AgriCapture
AgriCapture is a Nashville-based agricultural technology company that generates high-integrity carbon credits and Climate-Friendly Rice sourcing premiums for U.S. farmers and ranchers, serving food and beverage companies, financial institutions, and grocery retailers seeking Scope 3 emissions reductions and traceable sustainable supply chains.
- Company typePrivate
- Founded2021
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AgriCapture does
AgriCapture is a Nashville-based agricultural technology company founded in 2021 that builds markets for regenerative rice farming and grassland management by connecting farmers and ranchers to carbon credit revenue and climate-friendly commodity premiums. Its core products include the U.S. Rice Methane Reduction Project (CAR1513) — the largest such project in U.S. history spanning 166,000+ acres — the Soil Enrichment Project, the Avoided Grasslands Conversion Project, the Climate-Friendly Rice Certification, and Scope 3 Insetting services for food and beverage buyers. The underlying platform combines field-level agronomic data collection, satellite imagery and GIS-based remote sensing, agronomic modeling, and Climate Action Reserve-aligned MRV (monitoring, reporting, verification), with a direct API integration into John Deere Operations Center enabling automated farmer enrollment from tractor interfaces.
AgriCapture monetizes through two primary streams: (1) per-transaction sales of high-integrity carbon credits — BeZero 'A'-rated and CCP-labeled — to enterprise and institutional buyers (financial institutions, F&B companies, retail/grocery, climate nonprofits), with disclosed deals ranging from 1,000 to 30,000+ credits; and (2) identity-preserved Climate-Friendly Rice sourcing, under which certified farmers receive a 10% market premium and AgriCapture facilitates supply chain connections through partner mills. A $7.5 million USDA Partnerships for Climate-Smart Commodities grant funds farmer incentives ($75/acre) and program infrastructure, with 74% of grant funds distributed directly to producers to date. Carbon credit pricing is negotiated bilaterally and not publicly disclosed; rice incentive payments are outcome-based per acre.
The company serves three primary customer segments: large food and beverage companies and CPG brands seeking Scope 3 emissions reductions and traceable sustainable sourcing (RBC, Amazon Grocery, Columbia Grain International, Great River Milling, Mars, Enrich Foods, McKaskle Family Farms); U.S. rice farmers and ranchers across the Mid-South, Texas, and Montana seeking incremental revenue from sustainable practices; and rice mills providing identity-preserved processing and distribution. Internationally, AgriCapture is scaling through regional implementation partners in Latin America (Brazil, Argentina via Upchar) and listing pipeline projects across South and Southeast Asia, supported by affiliations with the Sustainable Rice Platform and MillPont Environmental Trust Infrastructure.
AgriCapture firmographics
Firmographics- Name
- AgriCapture
- Legal name
- AgriCapture, Inc.
- Website
- https://agricapture.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AgriCapture is a Nashville-based agricultural technology company that generates high-integrity carbon credits and Climate-Friendly Rice sourcing premiums for U.S. farmers and ranchers, serving food and beverage companies, financial institutions, and grocery retailers seeking Scope 3 emissions reductions and traceable sustainable supply chains.
- Ownership category
- akta.pro rank
AgriCapture industry classification
Industry- Product category
- Agricultural Carbon Credits
- NAICS
- Oilseed and Grain Farming (1111)
- SIC
- Services-Commercial Physical & Biological Research (8731), Agricultural Services (700)
- akta.pro primary industry
- Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK)
- akta.pro secondary industries
- Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG), Agriculture & Land-Use MRV (Soil carbon, livestock, forestry/REDD+) (EUAHADAI), Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), GHG Monitoring Plans & Sampling Design (Field Protocols, QA/QC) (EUABACAE), Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK), Climate Finance, Carbon Markets & MRV Systems (BPADALAB)
Keywords
Where AgriCapture is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AgriCapture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Carbon Credit Sales: AgriCapture generates high-integrity, third-party verified carbon credits from rice methane reduction and grassland conservation projects. Credits are sold to corporate buyers (financial institutions, food companies, sustainability-focused organizations) seeking to offset emissions. Credits are issued through the Climate Action Reserve and rated 'A' by BeZero Carbon. Revenue is generated per credit sold in transactions ranging from 1,000 to 30,000+ credits per deal.
