Authority Brands

What Authority Brands does

Authority Brands is a Columbia, Maryland-based multi-brand home services franchisor founded in 2017 and backed by Apax Partners with a minority investment from BCI. The company consolidates 15 established home service franchise brands under a single corporate platform, including Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning, Mister Sparky, The Cleaning Authority, America's Swimming Pool Company, DoodyCalls, Woofie's, Homewatch CareGivers, Monster Tree Service, and others. These brands collectively operate more than 2,700 territories through over 1,000 franchise owners across the United States and Canada, generating over $2 billion in system-wide revenue. Authority Brands' portfolio covers residential services spanning from the property line to the roof line, including plumbing, HVAC, electrical, residential cleaning, pet care, pool maintenance, tree service, junk removal, restoration, pest control, and in-home care.

The company generates revenue primarily through initial franchise fees and ongoing royalty payments from its franchise network, with additional recurring revenue from three enterprise platforms: BuyMax (group procurement and rebates), BuyFin (in-house customer financing), and Success Academy (training). Authority Brands is transitioning its mechanical franchise brands (Benjamin Franklin Plumbing, Mister Sparky, One Hour Heating & Air Conditioning) to the ServiceTitan field service management platform in 2025, replacing the prior Successware system, to unify operations and customer experience across franchise locations. The company also pursues growth through brand acquisitions, exemplified by the Weed Pro acquisition in 2023 and the establishment of an incubator for emerging franchise brands.

Authority Brands serves two primary customer segments: residential homeowners seeking professional home services across multiple categories, and entrepreneurs purchasing franchise territories under established brands. The company's go-to-market motion is exclusively franchise-based, with no corporate-owned service locations; franchisees are supported with marketing systems, technology platforms, training, and collective purchasing power. Recent leadership additions include Ryan Bowes as Chief Growth and Transformation Officer (effective February 2026) and Steve Clemente as President and COO of Trade Brands, supporting the next phase of franchise unit expansion and operational consolidation.

Name

Authority Brands

Legal name

Authority Brands

Website

https://www.theauthoritybrands.com/

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Authority Brands is a Columbia, Maryland-based multi-brand home services franchisor founded in 2017 that consolidates 15 franchise brands (plumbing, HVAC, electrical, cleaning, pet care, and more) under over 1,000 franchise owners operating 2,700+ territories across the US and Canada, generating over $2 billion in system revenue.

Ownership category

akta.pro rank

Product category

Home Services Franchising

NAICS

Management of Companies and Enterprises (55111), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

akta.pro primary industry

Merchandising, Character & Brand Licensing (MPADALAF)

Keywords

• Home services franchising
• Franchise development
• Multi-brand franchisor
• Residential home services
• Franchise support services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Franchise Fees and Royalties: Authority Brands generates revenue through franchise fees and ongoing royalties from its network of over 1,000 franchise owners across 15 home service franchise brands. Franchisees pay initial franchise fees and ongoing royalty payments based on franchise performance.
2. Enterprise Platform Services: Revenue generated from enterprise platforms offered to franchisees including BuyMax (procurement rebates and discounts), BuyFin (financing services), and Success Academy (training programs). These platforms provide additional value-added services to the franchise network.
3. Acquisition Integration Revenue: Authority Brands grows through acquisitions of home service brands, integrating them into its franchise portfolio and expanding their operations and resources to support franchise growth and market expansion.

Pricing tiers

Distribution channels1 record

Marketing channels4 records

Core offering

Authority Brands is a multi-brand home services franchisor that licenses 15 established service franchise brands to over 1,000 franchise owners operating 2,700+ territories across the US and Canada. The company generates revenue through franchise fees, ongoing royalties, and enterprise platforms (BuyMax procurement, BuyFin financing, Success Academy training) that support franchise owners with marketing, technology, and operational infrastructure. Its franchise portfolio covers plumbing, HVAC, electrical, cleaning, pool, pet care, lawn care, pest control, tree service, junk removal, restoration, and in-home care services.

Product overview

Authority Brands is a multi-brand home services franchisor founded in 2017, headquartered in Columbia, Maryland. The company operates a portfolio of 15 home service franchise brands spanning plumbing, HVAC, electrical, cleaning, pool services, pet care, tree services, junk removal, restoration, and pest control. These brands include Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning, Mister Sparky, The Cleaning Authority, DoodyCalls, Woofie's, ASP - America's Swimming Pool Company, DRYmedic, Homewatch CareGivers, The Junkluggers, Lawn Squad, Monster Tree Service, Mosquito Squad Plus, Screenmobile, and STOP Restoration. In addition to its franchise brands, Authority Brands provides three enterprise platforms—BuyMax (procurement), BuyFin (financing), and Success Academy (training)—to support franchise owners. The company supports over 1,000 franchise owners across more than 2,700 territories, generating over $2 billion in revenue.

Differentiator

Problem solved

Functional benefit

Brands

• ASP - America's Swimming Pool Company: Pool maintenance, repair, renovation, and construction services
• Benjamin Franklin Plumbing
• The Cleaning Authority
• DoodyCalls
• DRYmedic
• Homewatch CareGivers
• The Junkluggers
• Lawn Squad
• Mister Sparky
• Monster Tree Service
• Mosquito Squad Plus
• One Hour Heating & Air Conditioning
• Screenmobile
• STOP Restoration
• Woofie's

Products and services

• Benjamin Franklin Plumbing Residential plumbing franchise brand providing inspection, leak detection, seasonal maintenance, and related plumbing services to homeowners across more than 300 North American locations.
• One Hour Heating & Air Conditioning Residential HVAC franchise providing heating and air conditioning services to homeowners across more than 400 US locations.
• Mister Sparky Residential electrical franchise providing worry-free electrical repairs and replacements to homeowners as part of Authority Brands' four trade brands division.
• The Cleaning Authority

Quantifiable outcome

• 140% franchise ownership growth from 2023 to 2025
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 360PR+coreGTM or Marketing Partner · 8 December 2025360PR+ was selected by Authority Brands to support its Trade Brands Division, raising consumer awareness for franchise brands including Benjamin Franklin Plumbing, Mister Sparky, and One Hour Heating & Air Conditioning. This expands an existing relationship where the agency previously delivered results for two brands within Authority Brands' portfolio.
• ServiceTitancoreTechnology or Integration · 17 September 2024ServiceTitan announced a strategic partnership with Authority Brands to deploy its platform across several of Authority Brands' home service franchise businesses including One Hour Heating & Air Conditioning, Benjamin Franklin, and Mister Sparky. The integration aims to enhance business performance, improve customer experience, and unify operations across multiple franchise locations, transitioning from Successware in 2025.
• Vet TelehealthminorStrategic or Co-development PartnerWoofie's has a strategic partnership with Vet Telehealth as part of its relationship-based business model and service offerings for pet care franchisees.
• American Kennel ClubminorStrategic or Co-development PartnerWoofie's has a strategic partnership with the American Kennel Club as part of its relationship-based business model and pet care service offerings.
• The Farmer's DogminorStrategic or Co-development PartnerWoofie's has a strategic partnership with The Farmer's Dog as part of its relationship-based business model and focus on comprehensive pet care services.

Scale indicators14 records

Expansion highlights6 records

Direct peers

• Neighborly: Neighborly (formerly Dwyer Group) is the largest U.S. multi-brand home services franchisor — direct franchise portfolio overlap (plumbing, HVAC, electrical, cleaning, pest, lawn, restoration) and the same franchise-consolidation playbook, making it Authority Brands' closest competitor for both franchise owners and acquisition targets.
• ServiceMaster Brands: ServiceMaster Brands operates a multi-brand franchise platform spanning residential cleaning, pest control, lawn care (TruGreen) and restoration — directly comparable to Authority Brands' cleaning (The Cleaning Authority), pest (Mosquito Squad Plus) and restoration (STOP/DRYmedic) brands, with the same franchisor model and enterprise-services layer.
• BELFOR Holdings: BELFOR is the largest U.S. property restoration services franchise/operator — directly comparable to Authority Brands' STOP Restoration and DRYmedic brands, with overlapping customers (insurers, property managers), similar 24/7 response economics and parallel franchise/consolidation strategies.
• SPS PoolCare: SPS PoolCare (backed by Storr Group) is a PE-backed pool services franchise consolidator explicitly cited in Authority Brands' data as a competitor in the home services franchisor space — directly comparable to ASP - America's Swimming Pool Company.
• Apex Service Partners: Apex Service Partners is a PE-backed home services platform (O2 Investment Partners' portfolio) building a roll-up of residential mechanical, plumbing and HVAC service providers — directly competing with Authority Brands for skilled-trade M&A targets and overlapping in plumbing/HVAC categories.

Broad incumbents

• Driven Brands: Driven Brands is a publicly traded multi-brand franchise consolidator (auto-focused: Take 5, Maaco, Meineke) backed by Roark Capital. Although verticals differ, it is a direct structural analogue to Authority Brands as a PE-built multi-brand franchise holding company pursuing buy-and-build growth and shared enterprise platforms.
• TruGreen: TruGreen is the dominant U.S. lawn care franchise brand, now part of ServiceMaster Brands' portfolio. It directly competes with Authority Brands' Lawn Squad and Weed Pro brands for residential lawn-care customers and franchise owner talent.
• BrightView Holdings: BrightView is the largest U.S. commercial landscaping services company (NYSE: BV). It competes with Authority Brands' Monster Tree Service, Lawn Squad and Weed Pro in lawn and tree care, and shares exposure to commercial-versus-residential customer dynamics.
• The Grounds Guys: The Grounds Guys is Neighborly's lawn-care franchise brand, making it a direct franchise-system competitor to Authority Brands' Lawn Squad and Weed Pro in residential and commercial lawn care.
• Two Men and a Truck / SH Franchising: SH Franchising is the multi-brand franchise parent of Two Men and a Truck (moving services) and supports a portfolio comparable in franchise-development and field-services operational structure to Authority Brands' residential service brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries17 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authority Brands