta.pro rank

Product category

Direct Mail Marketing Automation

NAICS

Direct Mail Advertising (54186)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Direct mail automation
• Shopify marketing platform
• Ecommerce customer acquisition
• Programmatic direct mail
• DTC retention marketing

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Platform SaaS Subscription: Monthly or annual subscription plans (Free, Growth at $99/month or $82.50/month annual) that provide access to the PostPilot dashboard, automations, analytics, strategy support, and design services. The subscription tier determines which automations and features are accessible.
2. Per-Piece Direct Mail Fees: Variable per-send fees for postcards (starting at 64¢ for 4x6", 73¢ for 6x9", $1.04 for 6x11"), Cardalogs ($1.04), handwritten cards ($2.49), and A5 postcards (79¢). Postage is included in the per-piece price, which is negotiated by PostPilot as agent for the customer with USPS. The free plan includes limited access; Growth plan unlocks full automation suites.
3. Campaign Concierge and Design Services: Strategy calls, monthly design services, and campaign concierge support are bundled into paid plans (Growth tier includes kickoff strategy call and monthly design). The platform markets itself as a 'done-for-you' service where PostPilot handles strategy, creative, execution, and optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

PostPilot is a direct mail automation platform built for Shopify and ecommerce brands that programmatically designs, prints, and mails postcards, Cardalogs, and handwritten cards triggered by customer behavior and powered by AI-driven prospect targeting. Customers use the platform to acquire new customers through lookalike prospecting (AcquisitionAI), retarget site visitors and email subscribers (SiteMatch, MailMatch, CartMatch), and retain or reactivate VIPs and lapsed buyers via automated winback and replenishment flows, with omnichannel attribution into Shopify and Amazon.

Product overview

PostPilot is a direct mail marketing platform designed specifically for Shopify and ecommerce brands, offering full-funnel capabilities across acquisition, retargeting, and retention. The core platform is built around automated, triggered direct mail campaigns that are programmatically orchestrated via native Shopify and Klaviyo integrations. The primary products include AcquisitionAI (automated lookalike prospecting engine), the retargeting suite (SiteMatch, MailMatch, CartMatch), and retention features (winback, VIP, birthday, handwritten cards). PostPilot Halo provides cross-channel attribution for DTC and Amazon. The platform is complemented by ancillary products including Cardalogs (catalog-format prospecting), ShopDrops (geo-targeted retail activation), and Modern Catalogs. PostPilot positions itself as a programmatic alternative to traditional direct mail, handling strategy, creative, printing, and mailing for brands at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• AcquisitionAI A fully automated lookalike prospecting engine that uses AI to build hyper-targeted prospect audiences for direct mail, modeled on a brand's best existing customers. Sold to DTC ecommerce brands seeking cold-list acquisition through direct mail.
• SiteMatch A retargeting solution that identifies anonymous website visitors and sends them direct mail without requiring an email address, enabled by PostPilot's third-party pixel partner. Sold to DTC brands looking to convert abandoning browsers into buyers.
• MailMatch Retargeting product that appends physical postal addresses to existing email subscribers and sends them personalized direct mail to convert fence-sitters. Sold to DTC brands with email lists that underperform on engagement.
• CartMatch Automated abandoned cart retargeting via direct mail, triggered when a customer adds items to a Shopify cart but does not complete checkout. Sold to DTC brands looking to recover lost e-commerce sales.
• LifeMatch Prospecting targeting capability that identifies behavioral inflection points such as moving, marriage, and new parenthood to time direct mail campaigns to moments of real behavioral shift. Sold to DTC brands seeking life-event-triggered acquisition.
• Cardalogs Trifold or multi-panel postcard mailers that function as a faster, more flexible alternative to traditional catalogs for showcasing product collections and driving acquisition. Sold at $1.04 per piece.
• ShopDrops Geo-targeted direct mail product that drives in-store traffic by targeting consumers living near retail locations, including Target and PetSmart. Sold to CPG and omnichannel brands seeking retail activation.
• PostPilot Halo Analytics integration with Amazon Seller Central that tracks revenue and ROAS driven by direct mail in Amazon stores, enabling omnichannel attribution across DTC and Amazon. Sold to brands selling on both Shopify and Amazon.
• PostPilot AI AI-powered targeting and optimization service that uses Customer Content (AI Training and Supplemental Data) to train machine learning models for improved direct mail prospecting and campaign targeting. Sold to DTC brands as an add-on to the core platform.
• Handwritten Cards Personalized handwritten-style cards priced at $2.49 per piece for VIP treatment, thank-yous, birthdays, and high-touch retention moments. Sold as an add-on to DTC brands for premium retention and loyalty use cases.
• Shared Mailers Shared direct mail format that allows multiple brands to share mailer space, reducing per-piece costs for prospecting campaigns. Sold to DTC brands seeking low-cost list prospecting.
• Modern Catalogs Catalog-format direct mail product for brands wanting a traditional catalog experience with PostPilot's automated targeting and production capabilities. Sold as a format option for prospecting and retention.
• PostPilot Dashboard Central SaaS management platform for ordering, administering, and analyzing PostPilot direct mail campaigns, including customer segmentation, campaign setup, design tools, and reporting. Available to all customers via free or paid subscription.