- Climate-Friendly Rice Sourcing and Premiums: AgriCapture certifies rice grown under climate-friendly practices (AWD, furrow irrigation) and connects it to food and beverage companies. Farmers receive a 10% market-driven premium over conventional rice pricing. AgriCapture earns revenue by facilitating the supply chain connection between certified farmers and premium buyers, with identity-preserved rice commanding higher prices.
- USDA-Funded Farmer Incentive Programs: AgriCapture administers USDA Partnerships for Climate-Smart Commodities and Advancing Markets for Producers grants, distributing incentive payments to farmers ($75/acre, 10% market premium). While grant funding covers program costs and farmer payments, this mechanism drives farmer enrollment and supply chain development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Annual | Farmer incentive payments for Climate-Friendly Rice cultivation |
| Transaction based/ take rate | Pay-as-you-go | Carbon credit transactions - negotiated per deal |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
AgriCapture product offering
Product offeringCore offering
AgriCapture develops and sells high-integrity, third-party verified agricultural carbon credits and Climate-Friendly Rice supply chain programs by enrolling rice farmers and ranchers in regenerative practices (alternate wetting and drying, furrow irrigation, regenerative grazing). It uses a proprietary MRV technology platform combining remote sensing, satellite imagery, GIS modeling, and a John Deere API integration to monitor, measure, and verify emissions reductions, then issues credits through the Climate Action Reserve and facilitates premium rice sales to corporate buyers.
Product overview
AgriCapture offers a platform-based portfolio of agricultural carbon and sustainability products. The core offerings include the U.S. Rice Methane Reduction Project and Soil Enrichment Project (carbon credit generation), the Climate-Friendly Rice Certification program (product certification), and Scope 3 Insetting services (supply chain solutions). These are supported by identity preservation/traceability services, mill solutions, and international expansion projects. The platform connects farmers to carbon markets and enables corporations to source sustainable commodities and offset emissions.
Differentiator
Problem solved
Functional benefit
Products and services
- U.S. Rice Methane Reduction Project Carbon credit generation project (CAR1513) for rice farmers implementing Alternate Wetting and Drying (AWD) and furrow irrigation practices that reduce methane emissions by up to 70% and save approximately 300,000 gallons of water per credit. Credits are issued through the Climate Action Reserve and sold to corporate buyers.
- Climate-Friendly Rice Certification Certification program verifying rice grown with regenerative practices that reduce methane, save water, and minimize inorganic arsenic. Includes the 'Climate-Friendly Certified by AgriCapture' seal for retail products meeting the standard.
- Soil Enrichment Project Regenerative farming project under Climate Action Reserve's Soil Enrichment Protocol that generates carbon credits through practices including cover crops, reduced tillage, efficient fertilizer application, avoided burning, and irrigation changes. Currently covers over 110,000 acres of regenerative farmland.
- Avoided Grasslands Conversion Project Carbon credit project that prevents grassland ecosystem conversion to cropland, preserving below-ground carbon storage and avoiding greenhouse gas emissions. Includes the Avoided Grassland Conversion project and Improved Grazing Project.
- Scope 3 Insetting Supply chain emissions reduction solution that enables food and beverage companies to cut Scope 3 emissions and water use from within their own agricultural supply chain through intervention accounting and environmental attribute certificates.
- US Regenerative Rice Sourcing Sourcing platform that enables food and beverage companies to source high-quality certified Climate-Friendly Rice with verified climate, water, and traceability benefits from AgriCapture's farmer network.
- Identity Preservation / Source Certification Supply chain traceability service that maintains separation of Climate-Friendly Rice from conventionally grown rice through planting, harvest, storage, milling, and distribution, ensuring verified environmental and nutritional claims.
