What Zenior does

Zenior (operated by SAS Poupette) is a French digital marketplace launched in June 2024 that helps families find and compare senior care solutions across France. The platform aggregates over 11,000 senior housing options covering EHPADs (nursing homes), résidences seniors (independent senior residences), habitats partagés (shared housing), temporary stays, day care, and 500+ home care services, with field-verified reviews, transparent pricing, and real-time availability. The core platform is built on a Webflow-hosted web application with self-serve search and comparison functionality, augmented by PostHog and Google Analytics for audience measurement, and HDS-certified Heroku infrastructure for health data compliance.

The service is delivered free of charge to families and seniors via a hybrid model: self-serve search on zenior.care complemented by personalized 7j/7 phone accompaniment from a dedicated team of Care Experts (Antoine, Louis-Adrien, Mathilde) who guide families through facility selection, visit organization, administrative procedures, and a financial aid simulator. Revenue is generated exclusively through referral commissions ('apport d'affaires') from 1,500+ partner facilities and home care providers, similar to a Tripadvisor or Skyscanner marketplace model. Sub-portals — Espace Famille for families and Espace Pro for facility professionals — segment the user experience by audience.

The company is headquartered in Paris (39 rue de Douai, 75009), has 1-10 employees, and raised approximately €1.72M in seed funding in June 2025 from INCO Ventures. Quality selection criteria for partner facilities are co-defined with geriatricians and social workers. Customer testimonials and Trustpilot reviews emphasize rapid placement (cases cited: 48 hours, one week for a 96-year-old) and the value of human-guided support over self-serve alternatives.

Name

Zenior

Legal name

SAS Poupette

Website

https://zenior.care

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Zenior is a French senior care marketplace that helps families find and compare 11,000+ EHPADs, senior residences, and home care services for free, generating revenue through referral commissions from 1,500+ partner facilities across France.

Ownership category

akta.pro rank

Product category

Senior Care Marketplace

NAICS

Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Senior Living & 55+ Community Brokerage (BPAJAAAH), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Senior care marketplace
• Retirement home directory
• Home care services
• Elderly housing search
• Senior placement services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Commission d'apport d'affaires (Referral Commission): Zenior generates revenue through referral commissions from partner facilities (EHPADs, home care services, and other senior care providers) when families are successfully matched and connected. This is similar to marketplace models like Tripadvisor or Skyscanner, where the platform receives a commission for each qualified referral or successful placement. The service is completely free for families and seniors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zenior operates an online marketplace that aggregates listings of more than 11,000 senior housing options and 500+ home care services across France, allowing families to search, compare, and request visits to EHPADs, résidences seniors, habitats partagés, accueil de jour facilities, and home care providers. The platform is complemented by a free Care Expert telephone accompaniment service, a financial aid simulator, and an educational guides library, with revenue generated through referral commissions paid by partner facilities when families are successfully matched.

Product overview

Zenior is a single unified platform (not modular) that provides a comprehensive directory and matching service for senior care solutions in France. The core product is the online platform at zenior.care, which aggregates listings from over 1,500 senior establishments (EHPADs, shared housing, senior residences, day care centers) and 500+ home care services. The platform is complemented by the Simulateur de financement (financial aid simulator) for aid eligibility estimation, the Accompagnement Zenior (Care Expert support) service providing free telephone guidance, the Guides Zenior (educational guides) content library, and the Diagnostic Tool for initiating personalized searches. Zenior operates separate sub-portals: Espace Famille for families and Espace Pro for care establishment professionals. All services are provided free of charge to families, with the business model based on commissions from partner establishments.

Differentiator

Problem solved

Functional benefit

Products and services

• Zenior Platform Online directory and matching marketplace that aggregates over 11,000 senior housing options and 500+ home care services across France, allowing families to search, compare, organize visits, and receive administrative support for finding senior care.
• Accompagnement Zenior (Care Expert Support) Free, personalized telephone support service from dedicated Care Experts who guide families through the entire senior care search process — from initial consultation through visit organization to installation — available 7 days a week by phone, email, or WhatsApp.
• Simulateur de financement (Financial Aid Simulator) Standalone online tool that simulates potential financial aid amounts (autonomy allowances, housing assistance, tax credits) that seniors may be eligible for based on their personal situation, completing the simulation in approximately 5 minutes.

Quantifiable outcome

• Found right place in 48 hours
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Heroku Inc (Cloud Infrastructure)minorOthers · 6 June 2024Infrastructure provider for website hosting. Servers are located in Dublin, Ireland. Heroku is certified HDS (Hébergeur de Données de Santé), ensuring compliance with health data hosting requirements in France.
• Maison de retraite, EHPAD, and care facility partnerscoreChannel Partner/ Reseller/ DistributorZenior partners with senior care facilities (EHPADs, residences services, habitats partagés, family reception) who pay a commission (apport d'affaires) when families are successfully matched. Partner facilities must meet quality standards, transparent pricing requirements, and pass a selection process including care quality and accommodation verifications.
• Home care service providers (agences d'aide à domicile)coreChannel Partner/ Reseller/ DistributorPartners providing in-home care services including meal delivery, teleassistance, and presence services. Listed on Zenior's platform alongside residential options for families seeking home care alternatives.
• Geriatricians and social workerscoreStrategic or Co-development PartnerZenior follows specifications (cahier des charges) established with partner geriatricians and social workers to select the best facilities and home care teams. These medical and social work professionals help define quality criteria for partner selection.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• A Place for Mom: A Place for Mom is the largest senior care referral network in the United States, connecting families with assisted living, memory care, and home care via local advisors. It is the most direct international analogue of Zenior's marketplace-plus-advisor model.
• TrustedCare: TrustedCare is a UK-based directory and advisory platform helping families find care homes, nursing homes, and home care providers. It mirrors Zenior's discovery-plus-guidance model in a different but comparable fragmented senior care market.
• Cap Retraite: Cap Retraite is a French online service that helps families find EHPADs, senior residences, and home care solutions across France. It is the closest direct competitor to Zenior, operating a similar family-facing marketplace with advisor accompaniment.
• SeniorLiving.org: SeniorLiving.org is a US senior care directory and information platform covering assisted living, memory care, and senior living options. It competes with Zenior on the discovery and education layer for families evaluating senior care choices.
• Maisons-de-retraite.fr: Maisons-de-retraite.fr is a long-established French directory of EHPADs and senior residences with detailed listings, reviews, and price information. It competes with Zenior on the directory/discovery layer but lacks the bundled Care Expert accompaniment model.
• Logement-Seniors.com: Logement-Seniors.com is a French directory focused on senior housing options including residences seniors and EHPADs. It competes directly with Zenior on search and comparison but typically lacks the personalized accompaniment and administrative support services.

Others

• Korian: Korian is one of Europe's largest operators of EHPADs, senior residences, and home care services. It is a Zenior partner/competitor dynamic: a major supplier of inventory for the platform while also investing in its own direct-to-family acquisition channels.
• Orpea: Orpea (now part of Emeis) is a major European operator of nursing homes, clinics, and home care services. Like Korian, it sits both as a supply-side partner for Zenior and as a competitor building direct digital acquisition channels for families.

Broad incumbents

• Care.com: Care.com is a large global marketplace connecting families with caregivers including senior care, home care, and specialized support. It overlaps with Zenior's home care segment but does not focus on residential EHPAD/senior residence placement.

Emerging players

• Odelia (senior care platform): Odelia is an emerging French platform in the senior care and home care matching space. It overlaps with Zenior on the family-facing placement model but with a more limited inventory and geographic footprint.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenior