Veera Health
Veera Health is an India-based direct-to-consumer supplements company selling clinically-validated, women-specific formulations for PCOS, weight loss, skin, and sleep through proprietary ingredient platforms, serving 200,000+ customers via its own e-commerce site.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Veera Health does
Veera Health (legal entity: Audacious Healthcare Private Limited) is an India-based, direct-to-consumer women's health company founded in 2020 in Mumbai by sisters Shobhita Narain and Shashwata Narain. The company sells clinically-validated, female-specific dietary supplements and treatment programs through its own e-commerce storefront (veerahealth.com) and a consumer mobile app available on Google Play and Apple's App Store, with no third-party retail or marketplace distribution. Its stated customer base exceeds 200,000 and its go-to-market is product-led, supported by social media (Instagram, Facebook, YouTube), earned media in major Indian outlets (ET, Mint, Indian Express, ELLE, Femina), and WhatsApp customer support.
The product portfolio is anchored on four standalone supplements — Sculpt (fat loss), PCOS Support (hormonal balance), Luminize (skin glow), and Bliss (sleep and calm) — formulated around proprietary or licensed ingredients including the US-patented Merastin® blend (Sphaeranthus indicus + Garcinia mangostana, positioned as a natural GLP-1 activator), the France-developed Emothion® crystallised glutathione, and Lactium® bioactive peptides. Clinical validation is led by a published study in the American Society for Reproductive Medicine journal, and the company is FSSAI-certified, vegan, and positions its formulations specifically for female physiology rather than adapted male formulations. The portfolio is sold as individual SKUs, two bundles (PCOS Fat Burn Duo, Luminize & Bliss Duo), and 30-day expert-led or self-guided programs priced in Indian Rupees.
Veera's revenue mechanics are pure D2C one-time purchases through a Shopify storefront with volume-based discounts (up to 44% off 90-day packs), 5% first-purchase incentive, free shipping, and BNPL/EMI options. Pricing per SKU ranges from Rs. 1,138 to Rs. 4,210. The company is venture-backed by Sequoia Capital India's Surge program, Global Founders Capital, iSeed, and Y Combinator, with total disclosed funding of approximately $3.1M (a $125K YC investment in March 2021 and a $3M seed round in July 2021). It maintains a small team (1–10 employees) and operates exclusively in India.
Veera Health firmographics
Firmographics- Name
- Veera Health
- Legal name
- Audacious Healthcare Private Limited
- Website
- https://veerahealth.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Veera Health is an India-based direct-to-consumer supplements company selling clinically-validated, women-specific formulations for PCOS, weight loss, skin, and sleep through proprietary ingredient platforms, serving 200,000+ customers via its own e-commerce site.
- Ownership category
- akta.pro rank
Veera Health industry classification
Industry- Product category
- Women's Health Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)
- akta.pro secondary industries
- Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Menstrual Pain Relief & Period Care Supplements (CRABAIAJ)
Keywords
Where Veera Health is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Veera Health business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Supplement Sales: Direct e-commerce sales of women's health supplements (PCOS Support, Sculpt Fat Loss, Luminize Skin Glow, Bliss Sleep & Calm) and bundled product packages. Products are sold as one-time purchases with tiered pricing based on pack size (30/60/90 day options) offering volume discounts up to 44%.
- Expert-Led Programs: Sale of 30-day expert-led treatment programs for weight loss and PCOS management, combining supplements with digital program access, medical guidance, and expert consultation support.
- Bundled Product Packages: Pre-configured product bundles (PCOS Fat Burn Duo, Luminize & Bliss Duo) offering combined supplements at discounted rates compared to individual purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sculpt (Fat Loss) - Plant-based weight loss supplement |
| Unit Pricing | Pay-as-you-go | PCOS Support - Hormone balance supplement |
| Unit Pricing | Pay-as-you-go | Luminize (Skin Glow) - Glutathione skin supplement |
| Unit Pricing | Pay-as-you-go | PCOS Fat Burn Duo - Combined PCOS Support & Sculpt bundle |
| Unit Pricing | Pay-as-you-go | Bliss (Sleep + Calm) - Melatonin sleep supplement |
| Unit Pricing | Pay-as-you-go | Luminize & Bliss Duo - Combined skin and sleep bundle |
| Unit Pricing | Pay-as-you-go | Weight Loss 30-Day Expert-Led Program |
| Unit Pricing | Pay-as-you-go | PCOS 30-Day Expert-Led Plan with supplement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Veera Health product offering
Product offeringCore offering
Veera Health sells clinically-formulated women's hormonal health supplements — Sculpt (fat loss), PCOS Support, Luminize (skin glow), and Bliss (sleep + calm) — alongside 30-day expert-led and self-guided programs for PCOS and weight management. It bundles these products with coaching, gynecologist/dermatologist/nutritionist consultations, and a companion mobile app that delivers evidence-backed therapy and specialist support, all sold direct-to-consumer via its website.
Product overview
Veera Health is a women's hormonal health company offering a portfolio of science-backed supplements and expert-led programs sold through a Shopify e-commerce platform. The core product lineup includes four standalone supplements: Sculpt (fat loss), PCOS Support (hormonal balance), Luminize (skin glow), and Bliss (sleep and calm), each formulated specifically for women's biology. These are bundled together as the PCOS Fat Burn Duo (Sculpt + PCOS Support) and Luminize & Bliss Duo. Programs include Weight Loss 30-Day Expert-Led Program and PCOS 30-Day Plans (both expert-led and self-guided variants). All products are FSSAI approved, vegan, and clinically validated with dosages based on female physiology. The company was founded by sisters Shobhita and Shashwata and is published in the American Society for Reproductive Medicine journal.
