What PICKUP does

PICKUP is a Plano, Texas-based same-day last-mile delivery provider founded in 2014 by Brenda Stoner, specializing in big, bulky, and high-value items that traditional parcel carriers handle poorly. The company operates an enterprise technology platform branded as PICKUP Fusion, which combines proprietary routing and matching algorithms with a vetted network of independent delivery professionals (Delivery Pros) and provides real-time tracking, text notifications, and ETA updates. Its core products are Fusion Formula, a full API integration for partner e-commerce checkout and POS systems; Fusion Theory, a light POS portal that can be launched within 48 hours; Fusion Blueprint, a partner performance dashboard announced in 2022; and tiered offerings under the PICKUP GO, PICKUP PRO, and PICKUP ENTERPRISE sub-brands. The platform is SOC 2 Type 1 compliant and offers a 100% carbon-neutral delivery option via a partnership with GreenPrint.

PICKUP serves furniture and home decor retailers, home improvement retailers, general merchandise retailers, e-commerce businesses, HVAC and plumbing contractors, automotive parts suppliers, and commercial/industrial customers, with named enterprise logos including Walmart, HomeGoods, Homesense, BuyBuyBaby, Trane, Big Lots, American Standard, and At Home. It also operates a self-serve consumer booking portal for individual customers and supports White Glove delivery with in-room placement and optional furniture assembly. The company sells through a mix of enterprise direct sales, API integration, in-store retail partnerships, and a self-serve booking portal, with marketing concentrated in content (blog, video, podcast, case studies) and industry events.

PICKUP generates revenue primarily through transaction-based delivery fees — standard delivery starts at $49 per Delivery Pro within 10 miles, plus per-minute labor ($1.50), mileage, stair, weight, and equipment surcharges, and a $25 cancellation fee — applied across 90+ U.S. markets. On July 25, 2023, PICKUP merged with Point Pickup Technologies, Inc., combining Point Pickup's 500,000+ flex worker small-parcel network and GrocerKey subsidiary with PICKUP's big-and-heavy delivery expertise to create a national provider spanning small parcels through big and bulky goods. The combined entity remains privately held with no publicly disclosed revenue.

Name

PICKUP

Legal name

PICKUP NOW, Inc.

Website

https://pickupnow.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

PICKUP is a Plano, Texas-based same-day last-mile delivery provider specializing in big, bulky, and high-value items for enterprise retailers, HVAC manufacturers, and commercial businesses via API, POS, and self-serve channels.

Ownership category

akta.pro rank

Product category

Last-Mile Delivery Services

NAICS

Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (49221)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Heavy/Bulky & White‑Glove Same‑Day (Furniture/Appliances) (TLAAADAG)

akta.pro secondary industry

Appliance Returns, Haul-Away & Installation Reversal (TLAAALAF)

Keywords

• Last-mile delivery services
• Same-day delivery
• Big and bulky delivery
• White-glove delivery
• Delivery management platform

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Delivery Transaction Fees: Per-delivery transaction fees based on pricing model. Standard delivery starts at $49 for 1 Delivery Pro within 10 miles. Additional charges for stairs, assembly, weight, and distance. Instant Delivery pricing is $49 per Delivery Pro.
2. Usage-Based Delivery Charges: Pricing varies based on trip mileage, item size and weight, city of delivery, flights of stairs, and time (loading, transit, unloading). $1.50 per minute for Delivery Pro time. Fuel support charges, tolls, additional labor, and equipment fees may apply.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

PICKUP operates a technology-enabled same-day delivery service focused on big, bulky, and high-value items for retailers and commercial businesses. The company provides an integrated delivery platform (PICKUP Fusion) that connects enterprise partners with a network of vetted delivery professionals through API integrations, POS portals, and self-serve booking.

Product overview

PICKUP is a last-mile delivery company offering an integrated platform called PICKUP Fusion for same day and scheduled delivery of big, heavy, and high-value items. The product portfolio includes two primary integration solutions: Fusion Formula (full API-based integration for e-commerce and POS systems) and Fusion Theory (light POS portal for quick 48-hour launch). Additionally, PICKUP offers tiered service levels under the PICKUP GO, PICKUP PRO, and PICKUP ENTERPRISE brands. Core services include same day delivery, white glove delivery, furniture assembly, and carbon neutral delivery options. The company recently merged with Point Pickup Technologies to create a unified enterprise-grade provider.

Differentiator

Problem solved

Functional benefit

Brands

• Fusion Formula: Fully-integrated API solution for seamless customer experiences with real-time visibility and reporting of all deliveries.
• Fusion Theory
• PICKUP GO
• PICKUP PRO
• PICKUP ENTERPRISE
• PICKUP Delivery Pros
• Good Guys

Products and services

• PICKUP Fusion End-to-end omni-delivery platform combining proprietary technology with a vetted delivery professional network to support retail and commercial partners with same-day and scheduled delivery of big, heavy, and high-value items.
• Fusion Formula Advanced API-based solution enabling enterprise partners to fully integrate PICKUP's delivery systems into their e-commerce and POS platforms, allowing customers to schedule deliveries directly at checkout with real-time visibility and reporting. Powers Buy Anywhere, Delivery Anywhere (BADA) experiences.
• Fusion Theory Quick-launch solution featuring a light, tech-integrated co-branded POS portal that enables same-day and scheduled delivery implementation within 48 hours for retail partners wanting quick market entry without full API integration.
• Fusion Blueprint Secure dashboard portal providing visibility into delivery performance and real-time views for partners, supplementing the Fusion delivery platform.
• Same Day Delivery On-demand same-day delivery service for big, heavy, and high-value items using a network of vetted delivery professionals, with transparent pricing starting at $49 per Delivery Pro within 10 miles.
• White Glove Delivery Premium delivery service that includes in-room placement, optional signature-free contactless delivery, and room-of-choice options for big and heavy items.
• Furniture Assembly Optional assembly service provided by select delivery professionals for furniture and equipment at an additional charge beyond the base delivery fee.
• Carbon Neutral Delivery 100% carbon-neutral delivery service powered by GreenPrint, offsetting delivery emissions through certified carbon reduction projects and reforestation initiatives via Eden Reforestation Projects in Mozambique.

Quantifiable outcome

• 31% increase in likelihood to purchase when home delivery is offered
• +7 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, supporting and flagship.

• GreenPrintcoreStrategic or Co-development PartnerCarbon neutrality partnership. GreenPrint, a PDI company, provides greenhouse gas emission calculation based on delivery mileage and neutralizes emissions through certified carbon reduction projects. PICKUP is the only on-demand delivery provider with this sustainability program.
• FountainsupportingTechnology or IntegrationRecruitment and onboarding platform used by PICKUP for Delivery Pro hiring, tracking vehicle photos, driver license verification, background checks, and agreement signing through a multi-step process.
• Eden Reforestation ProjectssupportingStrategic or Co-development PartnerPICKUP plants trees in Mozambique through Eden Reforestation, targeting 10,000 trees over two years. Project supports local communities and biodiversity through mangrove forest restoration.
• Point Pickup Technologies, Inc.flagshipStrategic or Co-development PartnerMerger announced July 25, 2023. Creates national on-demand last-mile delivery provider combining Point Pickup's 500,000+ flex worker network and small parcel capabilities with PICKUP's white glove big and heavy item delivery expertise. Combined entity serves retailers across full package size range.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GoBolt: Tech-enabled last-mile and big-and-bulky delivery provider in North America serving retailers and commercial businesses with sustainable, asset-based fulfillment, directly comparable to PICKUP's enterprise big-item delivery offering.
• Dolly: On-demand delivery and moving platform for large, bulky items connecting consumers and retailers with vetted drivers, highly comparable to PICKUP's white-glove big-and-heavy delivery model.
• Lugg: On-demand moving, furniture delivery, and large-item pickup service for consumers and retailers, directly comparable in service mix and target use cases to PICKUP's big-and-bulky delivery.
• Roadie: Crowdsourced same-day delivery platform (acquired by UPS) for parcels of all sizes including large items, directly comparable in crowdsourced driver model and same-day delivery positioning.
• Veho: Tech-enabled last-mile delivery startup focused on e-commerce parcel delivery with a crowdsourced driver model, comparable in API-first enterprise go-to-market and gig-driver delivery network.
• XPO Last Mile (RXO): Large-scale last-mile delivery provider for heavy and big-and-bulky goods serving major retailers, with comparable enterprise big-item delivery services and national U.S. footprint.

Broad incumbents

• FedEx Freight / FedEx SameDay: Established global parcel and freight carrier offering same-day and large-parcel services, broadly comparable as a competitor and potential partner across the same enterprise retailer customer base.
• UPS Supply Chain Solutions: Global logistics incumbent offering same-day, last-mile, and white-glove delivery capabilities as part of a broader portfolio, comparable as an enterprise competitor with deeper scale.
• Estes Same-Day / Final Mile: National LTL and final-mile delivery provider serving retailers with large and heavy items, broadly comparable in big-and-bulky residential delivery and enterprise retail customer base.
• Wayfair Delivery / Castlegate: Large online furniture retailer operating in-house and contracted big-and-bulky delivery networks, comparable as both a potential customer overlap and a vertically integrated last-mile competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pickup
• YouTubeyoutube.com/channel/UCzGNjksKs3UK-6AKqWnTm6w
• Facebookfacebook.com/pickupnow
• LinkedInlinkedin.com/company/pickup-now
• Instagraminstagram.com/pickup_delivery_pros

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICKUP