What ITsMine does

ITsMine is an Israel-based cybersecurity company founded in 2017 that has developed an agentless "Beyond DLP" (Data Loss Prevention) platform targeting the gap left by traditional policy-based DLP solutions against modern ransomware threats — particularly encryption-less and double/triple extortion attacks where data is stolen without being encrypted. The platform's architectural differentiator is location-based, persistent protection that continues to function even after files leave company boundaries, enabled by five core proprietary technologies: SoftwareMines™ (AI-deployed decoy files acting as threat sensors), File-GPS™ (real-time file location tracking), File-Timebomb™ (automatic file expiration), Virtual Vaults™ (protected folders within existing storage systems), and Red Button (remote data destruction capabilities with regulator-grade evidence). The agentless design deploys within 24 hours, requires no endpoint agents, and integrates with major cloud and on-premises storage platforms (OneDrive, Google Drive, Dropbox, NetApp, Windows/Linux file storage) as well as CrowdStrike Falcon for extended detection and response.

The company operates a SaaS subscription revenue model distributed through three concurrent channels: direct enterprise field sales (with regional demo scheduling across Americas, EMEA, and APAC), product-led growth (14-day free trial), and channel partnerships — most notably Ingram Micro (global distribution since September 2019) and the CrowdStrike Store (native integration since February 2023). Its Managed Data Protection (MDP) offering is explicitly designed to be white-labeled and resold by MSSPs under a simple monthly subscription, with ITsMine covering marketing expenses for the first three months. Customer segments span enterprise organizations facing ransomware and insider threats, MSSPs serving the mid-market, organizations with data distributed across multiple cloud environments, and regulated industries requiring HIPAA, PCI DSS, GDPR, CCPA, CMMC, ISO 27001, and SOX compliance. Named testimonial customers include Patra (insurance), PharmScript (healthcare/pharmacy), and Warrant Hub (professional services, part of TÜV Austria Group).

ITsMine is led by co-founder and CEO Kfir Kimhi, with CTO Ran Norman, VP R&D Guy Ben Mayor, and VP BizDev Itche Weinreb on the executive team, supported by regional sales leadership in North America (Virginia Lundgren) and Italy (Angelo Sbardellini), and board member Rubi Aronashvili. The company was founded by a team drawn from top IDF cybersecurity units and is backed by undisclosed venture capital investors, with approximately $7.1 million in disclosed funding as of November 2021. ITsMine was recognized by Gartner as a Cool Vendor in Data Security in August 2023 and is headquartered in Rishon Le Zion, Israel, with active commercial coverage of the United States, United Kingdom, Germany, South Korea, Australia, and Italy.

Name

ITsMine

Legal name

ITsMine Ltd.

Website

https://itsmine.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ITsMine is an Israel-based cybersecurity company offering an agentless Beyond DLP platform with AI-deployed decoy files, persistent file tracking, and remote data destruction. It serves enterprises, MSSPs, and regulated industries via SaaS subscriptions distributed through Ingram Micro and the CrowdStrike Store.

Ownership category

akta.pro rank

Product category

Data Loss Prevention (Data Security Software)

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Loss Prevention (DLP) (HDADAFAA)

akta.pro secondary industries

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Data Privacy, Consent & Compliance Management (HDAEADAG), Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Data loss prevention
• Ransomware protection
• Agentless DLP
• Managed data protection
• Data security platform

Headquarters

HQ city

Rishon Le Zion

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed Data Protection (MDP) SaaS Subscription: ITsMine offers its MDP solution as a simple monthly subscription payment model, targeting MSSPs and end customers. The solution is easy to white-label for partners.
2. Beyond DLP Platform Access: Enterprise and organization access to the Beyond DLP platform for data protection, with various tiers based on organization size and requirements.
3. MSSP Partnership Model: ITsMine enables MSSPs to offer MDP as a service to their customers with a subscription model. Marketing expenses covered by ITsMine for first 3 months.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

ITsMine sells an agentless Beyond DLP (Data Loss Prevention) platform that protects enterprise data from ransomware, data breaches, and insider threats without requiring endpoint agents or content classification. The platform uses AI-deployed decoy files (SoftwareMines), real-time file tracking (File-GPS), automatic file expiration (File-Timebomb), and remote data destruction (Red Button) to provide location-based data protection that persists beyond company boundaries. It is offered as a direct subscription to enterprises and as a white-label Managed Data Protection (MDP) service for MSSPs.

