reBLEND

What reBLEND does

reBLEND is a Denver-based, direct-to-consumer food company that produces frozen smoothie shots — concentrated frozen pops created by removing water, juice, and added fruits from whole smoothies to deliver a nutrient-dense blend of fruits, vegetables, and superfoods. The company markets four flavored SKUs (Daily Detox, Very Berry Beautiful, Frosé All Day, Tropical Bliss) plus a $15.00 Variety Pack, with positioning that emphasizes zero added sugar, antioxidant content, and a sustainability mission of upcycling misshapen but edible produce to combat food waste. Products are sold through the company's own Shopify-powered e-commerce site (reblend.co) and through third-party online marketplaces Amazon and Thrive; subscription ordering with discount incentives and a referral program are in market. The business is operated by a small team of 1–10 employees under founder and CEO Kathryn Bernell, with a sub-brand called RE-HARVEST Provisions extending the food-waste mission into broader provisions. The only disclosed institutional capital is a $550,000 seed round from True Wealth Ventures in September 2019.

The company's commercial model is fundamentally a niche DTC subscription food brand competing in the better-for-you frozen snack category. Its differentiation rests on a proprietary distillation process (no patents disclosed) and a mission-driven brand narrative tied to food-waste reduction, rather than on technology moats or scale economics. Distribution is multi-channel but at low volume, customer evidence is entirely long-tail individual consumers (no enterprise accounts), and there are no disclosed AI/ML, API, or platform capabilities. With $550K in cumulative seed funding and no follow-on capital reported, the company has operated within a tightly constrained capital envelope since 2019.

Name

reBLEND

Legal name

reBLEND

Website

https://reblend.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

reBLEND is a Denver-based DTC food brand selling frozen smoothie shots — concentrated frozen pops made from upcycled fruits and vegetables — to health-conscious consumers via its own website, Amazon, and Thrive.

Ownership category

akta.pro rank

Product category

Frozen smoothie shots

NAICS

Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

akta.pro secondary industry

Frozen Snacks & Appetizers (CRADADAD)

Keywords

• Frozen smoothie shots
• Upcycled fruit products
• Plant-based frozen snacks
• Food waste solutions
• Frozen superfood pops

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Direct sales of frozen smoothie shot products through e-commerce website and online marketplaces. Offers subscription ordering with discount incentives for repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

reBLEND manufactures and sells concentrated frozen smoothie shot pops made by distilling smoothies to remove water, juice, and added fruits, retaining fruits, vegetables, and superfoods. Products are sold direct-to-consumer through reblend.co and online marketplaces (Amazon, Thrive), with subscription ordering options available.

Product overview

reBLEND is a food company offering frozen smoothie shots—frozen pop products made from rescued fruits and vegetables that would otherwise be discarded. The core product line consists of five offerings: the reBLEND Variety Pack (a multi-pack sampler of all four flavors priced at $15.00) and four single-flavor 5-packs (Daily Detox, Very Berry Beautiful, Frose' All Day, and Tropical Bliss). The products are described as distilled smoothies where water, juice, and added fruits have been removed to concentrate the beneficial ingredients: fruits, vegetables, and superfoods. Products are sold through the company's website and Amazon, with subscription ordering options for discounts.

Differentiator

Problem solved

Functional benefit

Brands

• RE-HARVEST Provisions: A provisions line related to reBLEND's food waste reduction mission.

Products and services

• reBLEND Variety Pack A multi-pack product allowing customers to sample all four reBLEND frozen smoothie shot flavors in one package, available at $15.00 with subscription discounts.
• Daily Detox reBLEND Pop 5 Pack Frozen smoothie shot pop featuring high mineral content, detoxification support, enzyme-rich ingredients, fiber, antioxidants, omega-3 fatty acids, and 4x the potassium of bananas with antimicrobial and anti-inflammatory properties.
• Very Berry Beautiful reBLEND Pop 5 Pack Frozen smoothie shot pop featuring antioxidants to target free radicals for anti-aging and skin-aging benefits, supporting collagen stimulation.
• Frose' All Day reBLEND Pop 5 Pack Frozen smoothie shot pop offering antioxidant boost, dietary fiber, and antimicrobial plus anti-inflammatory benefits with antioxidants targeting free radicals for skin aging and collagen stimulation support.
• Tropical Bliss Frozen Shot Pop 5 Pack Frozen smoothie shot pop featuring enzyme-rich ingredients and electrolyte replenishment for recovery support, with antimicrobial and anti-inflammatory properties.

Quantifiable outcome

• 50% of US food production currently goes uneaten - company addresses this through upcycling misshapen produce
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Sakara Life: DTC plant-based meal and nutrition program with smoothie offerings. Comparable on premium positioning, DTC subscription model, and health-conscious target consumer, though broader in product scope.
• Press: Cold-pressed juice and functional beverage brand. Comparable on health-and-wellness consumer positioning and DTC distribution, with adjacent cold-chain operational complexity.

Broad incumbents

• Imperfect Foods: Larger mission-aligned grocery delivery brand specifically focused on upcycling cosmetically imperfect produce. Comparable on food-waste reduction mission and DTC e-commerce distribution, though product category is broader grocery rather than frozen snacks.
• Misfits Market: Online grocer focused on rescued and surplus food. Comparable on the food-waste mission narrative and DTC grocery model, though not a direct frozen-snack competitor.
• Suja Juice: Established organic cold-pressed juice and wellness brand with retail distribution. Comparable on functional health positioning and cold-chain DTC, with broader scale and category reach.

Direct peers

• Coolhaus: Frozen dessert novelty brand (ice cream sandwiches, bars) sold DTC and retail. Comparable on frozen novelty format, mission-driven brand positioning, and better-for-you ingredient story.
• Daily Harvest: Direct-to-consumer frozen smoothie, bowl, and snack subscription brand. Most direct competitor to reBLEND given overlap in frozen fruit/veggie-based DTC products and subscription model targeting health-conscious consumers.
• Frönen: Frozen smoothie pucks and pops sold DTC and through retail, made from whole fruits and vegetables. Closely comparable on product format (frozen fruit/veggie pops) and target consumer (health-conscious, convenience-seeking).
• Blendtopia: Frozen superfood smoothie mixes sold in retail and DTC. Comparable on frozen smoothie category, ingredient positioning (superfoods, functional benefits), and grocery/DTC distribution.

Others

• Tropical Smoothie Cafe: Franchise-based smoothie and food concept. Comparable on smoothie consumer category and brand familiarity, though a foodservice operator rather than a packaged CPG competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reBLENDs
• Instagraminstagram.com/reBLENDs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about reBLEND