What Meili Robots does

Meili Robots is a Danish software company founded in April 2019 by Aldus von der Burg and headquartered in Kongens Lyngby, Denmark. It builds and sells Meili FMS, a cloud-based universal fleet management system designed to coordinate heterogeneous fleets of Autonomous Mobile Robots (AMRs) and Automated Guided Vehicles (AGVs) from a single platform, regardless of robot brand, model, or manufacturer. The platform natively supports ROS1, ROS2, and the VDA5050 communication standard, and is exposed through a REST API (v2.0.0) with WebSocket support for real-time fleet data.

Meili FMS's core capabilities include mission management, real-time traffic control (collision and bottleneck prevention), dynamic route planning, multi-vehicle task scheduling, zone and IoT device management, and indoor mapping with heatmaps. The company targets three distinct buyer groups: (1) end users of mobile robots in manufacturing, warehousing, and intralogistics who want OEM independence; (2) robot OEMs seeking to ship faster without building proprietary fleet software; and (3) robotics integrators and distributors who need to unify multi-vendor deployments. Distribution is hybrid: direct enterprise field sales for production deployments, plus a self-serve sandbox trial (€500/month, up to 5 vehicles, 4/8/12-month terms) for product-led evaluation. Go-to-market is reinforced by an OEM/partner channel and membership in the NVIDIA Inception Program.

The company has 11-50 employees, no disclosed revenue, and its only known capital event is a $292,621 funding round dated 2025-08-15, indicating a primarily bootstrapped operating history. The customer and partner ecosystem includes more than 30 named logos spanning major industrial OEMs (ABB, MiR, Omron, QNX), AMR vendors (Geek+, Neobotix, YouiBot), robotics clusters (Odense Robotics), and technology partners (NVIDIA Inception, Cogniteam, WAKU Robotics). Enterprise production pricing is not publicly disclosed, and the bulk of disclosed evidence is concentrated on product capability, partner breadth, and market positioning rather than commercial scale.

Name

Meili Robots

Legal name

Meili Robots

Website

https://meilirobots.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Meili Robots is a Danish SaaS company that sells Meili FMS, a cloud-based universal fleet management system that coordinates heterogeneous AMR and AGV fleets from a single platform. It serves end users, robot OEMs, and integrators with ROS1/ROS2/VDA5050-compatible fleet software delivered via direct sales and a self-serve sandbox trial.

Ownership category

akta.pro rank

Product category

Robotics Fleet Management Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)

akta.pro secondary industries

Autonomous Mobile Robots (AMRs) & Automated Guided Vehicles (AGVs) (IMAHAHAC), Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)

Keywords

• Fleet management software
• Mobile robot orchestration
• AMR fleet control
• AGV fleet management
• Robotics middleware platform

Headquarters

HQ city

Kongens Lyngby

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Meili FMS Subscription: Cloud-based SaaS subscription for the Meili FMS fleet management platform. Pricing is subscription-based with monthly billing at €500 per month for sandbox trials, supporting 4, 8, or 12-month terms with a maximum of 5 vehicles per trial. Enterprise production pricing likely follows tiered subscription models based on fleet size.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Meili Robots develops and sells Meili FMS, a cloud-based universal fleet management system that orchestrates heterogeneous fleets of Autonomous Mobile Robots (AMRs) and Automated Guided Vehicles (AGVs) from a single platform. The product supports ROS1, ROS2, and VDA5050 communication protocols and provides mission management, traffic control, dynamic route planning, zone management, IoT device integration, and indoor mapping. It is offered as a SaaS subscription with a €500/month cloud sandbox trial and is sold to enterprise end users, robot OEMs, and system integrators globally.

Product overview

Meili Robots offers Meili FMS, a unified fleet management platform for Autonomous Mobile Robots (AMRs) and Automated Guided Vehicles (AGVs). The platform provides universal fleet management through core features including Mission Management for task coordination, Traffic Control for collision prevention, and Route Planning for dynamic navigation optimization. Meili FMS is offered as an open-source web-based solution deployed in a cloud-only model, with an optional Sandbox Trial for evaluation. The company also provides a public REST API (v2.0.0) enabling programmatic access to all platform functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Meili FMS Cloud-based universal fleet management system for Autonomous Mobile Robots (AMRs) and Automated Guided Vehicles (AGVs) that centralizes mission management, traffic control, dynamic route planning, zone management, IoT device integration, and indoor mapping for enterprises, robot OEMs, and integrators operating heterogeneous robot fleets.
• Meili FMS API REST API (version 2.0.0) with WebSocket support that exposes Meili FMS fleet management functionality, including endpoints for organizations, teams, vehicles, missions, tasks, forms, IoT devices, indoor maps, zones, dashboards, notifications, webhooks, and ROS setups, secured with JWT authentication.
• Meili FMS Sandbox Trial Cloud-based sandbox environment that provides hands-on evaluation access to Meili FMS for up to 5 vehicles over 4, 8, or 12-month terms at €500 per month, including ROS1/ROS2/VDA5050 compatibility and onboarding tools.

Quantifiable outcome

• Universal fleet management across any robot brand, model, or type

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• NVIDIA Inception ProgramminorGTM or Marketing PartnerMeili Robots is a member of the NVIDIA Inception Program, which supports startups revolutionizing industries with advancements in AI and computing. This partnership provides access to NVIDIA's ecosystem, resources, and technology for robotics applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Omron: Industrial automation incumbent with AMR/AGV products and proprietary fleet management software (Flow Core); competes in the same factory automation accounts as Meili.
• KUKA: Global industrial robotics and AMR vendor with KUKA.AMR fleet management capability; a large incumbent operating in the same factory and intralogistics accounts targeted by Meili.
• Geek+: Large global AMR/AGV vendor in logistics with its own fleet management system; both a Meili customer and a vertically integrated competitor offering end-to-end solutions.
• Fetch Robotics (Zebra Technologies): AMR vendor with cloud-based FetchCore fleet manager, now part of Zebra Technologies; competes for the same warehouse and manufacturing fleet-management budgets as Meili.
• OTTO Motors (Rockwell Automation): Industrial AMR vendor with its own fleet management software, owned by Rockwell Automation; provides a bundled hardware + FMS alternative that competes with Meili at end-customer sites.
• Mobile Industrial Robots (MiR): Leading AMR vendor (part of Teradyne) shipping its own MiR Fleet software; both a Meili customer/partner and a potential competitor given overlapping AMR fleet management functionality.

Emerging players

• Brain Corp: AI platform powering autonomous mobile robots with a centralized fleet management offering (BrainOS); overlaps with Meili on multi-vendor AMR orchestration in retail and warehouse environments.
• FORMATION Robotics: Vendor-neutral robot orchestration and fleet management platform for heterogeneous industrial robot fleets; competes directly with Meili on interoperability and integration-focused FMS.

Direct peers

• InOrbit: Cloud-based robot fleet management and orchestration software (InOrbit RobOps) supporting multiple robot brands and protocols; competes with Meili on the same vendor-neutral RobOps thesis for AMRs and AGVs.
• WAKU Robotics: Vendor-neutral fleet management platform for heterogeneous AMR/AGV fleets in industrial and warehouse settings — the closest direct competitor to Meili FMS, with overlapping target customers and similar integration-interoperability positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meili Robots