Product overview

ITsMine offers a unified Beyond DLP platform as its core product, which enables organizations to implement Managed Data Protection (MDP) services. The platform is built around several interconnected modules and features: Virtual Vaults transform folders into protected secure areas; File-GPS tracks file location beyond company boundaries; File-Timebomb sets automatic expiration for files; Red Button enables remote destruction of critical data; and SoftwareMines deploy AI-powered decoy sensors throughout repositories. The Call Home Portal delivers real-time alerts and forensic information. The agentless platform integrates with data storage systems including OneDrive, Google Drive, Dropbox, NetApp, and Windows/Linux file storage, and connects natively with CrowdStrike Falcon for extended detection and response.

Differentiator

Problem solved

Functional benefit

Brands

• Virtual Vaults: Technology that transforms any folder into maximum security digital space, protected end-to-end even beyond company boundaries.
• File-GPS™
• File-Timebomb™
• BeyondDLP™
• SoftwareMines™

Products and services

• Beyond DLP Platform An agentless, non-intrusive data protection platform that simplifies traditional DLP by replacing policy-based enforcement with dynamic digital rights management (EDRM) and AI-driven threat detection. Protects sensitive data from breaches, ransomware attacks, and malicious or careless insiders without requiring data classification or endpoint agents. Integrates with OneDrive, Google Drive, Dropbox, NetApp, and Windows/Linux file storage, and connects natively with CrowdStrike Falcon. Targeted at enterprises and organizations.
• Managed Data Protection (MDP)

Quantifiable outcome

• DLP solution can be enabled within 24 hours
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• CrowdStrikecoreTechnology or Integration · 14 February 2023ITsMine integrates with the CrowdStrike Falcon platform to provide ransomware and data breach protection. The integration allows seamless detection and protection against breaches, ransomware attacks, and insider threats. ITsMine deploys SoftwareMines throughout document repositories to enhance detection of threats, and alerts Falcon to automatically contain networks when potentially malicious users access data. Additionally, awareness training is provided based on CrowdStrike endpoint data.
• Ingram MicrocoreChannel Partner/ Reseller/ Distributor · 1 September 2019ITsMine partnered with Ingram Micro, the largest software distributor in the world, to distribute the Beyond DLP solution to Ingram Micro's tens of thousands of technology partners worldwide. Ingram Micro has 33,000 employees and is ranked 64th on the Fortune 500. This partnership provides global distribution capability and endorsement for ITsMine's product effectiveness.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Microsoft Purview DLP: Bundled DLP inside the Microsoft 365 and Azure ecosystem, included for many enterprise customers. Represents the default incumbent ITsMine must displace, especially in OneDrive/SharePoint/Exchange-heavy environments.
• Broadcom Symantec DLP: Legacy enterprise DLP suite widely deployed in Fortune 500 environments. Competes head-on for the policy-based DLP budget that ITsMine positions 'Beyond DLP' against.
• CrowdStrike: Endpoint and XDR platform that is both an integration partner and adjacent competitor. Falcon Prevent/Insight XDR overlaps with parts of ITsMine's detection and response value proposition, particularly after the CrowdStrike Store integration.

Direct peers

• Forcepoint: Established DLP vendor with a broad enterprise platform covering endpoint, network, and cloud DLP. Competes for the same security and compliance budget that ITsMine targets, particularly with risk-adaptive protection features.
• Digital Guardian (HelpSystems / Fortra): Direct competitor offering enterprise data loss prevention and data protection. Targets similar regulated customers with endpoint- and network-based DLP, making it a head-to-head rival in the data exfiltration prevention category.
• Tessian (now part of KnowBe4): Cloud-native data loss prevention focused on email and human-layer security. Competes for the same enterprise budget for protecting sensitive data from leaving the organization, particularly via the channel of careless or malicious insiders.
• Egress (Egress Software): Intelligent email security and DLP provider focused on preventing data loss via email and collaboration tools. Overlaps with ITsMine's coverage of cloud file shares and Office 365–adjacent data protection.
• GTB Technologies: Specialist DLP vendor offering content-aware data protection across endpoints, networks, and cloud. Directly competes with ITsMine for mid-market and enterprise customers seeking DLP that operates across storage repositories.
• Code42 (Incydr): Insider-risk and data exfiltration detection vendor focused on file movement telemetry and response. Closely comparable in its emphasis on post-exfiltration visibility and insider-threat use cases that ITsMine addresses via File-GPS and SoftwareMines.

Emerging players

• Netskope: Cloud-native SASE platform with inline DLP for cloud and web traffic. Competes for the same cloud data protection budget, especially with customers standardizing on a single-vendor SSE/SASE architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ITsMineLtd
• LinkedInlinkedin.com/company/17890774

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITsMine