What Hero Gaming does

Hero Gaming is a privately held iGaming group founded in 2014 and domiciled as Hero Gaming Sweden AB, with operational offices in Malmö, Sweden and San Giljan, Malta. The company operates a portfolio of consumer-facing gaming brands, most notably Legendz (a free-to-play social casino and sportsbook with no purchase required) and Mint.io (a crypto-first, AI-powered Web3 casino announced for a Q1 2026 launch). Mint.io is positioned as a next-generation iGaming platform that integrates Web3 infrastructure with intelligent reward mechanics and seamless onboarding, and is backed through Hero Gaming's MINT platform with content and sportsbook integrations from Hub88 (12,000+ gaming titles) and Odds88 (1.5M+ sports fixtures).

Hero Gaming derives revenue from operating its own gaming platforms (Legendz and Mint.io) under a freemium and crypto-casino model, and additionally offers tech solutions and advisory services to external iGaming operators covering backend, frontend, design, payments, CRM, fraud tools, marketing, and VIP management. The company's go-to-market is product-led and direct-to-consumer, with self-serve access via its branded platforms, complemented by direct B2B outreach for advisory engagements. The business serves two primary consumer segments — casual gamers and sportsbook users (Legendz), and crypto-native/Web3 users (Mint.io) — and a secondary B2B segment of iGaming operators and startups seeking end-to-end technical and operational support.

The company's stated headcount is 11+ across multiple nationalities, and it has raised approximately $14.7M across three funding rounds between 2016 and 2019. The strategic near-term focus is the Q1 2026 launch of Mint.io and the operationalisation of its Hub88 and Odds88 content partnerships.

Name

Hero Gaming

Legal name

Hero Gaming Sweden AB

Website

https://herogaming.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Hero Gaming is a privately held iGaming group operating Legendz (free-to-play social casino and sportsbook) and Mint.io (crypto-first AI-powered Web3 casino, launching Q1 2026), while offering tech and advisory services to external iGaming operators from offices in Sweden and Malta.

Ownership category

akta.pro rank

Product category

Online Gaming Platforms (iGaming)

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

akta.pro secondary industries

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Online casino platforms
• Social sportsbook
• Crypto casino software
• Web3 iGaming
• Igaming advisory services

Headquarters

HQ city

Zebbug

HQ country

Malta

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. iGaming Platform Operations: Hero Gaming operates its own gaming platforms (Legendz, Mint.io) and earns revenue through player engagement on casino and sportsbook products. Mint.io is a crypto-first casino launching Q1 2026. Legendz is a free-to-play social casino (no purchase necessary), suggesting a freemium model where optional purchases or premium features drive monetization.
2. Tech Solutions & Advisory Services: Hero Gaming offers tech solutions to external clients, advising on backend, frontend, design, funding, legal, affiliate, support, fraud tools, payments, CRM, social media, games, marketing, finance, VIP, and more. This is a professional services / consulting revenue stream.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Hero Gaming operates its own consumer-facing online gaming brands — Legendz, a free-to-play social casino and sportsbook, and Mint.io, an AI-powered Web3 crypto-first casino launching Q1 2026. The company additionally provides tech solutions and advisory services (backend, frontend, design, payments, CRM, fraud, marketing, VIP, etc.) to external iGaming operators and startups.

Product overview

Hero Gaming Group is an iGaming company operating multiple gaming brands. The portfolio includes Legendz (a free-to-play social casino and sportsbook) and Mint.io (an AI-powered crypto-first Web3 casino launching Q1 2026). The company also provides tech solutions and consulting services to help turn client projects into reality, covering areas such as backend, frontend, design, payments, CRM, fraud tools, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Legendz: Free-to-play social casino and sports book for players seeking entertainment without purchase requirements.
• Mint.io

