MarketPryce
MarketPryce is a two-sided NIL marketplace connecting consumer brands with college student-athletes for managed endorsement campaigns, generating revenue through subscriptions, management fees, and commissions while serving Fortune 500 and SMB clients.
- Company typePrivate
- Founded2021
- HeadquartersRoslyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MarketPryce does
MarketPryce is a two-sided marketplace and managed-services platform connecting consumer brands with college student-athletes for Name, Image, and Likeness (NIL) endorsement campaigns. Founded in 2021 by Jason Bergman and Shehryar Khan in New York, the company operates a web platform paired with a mobile app, using proprietary Impact Questions profiling and a matching algorithm to pair brands with athletes based on shared interests and values rather than social follower counts. The company is founder-owned and lean, with a stated headcount of 1–10 employees and approximately $3.36M raised across two early rounds.
The platform spans three product surfaces: (1) brand campaign management (athlete recruiting, product fulfillment, content coaching, usage rights, performance tracking, and athlete payments); (2) athlete-side tools (free sign-up, Impact Questions profiling, Athlete Insights feedback collection, deal notifications); and (3) seasonal activation programs (Season of Gifting, March Madness filtering, CPM Challenges). Notable brand-side tooling includes the Recent Activity Dashboard and Athlete Insights, both launched in early 2024.
MarketPryce monetizes through a combination of subscription plans (Starter at $3,000 per 30-day sprint; Scale starting at $5,000 per month), brand management fees, and commissions on athlete cash payouts. The customer base spans Fortune 500 enterprises — including Nike, Dr. Squatch, COACH, Puma, Meta, Prime Video, and DoorDash — alongside SMBs and startups such as JUARA Skincare, CompressionZ, House Pickleball, and Fluid Sports Nutrition. The GTM is sales-led for brands (outbound and Calendly-based enterprise sales) and community-led for athletes (free sign-ups, NIL education content, and seasonal gifting campaigns).
MarketPryce firmographics
Firmographics- Name
- MarketPryce
- Legal name
- MarketPryce Network LLC
- Website
- https://marketpryce.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MarketPryce is a two-sided NIL marketplace connecting consumer brands with college student-athletes for managed endorsement campaigns, generating revenue through subscriptions, management fees, and commissions while serving Fortune 500 and SMB clients.
- Ownership category
- akta.pro rank
MarketPryce industry classification
Industry- Product category
- Influencer Marketing Platform (NIL)
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- NIL Representation & Compliance Services (Student-Athletes) (MPAKAMAE)
- akta.pro secondary industries
- Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
Keywords
Where MarketPryce is headquartered
LocationHeadquarters
- HQ city
- Roslyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarketPryce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Brand Management Fees: MarketPryce charges brands a management fee for campaign execution. The exact percentage is determined on a deal-by-deal basis and disclosed to the brand in advance. This is the primary revenue stream as brands pay for the full-service campaign management including outreach, fulfillment, tracking, and athlete payments.
- Commission on Athlete Payouts: MarketPryce charges a commission on athlete cash payouts in addition to the management fee. The exact commission percentage is determined on a deal-by-deal basis. Product-only deals do not incur commission.
- Subscription Plans: Brands pay subscription fees for access to the platform - Starter plan at $3,000 for 30-day sprints and Scale plan starting at $5,000 per month for ongoing campaigns with guaranteed monthly content and athlete recruiting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 30-day sprint campaign for brands testing athlete content for the first time, starting at $3,000 |
| Subscription | Monthly | Monthly subscription for brands turning athlete content into a growth channel, starting at $5,000 per month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
MarketPryce product offering
Product offeringCore offering
MarketPryce operates a two-sided marketplace that connects consumer brands with college student-athletes for NIL (Name, Image, Likeness) endorsement deals. The company provides full-service campaign management including athlete recruiting, product fulfillment, content coaching, performance tracking, and athlete payouts. Brands pay subscription or management fees while athletes join the platform for free and receive matched brand opportunities.
Product overview
MarketPryce is a NIL (Name, Image, Likeness) marketing platform connecting brands with student-athletes. The core MarketPryce Platform serves as a marketplace for campaign execution, while the Starter Plan ($3,000/30-day sprint) and Scale Plan ($5,000/month) provide structured campaign options. Supporting features include Impact Questions (athlete profiling), Athlete Insights (feedback collection), and the Recent Activity Dashboard (order tracking). The Season of Gifting program enables seasonal product gifting campaigns, while CPM Challenges offers performance-based content pricing. Athletes access deals through the MarketPryce Mobile App.
Differentiator
Problem solved
Functional benefit
Products and services
- MarketPryce Platform A web-based marketplace and full-service campaign platform connecting consumer brands with college student-athletes for NIL (Name, Image, Likeness) partnerships. Handles athlete recruiting, product fulfillment, content coaching, performance tracking, and athlete payouts on behalf of brands.
- MarketPryce Mobile App Mobile application for student-athletes to manage their profile, receive deal notifications via email and text, accept product offers, and track payments.
- Season of Gifting Campaigns Recurring seasonal campaign program where brands gift products to student-athletes for holidays and special occasions; athletes can choose gifts for themselves and share with peers, fostering authentic brand relationships on campus.
Quantifiable outcome
- Student-athletes generate 12x more engagement on X/Twitter, 5x on TikTok, and 2x on Instagram vs traditional influencers
- +5 more outcomes
Companies that use MarketPryce
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles3 records
MarketPryce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
MarketPryce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Electronic Gaming Federation (EGF)coreMarketPryce partners with EGF to connect college esports athletes with brand partnership opportunities. The partnership allows EGF college athletes free access to MarketPryce to match with brands aligned with their interests. EGF is the organizing body of Division I collegiate esports leagues, home to top-tier players in Overwatch, Rocket League, and Super Smash Bros. The partnership addresses brands' need to tap into the fast-growing esports market, where Twitch users streamed over 1.4 billion hours of content in a single year.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
MarketPryce competitors and assessment
Company assessmentDirect peers
- Opendorse: Opendorse is the most established NIL marketplace platform, connecting brands, athletes and collectives for endorsement deals. It is the closest direct competitor to MarketPryce's core two-sided NIL marketplace offering.
- INFLCR (by Learfield): INFLCR, acquired by Learfield, is an athlete-marketing and NIL platform used by universities and brands to deliver content to student-athletes. It competes head-on with MarketPryce in facilitating athlete-brand endorsement deals.
- MOGL: MOGL operates a marketplace connecting athletes (including college athletes) with brands and local businesses for NIL and endorsement campaigns. Closely overlaps with MarketPryce's student-athlete focus.
- NIL Network: NIL Network provides NIL collective management and athlete-brand matchmaking services for student-athletes. It overlaps with MarketPryce's athlete representation and brand-deal facilitation.
Emerging players
- Postgame: Postgame is a newer NIL platform focused on connecting student-athletes with brands for social-media campaigns and content creation. It competes in the same end market with a marketplace model similar to MarketPryce.
- Athlete Nation (formerly The Player's Tribune-era networks): Athlete Nation is a community and marketplace platform connecting athletes with brands and NIL opportunities. It overlaps with MarketPryce in targeting college athletes for brand deals and content partnerships.
Broad incumbents
- Wasserman: Wasserman is a large sports marketing and talent agency that negotiates endorsements and sponsorships for athletes. While much broader than MarketPryce, it competes for brand endorsement budgets in the same NIL/endorsement space.
- Octagon: Octagon is a global sports marketing agency offering athlete representation, sponsorship consulting, and brand activation services. It overlaps with MarketPryce's brand-athlete matchmaking and sponsorship sales role.
- Open Influence: Open Influence is a larger influencer marketing platform working with brands on UGC and creator campaigns. It competes for the same brand budget that MarketPryce targets, although its creator pool extends well beyond student-athletes.
Regional players
- CaptainU: CaptainU focuses on college athletic recruiting and athlete profile/visibility tools for high school and college athletes. It is adjacent to MarketPryce in serving the same student-athlete population for visibility and brand-discovery use cases.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketPryce social profiles
Digital presenceMarketPryce financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketPryce leadership team
Management profileNumber of profiles
Profiles3 records
MarketPryce funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketPryce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketPryce
What does MarketPryce do?
MarketPryce operates a two-sided marketplace that connects consumer brands with college student-athletes for NIL (Name, Image, Likeness) endorsement deals. The company provides full-service campaign management including athlete recruiting, product fulfillment, content coaching, performance tracking, and athlete payouts. Brands pay subscription or management fees while athletes join the platform for free and receive matched brand opportunities.
Is MarketPryce a public or private company?
MarketPryce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketPryce founded?
MarketPryce was founded in 2021. It employs 1 to 10 people.
Where is MarketPryce based?
MarketPryce is headquartered in Roslyn, United States, in the North America region.
How does MarketPryce make money?
Three revenue lines are on record. Brand Management Fees are the primary driver. The others are commission on Athlete Payouts and subscription Plans.
Who are MarketPryce's main competitors?
Direct peers on record are Opendorse, INFLCR (by Learfield), MOGL and NIL Network. Emerging players are Postgame and Athlete Nation (formerly The Player's Tribune-era networks). Broad incumbents are Wasserman, Octagon and Open Influence. CaptainU is listed as a regional player.
Does MarketPryce have an API?
No public API is recorded for MarketPryce.
What industry is MarketPryce in?
MarketPryce's product category is Influencer Marketing Platform (NIL). Its primary akta.pro industry code is MPAKAMAE, NIL Representation & Compliance Services (Student-Athletes), with a secondary code of MPAKAMAC, Athlete Marketing, Endorsement & Sponsorship Representation. Its NAICS code is 7114 and its SIC code is 7310.