Llama Group
Llama Group (Winamp Group SA) is a Belgian publicly traded digital music company operating an integrated ecosystem — Winamp for Creators, Bridger (copyright management), Jamendo (licensing), and Hotmix Radio — serving 75,000+ independent artists globally with distribution, royalty collection, and fan engagement tools.
- Company typePublic
- Founded2007
- HeadquartersBrussels, Belgium
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Llama Group does
Llama Group (operating as Winamp Group SA since October 2025) is a Belgian publicly traded digital music company that operates an integrated ecosystem of platforms serving independent musicians and music rights holders. The group comprises four wholly-owned subsidiaries: Winamp (the iconic media player brand, now repositioned as a creator platform), Bridger (a copyright management platform for songwriters collecting mechanical and public performance royalties), Jamendo (a music licensing marketplace with 300,000+ tracks from 70,000+ independent artists), and Hotmix Radio (a digital radio service with 70+ thematic stations distributed across web, mobile, HiFi hardware, and fitness apps).
The company's flagship product, Winamp for Creators (launched April 2025), unifies music distribution to major streaming platforms (Spotify, Apple Music, Deezer), rights management via Bridger, commercial licensing via Jamendo, fan engagement (Fanzone), Website Builder, Merchandising, and marketing tools (pre-save campaigns, playlisting, social media ads) into a single self-service platform. Bridger differentiates through CISAC RME certification (June 2025), CIS-Net integration for IPI/ISWC generation, and partnerships with BMI and Audiam enabling offline royalty collection across radio, TV, and live venues.
The business model combines transaction-based fees (10% Bridger royalty commission), distribution fees, licensing royalties (Jamendo), advertising (Hotmix Radio), and subscription tiers (Winamp for Creators with lifetime offers for early users). Revenue grew 21% to €2.30M in 2024 and 8% in H1 2025 to €1.131M normalized, with H1 2025 operating result improving 24% YoY. The company trades on Euronext Growth Paris and Brussels (ticker ALWIN) and has raised approximately €4.4M across July 2025, January 2026, and February 2026 capital increases, predominantly structured through majority shareholder Maxximum SA (39.27% ownership, 56.39% voting rights).
Llama Group firmographics
Firmographics- Name
- Llama Group
- Legal name
- Llama Group SA
- Website
- https://llama-group.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Llama Group (Winamp Group SA) is a Belgian publicly traded digital music company operating an integrated ecosystem — Winamp for Creators, Bridger (copyright management), Jamendo (licensing), and Hotmix Radio — serving 75,000+ independent artists globally with distribution, royalty collection, and fan engagement tools.
- Ownership category
- akta.pro rank
Llama Group industry classification
Industry- Product category
- Digital Music Platform
- NAICS
- Music Publishers (512230), Record Production and Distribution (512250)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF)
- akta.pro secondary industries
- Sync Marketplaces & Licensing Platforms (MPAIALAG), Sync Royalty Administration & Reporting (Cue Sheets, Claims, Audits) (MPAIALAL), Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK)
Keywords
Where Llama Group is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Llama Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Distribution Services: Fees from distributing music to global streaming platforms (Spotify, Apple Music, etc.) on behalf of independent artists through Winamp for Creators
- Music Licensing: Commercial licensing of music catalog to filmmakers, content creators, advertisers, and businesses through Jamendo Licensing. Represents 300,000+ tracks from 70,000+ independent artists
- Copyright Management Services: Bridger collects mechanical and public performance royalties for songwriters, with artists retaining 90% of revenue. Bridger operates without registration or annual fees
- Digital Radio Advertising: Hotmix Radio generates revenue through advertising on its 70+ thematic digital radio stations reaching music enthusiasts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Winamp for Creators subscription tiers not publicly disclosed |
| Transaction based/ take rate | Pay-as-you-go | Bridger operates on revenue share model with no upfront costs |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Llama Group product offering
Product offeringCore offering
Llama Group (now Winamp Group SA) operates an integrated digital music ecosystem serving independent artists, songwriters, content creators, and music listeners worldwide. The company's primary offerings include the Winamp for Creators platform (music distribution to streaming services, fan engagement, and marketing tools), Bridger (copyright management and global royalty collection), Jamendo (commercial music licensing with 300,000+ tracks from 45,000+ musicians), and Hotmix Radio (70+ digital radio stations).
Product overview
Winamp Group SA (formerly Llama Group) operates as a digital music ecosystem with Winamp at its center. The portfolio consists of Winamp for Creators (a unified all-in-one creator platform combining distribution, rights management, licensing, Content ID, Fanzone, Website Builder, and marketing tools), the iconic Winamp Player, Bridger (copyright management for songwriters), Jamendo (music licensing), and Hotmix Radio (thematic digital radio with 60+ stations). Winamp for Creators serves as the primary platform integrating all creator services, while Winamp Player provides the listening experience, and subsidiaries (Bridger, Jamendo, Hotmix) provide specialized backend and complementary services.
Differentiator
Problem solved
Functional benefit
Brands
- Winamp for Creators: All-in-one platform for music artists providing distribution, monetization tools, music management services, Fanzone engagement, Website Builder, and merchandising services.
- Winamp Academy
- Winamp Creators Program
- Know Your Artists (KYA)
- Winamp Player
Products and services
- Winamp for Creators All-in-one creator platform combining music distribution, rights management, licensing, Content ID, collectibles, Fanzone (fan engagement), Website Builder, Merchandising services, and marketing tools (Playlisting, Social Media Ads) to help artists manage, promote, and monetize their music.
- Bridger Copyright management platform for songwriters enabling registration of musical works and collection of mechanical and public performance royalties globally, including offline royalties from radio, TV, live performances, and public venues. Operates with no registration fees, no annual fees, and artists retain 90% of revenue.
- Jamendo Music licensing platform enabling independent artists to generate additional revenues through commercial licensing. Offers music promotion, distribution, and licensing services with a community of over 45,000 musicians and a catalog of 300,000+ tracks available for licensing to filmmakers, content creators, advertisers, and businesses via the dedicated Jamendo Licensing B2B platform.
- Hotmix Radio Digital music radio service offering 70+ thematic stations across Dance, Rock, Lounge, Hip-Hop, Classical and other genres, accessible via web, mobile apps, and integrated into third-party audio devices including Eversolo and WiiM hardware, as well as the Kinomap fitness application.
- Winamp Player Iconic music player application delivering a seamless listening experience and connecting artists and fans through a cutting-edge platform. Available as Android mobile app (Google Play) and iOS mobile app (App Store) under the Winamp brand.
Quantifiable outcome
- 8% revenue growth in H1 2025 vs H1 2024
- +4 more outcomes
Companies that use Llama Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Llama Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature10 records
Llama Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, flagship and core.
- KinomapmajorHotmix Radio partnered with Kinomap interactive indoor training app (cycling, running, rowing). Starting Q3 2026, Kinomap's 600,000+ kilometer route database users will access Hotmix's 70 music stations during workouts.
- Tomorrowland Lab of TomorrowmajorStudio partnership for Winamp Creators Program. Selected artists receive access to Tomorrowland's world-class studio facilities for recording sessions as part of the €15,000 per artist program support.
- Typh BarrowflagshipBelgian artist Typh Barrow selected as Winamp for Creators flagship partner for her comeback. Winamp provides comprehensive digital services including worldwide distribution, next-generation website with CRM, pre-save campaigns, playlisting, and digital advertising in exchange for demonstration of platform capabilities.
- CISACcoreBridger officially confirmed as CISAC Client Rights Management Entity (RME), gaining access to CIS-Net global database connecting collecting societies worldwide. Enables IPI creation/validation and ISWC generation for international rights holder identification.
- EversolomajorIntegration of Hotmix Radio into Eversolo DMP Streamer devices, giving HiFi enthusiasts direct access to 70 curated music stations across 12 categories. Hotmix available natively on Eversolo interface after firmware update.
- JamendocoreStrategic agreement where Bridger handles mechanical and public performance royalty collection for the Jamendo Licensing catalog, significantly expanding Bridger's active catalog and ensuring comprehensive rights collection for thousands of independent artists worldwide.