- Mills Solutions Solutions for rice mills to participate in climate-friendly rice programs, including identity preservation requirements and supply chain transparency to link farm-level impacts to rice supply.
- International Rice Methane Reduction Global expansion of rice methane reduction projects across Latin America (Brazil, Argentina, Uruguay, Paraguay), South Asia (India, Pakistan), and Southeast Asia (Indonesia, Cambodia), enabling farmers worldwide to access carbon markets.
Quantifiable outcome
- Reduces methane emissions by up to 70% compared to conventional flooded rice production
- +6 more outcomes
Companies that use AgriCapture
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
AgriCapture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
AgriCapture partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Amazon GrocerycoreRegrow and AgriCapture announced a collaboration with Amazon Grocery to deliver a rice insetting program designed to reduce methane emissions and water use across U.S. rice production for the 2026 crop. The program focuses on first-time adoption of alternate wetting and drying and furrow irrigated rice practices across rice-growing regions in Arkansas, Louisiana, Mississippi, Missouri, and Texas. Regrow leads project management and outcomes quantification while AgriCapture supports grower engagement and on-the-ground implementation.
- RegrowcoreRegrow partners with AgriCapture on the Amazon Grocery rice insetting program. Regrow leads project management and outcomes quantification while AgriCapture handles grower engagement and on-the-ground implementation with American farmers.
- UpcharcoreAgriCapture partnered with Upchar as the implementation partner to bring its rice methane reduction project to Argentina, expanding the project footprint across Latin America. Upchar engages producers, coordinates practice adoption (AWD), and ensures high-quality data collection that meets carbon market standards, leveraging local networks and on-the-ground expertise.
- John Deere Operations CentercoreAgriCapture established a direct API integration with John Deere Operations Center, enabling farmers to seamlessly enroll in AgriCapture's carbon credit program with automated enrollment and real-time data syncing. With production-scale approval in place, this integration makes it faster and easier for farmers to verify sustainable practices and participate in the carbon market.
- 4 Diamond RanchminorAgriCapture partnered with 4 Diamond Ranch (Four Diamond Ranch) in Montana to preserve approximately 12,000 acres of native grassland through an Avoided Grassland Conversion project and implement regenerative grazing practices on 6,000 acres. These projects generate verified carbon credits for reducing emissions and increasing soil carbon.
- Sustainable Rice Platform (SRP) - Webinar CollaborationminorAgriCapture was chosen as a global collaboration partner to help SRP members navigate the carbon market and generate revenue for farmers through AgriCapture's rice methane reduction project. Ashton Moody, AgriCapture Director of Product, participated in an SRP webinar on carbon project approaches.
- Texas Agricultural Land Trust (TALT)coreAgriCapture partnered with the Texas Agricultural Land Trust (TALT) to protect over 6,300 acres of native grasslands in the Texas Panhandle through AgriCapture's Avoided Grasslands Conversion Project. The partnership generates carbon credits for preventing grassland conversion to cropland while providing conservation revenue for landowners.
- Sustainable Rice Platform (SRP)coreAgriCapture joined the Sustainable Rice Platform (SRP), a global multi-stakeholder alliance of over 100 institutional members working to transform the global rice sector. AgriCapture participates in SRP's global research and initiatives to drive sustainability in rice production using field-level data, remote sensing, agronomy, and data science.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
AgriCapture competitors and assessment
Company assessmentDirect peers
- Regrow: Agricultural MRV and sustainability platform that partners with AgriCapture on the Amazon Grocery insetting program and competes directly in crop sustainability quantification. Regrow's outcomes quantification role on AgriCapture's flagship deal makes it the closest comparable peer in platform-based ag carbon MRV.
- CIBO Technologies: Agricultural carbon and sustainability platform that generates carbon credits and MRV services for growers across multiple crops. CIBO is the most direct competitor to AgriCapture's ag carbon credit and modeling platform business.