Differentiator
Problem solved
Functional benefit
Products and services
- Sculpt Clinically-formulated women's fat-loss supplement targeting stubborn fat associated with hormonal patterns; sold direct-to-consumer via Veera's website.
- PCOS Support Clinically-formulated supplement designed to support women with PCOS by addressing hormonal balance, irregular periods, and related symptoms such as acne and hair fall; sold direct-to-consumer.
- Luminize Women's skin-glow supplement built around the proprietary Emothion® crystallised glutathione blend, positioned for radiant skin and to address dullness often linked to hormonal imbalance.
- Bliss Women's sleep + calm supplement featuring Lactium® patented bioactive peptides, targeted at stress and sleep issues that often accompany hormonal imbalance.
- Weight Loss 30-Day Expert-Led Program 30-day structured weight-loss program pairing Veera's clinical regimen with expert coaching, typically including the Sculpt supplement, online consultations, and lifestyle guidance for individual women subscribers.
- PCOS 30-Day Self-Guided Plan 30-day self-guided digital plan for women with PCOS, providing structured content, the PCOS Support supplement, and lifestyle guidance without live coaching.
- PCOS 30-Day Expert-Led Plan 30-day expert-led plan for women with PCOS, pairing the PCOS Support supplement with expert coaching, online consultations with gynecologists/nutritionists, and structured lifestyle guidance via the Veera app.
Quantifiable outcome
- Merastin® led to statistically significant reduction in weight, waist size, and fat mass in randomized, double-blind, placebo-controlled trial over 16 weeks
- +5 more outcomes
Companies that use Veera Health
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Veera Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Veera Health partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PMC (PubMed Central)minorVeera products reference clinical research published in PubMed Central, including studies on Merastin, Berberine, Green Tea Extract, Myo-inositol, and other ingredients. These are publicly available scientific citations supporting product efficacy claims.
Scale indicators3 records
Recent moves2 records
Expansion highlights5 records
Veera Health competitors and assessment
Company assessmentDirect peers
- OZiva: India-based plant-based nutrition and wellness D2C brand offering supplements, protein, and women's wellness products via own website and marketplaces. Direct competitor in the Indian functional supplements and women's health category.
- Plix: Plant-based functional nutrition brand selling beauty-from-within, weight management, and women's wellness supplements through D2C channels. Closely comparable in target customer (Indian women), product positioning (plant-based, beauty/wellness), and GTM (D2C + social).
- Wellbeing Nutrition: India D2C nutrition brand offering melts, effervescents, and supplements across beauty, sleep, immunity, and hormonal health. Overlapping product categories (sleep, skin, women's wellness) and identical D2C premium positioning.
- Gynoveda: India-based Ayurvedic women's health brand focused on menstrual, PCOS, and hormonal wellness using herbal formulations. Direct competitor in women's hormonal health with strong D2C presence and PCOS/menstrual positioning.
- Bold Care: India D2C wellness brand with supplements for men's and women's health sold via own website and marketplaces. Comparable in DTC supplement model and Indian consumer base, with overlapping women's wellness SKUs.
Broad incumbents
- WOW Skin Science: Large Indian beauty and wellness brand spanning haircare, skincare, and supplements with broad offline and online distribution. Comparable in product adjacency (supplements, women's wellness) but with much wider portfolio and offline scale.
- Hers (Hims & Hers): US women's health and wellness brand offering telehealth, prescription, and OTC supplements for hormonal, skin, hair, and sexual health. Comparable in combining supplements with expert consultation and targeting women's hormonal concerns.
- HealthKart: India's largest online supplement and nutrition retailer carrying both third-party brands and its own labels (MuscleBlaze, TrueBasics). Comparable as a direct competitor for online supplement share; broader assortment but less women's-hormonal specialization.
Emerging players
- Caraway: US-based women's health company offering telehealth, supplements, and care for hormonal and reproductive health. Comparable in women's hormonal health positioning, though operating in the US market rather than India.
- Maven Clinic: Global digital health platform for women's and family health offering telehealth, coaching, and content. Comparable in combining digital therapeutics with women's hormonal and reproductive health focus, though primarily a services platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Veera Health social profiles
Digital presenceVeera Health compliance and trust
Trust signalCompliance1 record
Veera Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veera Health leadership team
Management profileNumber of profiles
Profiles6 records
Veera Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veera Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veera Health
What does Veera Health do?
Veera Health sells clinically-formulated women's hormonal health supplements — Sculpt (fat loss), PCOS Support, Luminize (skin glow), and Bliss (sleep + calm) — alongside 30-day expert-led and self-guided programs for PCOS and weight management. It bundles these products with coaching, gynecologist/dermatologist/nutritionist consultations, and a companion mobile app that delivers evidence-backed therapy and specialist support, all sold direct-to-consumer via its website.
Is Veera Health a public or private company?
Veera Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Veera Health founded?
Veera Health was founded in 2020. It employs 1 to 10 people.
Where is Veera Health based?
Veera Health is headquartered in Mumbai, India, in the Asia region.
How does Veera Health make money?
Three revenue lines are on record. Supplement Sales are the primary driver. The others are expert-Led Programs and bundled Product Packages.
Who are Veera Health's main competitors?
Direct peers on record are OZiva, Plix, Wellbeing Nutrition, Gynoveda and Bold Care. Broad incumbents are WOW Skin Science, Hers (Hims & Hers) and HealthKart. Emerging players are Caraway and Maven Clinic.
Does Veera Health have an API?
No public API is recorded for Veera Health.
What industry is Veera Health in?
Veera Health's product category is Women's Health Supplements. Its primary akta.pro industry code is CRADAGAK, Women’s Health Supplements (Prenatal, Menopause, Hormonal), with a secondary code of HSADAGAI, Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical). Its NAICS code is 456191 and its SIC code is 2844.