- BMI (Broadcast Music, Inc.)coreStrategic partnership enabling Bridger to collect US public performance royalties on behalf of its members. BMI is the largest US performance rights organization. This enables Bridger to collect offline royalties from physical venues across the US, marking a major milestone in global royalty collection expansion.
- AudiamcoreStrategic partnership with Audiam (SESAC Music Group division) to enhance and strengthen royalty collection for Bridger members. Audiam brings market expertise, advanced technology, and modern business processes to improve royalty matching and collection.
- WiiMmajorHotmix Radio integrated into all WiiM devices, making 69 music stations available to WiiM users worldwide. Expands Hotmix distribution to international audio streaming market.
Scale indicators13 records
Recent moves11 records
Expansion highlights6 records
Llama Group competitors and assessment
Company assessmentDirect peers
- AWAL (Sony Music): Artist services platform combining distribution, marketing, and royalty advances for independent artists; closely comparable to Winamp for Creators' bundled artist offering.
- TuneCore (Believe): Major independent music distribution and publishing administration platform under Believe; competes directly with both Winamp for Creators' distribution and Bridger's publishing admin capabilities.
- Songtradr: B2B music licensing marketplace connecting independent catalogs with brands, filmmakers, and platforms; overlaps directly with Jamendo's commercial sync licensing business.
- DistroKid: Largest independent music distribution platform serving independent artists with subscription-based delivery to Spotify, Apple Music, and other streaming services — directly competes with Winamp for Creators' distribution offering.
- Amuse: Mobile-first independent music distribution and label services platform; competes with Winamp for Creators for the same indie artist segment.
- Epidemic Sound: Large sync licensing platform offering subscription access to a curated catalog of independent music for content creators; a key commercial rival to Jamendo Licensing.
- UnitedMasters: Independent artist distribution platform offering distribution, monetization, brand partnerships, and master licensing — overlapping heavily with Winamp for Creators and Jamendo's licensing marketplace.
- Songtrust (Downtown Music): Publishing administration platform collecting performance and mechanical royalties globally for independent songwriters; competes directly with Bridger on rights management and royalty collection.
- Artlist: Subscription-based sync licensing platform for filmmakers, YouTubers, and advertisers; closely comparable to Jamendo Licensing's B2B model and AI-driven search.
Broad incumbents
- BMG Rights Management: Global music rights management and publishing powerhouse that administers rights for songwriters and catalogs — competes with Bridger as a much larger and more established incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Llama Group social profiles
Digital presenceLlama Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Llama Group leadership team
Management profileNumber of profiles
Profiles5 records
Llama Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Llama Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Llama Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Llama Group
What does Llama Group do?
Llama Group (now Winamp Group SA) operates an integrated digital music ecosystem serving independent artists, songwriters, content creators, and music listeners worldwide. The company's primary offerings include the Winamp for Creators platform (music distribution to streaming services, fan engagement, and marketing tools), Bridger (copyright management and global royalty collection), Jamendo (commercial music licensing with 300,000+ tracks from 45,000+ musicians), and Hotmix Radio (70+ digital radio stations).
Is Llama Group a public or private company?
Llama Group is a public company. It is classified as public and is currently operating.
When was Llama Group founded?
Llama Group was founded in 2007. It employs 51 to 100 people.
Where is Llama Group based?
Llama Group is headquartered in Brussels, Belgium, in the Europe region.
How does Llama Group make money?
Four revenue lines are on record. Platform Distribution Services are the primary driver. The others are music Licensing, copyright Management Services and digital Radio Advertising.
Who are Llama Group's main competitors?
Direct peers on record are AWAL (Sony Music), TuneCore (Believe), Songtradr, DistroKid, Amuse, Epidemic Sound, UnitedMasters, Songtrust (Downtown Music) and Artlist. BMG Rights Management is listed as a broad incumbent.
Does Llama Group have an API?
No public API is recorded for Llama Group.
What industry is Llama Group in?
Llama Group's product category is Digital Music Platform. Its primary akta.pro industry code is MPAIALAF, Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation), with a secondary code of MPAIALAG, Sync Marketplaces & Licensing Platforms. Its NAICS code is 512230 and its SIC code is 7370.