SPS PoolCare
SPS PoolCare is a PE-backed, Austin-based consolidator of residential swimming pool services in the US Sun Belt. Through ~195 acquisitions since 2021, it serves 42,000+ weekly recurring customers across 19 markets in five states via retained regional brands standardized on ServiceTitan.
- Company typePrivate
- Founded2021
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What SPS PoolCare does
SPS PoolCare is a private, PE-backed consolidator of residential swimming pool services in the US Sun Belt, founded in 2021 in Austin, Texas, by Storr Group. The company acquires independent pool service operators and operates them under a platform-plus-regional-brands model, retaining local brand names (Crystal Falls, Sparkle and Splash Pools, Splash, Aquamaid, SwimPure, PoolTec, Ocean Blue, Howards Pool World, Groves Ocean Blue, Vortex Pools and Spas, and the combined Pool Troopers and Marathon Pool Care brands) while standardizing back-office operations on ServiceTitan across 30+ branches. Following the January 2026 Pool Troopers acquisition, SPS PoolCare serves more than 42,000 weekly recurring residential and commercial customers across 19 markets in five states and projects over 2 million weekly pool services in 2026, supported by 1,000+ employees.
The service offering spans four core categories: weekly and bi-weekly Pool Maintenance and Pool Cleaning (skimming, chemical balancing, equipment inspection, filter cleaning); Pool Repair (pumps, filters, heaters, plumbing, and automation systems across major equipment brands); Pool Renovation (resurfacing, tile and decking repair, rebar work, acid/chlorine wash); and Pool Automation (smart, app-based controls for pumps, heaters, lighting, and chemical management). Pricing is quote-based, billed monthly across Basic, Essential, and Complete service tiers, with the BlueWave Advantage loyalty program and GreenSky customer financing expanding customer financing optionality for larger repair and renovation projects. The underlying technology stack is ServiceTitan for field service management, scheduling, CRM, and dispatch; no proprietary AI/ML capability is disclosed.
Revenue is generated primarily through subscription-style recurring maintenance contracts supplemented by higher-margin repair and renovation work; the publicly cited combined annual revenue is approximately $157 million. Growth is driven almost entirely by an aggressive M&A roll-up strategy — roughly 195 acquisitions completed between 2021 and January 2026, with deal flow accelerating rather than slowing through 2026 (Amenity Pool Services acquired in May 2026). Capital partners include Storr Group (primary PE sponsor), Shoreline Equity Partners (minority, post-Pool Troopers), and Balance Point Capital Advisors (debt facility from August 2024). Operational leadership is held by CEO Lance Martin (ex-Terminix, $2.1B revenue domestic operations); founder Fraser Ramseyer serves as CEO of Storr Group.
SPS PoolCare firmographics
Firmographics- Name
- SPS PoolCare
- Legal name
- SPS PoolCare
- Website
- https://spspoolcare.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SPS PoolCare is a PE-backed, Austin-based consolidator of residential swimming pool services in the US Sun Belt. Through ~195 acquisitions since 2021, it serves 42,000+ weekly recurring customers across 19 markets in five states via retained regional brands standardized on ServiceTitan.
- Ownership category
- akta.pro rank
SPS PoolCare industry classification
Industry- Product category
- Residential Pool Services
- akta.pro primary industry
- Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)
- akta.pro secondary industries
- Water Testing & Chemical Balancing (HSAIALAB), Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Pool Opening & Seasonal Startup (HSAIALAD), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where SPS PoolCare is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SPS PoolCare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Pool Maintenance Contracts: Recurring monthly/annual service contracts for regular pool maintenance including cleaning, chemical treatment, and equipment inspection. Forms the core recurring revenue base.
- Pool Repair Services: One-time and as-needed repair services for pool equipment, surfaces, plumbing, and infrastructure. Provides revenue expansion from existing customer base.
- Pool Renovation Services: Larger-scale renovation and remodeling projects for aging or damaged pools, including resurfacing, equipment upgrades, and modernization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic tier - Entry-level pool maintenance coverage |
| Subscription | Monthly | Essential tier - Mid-level comprehensive coverage |
| Subscription | Monthly | Complete tier - Full-service comprehensive coverage |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SPS PoolCare product offering
Product offeringCore offering
SPS PoolCare provides recurring residential swimming pool maintenance, cleaning, repair, and renovation services to homeowners across the Sun Belt United States, delivered through a network of acquired regional brands. The company also offers smart pool automation solutions for remote monitoring and control of pool equipment. Core recurring revenue comes from weekly and bi-weekly service contracts, supplemented by project-based repair and renovation work.
Product overview
SPS PoolCare operates as a consolidator platform for residential swimming pool services across the Sun Belt region of the United States. The company functions as a platform-plus-regional-brands model, with the parent SPS PoolCare brand providing centralized technology infrastructure (ServiceTitan), operational standards, and M&A financing, while maintaining and operating acquired regional brands including Crystal Falls, Sparkle and Splash Pools, Splash Pool Service, Aquamaid, SwimPure, PoolTec, Ocean Blue, Howards Pool World, Groves Ocean Blue, and Vortex Pools and Spas. The core service offering spans four main service categories: Pool Maintenance (weekly/bi-weekly packages with skimming, water balancing, equipment inspection), Pool Cleaning (skimming, brushing, vacuuming, tile cleaning, chemical balancing), Pool Repair (pumps, filters, heaters, plumbing, automation systems across major brands), and Pool Renovation (remodeling, resurfacing, equipment upgrades). Additional offerings include Pool Automation (smart controls for pumps, heaters, lighting, chemical management) and specialized services such as bead blasting, acid washing, and tile cleaning. The company also operates the BlueWave Advantage customer loyalty program and a Business Acquisition Program for sellers. As of 2026, the combined entity serves over 42,000 weekly recurring residential and commercial customers across 19 markets in five states (Texas, Florida, Arizona, Nevada, and additional Sun Belt states), performing over 2 million weekly pool services annually with more than 1,000 employees.
Differentiator
Problem solved
Functional benefit
Brands
- Crystal Falls: Pool cleaning and maintenance services in Scottsdale and Phoenix, Arizona
- Sparkle and Splash Pools
- Splash
- Aquamaid
- SwimPure
- PoolTec
- Ocean Blue
- Howards Pool World
- Vortex Pools and Spas
- Pool Troopers
- Marathon Pool Care
- AZ Veteran Pool Care
Products and services
- Pool Maintenance Services Weekly and bi-weekly pool maintenance packages including skimming debris, water chemistry testing and balancing, equipment inspection, filter cleaning, and seasonal care tailored to regional climate conditions, for residential pool owners.
- Pool Cleaning Services Professional pool cleaning including skimming, brushing, vacuuming, tile cleaning, cartridge filter cleaning, water testing, and chemical balancing delivered on weekly or biweekly schedules for residential pool owners.
- Pool Repair Services Equipment repair services for pumps, filters, heaters, plumbing, and automation systems across major brands including Jandy, Pentair, Hayward, Polaris, Goldline, and Raypak, plus leak detection and repair, for residential pool owners.
- Pool Renovation Services Pool renovation and remodeling services including hand and swim rail installation, underwater diving for drain cover replacement, decking repair, tile repair, caulking replacement, plaster patching, rebar rust removal, rock staining, electrical repair, and acid/chlorine wash, for residential pool owners.
- Pool Automation Services Smart pool automation solutions enabling control of pumps, heaters, chemical levels, lighting, and cover operation through one-touch or app-based controls for improved efficiency and convenience, for residential pool owners.
- BlueWave Advantage Customer loyalty and service program offering enhanced service benefits, priority scheduling, and additional value services for enrolled residential pool owner customers.
- Business Acquisition Program Program for pool service business owners looking to sell their businesses, offering flexible deal structures, retention of existing staff, and continuity of customer service; targets independent pool service operators in Sun Belt markets.
- Crystal Falls Regional pool service brand operating in Scottsdale and Phoenix, Arizona area, providing comprehensive pool cleaning, maintenance, and repair services tailored to desert climate conditions, for residential pool owners.
- Sparkle and Splash Pools Regional pool service brand operating in Tucson, Arizona and surrounding communities including Oro Valley, Marana, Catalina Foothills, Catalina, Casas Adobes, Picture Rocks, Flowing Wells, and Tucson Mountains, offering pool cleaning, maintenance, repair, renovation, and automation services with three service tier packages (Basic, Essential, Complete), for residential pool owners.
- Splash Pool Service Regional pool service brand operating in Las Vegas, Nevada area, providing pool cleaning, maintenance, renovation, and repair services with bead blasting, acid wash, and tile cleaning offerings, for residential pool owners.
- Aquamaid Regional pool service brand operating in Arlington and Dallas, Texas areas, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
- SwimPure Regional pool service brand operating in Austin, Texas, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
- PoolTec Regional pool service brand operating in Houston, Texas, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
- Ocean Blue Regional pool service brand operating in Fort Myers and Sarasota/Bradenton, Florida areas, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
- Howards Pool World Regional pool service brand operating in Charlotte County, Florida, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
- Groves Ocean Blue Regional pool service brand operating in Naples, Florida, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
- Vortex Pools and Spas Regional pool service brand operating in Sedona, Arizona, providing residential pool maintenance, repair, and cleaning services for residential pool owners.
- Pool Troopers Pool maintenance, repair, and renovation services across 19 markets in five states, serving over 42,000 weekly recurring residential and commercial customers; acquired brand retained under SPS PoolCare.
- Marathon Pool Care Pool maintenance and repair services in Lee County, Florida (Fort Myers, Cape Coral, Bonita Springs) for residential pool owners; acquired brand retained under SPS PoolCare.
- AZ Veteran Pool Care Pool maintenance and repair services in Greater Phoenix, Arizona area for residential pool owners; acquired brand retained under SPS PoolCare.
Quantifiable outcome
- #1 swimming pool services company ranking in the United States by Pool and Spa News
Companies that use SPS PoolCare
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
SPS PoolCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
SPS PoolCare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ServiceTitancoreTechnology partnership for platform standardization across all SPS PoolCare locations. ServiceTitan's field service management software is implemented as the operational backbone for scheduling, dispatch, customer management, and service delivery standardization across the consolidated business.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SPS PoolCare competitors and assessment
Company assessmentDirect peers
- Poolwerx: Multi-national pool service franchise with significant US presence providing residential pool maintenance, repairs, and equipment installation. Direct competitor in recurring pool care with a similar franchise/branch model.
- America's Swimming Pool Company: Largest US franchise pool service network offering weekly maintenance, repair, and renovation for residential pools. Directly comparable to SPS as a multi-location residential pool services operator, though smaller and franchise-structured.
- Pinch A Penny: US franchise chain offering pool supplies, equipment, and recurring pool service to residential customers. Comparable in residential pool maintenance and chemical treatment with a strong Sun Belt footprint.
- Anthony & Sylvan Pools: Long-established US residential pool builder with a national service network offering maintenance, renovation, and repair. Comparable to SPS in residential pool service offerings across multiple US markets.
- River Pools: US fiberglass pool manufacturer and service provider offering residential pool installation, maintenance, and renovation. Comparable to SPS in residential pool services, though with a focus on fiberglass builds.
- Premier Pools & Spas: Large US residential pool builder and service provider operating across multiple Sun Belt states. Comparable to SPS in residential pool maintenance, repair, and renovation services.
- Blue Haven Pools & Spas: US residential pool builder with service and renovation offerings across multiple states. Comparable to SPS in pool construction plus ongoing maintenance and repair services.
Broad incumbents
- Leslie's Poolmart: Largest US retailer of pool supplies and equipment with in-store water testing and ancillary service offerings. A much larger incumbent whose retail-led model overlaps with SPS in chemical balancing, equipment, and consumer pool care.
Regional players
- Calimingo Pools: Texas-based residential pool service company providing weekly maintenance, repair, and renovation across the Dallas-Fort Worth area. Comparable to SPS as a regional pool services competitor in the Texas market.
- Shasta Pools: Phoenix, Arizona-based residential pool builder and service company. Comparable to SPS in residential pool maintenance and renovation, though primarily focused on the Arizona market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SPS PoolCare social profiles
Digital presenceSPS PoolCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPS PoolCare leadership team
Management profileNumber of profiles
Profiles2 records
SPS PoolCare subsidiaries and ownership
Company hierarchySubsidiaries12 records
SPS PoolCare funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPS PoolCare M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPS PoolCare
What does SPS PoolCare do?
SPS PoolCare provides recurring residential swimming pool maintenance, cleaning, repair, and renovation services to homeowners across the Sun Belt United States, delivered through a network of acquired regional brands. The company also offers smart pool automation solutions for remote monitoring and control of pool equipment. Core recurring revenue comes from weekly and bi-weekly service contracts, supplemented by project-based repair and renovation work.
Is SPS PoolCare a public or private company?
SPS PoolCare is a private company. It is classified as private equity controlled and is currently operating.
When was SPS PoolCare founded?
SPS PoolCare was founded in 2021. It employs 501 to 1,000 people.
Where is SPS PoolCare based?
SPS PoolCare is headquartered in Austin, United States, in the North America region.
How does SPS PoolCare make money?
Three revenue lines are on record. Pool Maintenance Contracts are the primary driver. The others are pool Repair Services and pool Renovation Services.
Who are SPS PoolCare's main competitors?
Direct peers on record are Poolwerx, America's Swimming Pool Company, Pinch A Penny, Anthony & Sylvan Pools, River Pools, Premier Pools & Spas and Blue Haven Pools & Spas. Leslie's Poolmart is listed as a broad incumbent. Regional players are Calimingo Pools and Shasta Pools.
Does SPS PoolCare have an API?
No public API is recorded for SPS PoolCare.
What industry is SPS PoolCare in?
SPS PoolCare's product category is Residential Pool Services. Its primary akta.pro industry code is HSAIALAA, Routine Pool Cleaning (Skimming, Vacuuming, Brushing), with a secondary code of HSAIALAB, Water Testing & Chemical Balancing.