What Dartscorner does

Darts Corner Ltd (trading as Dartscorner / Darts Corner) is a UK-based specialist e-commerce retailer of darts equipment, founded in 2005 and headquartered in Bolton. The company operates a Shopify-powered online store stocking over 13,000 SKUs from more than 30 manufacturers, spanning steel tip and soft tip darts, dartboards, flights, shafts, cases, surrounds, lighting, scorers, apparel, and officially licensed sports team merchandise. It sells globally with shipping via Royal Mail, FedEx, DHL, and DPD, and operates physical retail showrooms in Heanor and (as of May 2025) Nottingham at 52 Bridlesmith Gate.

The business runs on a direct-to-consumer e-commerce model supplemented by a dedicated B2B trade programme for pubs, clubs, and resellers, accessed through a separate trade portal with account-based pricing. Revenue is generated through one-time product sales with no subscription model, augmented by value-added services including a personalisation offering (engraving, colour customisation, printing across darts, boards, flights, cases, and trophies), a Precision darts fitting service, and a repointing/repair service. Customer retention is driven by the 180 Club loyalty programme, which awards tiered points (1.2-1.6 points per £1 spent) redeemable for £5-£30 discount codes. Marketing spans SEO, an active social presence across Facebook, YouTube, Instagram, Pinterest, and X, Klaviyo-powered email, and a blog/video content programme.

Darts Corner raised $9.26 million from Key Capital Partners in November 2020 and reports 350,000+ shopper-approved reviews, self-positioning as the UK's leading online darts specialist. The company employs 51-100 staff and serves darts enthusiasts (primary), pubs and clubs, football/sports fans seeking licensed merchandise, and trade resellers. There is no disclosed AI or ML capability; the proprietary differentiators (personalisation, fitting, loyalty) are human-expert or rule-based services layered on a conventional Shopify + Klaviyo + Swym stack.

Name

Dartscorner

Legal name

Darts Corner Ltd

Website

https://dartscorner.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Darts Corner is a UK-based specialist e-commerce retailer founded in 2005, selling 13,000+ darts and sporting goods SKUs from 30+ manufacturers globally via Shopify D2C, UK retail showrooms, and a B2B trade portal serving enthusiasts, pubs, clubs, and resellers.

Ownership category

akta.pro rank

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: Primary revenue stream through online sales of darts, dartboards, flights, shafts, cases, accessories, and clothing. The company stocks over 13,000 items from more than 30 manufacturers, selling directly to consumers via their Shopify-powered website.
2. Product Sales - Physical Retail: Revenue from physical store locations including the original Heanor store and the second Nottingham store (opening May 2025) at 52 Bridlesmith Gate.
3. Trade/B2B Sales: Dedicated trade programme for business customers including pubs, clubs, and retailers, with dedicated account management and pricing.
4. Personalisation Services: Custom engraving, colour customisation, and printing services for various products including darts, flights, cases, and shirts, adding value through bespoke production.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dartscorner is a multi-channel darts and sporting goods retailer selling steel tip darts, soft tip darts, dartboards, flights, shafts, cases, accessories, and licensed sports apparel through its Shopify-powered e-commerce site, complemented by physical retail stores. The company offers value-added services including bespoke personalisation (engraving, colour choice, printing), a professional darts fitting service, repointing/repair services, a trade/B2B programme for pubs and resellers, and the 180 Club loyalty programme. The business stocks over 13,000 items from 30+ manufacturers and ships worldwide from its UK warehouse.