Products and services

• Legendz Free-to-play social casino and sportsbook built for players seeking entertainment without purchase requirements; offers casino games and sports betting in a community-driven environment focused on responsible gaming.
• Mint.io Crypto-first casino powered by AI and Web3 technology, focused on seamless user onboarding, intelligent reward mechanics, and real token utility as an entry point into the decentralised economy.
• iGaming Tech Solutions & Advisory Services B2B advisory and tech solutions for external iGaming projects and operators, covering backend, frontend, design, funding, legal, affiliate, support, fraud tools, payments, CRM, games, social media, marketing, finance, and VIP management.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• MINT (via Hub88 & Odds88 partnerships)coreStrategic or Co-development Partner · 29 January 2026MINT is a next-generation iGaming platform built on Web3 infrastructure, backed by Hero Gaming. In Q1 2026, MINT entered a strategic partnership with Hub88 (providing access to 12,000+ gaming titles via API) and Odds88 (supplying a sportsbook platform covering 1.5M+ sports fixtures with risk management). MINT aims to bridge traditional iGaming standards with emerging Web3 technology. Hero Gaming's backing positions MINT as a flagship crypto-first casino initiative.
• Hub88coreTechnology or Integration · 29 January 2026Hub88 provides MINT (Hero Gaming-backed platform) access to its portfolio of over 12,000 gaming titles through its API. This integration enriches Mint.io's content offering, making it a core differentiator for the crypto-first casino.
• Odds88coreTechnology or Integration · 29 January 2026Odds88 supplies MINT (Hero Gaming-backed platform) with a sportsbook platform covering more than 1.5 million sports fixtures, complete with risk management capabilities. This partnership enables Mint.io to offer comprehensive sports betting alongside its casino product.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoftSwiss: SoftSwiss operates a crypto-friendly online casino platform and game aggregation hub. Directly comparable to Hero Gaming's Mint.io because both combine turnkey casino platform software with crypto payment acceptance for operators and end users.
• Stake.com: Stake.com is one of the world's largest crypto-first online casinos and sportsbooks, operating a consumer-facing brand. Closely comparable to Mint.io's positioning as a crypto-native casino targeting digital-asset-native users with casino and sportsbook verticals.
• EveryMatrix: EveryMatrix provides a full-stack iGaming platform (PAM, casino engine, sportsbook, payments) to operators worldwide. Comparable to Hero Gaming's iGaming platform offering, particularly the B2B advisory and platform infrastructure services that span backend, frontend, and operations.
• Pragmatic Play: Pragmatic Play is a leading multi-vertical iGaming content provider supplying slots, live casino, and sportsbook to operators globally. Comparable through Hub88-style aggregation partnerships that power Hero Gaming's Mint.io offering.
• Relax Gaming: Relax Gaming operates as both a casino content studio and an aggregation platform (Relax Roulette, proprietary titles, third-party distribution). Comparable to Hero Gaming via the aggregation/content layer and Malta/Sweden operational roots in regulated iGaming.
• BitStarz: BitStarz is a long-running crypto-friendly online casino with slots, table games, and live dealer content. Closely comparable to Mint.io as a consumer-facing crypto casino competing for the same digital-asset-native player base.

Broad incumbents

• Evolution AB: Evolution is the dominant live dealer and online casino studio globally, supplying content and platform solutions to virtually every major operator. Comparable as a broad iGaming content/technology incumbent whose products underpin much of the online casino ecosystem Hero Gaming serves.
• Kindred Group: Kindred (Unibet, Maria, 32Red) is a major European online gambling operator headquartered in Malta with deep regulated-market exposure. Comparable as a large incumbent serving similar European end markets and overlapping in casino and sportsbook verticals.
• Entain plc: Entain (BetMGM, Ladbrokes, Coral, PartyPoker) is a global digital gambling and sports betting operator with broad casino and sportsbook coverage. Comparable as a broad incumbent competing in the same online gambling end markets as Legendz and Mint.io.

Emerging players

• Rollbit: Rollbit is a crypto-native casino and sportsbook that integrates token utility, NFTs, and on-chain rewards. Strongly comparable to Mint.io's Web3/token-utility positioning within the emerging crypto casino category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/herogaminggroup
• Facebookfacebook.com/groupherogaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hero Gaming