- Indigo Ag: One of the largest agricultural carbon credit developers, originally focused on soil carbon and now expanding into other crop protocols. Indigo's Carbon program directly competes with AgriCapture's Soil Enrichment and broader agricultural carbon credit pipeline.
- Nori: Carbon marketplace focused on soil carbon sequestration and regenerative agriculture credits. Nori offers an alternative distribution channel for ag carbon credits and competes for both farmer enrollment and corporate buyer dollars.
- Soil and Water Outcomes Fund: Conservation program that pays farmers for environmental outcomes including carbon, water quality, and soil health. The Fund directly competes with AgriCapture's Soil Enrichment Project for row crop acreage enrollment and corporate buyer contracts.
Broad incumbents
- South Pole: Large global carbon project developer and advisory that operates across multiple carbon protocols and geographies. South Pole's agricultural practice work and methane project portfolio overlap with AgriCapture's carbon credit development, though it serves a much broader buyer base.
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform that collects farm-level data at scale and has begun supporting sustainability and carbon programs. Climate FieldView's installed grower base and agronomic data depth make it a potential platform competitor to AgriCapture's MRV stack.
- Granular (Corteva): Farm management software acquired by Corteva that offers agronomic insights, sustainability reporting, and digital tools to row crop farmers. Granular is a broader farm management incumbent that overlaps with AgriCapture's farmer-facing data collection and sustainability tools.
Emerging players
- Pivot Bio: Agricultural biologicals company focused on nitrogen-fixing microbes that reduce synthetic fertilizer use and associated GHG emissions. Pivot Bio overlaps with AgriCapture's regenerative agriculture theme and farmer customer base, though its product and revenue model differ.
- Carbonfuture: Carbon credit marketplace and project developer focused on nature-based and engineered removal solutions. Carbonfuture competes for corporate buyer attention and offers adjacent carbon project types relevant to AgriCapture's expansion into grasslands and soil carbon.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AgriCapture social profiles
Digital presenceAgriCapture compliance and trust
Trust signalCompliance2 records
AgriCapture financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriCapture leadership team
Management profileNumber of profiles
Profiles5 records
AgriCapture funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriCapture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriCapture
What does AgriCapture do?
AgriCapture develops and sells high-integrity, third-party verified agricultural carbon credits and Climate-Friendly Rice supply chain programs by enrolling rice farmers and ranchers in regenerative practices (alternate wetting and drying, furrow irrigation, regenerative grazing). It uses a proprietary MRV technology platform combining remote sensing, satellite imagery, GIS modeling, and a John Deere API integration to monitor, measure, and verify emissions reductions, then issues credits through the Climate Action Reserve and facilitates premium rice sales to corporate buyers.
Is AgriCapture a public or private company?
AgriCapture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgriCapture founded?
AgriCapture was founded in 2021. It employs 11 to 50 people.
Where is AgriCapture based?
AgriCapture is headquartered in Nashville, United States, in the North America region.
How does AgriCapture make money?
Three revenue lines are on record. Carbon Credit Sales are the primary driver. The others are climate-Friendly Rice Sourcing and Premiums and USDA-Funded Farmer Incentive Programs.
Who are AgriCapture's main competitors?
Direct peers on record are Regrow, CIBO Technologies, Indigo Ag, Nori and Soil and Water Outcomes Fund. Broad incumbents are South Pole, Climate FieldView (Bayer) and Granular (Corteva). Emerging players are Pivot Bio and Carbonfuture.
Does AgriCapture have an API?
Yes. John Deere Operations Center API integration that enables farmers to seamlessly enroll in AgriCapture's carbon credit program. With production-scale approval in place, this integration enables automated enrollment and real-time data syncing, making it faster and easier for farmers to verify sustainable practices and get paid through the carbon market. Farmers can connect their equipment with just a few clicks in the tractor interface.
What industry is AgriCapture in?
AgriCapture's product category is Agricultural Carbon Credits. Its primary akta.pro industry code is AFAAAFAK, Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag), with a secondary code of EUABAFAG, Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits). Its NAICS code is 1111 and its SIC code is 8731.