Quantifiable outcome

• 10X+ ROAS for DTC brands on winback and retention campaigns (e.g., Dr. Squatch achieved 10X+ ROAS, 6% conversion rate)
• +14 more outcomes

Named customers41 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature11 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• KlaviyoflagshipTechnology or Integration · 15 May 2026PostPilot is Klaviyo's Only Premier Direct Mail Partner — Klaviyo's most elite partner tier, invitation-only and reserved for partners with significant enterprise impact and deep technical alignment. The partnership enables native integration for seamless multi-touch automated flows combining email, SMS, and direct mail. After 7 years of partnership building, PostPilot achieved Premier status in May 2026. The integration allows brands to leverage existing Klaviyo customer data for direct mail targeting and pass PostPilot events back to Klaviyo.
• ShopifycoreTechnology or IntegrationPrimary integration partner. PostPilot is described as 'the direct mail tech platform pioneered for Shopify' and connects natively via OAuth. Shopify brands can sign up and connect their store in minutes. The Shopify app integration enables automated trigger-based postcard campaigns based on customer behavior, purchase data, and lifecycle events within Shopify.
• RechargecoreTechnology or IntegrationIntegration with Recharge (subscription platform) enables automated postcard flows as a third line of anti-churn defense after email and SMS. Brands can layer in postcards triggered by subscription churn events to win back subscribers who cancel.
• USPScoreStrategic or Co-development PartnerPostPilot acts as an agent of the customer for purchasing postage from USPS. PostPilot negotiates and obtains favorable postage rates on behalf of its clients, manages payments, and remits to USPS. PostPilot bills customers on a cost-per-piece basis including postage to simplify the mailing process.
• Amazon Seller CentralcoreTechnology or IntegrationPostPilot Halo integration with Amazon Seller Central allows brands to track revenue and ROAS driven by direct mail in their Amazon store. On average, PostPilot drives an additional 3x ROAS on Amazon compared to DTC alone when using the Halo integration.
• Agency / Partner ProgramminorChannel Partner/ Reseller/ DistributorPostPilot's partner program allows agencies to add direct mail to their service offerings or refer brands to PostPilot. Partnered agencies include Roswell NYC, Longplay Brands, ECD Digital Strategy, Aplo Group, and others who use PostPilot to drive results for their brand clients.

Scale indicators18 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Lob: Lob is a direct mail automation API platform that enables businesses to send postcards, letters, and checks programmatically. It serves a similar enterprise and developer-focused customer base with automated direct mail workflows and is a direct competitor to PostPilot's programmatic direct mail offering, though Lob has broader vertical applicability beyond ecommerce.
• PostGrid: PostGrid is a programmatic direct mail API platform offering automated printing and mailing for letters, postcards, and checks. It targets similar use cases around customer communications and marketing mail, competing with PostPilot on automation, developer-friendly integration, and per-piece pricing.
• Inkit: Inkit is a direct mail automation platform enabling businesses to send personalized mail through API integrations. It targets similar enterprise and mid-market customers with automated direct mail workflows and is a direct competitor in programmatic direct mail for marketing and customer communications.
• Reachdesk: Reachdesk is a direct mail and gifting platform focused on B2B sales and marketing use cases. While more B2B-focused than PostPilot's DTC orientation, it competes in the broader programmatic direct mail space with similar automation and integration capabilities.
• Click2Mail: Click2Mail is an online service that enables businesses to send direct mail (postcards, letters, flyers) without requiring postal relationships. It competes with PostPilot in self-service direct mail, though with less ecommerce specialization and more traditional direct mail use cases.
• Modern Postcard: Modern Postcard is a direct mail printing and mailing service targeting small and mid-sized businesses. It serves similar ecommerce and retail customers with postcard printing and mailing services, competing with PostPilot's per-piece direct mail offerings in the SMB and mid-market segments.

Broad incumbents

• Valpak: Valpak is an established direct mail and coupon platform with national reach, primarily serving local businesses and broader consumer advertising. As an incumbent in the direct mail space, it competes for direct mail budgets but lacks PostPilot's ecommerce specialization and programmatic targeting capabilities.
• Vistaprint: Vistaprint (part of Cimpress) is a broad printing and marketing services platform offering business cards, postcards, marketing materials, and promotional products. It competes with PostPilot in small business printing and direct mail, but with much broader scope and less programmatic ecommerce focus.

Others

• Klaviyo: Klaviyo is a leading marketing automation platform for ecommerce and PostPilot's Premier Tech Partner. While not a direct competitor, Klaviyo is deeply intertwined with PostPilot's distribution strategy and could plausibly expand into direct mail capabilities, representing both a key partnership opportunity and a long-term competitive threat.
• Iterable: Iterable is a cross-channel marketing automation platform serving enterprise and mid-market brands with email, SMS, push, and in-app messaging. While focused on digital channels, Iterable represents an adjacent marketing automation competitor that could expand into direct mail or omnichannel capabilities similar to PostPilot's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GetPostPilot
• LinkedInlinkedin.com/company/postpilot/jobs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PostPilot