Product overview

Darts Corner is a multi-channel darts retailer offering a comprehensive e-commerce platform and physical retail presence. The company operates primarily as an online darts superstore selling steel tip darts, soft tip darts, and dartboards alongside a full range of accessories including flights, shafts, cases, cabinets, surrounds, lighting, mats, scorers, and dart points. The product portfolio extends to darts clothing and includes extensive personalisation services for custom engraving and printing on various products. The company also offers professional fitting and repair services. Founded in 2005 and headquartered in the UK, the business has grown to stock over 13,000 items from more than 30 manufacturers, positioning itself as a specialist destination for both recreational and professional darts players.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Tip Darts Professional-grade steel tip darts for traditional bristle dartboard play, available in 97.5% tungsten, 95% tungsten, 90% tungsten, and brass compositions for amateur and competitive players.
• Soft Tip Darts Electronic dartboard-compatible soft tip darts and replacement tips (packs of 30 to 1000) designed for use with electronic scoring systems.
• Dartboards Professional and training dartboards including sisal bristle boards, electronic scoring boards, and specialty boards from brands such as Unicorn, Harrows, Mission, and Granboard.
• Dart Flights Dart flight accessories in standard, pear, kite, slim, and velos shapes, available in 75, 100, 125, and 150 micron thicknesses.
• Dart Shafts and Stems Dart shaft and stem accessories available in nylon, aluminium, carbon, polycarbonate, and titanium materials, in sizes from micro to long.
• Dart Cases and Wallets Protective storage solutions for darts including leather, aluminium, plastic, and fabric cases in sizes from mini to extra large.
• Dartboard Cabinets Wall-mounted cabinets to enclose and protect dartboards, available in plain and design variants.
• Dartboard Surrounds Protective wall surrounds that frame dartboards and protect walls from stray darts.
• Dartboard Lighting Specialised lighting solutions including the Mission Torus Collection for optimal dartboard illumination.
• Dart Mats and Oches Playing surface mats and oche (throw line) markers in rubber, carpet, and EVA materials.
• Electronic Scorers Electronic scoring devices and autoscoring dartboards for automated game tracking.
• Dart Points Replacement and specialty dart points available in lengths from 22mm to 48mm for steel tip and soft tip applications.
• Dart Tools Maintenance tools including repointers, flight punches, extractor tools, sharpeners, and accessory kits.
• Darts Clothing Darts-themed apparel including dart shirts, player shirts, and humour t-shirts in sizes from small to 6XL, plus officially licensed team merchandise from Liverpool FC, Arsenal, Rangers, Barcelona, Celtic, Chelsea, Newcastle, and Spurs.
• Personalisation Service Custom engraving, colour choice, and printing services for darts, dartboards, cases, flights, stems, shirts, surrounds, and trophies, providing bespoke production for customers and trade buyers.
• Precision Darts Fitting Service Professional in-store and online darts fitting experience helping customers find the optimal dart setup including weight, grip, and balance preferences based on their playing style.
• Repointing and Repair Service Professional repair and repointing service for restoring customers' existing darts.
• Trade/B2B Account Programme Dedicated trade account programme with business-focused pricing, account login, and account management for pubs, social clubs, darts leagues, and resellers purchasing equipment in bulk.
• 180 Club Loyalty Rewards Programme Multi-tiered loyalty programme offering points per pound spent, birthday rewards, double-point days, and tier-specific benefits including exclusive merchandise and discount redemption codes (£5 to £30 off).

Quantifiable outcome

• 350,000+ shopper-approved reviews

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• ALB GroupminorOthers · 28 April 2025ALB Group is the property owner of the Nottingham retail location at 52 Bridlesmith Gate. Darts Corner agreed to open a second store at this location through a four-day deal facilitated by Nottingham property firm FHP.
• FHP (Property Firm)minorOthers · 28 April 2025Nottingham-based property firm FHP facilitated the deal between Darts Corner and property owner ALB Group for the Nottingham store location at 52 Bridlesmith Gate.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• A180 Darts: UK-based darts specialist retailer offering darts, dartboards, and accessories online. Directly comparable as a focused darts e-commerce retailer competing in the same niche segment, with overlapping product range and target customer of amateur and competitive players.
• Pure Darts: Online darts specialist retailer offering a curated range of darts and accessories. Comparable as a focused darts e-commerce player competing for the same enthusiast customer base with a similarly broad SKU catalogue.
• Darts Planet: UK-based online darts retailer stocking a wide range of darts, boards, and accessories. Directly comparable as a multi-brand darts e-commerce specialist serving amateur and league players, with overlapping product range and target customer.
• Winmau: Iconic darts brand (now part of the Unicorn group) manufacturing dartboards, darts, and accessories with direct retail. Comparable as a darts-specialist with strong brand equity and consumer-facing sales, competing in the same enthusiast and tournament-grade segments.
• Unicorn Darts: One of the world's most established darts brands (and Winmau's owner), manufacturing darts, boards, and accessories with direct retail. Comparable as a darts-specialist with both manufacturing and consumer sales channels, competing for the same enthusiast and professional player customers.
• Target Darts: UK-based darts manufacturer and retailer producing professional-grade tungsten darts and accessories. Comparable as a darts-specialist with branded product portfolio and direct e-commerce, competing with Darts Corner across both product sourcing and end-customer retail.
• Harrows Darts: UK darts manufacturer and retailer producing darts, flights, and shafts. Comparable as a darts-specialist with both branded products and direct consumer sales, overlapping with Darts Corner's catalog and target customer base.
• Red Dragon Darts: UK-based darts brand and retailer selling darts, boards, flights, and accessories directly to consumers. Directly comparable as a darts-specialist with a multi-brand product offering and D2C e-commerce presence, competing with Darts Corner for the same UK and international darts-playing customer base.

Broad incumbents

• Decathlon: Global sporting goods retailer carrying darts, dartboards, and accessories as part of a broad multi-sport assortment. Comparable as an incumbent sports retailer serving similar sporting-goods consumers, but operating at much larger scale and without darts-specialist depth, personalisation, or enthusiast community focus.
• Sports Direct (Frasers Group): UK's largest sporting goods retailer, carrying general sports equipment including some darts products. Comparable as a broad incumbent sports retailer competing for the same UK sporting-goods consumer wallet, but without the darts-specialist depth, customisation services, or loyalty programme that Darts Corner offers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Perfect_Darts
• YouTubeyoutube.com/channel/UCGtWoHwLre6JNVznOVdz4_A
• Facebookfacebook.com/perfectdartscom
• Instagraminstagram.com/dartscorner
• Pinterestpinterest.co.uk/dartscorner/_created
• LinkedInlinkedin.com/company/darts-corner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dartscorner